How to Deal with Online Marketing Challenges During COVID-19

Precisely, every other marketer faces some or other challenges — however, it may be different. While for some it would be challenging to get the right pool of talents, for others procurement of the right technology could be worrying day & night. But, whatever may be the case, there is always space & the scope […]

Google Adds New Features to Enrich Shopping during COVID

Google is up with new updates in line with the COVID-19 era. Google is coming up with new updates to Display ads and image extensions to make shopping a smart & exciting experience for users. Google Update: Google adds new features to Visual Options for Shoppers and Brands. Google is accepting reality and works to […]

What is Content Pruning? How can it Drive Quality Traffic?

In the wake of the coronavirus outbreak, Google came up with an update on May 4, 2020, which was the second core update of the year. What is Content Pruning? How can it Drive Quality Traffic? Content pruning is about weeding out the obsolete content and polishing the site with new ones. Content pruning can […]

Google Update: News Filter Added to Search Console

Google adds a new Performance Reports News Filter in the Search Console. Google officials announced this update on Twitter which said, “Now you can analyze traffic coming from the News tab on Google Search. Learn more about filtering data on Performance reports.” News Filter Added to Search Console “Google Search News tab data now in […]

Top Five Benefits of Video Content for Your Business

As a content marketer, you must know that video content, incorporated intelligently into your content marketing strategy can bring unprecedented results. According to a study, around 85% of the internet savvy in America watched online video content every month in 2020. Around 54% of consumers want to discover about the products they are interested in […]

Responsive Search Ads: Google Added New Features Recently

Google recently added new features to Responsive Search Ad copy options. These dynamic features will add to the functionalities of RSA ads helping with asset suggestions & cross-campaign results. Google has added the following important features to the responsive ads including: Location insertion Countdown customizers. Apart from the above two users will also be able […]

What Is Display Advertising? Here’s a Comprehensive Guide!

Display advertising is the mode of digital marketing whereby various visual forms of advertising are used including banner ads to advertise various products and services on different channels like social media, websites, and apps. In this blog post, we’ll learn about display ads how they grab the attention of the audience by targeting mechanisms, types, […]

Reasons Why Native Advertising Works

Do you wonder why native advertising works better than traditional forms of online advertising? It blends seamlessly in the environment it is placed in. They are designed to look like the list of articles that you have come searching for. That is the simple logic that makes native advertising work. In today’s scenario, we get […]

10 Benefits of Email Marketing in Online Advertising Strategy

Email marketing combined with some other search engine optimization techniques can do wonders for your business. It’s like some real revenue-driving magic machine! For every $1 you spend, email marketing can get you $38. It drives you ROI like no other strategy. It brings you the best buck for your buck — and that is […]

What are Backlinks in SEO & Why is Backlinking Important?

Have you been wondering what are Backlinks in SEO and why do the Search Engine Optimization experts often use this term? If you are a blogger or have only recently started your website, you must be struggling to understand Backlinks in SEO & why are they so important? In this blog, I intend to offer […]

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