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SEO

Why rel=next/prev is no More Required? – Google Update

Have you noticed that Google has stopped using the pagination code? You are not alone if you are not aware of this. Google is known for the continuous updates that it makes. According to statistics, it rolls out 8 to 9 updates on a daily basis. Some are very huge and some very small. One needs to have a very keen eye to notice them. Recently in this list is the updates related to Pagination.

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Brand Marketing Marketing Innovation

Stay Ahead in Instagram Marketing with These Tips: 2020

There are over 800 million monthly users of Instagram. Out of which more than 60 million photos every day also researches shows 1.6 billion likes are daily recorded on this site. There are so many influencers and big names on Instagram that it has become the new platform for influential branding. There are many big brands that are associated with Instagram and chooses this website for their promotions.

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Brand Marketing Digital

Why Your Brand Needs A UI and UX Designer?

What’s the first thing that you observe while you open any app or website? Its design for sure and how smoothly the transitions are happening. We all do the same, but what we overlook is its importance and the designer is never thanked enough. It is a very crucial task and is also less appreciated. The developers are thanked a lot and even given their share of applause but the designers always lag behind. We are here to explain UI and UX to give you a deeper insight so that the next time you view a website you can understand the technicalities that go into it. 

Categories
Advertising Digital

Know the Right Ways to Draft a Digital Marketing Plan

We all have been in a position where we want to spend luxuriously on our brand’s campaign and make some over-promising strategies. But do we at all know what our brand really needs? Or what others expect from us? There would have been many instances when you made a strategy and thought its undefeatable and will surely go viral but the results are far away from what you expected. 

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SEO

Ultimate Guide: Recover Your Website’s Lost Google Ranking

What’s the biggest nightmare for any business or the SEO team? For many years we have seen the businesses panicking as they saw a major drop in their ranking. Google ranking is the deciding factor for the success of your business. Since the digital era has begun google has been the most important factor to decide the growth of your business. The regular updates to provide end-users with the most accurate and relevant results have affected many rankings. Your website is the soul of your capabilities and even if someone wants to join the organization buy products from you they check your website first. 

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Advertising Brand Marketing

Find Out How TikTok can Boost Your Business

Have you checked that TikTok video? You surely would have checked your phone or through which video we are talking about. Right? But even for once you thought about what TikTok. We believe no, as it has outgrown other social media platforms within a span of a few months. It has over 500 million users and this means 500 million opportunities for your business. It was the most downloaded app on both google play store and apple store. Most of the brands are now on this platform which was once known for its stupid videos.

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SEO

BERT Update for Better Search Results

One thing that we have learned over the years is that curiosity is the mother of creation. We humans, always want one or another thing to learn about. There are so many questions in our minds that we don’t find answers to. In search of these answers, we used to read books or consult our elders and friends. Many pieces of research and theories were not even available to the public. Then google happened, it understood the need for sharing information amongst the people and making them aware of the technologies we can play with.

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SEO

UX Process Simplified Just for You

What’s the first thing you notice on a website after its graphics? Obviously the way it is interacting with you and how easily you can use it. With the evolution of technology, there have been many changes in the way we perceive a website or an app. Digital platforms have opened many opportunities and options for a user. The competition level has increased and every brand is focusing on making their digital presence number one.

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SEO

Follow these Tips to Rank Your Content on SERP

Whoever said that content is the king was absolutely right. With the changing time, the need for content has not changed. There have been regular updates regarding the search results of Google, also the brand has been very much regular with the update in their algorithm. And the only solution to get past the updates and changes is to make the variation in the Content.

Categories
Webmaster

Google New Page Speed Report in Search Console – FCP & FID

Speed has played the main factor in determining rankings, whether it is organic or Quality Score and with Speed Report, Google has brought a major change to its mobile ranking factor for mobile searches. Last year, in January 2018, Google rolled out its first Page Speed Report in Search Console. This year, Google has previewed its Speed report in May which was earlier unfolded back in Feb 2019.  It is time now to have a sneak-peek in the report and site owners get benefited from it.