SEO

Are you correctly crafting meta descriptions for your website?

Do you know that meta descriptions are a significant part of the optimization technique?

This part of the optimization technique can enhance conversion and CTR rates to an unimaginably high-level.

Writing compelling meta descriptions is a current hot ticket in the Digital Marketing landscape.

However, from the very beginning, Google has maintained that meta descriptions have nothing to do with ranking on the Search Engine Result Pages whatsoever. But, without an iota of doubt, correctly crafted meta descriptions can significantly increase quality traffic on your website.

Meta Description.

A meta description is the meta tag that describes what the page is all about in simple and easy to understand words. In the Search Engine Result Pages, this meta description is displayed where the title of the page appears.

SEO & Meta Descriptions.

Doing a meta description right is an important segment of optimization.

But Google has always maintained that meta descriptions have nothing to do with ranking.

On a number of occasions, Google will automatically create a meta description for your website irrespective of whether it is already written or not.

It does not matter whether you have created a long or a short description, implemented high or low keyword density — your website’s meta description will be automatically generated.

However, in a lot of cases, Google would pick a snippet from the introduction. But, again that is not going to be the same for every website.

Meta Descriptions Beyond SEO.

A meta description is not just about correcting your SEO, but there are other considerations too. Crafting compelling Meta descriptions can drive traffic, enhance clicks, help with improved conversion rate, and make you revenue rich.

Let’s take a look into this:

Improved Click-through-rate

You can have your CTR curve improve by correcting meta-descriptions, relevant to the user, and optimizing it methodically.

Increased Traffic.

You can be sure about improved traffic coming to your website. With proper implementation of meta descriptions, the CTR improves, which further improves ranking & therefore generates quality traffic to your site.

Enhances Conversion Rate.

Writing your meta descriptions correctly can improve the conversion rate, which is the key focus for any business. If you wish to learn more about how to enhance conversion rates, get to this link.

What is a well-crafted meta description?

It should be written in a way that is closely related to what you have covered in the page. This must clearly explain what the page is all about and why you have even created it. The meta description should be so written that it gets your visitors excited about opening the link. This is where conversion improves significantly.

What should be the Ideal Length for Meta Description?

The ideal length for a meta description is considered as 160-165 characters. In some cases, with regard to who is your audience, it should be shortened to 156-160 characters.

This character length for meta–description helps with low bounce rate. It makes sure that your meta description does not get truncated in the SERP making it look irrelevant to the user.

While you must work in accordance with what Google guys are saying — it is always good to do your part of the testing — what’s working best for your site, what is better enhancing CTR, and how it is winning the trust of prospects in your website. This will tremendously boost your business.

This blog post is all about what steps you must take to craft your meta descriptions that work well for SEO, traffic generation, enhancing conversion, CTR, and keeps check on the bounce rate. Read to learn more about the ideal strategy for crafting compelling meta description:

Let’s get started with these steps:

Step 1: Researching the SERP is a Prerequisite.

The foremost crucial & first step in the process of crafting meta description, for any industry, has to be SERP research. The three most important elements of this first step are:

Researching SERP for the keyword, you are targeting,

Learning how your competitors are doing this, and

Keeping a track.

Step 2: Know About Your Audience.

Get deeper through the buying journey of your audience & discover how he reacts throughout the marketing funnel. You have to proceed cautiously here, knowing that this marketing funnel is going to be different in accordance with the kind of audience you are targeting. Don’t share a similar marketing funnel. Get your finding done right about the target audience and craft your meta description according to your target audience.

Step 3: Choose a Tone that Matches your Brand.

The tone of your meta description should be so chosen that it amplifies its usefulness across the brand’s ecosystem. This tone will talk about your brand & that has to be in accordance with your brand identity guidelines. It will be a representation of your brand in front of your users.

Do you think the tone of a brand that offers digital marketing services could be the same as that of an e-commerce brand?

You have to be very specific, what you are talking about. It should establish the connection and must resonate with your target audience.

Step 4: Incorporate your Keywords into your Meta Description.

Do you want to nail your audience’s query?

YES?

Let us tell you that incorporating keywords into your meta description is a great way to do that.

While you are performing SERP, what is that you see highlighted in the meta descriptions? Aren’t they highlighted keywords used with the meta descriptions?

This is one interesting way to drive your audience to your website with the most relevant result & help them with their query.

It adds to the probability of your website being noticed by the audience.

If your meta description is so crafted with keywords embedded that it satisfies the audience’s query then you are almost there! Conversion is inevitable.

And, the idea is to add the keywords that Google is going to highlight when someone searches for a query with the keyword in.

On top of that, don’t stick out like a sore thumb with crazy descriptions just check out the trending styles for doing it better.

Don’t forget to regularly follow industry experts, influencers, and other people who can get you better ideas. Knowing what’s trending and crafting your meta descriptions accordingly can get you amazing results.

Step 5: Keep Updating your Meta Description on Older Content.

Do you have a lot of older content on the site? So, do not forget to update the meta description for these content — it can bring you a lot of amazing results. Redoing your meta description is one way of bringing better Traffic to your site. Performing strategically designed refresh on your meta descriptions can seize better visibility on multiple platforms.

Be Crafty. Research. Be Specific.

On a number of occasions, writing meta descriptions can bring you boredom, but you don’t have to fall into that trap. If you are into the job of creating these descriptions — you must keep yourself crafty & specific to the topic with a lot of research.

Keep practicing day in and day out! Be into the habit of researching trending topics, experimenting with what’s working and what’s not for you. In addition to that, a meta description that is specific to the topic, you are talking about will only perform.

Correctly crafting meta descriptions can be an amazing way of boosting your business & driving quality traffic along with other paid strategies focused on being seen by the Right Audience to Maximize Results. In nutshell, your meta description must build a kind of confidence to your customers that whatever you are offering will for sure get to the audience’s pain point and get them a solution.

Keep being relevant!

Your landing page must convey the right information to the customer. It should be so attractively designed that they come to your landing for the very first-time bells on. If you want to win your customers smartly — an awesome landing page design is the first thing to consider.

But what happens in most cases is — marketers are so hemmed by correcting many advanced strategies that they shut their eyes’ to the “landing page design.” It results in NO conversion, which makes them doubtful about other competent strategies too.

Throughout the world, online marketing campaigns have become the most popular mode of advertising. The first thing that this approach involves is the enticing landing pages. When designed smartly, keeping with the needs of the customers, landing pages can help boost your business by driving traffic.

Clean, easy to understand and user-friendly landing pages drive customers to the conversion funnel easily. Make it so flawless and eye-catchy that the customer feels to hit the buy or subscribe button on his very first visit.

Irrespective of the business you are in, it is always the first thing to design a landing page with relevant and effective call-to-action. Read our blog on How to Write Best Call-to-Action? You must add to it a social media sharing button & awesome landing page copy to capture visitors’ attention. Researchers say that — about 48% of advertisers prefer creating a fresh landing page for every marketing campaign.

Landing pages are present to speak for your business even when you are not there to speak. Design it so convincingly that you do not need to boast at all, even when you are there. Keep your energy ready for the next step and let your landing page help you cross the first stage.

So before you begin with creating your landing pages, you must ask yourself a few questions — what does my audience expect from my landing page design? How can I convince them to commit to my call to action? How can this help in enhancing the conversion rate?

The answers to these questions are simple — look at the statistics, just tweaking around the landing pages can increase the conversion rate from 1% to 25% (Approximately) and more. There are simple things to be aware of when designing converting-landing pages. Let’s find out here, what are these aspects. Here we go:

Keep it Clean, Organized & Simple.

There are three important pillars of how far your landing page can help drive conversion — the overall structure, look & feel. The most important thing for your landing page design should be keeping it easy to use. Every part of your page must be so designed to drive the audience towards conversion — be it filling the form or downloading an e-book or signing up for a newsletter. Also, it is important to make smart use of colors, font, typography, and interesting images, so that your landing page looks attractive. You can use certain button colors like green or red as that is believed to be helpful in enhancing the conversion rate. But then, you must make sure there is an absolute contrast between the button’s color and the color of the background. To design a landing page that converts, you must use different button attributes. If you wish to learn more about how to enhance the conversion rate, we have got you covered.

Know your Audience’s Challenge.

Who is your focus when you are designing this landing page?

Of course, it is your audience.

You know, it is very tough to satisfy someone you have never known.

Knowing your audience before promising service is a prerequisite — only then you are going to have an impact on your target audience. Maybe your competitors are not using this methodology where you can beat them to stand ahead. You can communicate your product with a deep understanding of the challenges they are facing. You have to always refrain from providing the wrong medicine for a condition. Challenge yourself to solve your audience’s challenges — be so wise that they would seek you & your solution. The similar goes with your landing page design. Your goal is to make it look attractive to your audience and drive them towards a solution (for the challenge, they are facing). The idea here is to capitalize on their challenges — so focus on this challenge all through. For instance, if you are a Digital marketing agency, you must talk about different forms of advertising you can help with — Native ads, video content marketing, and more.

It is always good to approach uniquely to discover the challenges your audience is facing and that is keeping them awake through nights. If you are there to provide them a helping hand whenever they are looking for one, they will surely seek it. If you are putting in some relevant content, suitable calls-to-action buttons, and are designing with the utmost caution, an audience you are seeking a solution for a similar challenge will surely turn back to. Your conversion rate will be enhanced tremendously. Not only that, but your audience will also start believing in you and sharing your product with friends and family via different channels.

Optimize for mobile.

While we often think that talking about this is not important and with such a whopping number of people using mobile numbers these days, no one ever misses optimizing for mobile. But, you will be surprised to know that a lot of people do that. Even when 49% of the world population uses mobile phones, most agencies give a miss to optimize the same for mobile. Google says that the landing pages that take more than five seconds suffer a reduced bounce rate. So, while you are designing your landing page, you must make sure that it is optimized properly for mobile devices.

A Minimalistic Approach would Do.

Make sure there is nothing extra appearing on your landing page when someone tries to open it. A great landing page is one where the user can navigate without any distractions like popups or videos in general. Make sure that you are providing only that information which the user needs to move down to the funnel (avoid any kind of redundant or not so useful information with respect to solve the users’ problem). If you have provided too much unimportant information on the landing page, it can lead to losing your audience and hence cutting through the conversion rate. It makes it easy for the user to understand your product — if you are using bullets & numbering in your copy. Want to know the standards of writing your copy during COVID-19? Click the link to read.

A good landing page will always look unobtrusive to the users, and yet, he can find all the information that he has come looking for. Clean & clear visuals with eye-catchy content will pave the way for generating traffic. While you can be minimalist with your description, there is always room for adding a more button that will take the reader to the details about the product. Most users know this kind of navigation & they would visit the detailed page if it really interests them. Another interesting way to keep the visitors engaged is by using the information in the form of video through your landing pages. Mentioning just the key highlights using text would make the user comfortable about hitting the buy button.

Use Important Trust Signals.

What are the trust signals? These are features used within a landing page to assure users of the trustworthiness of the product or service being offered. There could be different forms of trust signals including — testimonials (which is an assurance from a third party about the product), using Like counters, and more. Trust badges are another tool that provides an assurance of the product that is on sale through the landing page. Trust badges are actually the logos of the brands that you were associated with, at some point through your work journey. It can also include certain recognition and endorsements that you have received in the past. Also, trust badges can represent the coalitions & groups that your organization is a member of. These trust signals approve the authenticity of your product and your audience would feel confident about partnering with you.

CTA that Compels the User to take Action.

Carefully crafted call-to-action help to a large extent in enhancing the conversion rate and boosting your business. This is the small part of your landing page landscape that would be crucial with respect to help the user navigate through the payment section of the buying process. It has been established from previous researches that landing pages with a single CTA can have a conversion rate as high as 13.5% while those landing pages with two or more CTA would have a conversion rate of 2% less than that in the former case.

One idea that successful landing pages use is — it will first introduce a challenge and talk about how it could be bothering your life. In the end, they will introduce a product embedded with a suitable CTA. At the bottom of the page, there would be testimonials & other trust signals to assure them about your product. Focusing on a specific topic would always result in a great response. Moreover, the traffic coming to landing pages in most cases is from channels or campaigns. Therefore, you must customize the page accordingly.

On top of that, you must create your CTA making it almost impossible for the users to refuse your offer. Understanding the nuances is important to create the best copy. If you want to learn how to create a compelling CTA, click here.

Create Customized Landing Pages.

There are different sources where you are getting your audience from — if you are promoting an exclusive offer. It is a great idea to customize your landing pages for different audiences differently. All these audiences coming from different channels — Facebook, Twitter, PPC & Instagram are absolutely different. In fact, they have come to the Internet with a completely contrasting vision in their minds. Therefore, you must make sure that you have customized your landing page for them all.

Takeaways.

Your landing page design would play a crucial role in enhancing conversion rates and helping your business grow. Go back to the drawing board and make the required tweaks if you think that it’s missing any of the elements of a good landing page. Use these landing page designing techniques in combination with other digital marketing techniques for improved conversion rates.

Your prospective consumer desperately wants to know where you are taking them next.

That is where you can have the best, “call-to-action” compelling them to navigate to the page you want to.

Call-to-action or as we also call them CTA not only makes it less ambiguous, but it also enhances the effectiveness of your marketing campaigns.

But, no common call-to-action will work. Going with the traditional approach will never get you to the result. It will vanish before you know it!

If you want to fly the ball to the walls with your call-to-action then you need to hit the target harder. Your audience is smarter than ever! You have to learn how to write a convincing call-to-action and how to educate them with catchy & captivating CTA.

What is a Call-to-action or CTA?

A Call-to-action is a convincing invitation to the audience to take some desired action. A company or an organization will put CTA anywhere they think readers are looking through. They create this Call-to-Action to drive consumers to subscribe, input some information, browse products, or buy a product. A brand will often use them at the end of a video, a blog post, or on a website.

Call-to-Action in Marketing:

For marketers, CTA can play an important role in the game. It can help marketers drive audiences to follow a marketing campaign. Indeed, the goal of any marketing campaign itself is to guide the audience through the buyers’ journey and finally convert them. But, every marketing campaign has a different goal and encourages the audience towards taking different actions. There are certainly different ways and tactics to guide the audience to buy your product. Here are some types of Call-to-action you can use in your marketing campaigns.

Subscribe: This CTA does not encourage your customers to purchase a product or service. But, it invites them to get updates & newsletters from the company. Through this, the company wants to establish a healthy relationship with its customers, and help them find reasons to fall in love with their product, services & offers.

Try for free: Almost every company uses a free trial offer to lure customers and build trust in them. These calls-to-action drives people towards taking a demo, and then deciding whether they are still interested in the product or service.

Join us: You will need to place a “Join us” CTA if you are based on a collaboration between readers & customers. For example, if you are someone who manages an online community.

Sign up: In a “Sign Up” CTA, the audience is invited to sign up for activities like for an online course or a free trial, for an event, or a webinar.

Learn more: The “learn more” CTA is used to invite people to know more about a product or a service. You do this to prepare your customer to convert to a buyer.

Get started: This CTA can be used for a variety of purposes. For instance, you can ask your audiences to “Get Started” to experience virtual reality or for a free trial and many such.

How Great calls-to-action can Help Convert Leads?

If your most sales pages and landing pages are not leading to converting leads, then you must reconsider the CTA you have used. It may be lacking a sense of urgency.

B2B Digital marketers must include effective CTA to engage their most ideal customers. As per research data, around 70% of the B2B sites are not using CTA and that is why the right messages are not reaching the right audience. That is where you need to work and clarifying your customers must move next.

Just flimsy excuses for not incorporating effective call-to-action would not do. You must focus on helping your customers make decisions with simple and effective CTA. Develop a sense of urgency with the right call-to-action without being too pushy. However, convincing someone to take any action with a few simple words, is not an easy task, but with the right thought in your mind, and with a clear understanding of what you want them to do next, you can perfect this art.

Here are Five Super-cool techniques to write effective Call-to-Actions:

1. Leave Them Curious

Believe me, it’s not rocket science. If you can effectively and mindfully leave them curious, they will definitely come back converting. You just have to wrap your head around and keep it simple. You are not evoking enough curiosity to make them hit the button. If that sounds right, go back to the drawing board — it needs to be redone. But, believe me, you can do it.

One awesome way is to tell people what you are selling and how it will help you. Leave them with the curiosity to know how it will work for you.

There could be two important elements of evoking curiosity — creating urgency & promising a reward. Creating a sense of urgency compels your audience to get it before the offer is gone and promise for a reward would leave them with curiosity to get the reward. And, when both of these elements are presented in your call-to-action, you can be sure of an improved click-through rate & enhanced conversion.

But, you’ve got honestly here. You cannot fool around your audience and not reward with something that you promised with your call-to-action. If you have promised a free e-book, make sure that it’s for real. You can use power words like Free, Bonus, Instantly, Because, You, and “New” to make your call-to-action more effective & curiosity evoking. Craft a call-to-action message in a way to bring about desire in your prospects on what’s there on the other end of the CTA.

2. Repetition Works:

A human brain is all but inclined towards grasping something that repeats constantly. Take advantage of that form of the human brain’s wiring. Our brain is wired to seek out repetition. You may also use a term repetitively for effective call-to-action.

Like, for instance, if you want visitors to sign up for your newsletters. You must use the term, “free vacation to Italy” throughout the page. You can effectively use this through the body, header, and the final call to action. Skimming through the page, when the user reaches the final call-to-action, his brain has already accepted the subscription with a “free vacation to Italy.”

What if you are not very sure about the right phrase for this kind of repetition? In that case, you can turn around your targeted keyword. Why I suggest it because it would be a seamless beginning-to-end experience for the user. Let’s say your prospect types the keyword in the search engine, it appears in your meta description or an ad copy, and then when he finally reaches your call-to-action, finding the same keyword, his brain recognizes the keywords he searched for. With such repetitions and correlations, his brain will accept to subscribe.

3. Use a free trial:

There are calls-to-action that you cannot help but click — one of which is, “free trial.” Most often this CTA is used by software as a service (SaaS) companies. Don’t hesitate to offer a free trial, there are other ways to convert these prospects later on, like through email marketing.

If you really want to convert these prospects, you have got to be guiding them through every step. You need to help them get rid of all the obstacles they might have been facing through the process of buying the product. Their mind is already flooded with questions, and they expect an answer from you.

According to a study, it has been found that 84% of all those prospects who were asked to buy a product in their first encounter bounced off from the site. On the other hand, the conversion was increased to over 328% when a free trial was offered. So, for a better lead generation, “free trial” call-to-action is an awesome idea. Of course there are other ways How to Enhance the Conversion Rate of Your Website – you can read our blog to know.

But once you have decided to use this CTA, it is important to find ways to retain these prospects or users even after their free trial expires. You have to figure out what would be the most suitable time frame for your free trial. Find out what will work best for you — a 14-day free trial or a 30-day free trial? Here the type of business you are in and the responsiveness of your customers will be the real deciding factor. You may gauge the usefulness of “free trial” CTA by the fact that even after having such a huge customer base many big brands like MOZ & Shopify use it.

4. Focus on a Benefit:

Focusing on letting your prospects know the benefits they will get from the product will enhance conversion. Take for instance, what do you look for while browsing through a website where you have landed up searching for a product or a service?

I can bet upon, you were constantly trying to figure out, what is there for me? How will it benefit me? How will it make my life better?

Most new marketers make this mistake of focusing only on describing the product without letting prospects know, “how it is going to benefit them” and “how it is going to better their life.” Prospects convert when they get a clear answer for, what’s there for me? They want to know how your product is going to save time and money for them. You can smartly incorporate these aspects into your call-to-action to immediately answer their questions.

For instance, “save your hard-earned money” will look more attractive to your users than “read how to save money.” Get instant clicks with such calls-to-action.

Conclusion:

You can drive your business towards generating revenue by enhancing traffic and converting them. Conversion is possible through your sales copies, promotional banners, landing pages, and campaigns by using effective call-to-action. That is where clicks come up. You have got to go back to the driving board and test rework on copies, button designs, and CTA, no matter whether you are driving traffic from social media or search engines. However, there isn’t any rule that tells you how to write an effective call-to-action, but testing variations would work for sure.

Tell us in the comment box, what rules do you follow to write your call-to-action that can drive traffic?

The term coronavirus was as rare as hen’s teeth when it first entered our lives. Before we knew it, the pandemic was all over the planet. Almost every aspect of our life is now affected by this rare thing and marketing isn’t any exception. For every marketing manager, a slow and careful approach is an essential part of the game, when the COVID-19 looks like uncontrollable mayhem.

For instance, even if your business has nothing to do with the health industry — this is such a time that you must incorporate information about coronavirus (symptoms, precautions & more) into your content. But, at the same time, you have to take care, if this content is for real and relevantly presented to your audience.

Hang in there, if you are left with no clue on this. Firstly, it is important to understand here that consumers have necessarily shifted their focus, consequently, businesses have to act accordingly. We are writing this post to help you with that — believe us it’s not really rocket science — you’ll just need to take care of a few trivial things. Just be careful of the tone and how you are conveying your message. Let’s read what should be your copywriting standards during COVID-19. Here we go:

Communicate Empathetically:

While you are writing a copy, cautiously be aware of the current situation. Think as a careful, mindful, smart, well-informed, and tactful communicator. Before you are writing anything, know that COVID-19 has not just affected our finances, but it has made people (consumers) emotionally vulnerable too. That said, it makes out that in such a sensitive time, chances of sounding rude, disgraceful, and selfish is more. Therefore, you have to be way more careful about the tone than in normal times. While you are writing a copy for social media, incorporate the effect of COVID-19 with what you’re selling, into your thoughts. This will further help in building your brand image for a longer period.

Tweak the Tone of Your Copy:

Amidst the ruckus of COVID-19 when everything is talked about around the pandemic, consumers are frustrated. Everyone today is looking for some kind of inspiration, positivity & emotional support. No one is ready to take any humor or wit! While in a normal situation, a casual approach can work, in the situation, we are in, this may look off-putting. When you are writing your copy during COVID-19, keep the tone a little serious, even if it looks dull. The best way is — to keep the tone of the copy inspirational, helpful & optimistic. But a serious tone does not mean somber. It’s just that you have to avoid using a casual, witty, or humorous tone as long as we are fighting this menace.

Be careful of the insensitive terms in your Copy:

You already know how your copy could communicate sensitively but there is another important thing, you must take care of. You must have been using many words and phrases that looked cool before COVID-19, but now you must note the different meanings these words might have taken. These words can look like a dog and pony show. We have created this list of words that you should avoid using in your copy. Some of these words include Contagious, Viral, Killer, Infectious, gather, and any term that invokes the poignant sense of sadness for being in the situation, we are in.

Make your Copy sound Supportive:

Given the gravity of the situation, offer respect and security to your consumers with the use of new deals and your creatively supportive copies. Find ways to take advantage of the situation making your business sustain in the midst of this crisis. If you are selling apparel and are still operating, keep your consumers in the loop with offers relevant to the situation and to their uses. Convey your message in a way to make it look supportive, do not sound too eager to sell your product.

Here’s an example to illustrate this:

“Choose our products to Avail BIG Discounts.” — this sounds too desperate and gives an impression of being insensitive to the situation.

Alternatively, you can use.

“Let us Help you with LOW PRICES to fight the coronavirus crisis TOGETHER.” — This makes your audience convinced to believe that you are as sensitive to the situation as everyone else is.

Making use of terms like cope, contribute, help, connect, navigate, and respond will make a difference to business growth & visibility in the long run.

Conversion should be Trivial for now:

Do not sweat the small stuff — conversion for now! Focus on contribution instead of conversion. The world is not over yet, it’s going to flourish all over again. Take advantage of this time, building your brand. Don’t worry! Even if you are not an essential services provider, your business can stay relevant to the audience. But, you have to bring about changes to how you used to sell. With COVID-19 making everyone feel vulnerable, the only way to communicate your brand to your consumer is to assure them help and support. Your business can remain relevant only when your focus is shifted to contribution from conversion. Think about offering your consumer support of any type you can, and not about how to bring more business. Be a contributor!!

Convey accurate information accurately:

You are going to be noticed more subtly than ever! In this scenario, you can keep the trust you have built over the years only by conveying accurate information accurately. There are small but important points that will help you with this.

The foremost requirement is using only credible sources of information on COVID-19. To filter out any irrelevant and careless information while designing your copy for a social media post or a banner, you must refer legitimate sources like the World Health Organization, Centers for Disease Control, and The Department of Public Health for your state. Help yourself from being listed among those spreading irrelevant information on coronavirus.

The second important part of the game is grammar & language in particular. For a copywriter, checking a copy for grammatical mistakes is a no-brainer, but it is essentially crucial when conveying a sensitive piece of information or it may convey a wrong message to your audience & confuse them. Consequently, losing the trust & reliability of your brand. This content is going to remain relevant for quite some time as the effects of coronavirus. So be careful before it’s too long.

Rework to Tweak CTAs & Offers:

Make sure that you have reworked your CTA’s & offers to look relevant as per the current situation. Tweak your copywriting with what’s going around. Keeping your message versatile and relevant to your audience will save you from making changes every day. There are certain aspects to keep in mind when writing your copy with respect to COVID-19. Let’s have a look.

• Tweak around the urgency evoking copies like, “Book now”, “call now”, and alike. They will surely not resonate with your audience. These copies will only make you sound ignorant, unaware, and insensitive to the crisis.

• Go through all your offerings and remove or tweak the irrelevant ones. Keep only the ones that align with the COVID-19 lifestyle changes and safety measures. Like you should remove offers like, “visit our store to know more about our latest collections.”

• Make use of words and phrases that instigate a sense of safety for your audience. Suggested words here are virtual, online delivery, in-home, remote, work from home, and more such.

Don’t forget going through the scheduled Content

Don’t be lax on checking your scheduled posts, mailers, newsletters, and other forms of content that may look insensitive & irrelevant given the COVID-19 pandemic. For instance, if you have scheduled posts for birthdays & anniversary offers, and any such offers, make changes to your copy and align it with the COVID-19 pandemic.

In this process, you must keep in mind important things. To make yourself feel safe and motivated, keep a track of this work. Creating a spreadsheet to maintain the copies where you need to make changes is an awesome idea. Make sure that you are not deleting anything. In fact, keep the copies & those wonderful ideas safe in the spreadsheet. The most performing campaigns can be used again when the world restores to normal after COVID-19.

Wrapping Up:
The idea is to keep the ball on by communicating with the customers relevantly. The idea is to maintain the standard of your copy even in an adverse situation like coronavirus pandemic. You have built this trust with perseverance, and a lot of grit, so why lose it. Convey information that reinforces this trust by adding value to your audiences’ life (in tune with what’s important for them in a given situation). Maintain your copywriting standards to reach customers through mobile devices, laptops, desktops, or any other means.

What is the best way to find long-tail keywords? The first important thing is to “understand why it is important?”

If you are trying to enhance traffic and rank high on SERP, by using general keywords, in particular, it is going to be a really tough nut to crack. Majorly, if it’s about driving traffic for a new & small business.

A quick and simpler way of boosting traffic and ranking high on the search engine is using long-tail keywords. But then, the question is how to choose the right long-tail keywords? While it is not as effortless as it sounds, the job is not either too overwhelming.

This post is all about various conquering ways to find the right long-tail keywords that can successfully drive traffic to your website.

Everything about Long-tail keywords & how to find them.

What Are Long-Tail Keywords?

Long-Tail Keywords are not as much searched as the “head keywords” or “general keywords”, for, they are too specific. The length of most long-tail keywords is three words, but that is not the only criterion to consider long-tail keywords – there are other considerations. The Long-tail keywords are easy to rank high on the SERP whereas, with general keywords, it may take about a year of a continuous effort to be ranked on the SERP.

While ranking for head keywords – for example, “Digital Marketing” is tough, by targeting correspondent long-tail keywords like “best Digital marketing services in the US” are easy to rank. 

On top of that, there are other variations of long-tail keywords as well. Google does understand Long-tail keyword variations. By variations, we mean the other form of long-tail keywords. For instance, for the above example, it could be“Top US Digital Marketing service providers” and alike.

How Long-Tail Keywords can help Boost Traffic & Enhance Conversion Rate

Targeting long-tail keywords can bring traffic more easily than the general keyword or head keyword. Long-tail keywords can bring about more people who are interested in buying your services or products and there are plenty of reasons. Here are the reasons:

• The first thing is, by targeting long-tail keywords, ranking is easier. This is because competition for long-tail keywords is less compared to the head keywords. For instance, ranking for “virtual lunch” is tougher than for “free virtual lunch.”
• For long-tail keywords, you can find a more targeted audience. You can be almost sure that someone who has searched for such a specific keyword will buy your product or service. This kind of specific search indicates that they are really interested in your products. On the other hand, the one who searches for a head keyword is (most probably) doing a general search without any real intention of buying it.
• Another advantage is lesser expenses. With less competitive keywords, it will cost you more, per click when using Google Ad for Advertising. However, long-tail-keywords can get you more bang for your buck.

What is the Best Way to Search for Long-Tail Keywords?

So, now that you already have got an idea of why long-tail keywords are important, the next question is, “what is the best way to look for long-tail keywords?” To be precise, there isn’t any rule book to find one ~ the only way is, “hit & trial experimenting.” When you keep trying with a number of keywords, there is one, that gets you there.

There isn’t any rule book for finding good long-tail keywords, but there are certain guidelines that can help you create your best list of long-tail keywords. Here’s the basic guideline:

• It should start by contemplating your business. Find the reason customers would like to buy your product or services.
• What makes your audience find your service unique?
• Find out who all are your customers?
• Answer to yourself, why would your audience prefer you over your competitors?

When making your list of long-tail keywords, always keep these things in mind. This will help your audience reach you easily.

In this process, you must also know things to consider while finding effective long-tail keywords. There are a number of keyword tools available in the market that you can use to find lists of long-tail keywords in your niche. But, before picking up a tool, you must consider if the tool is worth helping you with important information. Let’s find out what information you need to find the best long-tail keywords in your niche. 

Knowing Search Volumes & getting ideas for long-tail keywords

Whenever you consider a keyword tool, it must include features that get you with Search Volumes & ideas for long-tail keywords. The Google Ads keyword planner is an extremely helpful tool with that regard. It fetches a list of keywords and also suggests the kind of competition a particular keyword has and how much you’ll need to pay per click for each of these keywords. In addition to that, even if you are not planning to run Google Ads anytime soon and just use the Organic results – the tool will tell you the difficulty level and usefulness of targeting each of these keywords organically.

Along with your Google Ads account, you get two important options including, “Get search volume and forecasts” and “Discover new keywords.” For your information, a paid version of the Google Ad account will help you with better insights than the free version.

With the help of these key features of Google Ads, you can get a hang of the different search terms. It also allows you to find out about the estimated volume of impressions and clicks that targeting a particular keyword by running ads would fetch. You can get even better results and ideas for long-tail keywords using the keyword research.

The Google Ads keyword planner is an extremely helpful tool. It fetches a list of keywords and also suggests the kind of competition a particular keyword has and how much you’ll need to pay per click for each of these keywords. In addition to that, even if you are not planning to run Google Ads anytime soon and just use the Organic results – the tool will tell you the difficulty level and usefulness of targeting each of these keywords organically.

Knowing Your Competitors:

Knowing who you are going to compete with extremely important. There are plenty of free & paid tools that can help you know your competitors. This part of the process is very helpful in designing a strategy. There are easy tools available in the market where you just have to enter your domain and the result page will show your competitors listing. Some of these tools will also fetch keywords that you along with your competitors are competing for. It will also show you words around which your competitors are creating their content. You can compile a list of these important keywords to strategize your approach.

Gauging Keyword Difficulty:

Another important consideration is gauging the Keyword difficulty. So for this, you must select a tool that can help in determining, how wisely you can choose a keyword with a realistic long-term goal and where you may end up just squandering around your time and resources. Your purpose is to access how difficult it is going to be to outrank the websites that are ranking on Google’s first two pages.

Wrapping Up

Even after enormous developments taking place in the Digital marketing world, keywords still are a crucial part of the game. If you are not getting enough traffic & results for head keywords, you have another option. Look for correspondent long-tail keywords and target them, they are much easy to fetch results & drive traffic. Once the right keyword clicks, you’ll immediately notice the burgeoning ranking graph (within a week or two).

So, we would like to hear from you — your strategies to find the long-tail keywords? Let us know in the comment section…

“Content is Currency”! Content can only get you close to currency – not just content, but to be precise “Original Content”. 

From the perspective of the Search Engines, it is very important to make sure that your website does not contain any plagiarized content. 

In the world of the Internet, Plagiarism is a legal offense and your website can be penalized for publishing plagiarized content by search engines including Google. And, it will consequently lead to losing the significance for which the website was created.

But, before implementing the idea of non-plagiarized content on your website, you must first know what a Plagiarized or duplicate content is. Let’s find out

Defining Plagiarized Content?

Definition of Plagiarized Content or Duplicate Content as per Google Search Console: “Duplicate content refers to substantive blocks of content within or across domains. That either completely matches other content or are appreciably similar.”

Here’s what happens when Search Engines see Plagiarized Content:

• When Google or Search Engines find a number of similar content coming through different websites, the ranking of the site considerably drops. 
• Plagiarized content in the extreme case can also lead to the website vanishing from SERPs.
• In case, the Search Engine finds the inbound links pointing to different pages with similar content via different sites, the strength of the inbound links get diluted.

Search Engine will not display similar content on multiple pages, it will display just the one which most suitably addresses the visitor’s query. 

Therefore, to avoid these consequences and to be able to make the best use of the content that is being crafted. It is very important to check for plagiarized content before it reaches the Search Engines. There are a number of Plagiarized Content Checker tools. You can use them in your endeavor to publish only original content on your website.

To help you find the Top Tools to test Plagiarized Content, we have created this list. Some of these are absolutely free while there are others, for which you will need to pay (after your trial period ends).

Let’s know more about these top tools to test Plagiarized Content:

1. CopyScape

Copyscape.com is one of the top tools to check plagiarism. Copyscape works using the URL of the page whose content you are looking out to review for plagiarism. You just have to enter the URL of the page and the other pages on the internet where similar content is published will appear. So, you can click those links and the part of the content that is copied will be shown highlighted. Once you enter the URL & and press go, it will fetch you a detailed report with every copied sentence highlighted in red. On Copyscape, there is no option to copy & paste your content to check it for plagiarism. It’s simple & easy to use!

2. Smallseotools

Next among the top tools to test plagiarized content is Smallseotools. Unlike Copyscape, smallseotools has both the options, you can check your content for plagiarism, both ways. Either you can copy and paste our content & check it against another similar piece of content over the internet or can also launch a plagiarism checker using the URL of the page for which the content is being tested. 

It shows the user an absolutely detailed report mentioning the percentage of plagiarism that the content has. In addition to the, all those sentences which are plagiarized are highlighted with red color and the ones with no plagiarism with green color. There is also a compare button that you will see just at the right end of every plagiarized sentence. You can press on the compare button & you will be taken to that page or website with which that part or sentence of the content matches. 

3. Duplichecker

Another big name to the list of Top Tools to test Plagiarized content is Duplichecker. It’s authentic and has been listed by a Google query. The best thing about this delicacy checker is its ease of use. Unlike other mentioned tools, Duplichecker gives its users three options – you can either copy & paste your content & check, second is, you can copy-paste the link of the webpage content & check like Copyscape & the third option is that you can upload a file that contains the content. You can use any of the three methods to check your content.

With the help of Duplichecker, you get a comprehensive plagiarism detection report. After completion of the checking process, it will display you both plagiarism and a unique percentage. It will also show you the websites & pages which have published similar content in the past. There is also an option to print the report (if required).

Takeaways

So, these are three top tools to test Plagiarized content. To make sure that your website appears in the SERP and is not penalized by the search engines, it is important to do plagiarism checking before publishing the same on the website. In addition to that, you must also do regular audits & checks for duplicate content. This will keep you informed if anyone else is copying your content. Other than the above three Siteliner and Plagiarism Detector is also among top tools to check plagiarized content.

While internal plagiarism issues can be fixed for external plagiarism issues you have to go an extra mile. You can write to the owner of the website, which has copied your content and ask them to remove it. Another important thing is registering and getting a DMCA badge. By displaying DMCA badge, you can ward off any kind of plagiarism on your site, you will ward off any type of plagiarism. If you want to reach every corner of the webs, you must make your website plagiarism-free. To know more about how to rank high in the SERP and reach everywhere on the web you must visit https://admedia.com/display/our_reach/.

Thinking of designing robust SEO strategies Post-COVID-19? Great indeed!!

We are living in isolation, locked down inside our houses, away from the rest of the world, and it depends completely on how you make use of this time.

However, we are all in a state of confusion, uncertainties & dilemma, but there’s positive about everything & every situation.

Someone has rightly said that. “A wise person knows how to be productive in the times of unproductivity”. 

The situation is worsening at every hour of the day, which is quite frightening for each one of us. 

But, we have to together vow that nothing would affect us, and we are gonna come out of this turbulent situation.  

After the coronavirus is gone from our lives, the recovering phase is not gonna be really easy. But, planning in advance (with enough time in quarantine now) will definitely boost the process of recovery.

You must start designing your SEO strategies Post-COVID-19. Here are some tips that will help during your process of improving your SEO strategies POst-COVID-19 Here we go:

1. Keep Your Content Ready

The Coronavirus-free-world will without any doubt bring with it a slew of changes in every sphere, in the way business functions & definitely in the way one must design their SEO strategies Post-COVID-19. 

So, while you are in home quarantine, keep up the good work, keep writing for your future to invest in your future endeavors. 

While you invest your time in writing, make sure that the consumer is going to behave differently, there is going to be a huge shift in the way they choose their searches. 

Strategize your writing, contemplate on the same, and start writing.

Design your content in a way that when we again start living in a Coronavirus-free-world, your consumers are back. 

Having your content ready will help you in a number of ways and will definitely keep you ahead in the rat race. 

2. Hunt for Top SEO Talents in the Market

The Coronavirus will, without any doubt bring forth closing of many companies, loss of jobs, and therefore, enhanced chances for employers who are looking out to expand their brilliant pool of talents.

If you are looking out to expand your pool of SEO talents, this is the time to start with! 

You can very much attract those extraordinary SEO talents who have lost their jobs because of the COVID-19 economic slowdown.

Without giving it a second thought, this is the time when you can start recruiting now.

Even if this will not be that effective as of now, but will definitely get you the results in the long run. 

There are going to be brilliant SEO talents looking out for opportunities when it all gets over. So, this is the time to update your  LinkedIn profile and be active. 

Make sure that you do not miss any chances!

And, even in the case, you are not hiring as of now, you can have this great opportunity to make connections, know about prospective associations (both employees & clients) that can help tremendously in the near future. 

3. Close Monitoring of Keyword Rankings & GSC

At this point in time, it is more important if you are monitoring GSC for keyword changes & ranking way more closely than in the normal times, or not

Within a span of a few days & a few weeks, there has been a great change in how the market is responding and the way the customer is behaving. Therefore, you need to make new strategies, and closely monitor how the consumer is behaving and what he is looking for. 

And, if you are not taking care of these changes, you will miss the opportunity to make new strategies.

4. Make New Content Strategies

No one would have predicted about this situation that we are all stranded today. Because of the effect of COVID-19 most part of the world is living in isolation, quarantined within the confines of their homes. And, therefore, they are browsing through the internet, youtube, and more such online stuff.

So, if you are a Youtuber, if you have a blog or website of your own, you have an amazing opportunity to attract more viewers to your site.

You have more time to create and publish more unique & interesting content. You can revisit the previously created content, find ways to attract more traffic & make changes accordingly.

5. Keep up-to-date with Google Trends

Unlike the usual days, people are living quarantined inside their homes. They aren’t traveling or commuting. Their preferences have changed as of now. And, therefore, their search trends have also changed.

For this, you have to keep yourself updated with Google Trends and the new answers people are looking for in your industry. 

This data will help you remain on top of the search around your business. Having this data will help you create & design content as per the need of the industry with topics that will get most hits & most likes.

The strategy will make you ready for the battle to come 

In the future, this content will be a great resource in the days & months to come. This will consequently enhance your website’s ranking. 

6. Think Beyond Content & Use This Time Wisely

While “Content is the Currency”, yet you have to be very wise in investing your time in various other things that matter. 

During this time of COVID-19 disaster, you need to be really wise when you handle what to work for. 
Throughout this strategy, content & SEO must go hand-in-hand. Here’s what can be called the best SEO strategies Post-COVID-19.

• Update Images that your website uses.
• Keep a check on the website speed.
• Make sure that content is properly linked and is easily accessible.
• Check out the URL structure.
• Get an insight into the user exercise on your website.

And, then you have this golden opportunity when you can sit home and learn something new or a new update that could be used further in designing SEO strategies Post-COVID-19.

There are a variety of e-learning portals that are providing free courses as a part of their SEO strategies Post-COVID-19.

So, you can avail of those courses and learn a new skill. Moz & Ahrefs are a few portals that are offering free courses during COVID-19.

Conclusion

So, the simple thing is that you should sit back and stop planning your SEO strategies Post-COVID-19.  Just be active, find ways to utilize this time for the future. 

Don’t stop your Digital Marketing Strategy during COVID-19 and not even the SEO strategies Post-COVID-19. No matter what, there’s always an opportunity to make the best of the worst time.

This strategy will definitely help your business to grow leaps & bound in the long run.

Hope very soon, we will win over, this disastrous COVID-19, and everything will restore to normal. Stay healthy & keep thinking about your SEO strategies Post-COVID-19!!

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