Marketing Innovation

How to Enhance Engagement with Instagram Stories

Let’s make Instagram the chance to win more valuable customers!

Doing Instagram stories right can bring your business followers at a drop of a dime.

Surprisingly Instagram stories have a BIG business with around 300 million daily views.

What makes Instagram stories so bankable?

Every single user can get easy insight into the life of their favorite celebrities, walk through their lives, find out about the latest fashion trends, and do much more interestingly — they can do almost anything.

Not only for the users Instagram stories are a great place for advertisers and businesses. After all, it is where they can find and interact with most of their audience.

In fact, for both — users & brands — Instagram stories have endless possibilities.

Brands can display their products, inspire actions, run awareness campaigns — and do much more all directly with the help of the app. And, in combination with the Instagram stories, you can use other app features like direct messaging and interacting with your brand through comments.

But, of them, the most enticing and useful feature for brands as wells as for users is the Instagram stories.

Back in 2016, since Instagram added its story feature, it has been cooking with gas. And, since then many additions have been made which has given enough room for users & businesses given different strokes for different folks. Instagram offers a huge opportunity for improved engagement.

This blog post is all about the super-cool Instagram story hacks — that are sure to enhance engagement and add tremendously to the brand value.

Here’s a list of techniques you must apply with Instagram stories to enhance engagement:

  • Use Your Brand’s Font (but you can always experiment)
  • Give Instagram stories some time for real.
  • Optimize the image as per the requirements.
  • Experiment with color optimization.

Take time to design some creative text for your Instagram story.

Let’s discuss them all one-by-one for more understanding.

  1. Use Your Brand’s Font (but you can always experiment)

It is always good to keep that identity of your brand at the back of your mind whenever you are doing some kind of promotion. Likewise, if that’s really possible, you must use your brand’s typography into your Instagram story hack. In that way, you would be, “also” creating a sense of familiarity for your customers. This is something that can go a long way when making a purchase decision. But, at the same time, at some places, you can always take the liberty to experiment with the font (as is the case).

  1. Give Instagram story creation some time for real.

Before you start, you must be completely aware of the basics of the Instagram story. The purpose is to make it more interesting for your audience and enhance engagement. Instagram offers too many tools to make your story interesting and engaging — all you need is to have an idea about how to do it. Let’s take a look into some of these important Instagram story editing icons available across the interface.

Text: This allows you to create text to convey your message. You can access this feature by tapping anywhere on the screen.

Drawing: here you can use a couple of brushes & erasers to create handwritten text. You also have access to the color selection tool in this section.

Filter: you can add some VR filters from this section while you are making videos or clicking pictures.

Accessories: This icon will allow you to incorporate some additional engaging features in your story.

Linking: This option allows you for linking something to your story in case you want to take the user to some external place where you can make them read about some other topic. But, this feature is available only to those users who have 10,000 and plus followers.

Save: This allows you to save any changes or edits that you have made to your image or the image itself. In case you have added any music or GIF, it will be automatically saved as a video.

You should give some time for real to learn these basics of creating Instagram stories before getting started.

  1. Optimize the image as per the requirements.

In case of posting a picture, you will have two options — you can either take this directly from the app editor and edit it itself or can import it from your phone memory.

If you are taking the picture from the story editor and start editing from the area itself — there would be default the setting of the app and the size of the image will be exactly as required, which is 1080px by 1920px.

On the other side, if you are taking the picture in the camera app of your phone you will get more options through various photo editors. But, when you will be importing this picture from the phone to the Instagram story editor, you will have to adjust and zoom in so there is no border on the outside. Make sure that the quality of the picture is good enough, so that when you import it to Instagram and zoom in — the quality does not get lost.

  1. Experiment with color optimization.

There can be a number of experiments you can do with color on your Instagram story — text color, accent color, brush color, background color & more.

If you want to try experimenting with the text color — just select the text and select the color from the text editor at the bottom of the grid. You can swipe through the left for color preview, in case you want to use some interesting colors.

If you want to do something different to make your text look more beautiful & appealing to your customers, just tap the dropper icon and select a color from the editor from any part of the editor.

  1. Take time to design some creative text for your Instagram story.

Conveying your message — that is the goal! Right?

Using some creative content with everything at the place would engage the audience and make them interested in reading what you have to say.

Content is the key — and this applies to your Instagram story too. Every single person on the internet — be it social media, mail, or any other platform, people are simply hungry for good content.

Anyone who comes to see your story knows nothing but good content. Conversational content incorporates images & relevant videos can do the wonders.

If you are not good enough — hire someone who can do it for you. Most social media marketers know how to do this right.

Some other ways to Accentuate your Instagram story:

  1. Create a rainbow text using brush & font tools.
  2. Create a border with the brush tool
  3. Save interesting story effects for quick access.
  4. With Instagram story & live, use question stickers.

Do it right!

Instead of just doing it, do it right. Don’t rush. Press the pause button before hitting publish. Before sending your story, get in the place your video, image, right content & know how to make it interesting. Within a few days, you will notice the difference in engagement. It’s simply twofold. And, more so, you’ll have a set goal and target for every single Instagram story because you are really putting in efforts.

At AdMedia, we help reach around 98% of the Web and Draw Over 200 million Users Every Month. We help our users reach their audience wherever they are with our comprehensive set of tools & technologies. By doing Instagram stories right, you can make this reach manifold. Let’s do it together & engage with as many prospects as there are on the web.

5 Best Ways to Design Your Cross-Channel Marketing Strategy

We are living in an absolute Digital marketing landscape where your audience is everywhere.

Maybe someone is looking for the cheapest nearby hotels or for some digital marketing agencies — marketers are always interacting with their customers via emails, social media, display ads, and through other channels.

If someone is really interested in your products, he/she will go the extra mile to sign up for email campaigns, research you on social media, make efforts to know about your display ads & visit your website.

Today, they know about an unprecedented number of channels to reach you.

A huge part of the community is much interested in everything, and every update about your product!

But, the question is how to reach these interested customers efficiently?

The answer is — define a strategy on how you are going to communicate with your audience.

Cross-channel marketing makes for coherently integrating multiple marketing channels to interact with your audience more persuasively. This form of communication provides a platform wherein, the brand consistency goes hand-in-hand with what’s being offered.

Deploying the right kind of the cross -channel strategy can help with enhanced traffic, enhanced ROI & improved rate of customer retention. If you want to know what is cross channel marketing, and why it is important you can read here.

In this blog post, we’ll talk about how to create a strategy for successfully carrying out cross-channel marketing. Let’s read to find what’s there for you. Here we go:

  1. Use Different mediums together for an effective outcome.

There are certain mediums that can bring you the most amazing results together. When you are making your strategy on selecting mediums for a particular cross-channel marketing project, you must be wary of — which of the channels are going to get the best results together. One perfect way is to use all those channels together where the target audience reaches your brand the most.

In one situation, embedding the URL for your app with the newsletter or an e-mailer that you are sending every day to your audience would get the job done. Another way could be to ask them to check in via your app.

Some of the most common mediums that can bring better audiences to your website together could include — Retail Store/Mobile, Computer/TV, Computer/Radio, Radio/Mobile, TV/Mobile, and Computer/Mobile. This is one side of the coin — you can create your own combination based on your audience’s behavior.

  1. Convey Your Brand Message.

For businesses, it can be quite easy to lose sight of the message they want to convey to their audience through their brand. If you are an organization or an agency, you must have different people engaged in each of these channels. In that scenario, it is important to convey consistently a similar message via every other channel and something that’s meaningful for the one who has come looking for something to your brand.

A little contemplation is crucial before curating your brand message. Knowing what your audience is looking for & what led him to reach you — would not only help you with discovering their pain points but will pass on a strong message that talks about the right solution.

In addition to knowing about the right type of audience, it is also important to consider how this message should be deployed in the market. Never look for an approach where you can convey the message much like your competitor as that may confuse your audience. It’s better to create your unique voice.

Now that you are ready with your message, it is important that you choose the right channel to convey the right message at the right time. This communication has to be in a way to build that long-lasting relationship with the audience. The right message at the right time via the right set of channels coherently — is the key to the success of your cross-channel marketing efforts.

  1. Create content based on an Individual’s buying journey.

One crucial consideration most advertisers overlook — is not caring about an individual customer’s buying journey. Every customer that’s coming to your website for a solution has their personal story that led them there. They have their own buying journey — mixing them all would just make a messy approach.

This means that you must consider creating personalized content for your individual customers based on their individual buying journey. The content strategy that you put into action must be designed in a way that it aligns well with the buying journey of the individual customer.

For instance, suppose a particular customer just finished buying something from your online portal — you can send him a personalized “Thank you” message for shopping from your online store. Similarly, suppose you have this customer who abandoned the cart — you can send him a personalized message that talks about new collections or free delivery. This approach would forge a better relationship with the customer.

If you are sending personalized information to your customer, you can expect better engagement & hence better sales. In a survey, it was found that around 84% of consumers agree that reaching out to the individual customers would showcase brand loyalty.

  1. Track your customers & analyze the data.

There is a huge percentage of marketers who rely on creating their cross-channel strategy using guesswork — without any objective analysis. That is where individuals get to following the wrong path. The great way out is to create a tracking system where you can analyze your customers’ behavior and then use the data to create your cross-channel strategy.

This tracking will let you understand — which channel your customers prefer, where they find it most convenient to reach their favorite brands. From this kind of analysis, you’ll know that your customers are coming mostly from the paid ads or from Twitter or from Facebook. This data may not initially seem crucial, but when you’ll put it to use, this can make out for the most reliable source of information.

For instance, when with systematic analysis; you realize that your most quality traffic is coming from Facebook, you can make use of this information to enhance click-through-rates. With this knowledge, you can start designing posts that your audience is more likely to open and spend time on.

Taking a granular look into your audience’s behavior and which channel they are coming from could be an important part of the sales funnel. You can use these data to keep track of your audience’s behavior and habits. Use a tracking system, so that you could get to the nerves of your audience. Use these data to better create your cross-channel engagement strategy.

  1. Leverage Different Social media-channels.

In the everyday growing digital marketing landscape, social media is an important way of reaching out to the right audience. Be it Twitter, Facebook, or Instagram — each of these give an amazing visual platform to interact with your audience. Since visual content is the strongest source of attracting customers, social media can play an important role in your marketing approach. In fact, most social media platforms give an opportunity wherein marketers can interact directly with customers. Ultimately, this will help in enhancing conversion, increasing brand awareness, and enhancing engagement.


By analyzing your consumers’ behavior and targeting them individually can bring you unprecedented results. This data tracking can further help with designing your cross-marketing strategies to drive the results that you have always eyed on.

While marketers often do not realize, a well-formulated cross-channel marketing approach can be really helpful when it comes to generating leads, driving traffic, and enhancing sales. To provide a smooth transition through their search, you must structure a coherent & accurately aligned platform.

AdMedia with its cross channel marketing platform helps advertisers Promote via multiple platforms and devices. The Digital marketing landscape is turning tricky with new concepts coming every day, but definitely, it’s simple to work with if you are a little more mindful.

Effective Customer Communication Techniques During COVID-19

The world is completely different from what it looked like — a few months ago. We are hemmed by the fear of the invisible enemy, the coronavirus. The pandemic has psyched out every area of our life — be it personal or professional. Businesses have been consumed by the fear of losing their customers with the official orders from the Government to shelter in place. The whole situation is a different kind of hardship confounded with hopelessness that the business is facing today.

And when everyone’s life is upended, businesses have the challenge to deal with their consumers. Given the current situation when the only thing that’s on everyone’s mind is, “how to survive this battle against coronavirus.” With human survival on top of everyone’s mind, convincing your consumers, and keeping them in the loop is becoming the toughest task like never before. Maintaining and keeping the relationship with consumers alive is not an easy cake during a crisis we are living in.

Keeping that relationship alive with your consumer is demanding a shift given the situation. There needs to be a balance between trying to generate sales during an extreme situation like this and respecting your consumers’ preferences & prioritize. This concern is even bigger for smaller businesses, they may not have enough resources to maintain cash flow. Even many bigger and established companies in the US are struggling to survive. With all this upheaval taking place — the only way is to hope for a better & brighter future. Regularly interacting with your customers and maintaining that relationship is crucial to retain them.

Businesses are fearful of losing their valued customers. But, thankfully every lock has a key, and there are ways — smaller, vulnerable, and newer businesses can deal with situations like this. There are ways to deal with these circumstances when there is minimalist human interaction taking place with social distancing at the forefront of everything.

Let’s first talk about the five key principles to deal with your consumers during a crisis. These techniques are proven and have been utilized by companies from the last many years in dealing with enhancing relationships with consumers. Here we go:

The HEART framework of sustained crisis communication –

H — Humanize

E — Educate

A — Assure

R — Revolutionize

T — Tackle

These five principles are taken from the Heart framework of sustained crisis communication. It will help deal with a crisis like we are in today, by establishing a genuine mode of communication with your consumers. This strategy helps you establish — how you must communicate with your consumers, and how not to — during a crisis like a coronavirus. The HEART strategy supports your consumers by making them aware of the plans you have in your kitty for dealing with the crisis in the future, and in the present.

Here’s how you must deal with COVID-19 and keep building relationship with your consumers:

  1. Humanize

You, me, everyone knows that the times have changed completely — this is the time when you have to make sure that you understand the basic human needs, the needs of your consumers particularly. HOPE is what we are looking for — in these turbulent times. Extend your good wishes & concerns for those who are suffering from coronavirus and assure them by telling about the steps that you are taking to help your employees, partners, and customers. The most important channel that can help you with this — are your social media handles. Through Instagram, Facebook & Twitter — you can very much help your customers know what steps your company is taking in the interest of your consumers.

At this time of crisis, you must let them know — how you are preparing for the future, and what steps you are taking to help your employees & your consumers. Like many companies and establishments are finding ways — where employees can be engaged in miscellaneous activities instead of having them fired. Many organizations have floated in virtual lunch and learn programs wherein clients & employees can talk about upcoming projects from the comfort of their homes with the lunch being delivered to their doorstep. At this point in time, your consumers cannot tolerate if you will try to overplay — Just make a GENUINE effort, which is in the benefit of YOU as well as your CONSUMERS.

  1. Educate

Educating your consumers on everything about your business operation is paramount. They want to see you as a proactive group of people who could get their problems solved. Let them know about everything that is going to be new — the working hours, closure, services to be available during this time — and everything happening. And, while you’ll update them about these changes — they can be kept into the look. Instead of making an impression by bringing about these changes forcefully as after Government instruction — if you could proactively bring them in action before the Government steps in — your consumers will appreciate you. This will create an impression of being sensible about what’s going on in your consumers’ heads.

  1. Assure

As a brand, as an organization, it is your responsibility to give your consumers assurance about continuing to serve them with what you specialize in — even in these taxing times. As a business, you have to make sure that — you are continuing to exist even when the landscape you have been in — has completely transformed into a new one. You have to assure your consumers with your plan, and how you are going to make it happen. Just talking about it won’t get any assurance — assure them with a whole working plan that will support you, working with similar high-quality products and with similar thoughtfulness. Tell them every trivial detail about how you are going to maintain that value proposition, elaborately without missing anything.

  1. Revolutionize

Humanizing & revolutionizing! A great thinker once said, “it is the worst times — when you can find something best.” Trying situations like this give us an opportunity to innovate and come up with new ideas. This reality has been exemplified time and again — whenever mankind has faced a situation like never before. While communicating with your customers — you have to assure them how you are implementing this very idea of “innovation in the challenging times.” Let them know what new and improved ideas you have come up with while dealing with this epidemic that has taken a toll on human lives. Tell them how — necessity has become the mother for your organization’s inventions. This may sound like — is it really required — YES it is if you really wish to keep your customers in the loop. In addition, you can also reach out to prospective customers by helping them with new & improved products — that can be worked well given the current situation. At every step, you must act the HERO of HOPE for your consumers.

  1. Tackle

Keep communicating your consumers with a timeline that talks about your company’s operation. Of course, you must follow the Government’s guidelines, but if that’s really possible go extra miles to work out some solutions. At any cost, you have to give assurance that you are ready to do whatever you can in the interest of the consumers. You must communicate to them your revised business model that would survive the company until the world returns to normal. You can instigate confidence by showcasing how after this storm, you are going to come out stronger with many exciting improvements.


The idea here is to learn to be productively involved when a crisis hits your business. The most relevant approach is to take this as an opportunity and build a long-lasting relationship with your consumers. Being able to gracefully and peacefully innovate new techniques of improving your product and services will build confidence among your valued consumers to nurture a perennial relationship. We at Admedia, the largest Digital marketplace are innovating new and improved techniques that keep us at the top of our consumers’ minds irrespective of the situation. Over the last few months — from virtual meetings for finding affordable & efficient online advertising solutions — we have implemented & innovated, at every STEP possible throughout this crisis.

An Ultimate Guide to Cross-Channel Marketing

Wrap your head around and answer this question. What is your SINGLE dedicated advertising goal?

Enhanced Traffic. Enhanced Sale.

Yes, that’s RIGHT.

You are going balls to walls to let your audience know what’s new you are offering them.

But, if you have not implemented cross-channel marketing for your brand — you must think about it now.

Tagging along after your audience wherever they are — is an important part of online marketing, or your audience might start considering your brand stinking to the high heaven.

It is a prerequisite for any advertising goal to reach your target wherever they are, and deliver them with content & information that they are looking for — at The RIGHT TIME & in the right way. That is where the concept of Cross-channel marketing comes into play with its powerful interconnected approach reaching your customers wherever they are.

But, cross-channel marketing is not just about publishing your content through different media, but it is more about creating a seamlessly unified experience.

Let’s just dive a little deeper to discover to understand more about cross-channel marketing:

What is Cross-Channel Marketing?

The process of blending together various marketing channels to bring about some meaningful advancement for your audience from one level to the next. It provides a platform for advertising wherein marketers work on different channels in unison, reaching out to their customers in a similar context.

There’s a fine line between multi-channel marketing and cross-channel marketing — one should not get confused between the two. Whereas both multi-channel marketing and cross-channel marketing makes use of multiple channels, the former lacks coherence & unity while introducing t products and offers to their customers.

Multi-Channel Marketing Vs. Cross-Channel Marketing.

Multi-Channel Marketing Demonstrated:

In the case of multi-channel marketing — every channel through which you are reaching your target will have a different goal and are going to be treated as different entities. You may run some ad campaigns about an upcoming product or deal, and at the same time writing blog posts that are relevant to your business. Advertising through each of these channels aims at nurturing your audience, but each of them can have different goals & objectives. The emails you send have a different objective and the social media ads that you are running have some separate goals. This inconsistency largely pulls back your traffic from driving ROI.

Cross-Channel Marketing Demonstrate:

In cross-channel marketing, there is a more logical approach. It works on the process of assimilating the idea into & and floating over the message through all those channels available. In nutshell, cross-channel marketing is about creating a SINGLE robust channel that acts as a common space for sharing the same message at a particular time on different channels.

Here’s how Cross-channel marketing works.

For instance, if a customer went through a Facebook ad that talks about an upcoming offer that your company is planning for, cross-channel marketing will take this customer to your blog post that talks about the same offer that he came across on Facebook. In the second moment when he opens up his email, he finds something in his inbox that talks about the benefits of availing that offer. That’s how cross-channel marketing works by strengthening customers’ trust in your product through different channels.

How Cross-Channel Marketing Unifies your Brand’s Voice?

Putting a band-aid on the bullet wound won’t do — advertising a product, deal, or an offer is about convincing the audience in a way that it triggers hitting the call-to-action button. Presenting fragmented messages — is just an inadequate approach. Put your content through a variety of channels and it will give unbelievable results. It gives a seamless user experience and a more clear way of calculating marketing ROI.

In cross-channel marketing, the advertiser utilizes multiple channels coherently to bring about an impact on the audience. In today’s digital marketing era there are innumerable channels that can be utilized to reach out to the consumers. Some of these important online advertising channels include Direct, Mobile marketing, PPC, blogging, email marketing, social media marketing, and more.

Advantages of Cross-Channel Marketing.

Scattered marketing efforts without any knowledge of who and where your target audience is — will never bring home the bacon. Understanding the target audience and its persona is crucial to your marketing efforts. In this age of digital marketing when the Internet savvy’s are bombarded with different forms of advertising, you need to be too SMART.

As an advertiser, your marketing strategies must include analyzing consumers’ interaction & behavior with different brands, how they are responding to it, and how they are making the buying decisions. Before getting into deploying your plan, you must have all the knowledge from where your audience is happy receiving the information. In addition, you must study their behavior to work out ways to overcome banner blindness, active ad blocking, and any such activities they are into. If you want to know effective ways to overcome banner blindness, we have got you covered.

Cross-channel marketing is an effective strategy that bridges the gap between your brand and those who are looking for it. It helps follow your customers wherever they are with the help of dedicated quality content through different channels.

Reasons why cross-channel marketing work:

  1. Breaks down the silos

Cross-channel marketing is an important move that helps you to keep away from falling into the trap of vanity metrics. It gives a cleaner & clearer picture of your marketing by contextualizing efforts that give accurate information on the success of your marketing strategies. When looking out at your marketing efforts from a single channel — the social media marketing team would be busy getting likes & shares. Blogging team would be busy with finding blog views and shares, and so on. Whenever there is a lead generated, there would be proof of each of these channels pouring in, as the reason for this win. With Cross-channel marketing, you can clearly map out important points to find out how each of these channels worked and how the lead became a buyer. You can easily & effortlessly contextualize how each of these channels is working.

  1. Enhances Engagement.

Do you read every email in your inbox? How do you respond to them? How do you decide which one to discard and which one to read through?

Like millions of Internet users, you must have now developed the habit of specifically deleting most of these emails first thing in the morning — because you want to see just the relevant ones. This is similar to keeping your wardrobe relevant & clean — you just want to keep the ones that add value to your style.

Similarly, in the case of online advertising, it is important to overcome banner blindness & Adblocking — you want to keep the ones that add value to your search. How cross-channel marketing helps is by enhancing engagement. For instance, if you have been looking for some great collaboration software for your team to connect virtually during COVID-19 and you have found a one — showing an ad that talks about its benefits — will make the consumer confident about the decision he has made.

  1. Gets your Customer Loyalty.

Cross-channel marketing adds to the consumers’ delight with improved user experience. This delighted customer turns into a brand’s loyal customer — which is the most crucial end result for any form of advertising strategy. For a customer, it is more convenient to buy, order, and interact with brands that they already know. The unified cross-channel marketing strategies gain you more loyal customers — as it keeps your brand in front of your customers’ minds making use of advertising strategies from different channels.

Achieve Your Goals with Cross-Channel Marketing!

Cross-channel marketing is an effective way of reaching out to your target and achieving your goals. It helps with enhancing brand awareness, improved traffic generation, increased number of sales, and more. For making a smooth transitioning from one channel to the other — all you need to do is make sure that your content is in alignment with every channel. At AdMedia we promote your brand via multiple platforms and devices. Content is everywhere these days, and with our cross-channel advertising, you can be sure that your ad is reaching as many users across as many platforms as possible.

Do you have anything else to add to this information? If you have anything else in mind about cross-channel marketing — share it with us and our readers in the comment box.

Copywriting Hacks for Three Popular Social Media Channels

Social media is an important tool for the success of any brand marketing strategy. In a survey, 92% of advertisers said that social media marketing played an important role in boosting their business. More so, every single social media channel is crucial to generating traffic, driving conversion rates, and helping your business to grow. Not everyone can do it right — of course that is not rocket science — you can hire the right person to get it done right.

Your social media manager must take care of certain important things — he has to know the right posting frequency, choosing the right context for a specific goal around the post, and to know how to write effective copy for social media posts. If you want to discover these effective hacks to write awesome social-media copies read our blog — we have got you covered.

There are multiple social media channels to look for advertising your product. But, is it cool to post the same message to every other social media channel? That should be a BIG NO.

OK. So how to do this?

Every advertising channel you are working with — the goal is to engage your audiences. As it turns out that — every social media channel has different kinds of audiences — you cannot pitch them all with a similar message.

It is important to wrap your head around how you must design your post for a particular social media channel. If you know that — every social media channel will get you different audiences, the post needs to look different for different channels, the character limits vary — it will be as easy as ABC to engage your audience!

Do you want to know more about how to create your post right for Facebook, Instagram & Twitter?

Read the blog post to discover awesome copywriting hacks for three social media channels. We have brought everything, but the kitchen sink to educate & enrich you on the topic.

Let’s get started.

Superb Copywriting hack for three Important Social Media Channels

  1. Copywriting Hacks for  TWITTER

Did you ever go back to the drawing board and analyze why your Twitter audience reacted differently to the same message that was posted on Facebook? NO? Don’t worry! This blog post is all about that different reaction, and how to mend that.

What kind of Twitter posts show the highest CTR (Click-through-rate)?

Character Limits. 

Most Twitter posts are made of a maximum of 140 characters. But then, that isn’t even close to ideal if you have used images, videos, and polls too. An analysis by a social media scientist resulted in discovering the ideal character limit for Twitter posts to be 120-130 characters. All those tweets with this length drive higher CTR.


Do you know how hashtags embedded with Twitter posts help? The Twitter posts that include relevant hashtags will enhance its likability. Giving a gist of your tweet resonates with your audience & gravitates them to read the full post to discover what it is trying to communicate. Don’t forget to incorporate the right hashtags while you are composing your tweets. In addition, hashtags enhance the probability of getting found by the users searching tweets with a similar thought using hashtags that you have embedded in your post. According to a study, the chances of engagement gets doubled when hashtags are included correctly.

Hashtag Restraints.

Have you heard about hashtag restraints? Let us tell you.

It is about the number of hashtags that an ideal Tweet should include. Keep it to one or two — that’s the ideal number. A study has found that the engagement increases for tweets with one or two hashtags by 21% as compared to tweets with three or more hashtags.

Keep it simple & informative. Follow these posts while crafting your Twitter posts… You can win the Twitter engagement game, hands down!

  1. Copywriting Hacks for  FACEBOOK

Not to mention, Facebook is the most popular social media platform where almost 79% of adults (with an online presence) are available. The research done by Pew Research Center’s in 2016 had established that Facebook is the most used social media network. On top of that, it also makes for the social media channel that has the most users in 65+ age groups.

How wonderful to know that! Facebook has got a lot more potential to help your business grow & sustain. We are mentioning those whopping numbers not just to convey the information — you have to keep these data in mind while you are designing posts for Facebook.

Facebook advertising budget allocation scheme.

Let’s say you are working on allocating your marketing budget to different segments. Now, if you have the facts clear in your head, you’ll understand why allocating a good portion of your social media advertising budget on Facebook will be a win-win situation when most of your audience belongs to the 65+ age group. If that’s going to be your audience at large — you have already won the half battle by targeting them through Facebook ads. Your Pay-per-click campaigns & the ad spends are going to work well, for real. Once you have done with your focus on this most suitable channel, you can get the content repurposed on other social media channels.

Content creation for Facebook.

Don’t underestimate the power of various communication channels — the copy or content that you share on Facebook is one of the most powerful tools to drive customers. A good number of marketers believe that it is their content that most often help in engaging their audience — we have to look into the ground rules for creating content or copy for Facebook.

  1. Formatting.

Do you check with the formatting before getting the copy live? Most marketers don’t pay heed to get the formatting done right. This is one of the most bothering reasons for those advertisers aspiring to target their audience through Facebook. That is why Facebook marketing experts would discourage auto-posting duplicate content all across various social media channels.

Check with the formatting for different channels separately before deploying them — that’s going to save you from any hassle.

  1. The character limit for Facebook.

As a general rule, the character limit for Facebook has been set as 63,206. But, as a marketer, you have to quite mindfully, assess that limit as ideal or not? 63,206 limits are always far from ideal. A study has found that — Facebook posts with 80 or less than 80 characters are potentially more driven to engage audiences. It can increase the engagement to up to 65%!

People don’t generally scroll through the Facebook feeds to read stories or long-form content — you have your blog for that. This text has to be crisp and to the point. This strategy of creating short posts that can be concluded in fewer characters will also add to the chances of images and other visuals being noticed more.

  1. What to post?

Facebook is also an amazing platform where you can promote your blogs, articles, and other external content. This is where your audience is looking out for interesting and important information. Almost 76% of the users are looking for such content on Facebook.

The point to pay attention here is — it is almost worthless to post the link of a blog, or article alone. It is not going to be noticed until you are not embedding eye-catchy content that explains what the article or blog you are sharing is all about.

That’s how it works!!

  1. Copywriting Hacks for  INSTAGRAM

Instagram is all but a visual platform! It seeks to provide a platform where sharing videos and images with interesting filters are as easy as a cake.

However, an attention-grabbing content accompanying an image or a video would always keep you on top of the game. This text will help the audience understand the context of the post — in the first go.

Instagram Character limit.

Same as the case with Facebook — the Instagram users would also not like seeing long-form content or a story. Although Instagram does not define any character limit for the post, you create, it cuts down the extra content after three lines. It is good if you can keep it shorter, but if you want to say more, make sure that the important points & all calls-to-action are embedded in the first three lines. This will save you from getting your marketing copy not converted! 

Sharing videos on Instagram.

Attention-seeking text and copy are important, especially when you are planning to share a video. You almost know the reason — these videos play without sound, automatically. So, while the user is not able to hear anything, he will figure out — by reading the text — what it is all about & that will add to his interest in watching the complete video.


Instagram allows you for more than two hashtags — but you should try keeping it less than eight. According to a study, the Instagram posts with around seven hashtags perform the most concerning engagement.

Wrapping Up.

Assuming that you are doing everything right while creating your social media copy is not the correct approach. Even if you have done it a ball to walls, there is a possibility that you missed a trivial part that’s making a BIG difference to your audience engagement.

Underestimating your business’s social media management can result in unimaginable losses. It’s not as simple as you consider — of course that’s not rocket science if you are determined to win over. Know the ground rules, and it’s going to be fun creating & interesting copies for different social media channels.

Let us know in the comment section, what strategy do you apply while creating copies for different social media channels? How differently do you approach each of these three channels — Facebook, Twitter & Instagram?

14 Retargeting Statistics You Must Know

Thinking of making Remarketing a part of your Digital marketing tactics? Remarketing used interchangeably with Retargeting has absolutely transformed the game for a number of organizations and has helped them grow into giant brands.

This kind of strategy can powerfully boost your business by tracking past website visitors anywhere they are going across the Internet. Remarketing is undoubtedly a special kind of complementary strategy apart from content marketing & social media marketing, which has the potential to take your business to another level.

The most amazing thing about Remarketing is that it works for you when every other idea fails. It offers you multiple chances to engage with your lost customers. A study reveals that 98% of the customers do not convert on their first visit to the website. This is where Remarketing works to give these overwhelming parts of the customer base another chance to buy.

If this doesn’t convince you enough to make Remarketing a part of your Digital Marketing strategy then read this post. With this blog post, we’ll spill the beans to boost growth statistics and see if Retargeting is implemented smartly.

Here are 15 Remarketing statistics that will convince you to reconsider it. Let’s find:

  1. There could be a 30% Increase in CTR when you Retarget through ads on LinkedIn.

To support this data, it is worth mentioning here some statistics related to B2B LinkedIn retargeting. With these LinkedIn ads, you can still target and convert the B2B buyer who has not converted but is still there in the funnel. With contact targeting, there would be a 37% higher click rate, a 32% higher post-click conversion rate & a 14% decline in the post-click cost-per-conversion.

  1. 25% of the visitors want to see your Retargeting ads

A majority of the online viewers are in the awe of retargeting ads. Around 25% of this part of the online visitors, enjoy these retargeting ads, and the reason is quite obvious — they can get an opportunity to see and discover the products that they were chasing and looking forward to buying. 25% can make a huge difference to your business. However, 60% of these visitors are almost neutral to what is being shown.

  1. There is a 43% more chance of Retargeted Customers to get Converted.

Be it work or personal life, prospects & customers browse a number of websites throughout their day. These websites show them a variety of content to feed their curiosity. And, here retargeting will help a little more towards making them more interested in your brand. The chances that your prospective customer will buy a product will increase by 43% over your competitor when he sees your remarketing ads.

  1. Retargeting can Improve the Conversion Rate to up to 150%

Depending on the business you are in, how conversion rate shows through remarketing ads will vary. For instance, the effect retargeting will have on conversion rates in the case of e-commerce is about 128%, whereas this is about a 147% surge in the case of financial services. So, it is important to closely look at how this can help your business change the statistics and then incorporate it into your remarketing strategies.

  1. The ads relating to the products a visitor saw earlier have a high probability of being considered (three out of five)

The phenomenon of adblocking and banner blindness has become prevalent. Customers have now many options to block or Skip your ads and if it is creating any hindrance in what they are actually looking for, they prefer blocking the ad without giving another thought. But, the story could be a little different in case of remarketing ads — because these ads are meant to remind visitors of the products that they have shown interest in.

  1. As per 90% of the marketing managers, Retargeting ads perform better than other strategies.

Remarketing ads can help marketing managers productively enhance the usefulness of other forms of advertising including display advertising, email marketing, search ads, and more. Customers are getting strategic reminders about the products they were interested in without paying anything — which is not a bad deal for these prospects.

  1. Remarketing Enhances the search for the Business name by about 1046% in comparison to other strategies.

The research where we have obtained these stats also established that compared to other placement strategies, Remarketing was the most performing one. Based on such empirical evidence, you can be sure about the efficiency & the effectiveness of remarketing ads. And, to gain your audience’s trust in your retargeting ad campaigns, you must be wary of the policies maintaining consumers’ data privacy.

  1. Behavioral Retargeting is Liked by about 25% of Consumers.

Around 25% of the consumers like behaviorally targeted ads, and the reason is obvious — these work as a reminder to them about what they were interested in a few days ago. These statistics are also a reminder that only one-fourth of this audience is interested in seeing these remarketing ads. If you can apply this strategy mindfully, this can drastically change the game and bring more customers back to conversion.

  1. There are 70% more chances of Retargeted Visitors converting as compared to the other lot who is not Retargeted.

Most online buyers will not convert on their first visit. They do not get enough convinced about your product when they see it for the first time. A lot of them would require some motivation to hit the but button. And retargeting will provide that extra motivation thereby improving the conversion rate by 70%. To learn more about how to enhance conversion rate read our blog here.

  1. From around 47% of customers, it’s been heard that they would not mind sharing some data to get better deals.

A study conducted on American consumers established that about 47% of them would not mind purchase tracking as long as they are getting occasional discounts. However, for 32% of these consumers, it is not acceptable to share any data on their online behavior. These statistics clearly suggest that consumers don’t mind their online behavior being tracked as long as they are getting some benefit in exchange.

  1. There are 173% chances to make your Existing Customers Buy Again with smart retargeting.

Before diving into the new consumers, it is quite important that you are taking good care of your existing customer adding value to what they need, every day — because it is their loyalty in the end that takes you to the front seat. One of the best ways to build trust in your existing customers is mobile remarketing. And, more so, mobile remarketing can be an important move for your mobile marketing strategy. To know more about Mobile Marketing — why it is Important & What Strategies Apply read our blog here.

  1. In the US, the average revenue generated from every visit of a repeat customer is about 497% higher.

In addition to everything else, remarketing also helps bring back the past online buyers to consider repurchasing. They would spend 500% more than what they have spent during their first purchase. You get a better bang for your buck when you spend retargeting your past buyers as compared to the prospective buyers.

  1. Revenue can jump from 8% to 26% on Retargeting the customers who left the shopping cart.

In the online world, cart abandonment is a common term. Based on a study, it is a common notion that about 70% of visitors would abandon the cart at some point of checking out. Only 8% of this cart abandoning customers will come back to place an order in real, if they are not retargeted. However, you can bring back and inspire 26% of these customers to buy your product using remarketing ads.

  1. There could be a 2-4% surge in the conversion rate through onsite retargeting.

You can convert about 2-4% of the website visitors through onsite retargeting. Most often, marketers don’t pay heed to onsite retargeting, but it can potentially result in more leads and more conversions. You can use exit popups that start appearing when the user is about to leave the page and target these potential customers.


Retargeting as we have discussed in our previous blog on Smart Techniques for Successful Remarketing Campaigns is an amazing technique for driving traffic back, nurturing customers, enhancing brand awareness, and ultimately converting these customers. And, more so, the above statistics on remarketing hence proves why it is so.

You can be missing really an amazing technique that will work come rain or shine. If you are still not a part of active remarketing, your site has a lot more potential to perform — exploit that potential with retargeting. Let AdMedia remarket to put your brand on top of the user’s minds wherever they are on the web.

Smart Techniques for Successful Remarketing Campaigns

Remarketing is also known as Retargeting! With the help of Remarketing, from your past interests shown in the business, an online advertiser can re-deliver advertising.

This simply draws benefits from the fact that those who have previously shown interest or had any kind of interaction with the business will be more interested in buying a product or services.

For instance, a person who has searched for earphones online is more likely to get convinced with ads, remarketing the product. Remarketing makes easy to bring those interested customers back to your website. In fact, data shows, a retargeted customer is 70% more likely to convert than the regular website visitor.

But, the important question is what are the Remarketing best practices getting the best results. You want to improve your Remarketing campaign — but how? So, this post is all about how you can create successful remarketing campaigns, and what are the best Remarketing practices. Let’s find out:

To be clear on which website pages are you tagging?

One of the most important parts of setting up a remarketing campaign is to understand which part of the website or what pages are you targeting to tag. And, this is irrespective of whether you are doing it through an AdWords remarketing code, or Google Analytics remarketing code. For instance, suppose you are targeting two top-performing landing pages that generate most leads. You want to enhance leads by 10% in the next 15 days and are eyeing upon the bounced back leads. So, to achieve this target, you need to tag these two specific pages for your remarketing campaign. In other cases, if you are targeting to increase the sale by 10% in the coming 15 days, you must tag the top-selling products for your remarketing campaign.

Segmenting Your Campaign is Important.

Segmenting your remarketing campaign will make sure you are not considering all your visitors similarly. Be it door-to-door marketing or online marketing, it is very important that you are communicating your product in a way prospects want to perceive it. Similarly, when you are working with your remarketing, you must segregate them for different audiences — to help them with information as per their demographics, age, and other requirements. You must also decide how specifically inclined you must be for a visitor based on how much time he is spending browsing the website, what pages they are viewing, and more. And, for each of these ad groups, you can create different CTA’s containing a link of the web pages that apply. Guide your prospects throughout the sales funnel.

Make ad creatives for different networks in Different Sizes.

It is important that you are making ads of different sizes with images and copies to match these ads. This will make sure that your ads are being shown on every Google Ad network site. It also helps in optimizing your message reach thereby helping you with catching your audience on the sites where the traffic is the most.

Bidding more on Conversion & shopping cart abandons would do.

There is no doubt that that bunch of the customers who have abandoned your shopping cart or a particular landing page is interested in your product or service that drove them towards your site. A smart marketer, in that case, will focus on bringing this lot of the customers back to the site and designing remarketing campaigns in a way to convert them. It is important to strategize this in a way to enhance the ad spend focusing on your warmer traffic.

For repeat Viewers, offering coupons & discounts would work.

You can reinvigorate the feeling of coming back to the cart for the lost visitors by provisioning attractive discounts and You can consider in advance that someone who has come to check out your products is really interested in buying it. There could be a variety of reasons that made them leave the cart — might be there was something else bothering them to work on, maybe it was the end of the month, maybe they wanted to purchase it on a specific date. Whatever could have been the reason, but you have considered that they were interested in your product. So, it is time to drive them back with lucrative discounts and coupon offers. When your special customer notices the special offer for him, he’ll trust you more.

Rather than selling directly focus on educating about your Product.

Marketers often do not do it right — instead of particularly educating them enough about the product they focus on directly selling the product. But, that is not the right way to go about it. You have to feed and nurture your bounced audience and help the non-lead generating pages to perform. A better strategy could be leading these customers to a page that is absolutely free and the visitor is not required to pay anything. This will also help in building brand awareness, lead generation, and more so, building trust in your products.

Create Remarketing Campaigns for Converted Customers.

Most remarketing strategies are so designed to exclude the already converted customers. But, that is not quite an inspiring technique — this way you are losing upon an awesome opportunity to work on your brand awareness and building trust. For instance, someone who visited a week ago to your bricks and mortar store to buy a pair of jeans. Now next week when she returns, is it good for your brand not to welcome her as during the first visit?

For your already converted customers, you can tag them as post-conversion landing pages. Here, you can create your remarketing campaigns smartly with longer duration and low frequency — so that it keeps on top of their mind. Every six months retarget your previous customer list or retarget them whenever there is a new collection in your online store. You can lure these customers with a five percent discount for their loyalty.


For a variety of businesses, remarketing is an immensely powerful tool. If remarketing done smartly can put your brand in the front of users wherever they are on the web. Remarketing is about building your brand to inculcate that much-needed trust your customers are looking for. Those lost customers after seeing your remarketing ads on their favorite sites will start considering your brand. Remarketing ads also build consumer confidence in your products.

Let us know in the comment sections, your strategies for designing remarketing campaigns. Also, let us know if those strategies have been successful or not and what suggestions would you give us?

How to Write Best Call-to-Action?

Your prospective consumer desperately wants to know where you are taking them next.

That is where you can have the best, “call-to-action” compelling them to navigate to the page you want to.

Call-to-action or as we also call them CTA not only makes it less ambiguous, but it also enhances the effectiveness of your marketing campaigns.

But, no common call-to-action will work. Going with the traditional approach will never get you to the result. It will vanish before you know it!

If you want to fly the ball to the walls with your call-to-action then you need to hit the target harder. Your audience is smarter than ever! You have to learn how to write a convincing call-to-action and how to educate them with catchy & captivating CTA.

What is a Call-to-action or CTA?

A Call-to-action is a convincing invitation to the audience to take some desired action. A company or an organization will put CTA anywhere they think readers are looking through. They create this Call-to-Action to drive consumers to subscribe, input some information, browse products, or buy a product. A brand will often use them at the end of a video, a blog post, or on a website.

Call-to-Action in Marketing:

For marketers, CTA can play an important role in the game. It can help marketers drive audiences to follow a marketing campaign. Indeed, the goal of any marketing campaign itself is to guide the audience through the buyers’ journey and finally convert them. But, every marketing campaign has a different goal and encourages the audience towards taking different actions. There are certainly different ways and tactics to guide the audience to buy your product. Here are some types of Call-to-action you can use in your marketing campaigns.

Subscribe: This CTA does not encourage your customers to purchase a product or service. But, it invites them to get updates & newsletters from the company. Through this, the company wants to establish a healthy relationship with its customers, and help them find reasons to fall in love with their product, services & offers.

Try for free: Almost every company uses a free trial offer to lure customers and build trust in them. These calls-to-action drives people towards taking a demo, and then deciding whether they are still interested in the product or service.

Join us: You will need to place a “Join us” CTA if you are based on a collaboration between readers & customers. For example, if you are someone who manages an online community.

Sign up: In a “Sign Up” CTA, the audience is invited to sign up for activities like for an online course or a free trial, for an event, or a webinar.

Learn more: The “learn more” CTA is used to invite people to know more about a product or a service. You do this to prepare your customer to convert to a buyer.

Get started: This CTA can be used for a variety of purposes. For instance, you can ask your audiences to “Get Started” to experience virtual reality or for a free trial and many such.

How Great calls-to-action can Help Convert Leads?

If your most sales pages and landing pages are not leading to converting leads, then you must reconsider the CTA you have used. It may be lacking a sense of urgency.

B2B Digital marketers must include effective CTA to engage their most ideal customers. As per research data, around 70% of the B2B sites are not using CTA and that is why the right messages are not reaching the right audience. That is where you need to work and clarifying your customers must move next.

Just flimsy excuses for not incorporating effective call-to-action would not do. You must focus on helping your customers make decisions with simple and effective CTA. Develop a sense of urgency with the right call-to-action without being too pushy. However, convincing someone to take any action with a few simple words, is not an easy task, but with the right thought in your mind, and with a clear understanding of what you want them to do next, you can perfect this art.

Here are Five Super-cool techniques to write effective Call-to-Actions:

  1. Leave Them Curious

Believe me, it’s not rocket science. If you can effectively and mindfully leave them curious, they will definitely come back converting. You just have to wrap your head around and keep it simple. You are not evoking enough curiosity to make them hit the button. If that sounds right, go back to the drawing board — it needs to be redone. But, believe me, you can do it.

One awesome way is to tell people what you are selling and how it will help you. Leave them with the curiosity to know how it will work for you.

There could be two important elements of evoking curiosity — creating urgency & promising a reward. Creating a sense of urgency compels your audience to get it before the offer is gone and promise for a reward would leave them with curiosity to get the reward. And, when both of these elements are presented in your call-to-action, you can be sure of an improved click-through rate & enhanced conversion.

But, you’ve got honestly here. You cannot fool around your audience and not reward with something that you promised with your call-to-action. If you have promised a free e-book, make sure that it’s for real. You can use power words like Free, Bonus, Instantly, Because, You, and “New” to make your call-to-action more effective & curiosity evoking. Craft a call-to-action message in a way to bring about desire in your prospects on what’s there on the other end of the CTA.

  1. Repetition Works:

A human brain is all but inclined towards grasping something that repeats constantly. Take advantage of that form of the human brain’s wiring. Our brain is wired to seek out repetition. You may also use a term repetitively for effective call-to-action.

Like, for instance, if you want visitors to sign up for your newsletters. You must use the term, “free vacation to Italy” throughout the page. You can effectively use this through the body, header, and the final call to action. Skimming through the page, when the user reaches the final call-to-action, his brain has already accepted the subscription with a “free vacation to Italy.”

What if you are not very sure about the right phrase for this kind of repetition? In that case, you can turn around your targeted keyword. Why I suggest it because it would be a seamless beginning-to-end experience for the user. Let’s say your prospect types the keyword in the search engine, it appears in your meta description or an ad copy, and then when he finally reaches your call-to-action, finding the same keyword, his brain recognizes the keywords he searched for. With such repetitions and correlations, his brain will accept to subscribe.

  1. Use a free trial:

There are calls-to-action that you cannot help but click — one of which is, “free trial.” Most often this CTA is used by software as a service (SaaS) companies. Don’t hesitate to offer a free trial, there are other ways to convert these prospects later on, like through email marketing.

If you really want to convert these prospects, you have got to be guiding them through every step. You need to help them get rid of all the obstacles they might have been facing through the process of buying the product. Their mind is already flooded with questions, and they expect an answer from you.

According to a study, it has been found that 84% of all those prospects who were asked to buy a product in their first encounter bounced off from the site. On the other hand, the conversion was increased to over 328% when a free trial was offered. So, for a better lead generation, “free trial” call-to-action is an awesome idea. Of course there are other ways How to Enhance the Conversion Rate of Your Website – you can read our blog to know.

But once you have decided to use this CTA, it is important to find ways to retain these prospects or users even after their free trial expires. You have to figure out what would be the most suitable time frame for your free trial. Find out what will work best for you — a 14-day free trial or a 30-day free trial? Here the type of business you are in and the responsiveness of your customers will be the real deciding factor. You may gauge the usefulness of “free trial” CTA by the fact that even after having such a huge customer base many big brands like MOZ & Shopify use it.

  1. Focus on a Benefit:

Focusing on letting your prospects know the benefits they will get from the product will enhance conversion. Take for instance, what do you look for while browsing through a website where you have landed up searching for a product or a service?

I can bet upon, you were constantly trying to figure out, what is there for me? How will it benefit me? How will it make my life better?

Most new marketers make this mistake of focusing only on describing the product without letting prospects know, “how it is going to benefit them” and “how it is going to better their life.” Prospects convert when they get a clear answer for, what’s there for me? They want to know how your product is going to save time and money for them. You can smartly incorporate these aspects into your call-to-action to immediately answer their questions.

For instance, “save your hard-earned money” will look more attractive to your users than “read how to save money.” Get instant clicks with such calls-to-action.


You can drive your business towards generating revenue by enhancing traffic and converting them. Conversion is possible through your sales copies, promotional banners, landing pages, and campaigns by using effective call-to-action. That is where clicks come up. You have got to go back to the driving board and test rework on copies, button designs, and CTA, no matter whether you are driving traffic from social media or search engines. However, there isn’t any rule that tells you how to write an effective call-to-action, but testing variations would work for sure.

Tell us in the comment box, what rules do you follow to write your call-to-action that can drive traffic?

How Email Marketing Gives The Best Bang for Your Buck

Email marketing is one of the best tools for your business. Over the years, innovation has brought about many changes in digital marketing strategies. Many online marketing tools are available today that assert to enhance traffic and boost conversion rates. But, even after this astounding number of new and amazing resources like video marketing, SEO, mobile analytics ~ Email Marketing has not lost its significance.

Year after year, Email Marketing tools have helped businesses perform well. Email Marketing generates the highest ROI — data say that it gives marketers the highest reach available through any channel. Email marketing generates around $38 ROI for every $1 spent and that is the highest for all marketing channels available so far.

Marketing has two dimensions — budget & conversion rate. Today, marketers look for options that could help with popularizing their products and converting prospects (in that predefined budget). Marketers everywhere are looking for ways to connect to their audience in a very personalized way and cost-effectively. Email marketing is one of those ways that connect to customers and prospects in an extremely targeted way and can successfully bring in revenue and by delivering ROI.

There is an assortment of reasons that make Email Marketing one of the best marketing channels. In this post, we’ll talk about these reasons which help accentuate your digital marketing strategies. Read to find how & why email-marketing must be used to help your business perform. Here we go:

Top Reasons why Email Marketing Helps in the Growth of Your Business:

  1. Email Marketing Enhances Traffic & Converts more easily

What is the focus of any marketer? Any Digital marketing strategy is focused on driving traffic and enhancing the conversion rate. Be it Email Marketing or social media, the end goal for any marketer is, “to convert the prospective customers into real buyers.”

And, as we have also mentioned earlier, that no tool is better than Email Marketing for enhancing the conversion rate. As per research data, the average click-through rate from Twitter is 0.5% whereas the click-through rate for an email campaign is around 3%. This clearly suggests that you are six times ahead when you are using an Email campaign as compared to when using Twitter campaigns. On top of that, your customers are eager to hear from you, as they have subscribed to your list. Also, if you get your Email marketing integrated into a CRM, you can gauge how it is impacting your business deals and opportunities.

  1. Email Marketing has Larger Reach

While the email marketing statistics are not shared more often, the numbers are surprisingly high. We often read and talk about Facebook and Twitter with 1 billion and 255 million revenue respectively. This makes us believe that social media is one of the most effective marketing strategies to drive traffic and drive conversion. But, things that we do not pay heed to is the stupendously huge data related to total numbers of email accounts worldwide where numbers indicate more than 4.9 million (as per data released in 2017).

Nevertheless, Facebook, Twitter, and other social media platforms are ubiquitous these days — Email is the basis for your online practices. Even if you want to be present on a social media platform like Facebook or Twitter, you need to have an Email account. Anyone who has an online presence necessarily has an Email account. When you are thinking about connecting to your prospects, and the audience — there is no better channel than Email Marketing. Email is a prerequisite for our online presence, be it using any other channel of Digital Marketing.

  1. Email Marketing Drives Higher ROI

Email Marketing is the best way to drive ROI for your business, which clearly tells about its extraordinary ability to enhance the conversion rate. In fact, Email marketing has the potential to yield over a 3800% return on investment for any business, if used smartly and efficiently. The important thing to understand for marketers is that Email marketing is one of the most cost-effective channels for advertising any product or service. And, the reasons are obvious!

While in the case of social media marketing where you are sending updates without knowing about your customers’ purchasing behavior, and interests. Email marketing provides you this opportunity to discover your targeted audience. With insights from CRM and through other Email marketing techniques, you can have more easily available data about your audience. It delivers the right message to your target audience by using dynamic content & segmentation. Email marketing lets you know nuts and bolts about your customer — like their geographical location, gender, and more. This data would, for instance, help the marketer understand and analyze that females in America would be more interested in bathing suits in summers and more such things alike.

This strategy of segmentation helps ensure that only the relevant information is sent to every individual customer. It makes recipients, and the audience drives to buy products and services — this explains the ROI of email marketing.

  1. Email communicates your Message Understandably

For any marketer, activating subscriptions to their list of followers is always better than gravitating them through Facebook or Twitter. You may think why — and there are plenty of answers to this particular question.

The most important thing to consider here is — about 90 percent of the email that is sent, reaches the right audience at the right time. On the other hand, when you post something on social media like Facebook or Twitter, only about 2% (approximately) of the audience are going to see your post. This is because most social media platforms, like Facebook, limit a post appearing in the feed to drive people & businesses towards paid form of advertising. So, in short, you are going to be seen more easily through Email than through social media.

In addition to that, the other reason that makes Email marketing a more reliable option than social media are SPAMMING laws. When you are subscribing to a newsletter, you are giving permission to the website owner to hear from them. This means that you’ll receive these newsletters only from those sites you have explicitly given permission to. The SPAM laws are very strict and specific regarding Emailing. You are receiving emails only because you have subscribed to them.

On the other hand, when you think about social media feeds — you never gave permission to many of those Facebook ads appearing on your account page. You are seeing them because you may have once visited their website or searched for similar products. So, Email marketing is a proven tool to make your message reach the right audience.

Wrapping Up:

Email marketing can play a crucial role in enhancing traffic and driving people to buy your products and services. Marketing managers must look into various Email marketing campaigns to strategically boost the performance of their businesses. On top of everything, it also gives you the best bang for your buck.

3 Keyword Research Techniques on Social Media in 2020

Have you ever come across the keyword research techniques on social media? Do you know how your business can take a quantum jump with that idea?

That fine line of difference between the social media & search engine optimization is not that clear to many of the Digital Marketing experts including beginners, mid-level, and even the experienced Digital Marketing experts. 

To learn about keyword Research Techniques on social media, it is first important to understand how social media can help your business and the search Search Engine ranking.

How social media can support your Digital Marketing Strategies?

  • It can help in enhancing the Google ranking.
  • Social media optimization can help with enhancing your chances of converting prospective users into buyers.
  • In certain conditions, your tweets can also show up in SERP.
  • You are noticed more when you are present on social media. 

The good thing about social media presence is that your audience has noticed you while he was already on the platform of his choice. This is completely different from search engines. When a user goes on a browser, he is actively looking for an answer and has come with a purpose. In the case of social media, your business post is visible to the user passively. 

But, unconventionally, today more and more users are using social media platforms to search for trending topics. When they search for a hashtag, this means they are not just interested in information, but they are looking for a thread of conversation. And, this is indeed an opportunity for digital experts to directly know about the audience behavior directly. More so, there is more data to help with keyword research that’s quite helpful in producing key content for the audience. And, there are many other ways to get this data other than joining Facebook, Instagram & LinkedIn. 

Let’s find out what are those useful Keyword Research Techniques on Social Media:

  1. Look for Trending Topics on Twitter

The tool is being active on Twitter. Keeping a check on what your target audience is talking about. 

So, there’s a lot trending Twitter, but you can get to the right keyword by diving a little deeper into what your audience is talking about those topics. You have to find out from the tread of conversation, what they are actually interested in. 

A lot of what’s trending on Twitter is newsworthy content, but it’s in the conversations related to those topics that marketers can really find the details of what matters to their audiences. With this conversation thread, you can find out, which language your audience uses most often. 

But, this is going to happen only when you are continuously following and discovering your audience, 

You can pick the questions coming from the audiences to designing your content targeting that group of the audience. There are plenty of newbies and people who are asking questions. These questions can help to determine the right keyword. 

So, the whole idea is to be active on social media – if you aren’t, you are going to miss on the information that really matters to your organization. Understanding the conversation, your target audience is interested in is an important part of the game. This form of the Keyword Research Techniques on Social Media will help in designing the right kind of a Digital Marketing strategy.

  1. Get Data from Instagram hashtag Search

It would not be an exaggeration to say that Instagram today has become “the hashtag search platform”. 

So, no matter what you are looking for, you can use a hashtag to get the result on Instagram. So if you are looking for a WordPress expert, you can look for #wordpressexpert. This is an opportunity to look into the work that has been done to analyze and get in touch with the experts. 

Another important thing, when you are searching for a hashtag, look for other hashtags appearing. So, check with the posts, keywords – if you are using them in your content or copy. How you must also use that similar keyword to let your content & posts show up. 

Follow the hashtags, look for the posts. Are they using the keywords in their posts? What kind of posts they are writing & designing. So, there is too much information you can extract within a few minutes of going through these posts. 

Here’s a snippet of what all you can check with:

  • The trending hashtags.
  • Co-occurring hashtags that can be targeted as keywords.
  • Instagram caption designing technique & how it must look.
  • Use of certain languages that you must also follow.
  1. Know your Audience with Facebook Ad Targeting Options

So, this can give you a uniquely specific data! Since we put in too much information into Facebook, they have the most targeted data for the right audience. 

In fact, dig deeper into your target audience and its behavior. You can obtain the nuanced information on Geography, gender, connection, relationship, age, interests, languages, education, and more. And, this is going to help you serve your audience better with a way better understanding. 

So, with this information, all you will have is to find more audiences from a similar section. And, you can even develop a better understanding of the existing audience. 


Therefore, with this, you must understand that Keyword Research Techniques on Social Media in 2020 can be a great way of serving the right audience.  And, the right approach to reaching the top position in the race. Other than Facebook, Instagram & Twitter – LinkedIn and Pinterest are two of the other significant platforms which make it easy to reach out to the right audience at the right time. 

So, while you are up to creating a piece of content, targeting a section of the audience, you must first use these Keyword Research Techniques on Social Media in 2020. You must look into the trending posts and peek into how they are designing their captions (it will give you an idea of how you must do with yours). The general keyword research techniques coupled with Keyword Research Techniques on Social Media can create astounding results. 

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