5 URL Optimization Tips for Improved Website Performance

We often overlook the importance of creating URLs that matter to your customers. However, a properly structured URL can be the gateway to your site for the user who has come looking for products and services that your site is providing. 

URL structure optimization is one of the most important things, which is overlooked. When you are taking care of trivial things like URL optimization at the time of website optimization then, the success of your website is evident.

A properly created and optimized URL structure can be helpful in enhancing the user experience. It can be extremely helpful in making Google like your website & its content. Your URL structure is the first impression and it is the first thing that comes in front of the user. This is why URL optimization is considered an important part of Search Engine Optimization (SEO). 

By properly optimizing and creating the site’s URL and taking care of other trivial things — even small businesses can help their website rank high over the SERP. In this blog post, we’ll talk about the top five tips to optimize your website URL structure. Read to know more.

Let’s get started:

  1. Create Simple URLs

Don’t create complex and overly populated URLs, or it might diminish its value. Google says, “A site’s URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans (when possible, readable words rather than long ID numbers).”

Short URLs are obviously more readable and the user can more easily understand a URL which is without any ambiguity. A Simple URL will enable users to get an idea of the website’s content just by looking at the URL. You can use hyphens to separate words, but never use underscores (Google won’t understand it). Make your URLs free from a, or, but & the. It is essential that you have created a URL that is readable for both — Google & users. 

  1. Fit in Your Keywords

Fitting in the right keywords, in the right ratio would be pretty helpful for the search engine & for the user to discover your site. But, then you have to make sure that — unwantedly fitting in too many keywords will only make it count for spamming. While keywords in URLs are never a high ranking factor, yet they are one of the important aspects of optimizing your URL. 

Without any doubt, using keywords in URLs are useful for blog post pages & transactional pages. When optimizing URLs for transactional pages, you must use the primary keywords. However, a lot of SEO experts believe that using keywords in the URL is not good for social media marketing as — such URLs are not social media share-friendly. 

  1. Make sure the URLs match the Titles.

So, when the user looks at the URL, an expectation with respect to the content of the web page automatically arises. For instance, a URL that reads as — admedia.com/10-benefits-using-native-adverising, if the title of the page reads as — 10 benefits of using native advertising in your digital marketing strategy. 

  1. Short & Crip URLs will be more popular.

Short and crisp URLs are usually better than long & complicated ones. It’s easy for the user to understand and decipher the content on the web page. While it is not always a good idea to worry too much & too often about the length of the URL — you should try keeping its size from 50–60 characters. The idea is, short URLs are easy to remember, can be copied easily, and feels good to the eyes when shared over social media.

For most people who are running blogs, there are chances that they use a CMS like WordPress, where a URL automatically gets added to a post. This feature is handy, but in some cases, the URL generated could be too long for users to read & understand. This will lead to the truncation of the URL in the SERP diminishing its quality.

  1. Go with the Conventional Approach.

Another important aspect of URL optimization is going with the conventional approach. Think twice before experimenting with something new & unconventional. For instance, don’t use “_” underscore, rather use “-” dashes, make use of the lowercase characters, avoid using gap words like “the” & “and” as they aren’t of any relevance. 


While it may take some time to structure the URL in the right way, it could be helpful for the success of your business & website. In the beginning, this might take some time and a bit of planning, but once you have your key URL defined in place, it is easy to get in place the URL for several other pages. URL optimization is an easy part of your website’s SEO strategy — and you should make sure that with this small effort, you are getting ready for a better user experience. 

Google Announces Search Console Crawl Stats Report Update

Google recently announced a new & improved Search Console Crawl Stats report Update. This new Search Console update will help users enhance the quality of their site & further increase their site’s popularity. 

This brand new version of the Crawl Stats report will help users better understand how Google bot crawls the site and what can be done to improve the quality of the site. 

This improvement will give you an assortment of stats on a number of parameters. 

For instance:

  1. The sudden drop in the crawl rate would mean that — there could be an issue with the content on the site or the server has been misconfigured.  
  1. In addition to that, the crawl rate can also drop if there is some kind of a DDoS attack or something else is degrading the performance of the site. 

On the other hand, increased crawling would mean some or more useful content has been added to the site or the misconfiguration is causing auto-generation of the thin or duplicate web pages. 

The New & Exciting Features of the Crawl Stats report.

Let’s take a look into what features the Google Crawl Stats report brings for the site owners. Read to know what it shows:

  1. The total number of requests, Googlebot type, crawl purpose, and crawled file type. 
  2. Elaborated information on the status of the host.
  3. Complete summary for the properties.
  4. Examples of the URL to let you know where it was in your site that the requests came in.

Over-time charts

The website owner would be able to see — the average response time, total requests & the total download size with the help of the Crawl Stats report as is clear in the image.

Grouped crawl data:

This updated version of the Search Console Crawl Stats report will also showcase — crawl requests that are broken down by – Googlebot agent, response, the purpose of the crawl request, and the file type of the fetched URL.  You can click on the row in the grouping table to see each type of URL.

Comprehensive host status issues Information.

This new update will also enable you to see the availability of your site and any host issues to Google in the last 90 days.


Including the facility to get you detailed information on the host status, this new console update will get you much more exciting information for any site owner. This update Crawl Stats report shows a user with over-time charts that is also inclusive of average response time, total requests, and total download size. 

The site owner can analyze all of this data and improve the performance of its site. For instance, if the average response time comes out to be higher than the ideal — it will mean, you need to consider switching to another web hosting service for your site. 

It is not an easy task to keep your website up and running, but with the help of Google’s Crawl Stats report, you can bring about required changes to your site and make sure that your customers are not facing any difficulty reaching your site. To keep yourself informed with all the Google updates click here

Google Ads’ Smart Bidding Enhances Predictions & Insights

Google Ads announces a new update to its Smart Bidding. It comes with an enhancement in the reporting through which marketers can get better insights into the predictive features & the performance drivers. The announcement followed closely after a blog was posted a day before encouraging advertisers to take the advantage of Smart Bidding.

Google Smart Bidding

Google smart bidding with the help of machine learning optimizes for conversion values or conversions. It can create a series of automated bid strategies and predict the likelihood of conversion with the help of user device, time & ad creatives. By making use of those numbers, it can create a bidding strategy that can make phased improvements. 

There are a variety of Google smart bidding strategies, you could be using based on the type of your goals. These automated bid strategies will allow Google to manage bidding in real-time based on the account targets. The different types of bidding strategies include:

Target Outranking Share: This will help you select an opposing domain and outrank it in the ad position. Target Outranking Share is not a guarantee to improve overall ad rank.

eCPC: This one is a form of smart bidding strategy that, in order to enhance conversion will adjust your manual bids.

Target ROAS: This form of smart bidding strategy can be used flexibly in different applications including keywords, Ad Groups, portfolios & Campaigns. 

Maximize Clicks: This smart bidding strategy will boost the number of clicks for your ads. It aims at enhancing the number of visits to the website.

Target CPA: You can use this smart bidding strategy within Ad Groups, portfolios & campaigns if your aim is to enhance conversion. 

Target Search Page Location: It is used to enhance the visibility of a particular page on the Google Search engine pages.

Maximize Conversions: It gets you increased conversions per campaign by optimizing tailored bids. 

Predictive Data Update for Target ROAS, Budgets, and Target CPA.

With the Predictive Data Update now advertisers can predict data up to 90 days. Previously, the predictive data provided a forecast based on 7 days of data.

Enhanced Bid Strategy Reports

In addition to the increased 90 days predictive period, the enhanced bid strategy update would also allow advertisers to get recommendations on how to improve their smart bidding results for budgets & keywords. Google says it is going to see expansion into these recommendations in the future.

Also, the Bid Strategy Reports will now be shared at four other places within the Google Ads account — here’s where:

Shared library: Portfolio bid strategies attributes can now be edited directly in the shared library. You can edit  Impression Share, names, ROAS, and targets for CPA in the shared library itself. 

Campaign tab: Users can now go to this tab to see the average target ROAS & CPA for shopping & search. It will help advertisers easily understand, optimize its buy with respect to CPA, and device bids. 

Overview page: With the top signal for Target CPA bid strategies and maximize conversion — users would be able to identify the factors smart bidding is taking into account for improved conversion. 

Campaign tab: Here users can get a better insight into the conversion delay and how it impacts the final results. 

Here’s how Google Smart Bidding Helps:

  • Google Smart Bidding uses machine learning to optimize the bidding process. This will make sure that you have spent less money and time managing your Google Ads for better conversion. 
  • It will customs updates and reports helping you understand what’s happening with your bidding strategies.
  • Google Smart Bidding also helps analyze different contexts & signals so as to customize bids to every user’s account. 
  • It also helps direct the bidding performance as per your chosen attribution model through an agile control on the performance. 

Twitter Launches Fleets Like Other Social Media Story Section

Twitter launches “fleet update” for all users! This is similar to the story share for all other social media platforms. 

Twitter launched this story-like fleet update in Japan last week. And, now the social media giant has rolled out the update for all users. Both users on Android or iOS can now have the access to these new features available with fleets. 

What is this Twitter’s Story-Like ‘Fleets’?

With this launch of Twitter’s Story-Like ‘Fleets’, you can now create a dedicated tray of stories on Twitter. You can find these Fleet bubbles across the top of the news feed. These updates are going to be available for a period of 24 hours just like other social media platforms. These fleets will disappear after 24 hours. 

Kayvon Beykpour, Twitter product lead said in a statement, “Twitter’s purpose is to serve the public conversation – it’s where you go to see what’s happening and talk about it. But some of you tell us that Tweeting is uncomfortable because it feels so public, so permanent, and like there’s so much pressure to rack up Retweets and Likes. That’s why, unfortunately, there are so many ???? Tweets left in drafts!”

“Now, more than ever, we think it’s critical to provide people another way to share what’s on their mind; without feeling self-conscious about it lasting on the record, and without the pressure of public replies. Those Tweets that never got past “Drafts” can finally see the light!”

This particular step will help users share their “not so popular” thoughts through fleets temporarily. It will solve the problem of a lot of draft tweets occupying Twitter’s server space. 

Here’s what you can do with updated Fleet Options:

Text fleets: The basic fleet includes text on a colorful background. You get a variety of options for background color, which you can choose from the options available at the lower end of the screen panel. 

Share tweets: Twitter now has provided a special way of sharing individual Tweets through fleets. This Tweet share is also available in a colored background. 

Video or Photo: Now you can also share videos or photos through Fleet. It gives you the option to choose from pictures & videos in your gallery and share them. 

What’s Coming up?

While other options like live broadcasting and stickers may come up in the upcoming days, as of now, there are no AR tools for Fleets or special effects. 

Twitter is also working on collaborative Fleets, which appears in the double-bubble display in the fleet row. 

While collaborative fleets are not available as yet, there could be eventually a number of use cases available for the format like GIF wars, real-time events highlights & interviews. Brands & businesses can use this collaborative feed for boosting their brand value by establishing partnerships with popular users & influencers. Businesses can also enhance brand value using everything about the Twitter Content calendar

At this point, fleets might look like the less interesting version of the stories in the absence of more enthusiastic options, but this could change. 


Fleets could create a more open space where users can feel open in sharing their thoughts. But, of course, it will take time for fleets to become a major consideration for people. 

An important thing to note for brands is that — anyone would be able to share your fleets if your DMs are open. The best way to enhance engagement of your fleets, therefore, is going to your DM setting and keeping it open. 

If you want to read more on social media & Google updates follow the link. 

Search Ads vs Display Ads: Which is Best for Your Ad Campaign?

This is pretty tough to be sure whether to use search ads or display ads for your online campaign. And, it is definitely one of the foremost important decisions as it may lead to losing a significant part of your ad campaign budget. 

Ask yourself the following questions before setting an advertising campaign:

What is the difference between Search Ads & Display Ads?

How to determine which is better? 

How can you use both of these techniques so that the return is maximum?

This blog post will help you know everything about when it is good to use search ads & when you should use Display ads. To choose from a variety of online advertising formats — the decision is of course a tough one. 

Let’s discuss in detail which technique to use when:

Advertisers get the option of setting both the display ads & search ads so as to reach out to a larger audience. But, it is way important to reach the right audience and not just the larger audience. 

Three situations when you must be using Search ads:

  1. When you want to work on Organic Traffic.

Search ads could be the best short-term strategy to drive better traffic. For a lot of organizations, SEO alone cannot play the game and it could take longer to reach out to the target audience. 

  1. An organization that sells or markets an Urgent product or service

If you are an organization that sells or is marketing emergency services or products like electricians, plumbers, locksmiths, or emergency veterinarians then it is a great idea to start with search Ads. 

People would not generally come to avail of these services while looking at a Facebook ad or while reading a blog. Rather these audiences are those who will search for service providers when for instance their flush is not working or there is some issue with the electricity supply. 

  1. For marketers who have low-budget.

Search ads would be the answer if you are choosing to start with a low budget campaign — and there could be different reasons for this. When you are starting a PPC campaign you have the option of either pay per 1000 impressions or pay per click. If you are choosing to bid on a highly relevant keyword then you’ll have better control over what group of your audience you want to reach. This in turn will get you better ROI, improved conversion rates & way more qualified leads. 

In the beginning, it is way simpler with search ads to measure the progress and there is always room for moving to Display Networks once you have understood your audience through successful search advertising campaigns. 

Three situations when you must be using Display ads:

  1. For marketers who want to reach the Niche Markets

Display ads could be better options for all those marketers who have the intent of reaching the niche market. One of the key reasons why Display ads are great for building brand awareness because display ads are present all over those sites where the potential customers are already spending a huge part of their time. And, it gives you an opportunity to reach your target audience more easily. 

  1. For products and Services which require more Visual Appeal

A noticeable advantage of using display ads over search ads is that you can include more pictures, videos, and other media, which imparts better visual appeal to your marketing ads. Such ads are best for products like apparel, home decor, entertainment products, and vacation services — all of which require better visual appeal when it comes to interacting with the audience. 

  1. For marketers who want to enhance awareness among passive consumers.

Display ads are perfect for all those passive consumers who are not actively searching for a particular product or a service. They are still at the searching stage of the marketing funnel with only vague knowledge about the product. Consumers at this stage of the marketing funnel could be better wooed to find interest in the product. Display ads can help keep this lot of audience (who is not yet actively looking for your product) hooked to your product and create a want for it.

Search ads or Display ads?

Both search ads and Display ads have their own benefits — but they can better fit in different situations. Therefore, before starting with setting your advertising campaign, you must clearly understand the difference between the two and when to use each of them for better results. 

At the beginning of starting a campaign, it might be tough for any marketer to decide which strategy to use. There are a number of factors as also mentioned in this blog post like  — search volume, the stage of the marketing funnel where your audience belongs, your budget, and more. 

While at some moments it is better to utilize one of the two marketing strategies, sometimes you can better your ROI by making simultaneous use of the two strategies. When you are utilizing both the marketing techniques at the same time, you are undoubtedly reaching your audience at different stages. This will get you a huge payoff!

How to Create & Evaluate SEO-Friendly Content?

Creating SEO-friendly content is an amazing way of engaging your audience. Well-crafted SEO-friendly content can escalate the customers’ journey from brand awareness to increased sales. 

The online marketplace is all about GREAT content. People at every stage are craving informative, well-written, easy to read & understand content. And, most importantly it should be SEO-friendly content so that your audience discovers it effortlessly. 

In addition that your content is well-structured, easy to read & marketable — it must be a piece of SEO-friendly content and should be written in a way that Google finds it credible. 

There are a number of factors on which Google evaluates your content. If you want to establish whether a writing piece is SEO-friendly or not before hitting the publish button, you have to evaluate all of those factors. 

Gone are the days when SEO-friendly content was just about inundating it with links, keywords, and anchor text. Today, the quality of your content is one of the major factors that decide the fate of your content and whether it’s going to be noticed or not. 

In nutshell, it is not about just populating your website with content rather it is about putting up something that is relevant, adds value to the readers’ knowledge about the product or service, and most importantly something that your reader will not find anywhere else. And, you have to make all of this happen keeping with all the SEO criteria. 

While there isn’t any tool to evaluate SEO-friendly content, which adds value to your audience,  you can always self-evaluate & compare your content with that of the competitor to get to the core of it. 

In this particular blog, we’ll help you go back to the drawing board and evaluate whether it is a piece of SEO-friendly content or not. We are going to list certain factors that will help you evaluate your content. Let’s get started:

  1. Your content must answer your audience’s questions.

So, the end goal should always be — if the content you have crafted answers your audience’s question or not. To read more on how to craft content that matters click the link. The quality of content is a subjective matter for marketers to discuss today. 

The goal must always be to make sure that every piece of content that you are creating is:


Adding value to your audience

And, is authoritative.

In addition to that, you must understand that adhering to Google’s guidelines and following SEO best practices should be a top priority. But, of course not at the cost of compromising with what the user wants to read at a particular point in time. 

The best way is to plan out a content strategy that establishes a balance between optimizing your content for search engines and for your audience. 

After all high-quality content is only that which answers the user’s queries. 

  1. Readability

Readability is one of the important factors that decide whether Google will like your content or whether it is SEO-friendly or not. 

Several readability criteria like grammar & spelling mistakes will not only affect the ranking, but it will also make your content look less credible. 

No need to say, this can ultimately affect the credibility of your organization, your products & services. 

Make sure you are writing error-free, grammatically correct & structured sentences & the content. 

  1. Understanding the Difference between measuring Ranking & content.

This is particularly for those who are doing business blogging or business writing. If you are writing to increase your organic search & traffic then you have to make sure that ranking & content requirements are fulfilled individually.

Content is for humans while the ranking is for the search engine. While crafting every single piece of content, make sure that it is fulfilling both human & technical requirements.

  1. Shareability

While Google has not defined social media shareability as a criterion for SEO-friendly content — it definitely helps your content reach a larger group of audiences. It indirectly helps your content add to its SEO value in the following way:

  • Link building takes place when people share your content.
  • Search visibility gets a boost with social media share.
  • When more people are sharing your content there is obviously better traffic & better conversion.
  1. Visual Appeal of the Content

Rich content is one that contains high-quality text, images, videos, infographics & more. You cannot ever reach the standards of converting content if it is only created with text. 

Images make it easy for your audience to understand and sticks them to the content. Video and infographics help in breaking down even a complicated concept into easy to understand pieces. 

In fact, most of the top-ranking pieces of content would contain multiple images, screenshots, videos & graphical representations. You can use keywords in the Alt texts & file name to optimize images and by reducing their size.

This is the easiest possible way to enhance the SEO value of your content. 

Some other ways to evaluate whether it is SEO-friendly content or not:

  • Considering the off-page metrics including Keyword rankings, Click-through rate (CTR), Backlinks & traffic.
  • Looking at the conversion your content is bringing & its page-level metrics. The performance of your content can be evaluated by looking into the number of new visitors, new interactions, and conversions through the particular content page.
  • Looking at the keywords & keyword choices. 
  • Keyword intent is an essential factor, which means having the idea of where your audience is through his buyers’ journey. 
  • The content should be written in a natural way without giving the impression that it has been intentionally designed to drive traffic. 
  • Make sure that the meta description is relevant to what you are talking about in your content. If you want to read more on how to create better meta descriptions, click the link. 


Content is one of the most relevant techniques when it comes to building the foundation of your SEO strategy

Creating content is a craft! And, when you are creating a piece of content with a particular business goal it has to be a way more time taking and consuming task.

Irrespective of what you are writing and who you are creating your content for — the quality of content is the most important criteria that can help it rank.

There are a number of factors that will decide whether it is SEO-friendly content or not — as we have mentioned in this blog. 

While focusing on SEO & ranking is undoubtedly important, if you are too consumed by the idea of ranking, you’ll lose the value of content for your audience.

And remember, it is your audience who decides the fate of your content — whether it will be thrown away into the trash or will be placed on search engine top pages.

Search Ad Spends Recovering after the Pandemic

Unlike what you might have thought, the search Ad spending has increased in 2020. And, it is during the coronavirus pandemic that digital marketing is moving towards a new phase. With social spends & Search Ads spending gradually beginning to rise across multiple channels — it looks like the digital marketing industry is once again back with a bang. 

In 2020 Q3, it looks like digital marketing has started recovering unlike the last quarter when there was a downfall in the market with a decline in organic as well as paid searches. The online retailers are yet again getting back to normal and finding their footings into the market. 

Search Ad Spending in 2020.

Surprisingly what you might not have imagined, the search spending, despite the pandemic causing the downfall of every single industry including digital marketing, is witnessing a 5.9% growth in 2020 per a report. The previous estimate had anticipated a decline in the search spending due to the travel industry getting almost closed. 

As the year unfolds, there has been a surge happening in search spending with markets catching the pace once again. Most retailers are turning to digital channels, as a result, driving better search advertising by digital merchants. And, experts are estimating that this change is going to stay, it’s definitely not temporary. 

Per an estimate, unlike the pre-COVID estimate, the advertising spendings are going to be far better. You can better explain it as “the pandemic has brought long-term gains” for marketers across different industries. Online marketers are also predicting that the estimated gain will specifically come from mobile search ads. And, the desktop search spends may not see any growth at the end of this year. 

The decline in desktop search ad spending.

The pandemic has led to a decline in high-consideration searches like travel. This has been the major reason for the decline in desktop search spendings. On the other hand, other services like consumer packaged goods will contribute to a surge in mobile search spendings. 

During October, per Google the earnings were better than what was expected with a 6.5% surge in the search ad revenue. It is expected that by the end of 2024, the search spendings by advertisers are going to be around $99.2 billion unlike the previous prediction, which was $91.32 billion. And, a huge part of this spending will come from mobile search ads. 

Google may lose market share in the upcoming years as more and more advertisers are moving towards Amazon. With more commerce happening online, it is expected that Amazon is going to benefit from the trend. In the upcoming years, Google may lose the advertising market share with 54.9% in 2022 from 61.3% last year. On the other hand, Amazon is expected to have a net 21.5% of US search ad spends. 

Mobile search has become a trend from the last few years with smartphones becoming a part of our lives. And, with this new trend due to the pandemic, mobile search Ad spendings are undoubtedly going to increase.

Let’s take a look at some of the Mobile search Ads:

  • Throughout the world, Mobile devices, Mobile Search As of 2019 — brought almost half of all the website traffic.
  • Taking reference from the search results, as much as, 60% of the mobile users for in touch with businesses directly. 
  • Right from 2017, around half of the web traffic across the globe has come from mobile searches.
  • For most companies (almost 25%), mobile optimization has been an important part of their SEO strategy.
  • For as much as 39% of mobile users, it is much easier to shop online through App the other means. 
  • As much as 87% of the users in the US use more than one device while searching online.


With mobile search spends popularizing in a post-pandemic world, it is a smart move for companies to spend on tweaking their mobile advertising strategies. The Digital marketing landscape is ever-changing and dynamic, you have to be extremely cautious of the trends, tactics & technology — to remain on the top. The first and critical step is to stay up-to-date with what’s going around and then to move accordingly. With this knowledge, make sure you are doing it right for your business so as to compensate for the loss the pandemic has brought! 

15 Wonderful Ideas to Improve Work From Home Performance

Work from home is another thing that came to the fore with the outbreak of coronavirus. 

This might have been tough for a lot of people given the environment that they get at the workplace. 

This might have been tough for those who have never worked remotely sledding around in their couches. 

On the other hand, for another group of people, working from home can be really fun. Many modern professionals believe in the luxury of work from home that their respective companies are providing them. 

There is something good in every situation — and especially when you cannot do anything but change the situation. John Wooden once said, “Things work out best for those who make the best of how things work out”.

But, whether the concept of work from home works for you or not — it is about when are the employees most productive — working from home or working from the office? There are pros and cons to both situations, it is you who is going to be responsible for how you manage. 

There are more pros to working from home than working from the office. 

Office Scenario: While you are working in the office one of your colleagues might drop by you asking you for a walk outside at a time you are feeling most motivated to complete a task. He might engage you into some conversation making your motivation go away.

Work from home scenario: If you’ll announce the work schedule at your home and how strictly it is important to follow — no one will disturb you. Because they already know you are doing something important. 

Of course work from the office has its social benefits — you get to meet people and interact with different groups of people adding to your personality. But in the current scenario where COVID-19 is on the forefront, work from home has become a necessity for most companies. 

So, the idea is how you manage to work from home productively & effectively. To help you with this, we have jotted down some important points you must take care of while you are working from home. Let’s dive deeper to discover:

Rules for work from home:

  1. Keep your everyday plan/schedule ready before beginning

Planning and keeping a schedule handy every time you are starting with something rewards you by making sure you never deviate from your goal. For a number of reasons, it is obvious that you might feel deviated when working from home. The motivation, therefore, has to work every hour & every second when you are in front of your computer. 

Keep your plan ready at the beginning of the day. If you can mention the time frame for every task and even for the breaks — it would keep you focused. 

  1. Create a permanent space dedicated to work.

This is one of the most important aspects of your work from your home journey. Decide where you’ll be working from — keep it fixed. Changing it every now and then can only lead to disorienting you from your schedule. 

Choose the spare area of your home which is empty most of the time — convert this spare room to your work from the home office. If there isn’t any such space in your home, you can set up your desk properly to get a feel of office space. Make sure the space you have chosen is ideal for work and isn’t noisy. 

  1. Invest in creating your Home office space. 

It may require you to invest in setting up your home office space — but this is undoubtedly worth it. This is similar to starting up a new business, when you set up your new business — investments (big or small) are evident. Getting your wifi setup done, laptop, high-performance keyboard & mouse — all of this will save a lot of your time. A little investment would save you from any hassle. 

  1. Keep your work hours Fixed

This is quite very important. So, even when you are working from home, you have to be particular about your work hours. Make sure you do not plan anything else during your working from home hours. Again this will act as a motivator and allow you to complete the task at hand on time. One of the best things about working from home is that it gives you the freedom to flexibly tweak around your working hours. Like if you are more productive during the morning time — you can create a working hour schedule from 7 AM to 3:30 PM & alike.

  1. Don’t work after your set Working from home hours. 

When you are working make sure you are pouring 100% into it, but when you are off don’t think about work. Keeping this “Work from home” rule in your list will clear out any kind of ambiguity about working hours. Taking complete leave from work after the work hours will keep you refreshed and motivated to take up the next day’s work challenge. 

  1. Take leave from your phone uses during work hours. 

Your incessant phone uses — checking on your emails, social media & WhatsApp message — every five minutes will only mess it all. While your inbox may have very important information waiting for you, but you must refrain from checking it during your work hours. Social media might have so much to learn from it, but during work hours it can be detrimental to what you are trying to do at the moment. To help yourself with social media addiction, you must dedicate a time frame in which you’ll be only scrolling down through your social media feeds. 

  1. Pretend & structure your work as if you are working from the office. 

Pretending that you are in the office and structuring the day in a similar way will only improve productivity. Even when you are communicating virtually make sure there is the same feeling of being associated in-person. This might sound funny, but you should do every little thing you would do in the office — wearing perfect clothes, sitting in the right posture, setting up your alarm, getting up early & more. You have to act as your own manager when you are in the office or you might lose your focus easily. 

Some more tips to work from home efficiently:

  1. Make sure your favorite music is on while you are working.
  2. Work even harder than what you used to do in the office.
  3. Make sure you are using technology for work communications.
  4. Update your to-do list every day.
  5. Eat healthy to remain active throughout the day.
  6. Develop the habit of exercising regularly.
  7. Design a reward system for your achievements.
  8. Step out to feel rejuvenated.


While work from home is not easy, it can be fun if you know the right approach. For some people, they already know about this art of working from home efficiently, but for some, there are things to learn. These people should take inspiration from the above work from home tips. 

With the outbreak of COVID-19, work from home has become quite necessary, but it can be advantageous to both – the employee and the employer. While employers would save expenses on the internet, office rent & more, employees would increase saving by cutting on the cost of commuting. 

But, work from home brings a lot of responsibility on part of the employees. They are expected to communicate everything way more maturely. So, as a manager, if you want to check on your employees during work from home — check out our latest blog 8 Signs Your Remote Team is not Communicating Productively

There can be more work from home tips depending on your personality and the nature of work. If you have anything more to share on work from home tips, please drop us a comment. 

Google Suggests Using Permanent URLs for Black Friday Pages

Google in a statement recently advised sellers and e-commerce giants to use permanent URLs for black Friday rather than getting into the creation of a new URL every for the massive sale. 

This recommendation from Google came in a set of “best practices for Black Friday and Cyber Monday pages”. This also had five more points Google mentioned in its set of recommendations. 

Google explained the benefits of using a single URL for every annual season’s Black Friday sale.

Google explains how Recurring URL for Black Friday Pages will Help:

The shopping season starts a day after Thanksgiving day every year — this holiday shopping season is also called — Black Friday. Hundreds and thousands of retailers start the sale with deep exciting discounts to lure customers. 

For retailers, this holiday shopping season brings new sales every year. 

Every year retailers get indulged in the preparation for the Black Friday massive sale much in advance. The newness is fine — but Google says what should not be done is the creation of new pages every season. 

Since the Black Friday Sales are short-lived, most site owners get into the idea of creating new pages for Black Friday sales every year and removing them after the sale ends. But, this according to Google is not a great idea.

Here’s what Google says “Use a recurring URL, not a new URL for each occurrence of the event. Give the landing page of recurring events a meaningful URL that reflects the event that is used each year (for example use /sale/black-Friday, not /sale/2020/black-Friday).”

What is the Reason for Google recommending Recurring URLs’?

Google recommends recurring URLs because they help sites with building link equity. So, you’ll then ask what is link equity. Read below:

Link equity: Link equity which is also known as link juice is a term used to describe — how one link can pass authority from page to the other. Both external links & internal links can pass authority to other webpages. 

For any website, the top most SEO priority is to link equity & the value that each page passes over to other web pages. Page rank in a way is linked to link equity even when there are several other factors that determine page rank today. 

How can you Avoid Losing Link equity?

While there are other ways, you can avoid losing link equity by — finding broken links & fixing the old URLs — one quite effective way is to avoid multiple versions of the site or the pages. 

Creating different versions of the same page or the site multiple times is one of the silliest SEO mistakes most marketers do. 

When the external & the internal links of the same page are created to different versions, the strength of the primary URL gets diminished. This further affects the webpage ranking for keywords. 

Why Google Talks about creating recurring versions of the Black Friday Sale pages?

So, with that reference to how you can avoid losing Link equity, Google recommends using the same page for the annual Black Friday sale every year. 

When you do it another way around, the SEO value (that you have acquired over a long period of time & a huge investment) of the link gets diminished. 

When other different pages get linked to a particular URL, its link equity is built. And, the URL will build the potential to gain link equity, if it exists on the web for a longer period of time. 

And, the more link equity a URL has, the better it has chances to rank on the SERP. 

A URL that has existed for a longer period of time with moderate link equity will have better chances of ranking than a newly built URL which has no equity at all. 

This is why Google recommends using the same URL for the Black Friday sale pages every year instead of creating new pages. 

While Google suggested not to use multiple pages for Black Pages, it came up with a few more best practices for Black Friday and Cyber Monday for marketers & retailers. 

Publish early

Google says you must also publish it as early as possible. Make sure that you have updated and published your page much before Black Friday so that the Google bot gets time to discover & get it indexed. 

Follow SEO standard Practices

Make sure every aspect of your sales page is up-to-date in line with the SEO standard practices & avoid making silly SEO mistakes

Make sure there are enough internal links to your landing page

Make sure that other pages on the website are well-linked with your Black Friday Landing Page. This step will help Google know about the significance of your landing page and will also help visitors reach your sales page easily. 

Use Only high quality & relevant Images

Include a static image that contains the complete representation of your sale. Make sure every image you use is engaging and interesting. Trim the white ends of the images you are using. 

Get your landing page Recrawled

Let Google recrawl your page once you have updated it with fresh content and new data. This will update your content faster. 


Google recommends retailers must not create new pages for the upcoming Black Friday sale. It is advantageous on their part to create a single page for the Black Friday sale, which they can update & get recrawled every time it is updated. 

Creating multiple pages will only lose link equity, diminishing the strength of the landing page. You must avoid multiple versions of the site or the pages if you want to build link equity & the strength of your primary URL. 

Google suggests publishing early, using high-quality images, following standard SEO practices, including enough internal links & getting your landing page recrawled. And, overall creating recurring Black Friday sales pages. 

7 Reasons Why Facebook Ads Get you Steady Results

Do you wonder if all the Facebook ads that you see in your feed get results? 

You would wonder, but YES!

Business owners can get benefitted from every single Facebook ad. 

They get your business massive ROI!

Every modern-day marketer is looking for techniques and channels where they should invest to get a steady flow of traffic. There are endless options for marketers today and they have to bear the brunt if they choose the wrong channel at the right time. 

Social media is one of the most effective channels today. And, Facebook is where you can find almost everyone — people of all ages, from different places, and people from all over the world use Facebook. 

The benefits of Facebook ads are umpteen. If you have placed a target on Facebook the chances of your product being noticed soar. 

While blogging, video creation, email marketing, SEO, and search marketing — can be extremely effective, there are more than noticeable benefits of Facebook ads. Marketers should not ignore how Facebook advertising could fill the gap. 

And, this is not an arbitrary claim — we have accumulated evidence. Let’s discover the amazing benefits of Facebook ads. Let’s get started:

  1. You can create ads to cater to your target.

Facebook ads keep you ahead of the pack by making it simple for marketers to create ads in accordance with your specific target. They guide you through choosing ads, setting the time frame, and targeting your audience. And, there are many types of Facebook ads you can run for your brand

You can create ads based on what you are looking forward to achieving. Furthermore, Facebook ads can be customized per your brand’s needs. With “objective you can select whether you are doing it for post engagement or page likes or want website clicks to increase. You can then control these ads and optimize them for the best results. 

  1. Facebook has a Huge User base.

You’ll be surprised to know that the Facebook user base today is higher than that of the population of China. Marketers & businesses get an opportunity to reach out to their audience as easily as could not be possible through any other channel. Facebook alone has as much as 1.49 billion users throughout the world — so you can imagine how efficiently you could connect to your audience with Facebook ads. The social media giant gets approximately 22 billion clicks every year. So, YES, Facebook gets businesses an opportunity to reach out to the billions of users!

  1. Facebook ads help Businesses with an Opportunity to Remarket.

Want to reach your audience who have already interacted with your product and services? Facebook ads will help with that! It lest you reach all those prospective audiences. 

The idea is when someone sees your product for the first time — they may have glanced at your website closely but they are not sure if you are real. Remarketing ads appear in front of all those customers who visited your website but did not convert. 

When this group of the audience will see your ads again on Facebook — they kind of develop a trust to get in touch with you and place an order. One glance could not be enough for your audience to be ready to reach out to the checkout point. 

  1. Facebook Ads are Cost-effective

The cost-efficiency of Facebook advertising is something that keeps marketers clung to it. Believe me, even if you are flat broken because of some kind of a financial setback — you can always go for Facebook advertising for your business. 

Facebook ads will cost you a fraction of what other online advertising channels will cost. And, you can set your daily Facebook budgets according to how much you are willing to spend at a particular point in time. The results of Facebook advertising with just small money spent will just astound you.

  1. Facebook Ads gets an opportunity to Find New Leads.

Do you know Facebook Ads can get you new leads?

With Facebook “lookalike audience” you can attract more leads who are likely to convert. Once you have interacted with the audience who convert the fastest, you can find more such audiences who belong to a similar group. 

The “lookalike audience” feature enables marketers to select a custom audience and allow Facebook to find similar audiences. Facebook will find a similar group of audience who have similar interests and preferences. And, you can very much design & define the targeting options & size so that the lookalike audience is an accurate representation of your target audience. 

  1. Astounding Targeting capabilities.

Do you know why Facebook Ads often underperform? It is because marketers are unaware of the astounding benefits of Facebook ads and how advantageously it could be used for targeting your audience. With the slightest of granularity, you can target your audience with different types of Facebook Ads. 

Facebook gives an opportunity to target based on everything — demographics, languages, interests, locations, behavior, age group, connections, and more. In fact, you can choose to layer these targeting capabilities and make sure it’s where you want to reach. 

  1. Facebook Advertising has almost Limitless analytics capabilities. 

The powerful analytics capabilities add to the usefulness of Facebook Ads. There isn’t any limit when it comes to gauging the performance of your Facebook ads.  The Ads Manager will provide every single information — how your ads have performed and what needs to be corrected. 

You can conveniently check for the social metrics & conversion rates to decide your future actions. It gives you clear metrics about your page likes, engagements, weekly reach, and more — based on which you can create your next plan. This is just the tip of an iceberg, there’s in fact much more than this. 

So, you will not have to rely on guesswork. You can very much evaluate the results and is it worth spending in a particular direction. Facebook makes you immensely powerful by providing important insights into the progress of your Ads. 


Every single Facebook ad that appears in the news feed will create an impact on your brand. There are innumerable benefits of Facebook Ads — they are cost-effective, provide all the important insights you need, targeting capabilities are astounding & more. 

You should not underestimate the power of Facebook Ads for they are much cheaper than any other online advertising channels. The Mark Zuckerberg bandwagon gets you granular insights into the performance of your ads thereby making you confident about where and how to plan.