Content or Backlinks: What Improves the Health of a Site?

This is an important question for almost every marketer — content or backlinks? What would engage in more quality traffic? Whether it’s good to focus on content or on the backlinks would make it happen. The crucial question is — content or backlinks — which of the two would engage your audiences & enhance your […]

SEO Audit Checklist 2020: Follow These Tips

When it is about inbound marketing, SEO is the top priority for most Digital marketers — as much as 61%. Today, it’s important for any business to grow online and SEO is the most essential for your business to grow online. Everyone who is worried about extending their online presence is doing that. And, if […]

Instagram Brings Suggested Posts in Users’ Main Feed

Users will soon get “suggested posts” in their feeds just below the “you’re all caught up” section. This will highlight content from people a particular user is following but may be interested in. This suggested post section will show up after the “You’re all caught up” section (that tells you have covered everything from people […]

Tips to Write Irresistible Email Advertising Copies

In the last few years, email advertising has come a long way. While most brands today look obsessed with the idea of all those fancy new functionalities — they do not always work. No matter how many bells & whistles you are incorporating therein, it won’t work. So how does it work? Do you know […]

Ecommerce Sales Funnel: Important Stages & How to Navigate?

Is your eCommerce sales funnel not living up to your expectations? There may be challenges that you might not have been able to overcome. You have to sink in the fact that the average conversion rate for eCommerce sites is 2.63%. The ugly fact of 97.37% of the visitors coming to the site just to […]

5 Powerful Tactics to Create Marketable Youtube Video Ads

Today the most incredibly efficient result-oriented platform to say is, “YouTube video Ads.” As many as 78.8% of marketers have voted YouTube as the most efficient video marketing tool. This data beats even Facebook, which got only 58.5% votes. In fact, BI Intelligence has reported that video marketing has become popular in the last few […]

Writers’ Guide to Marketable Content Creation & Proofreading

Content is the currency in a digital landscape! There has to be a great amount of attention & creativity to create a piece of marketable content. The whole process of content creation has to be intelligently designed. There are a number of steps you need to follow before you finally press the “publish” button. A […]

Meta Description Helps Google Understand Content?

Per a tweet from Google’s Martin Splitt, the Meta description helps Google to understand the important things about the page or a summary of what’s there on the page. This looks like an extension of the previous knowledge of SEO & meta description. Role of Meta Description in SEO. There is a tradeoff going on […]

Top Five Video Advertising Trends in 2020

Video advertising trends have been growing pretty fast in the last few years. We have already entered into the other half of the year and video marketing has already swept away the digital marketing landscape. And, there is no doubt that the trend is going to grow even bigger in the other half of 2020. […]

How to Deal with Online Marketing Challenges During COVID-19

Precisely, every other marketer faces some or other challenges — however, it may be different. While for some it would be challenging to get the right pool of talents, for others procurement of the right technology could be worrying day & night. But, whatever may be the case, there is always space & the scope […]

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