In the past few years, there have been significant changes in the advertising industry. Publishers’ intent…
AdMedia Explains How Contextual Targeting Advertising Works
Today, old methods of selling online are becoming obsolete. Many marketing executives have come to rely…
Contextual Targeting in a Cookieless World Webinar
By 2023, the third-party cookie will be phased out from the Google Chrome browser. This will…
AdMedia Explains How Contextual Targeting Advertising Can Enhance Your Company’s Prospects Online
Contextual Targeting Advertising such as that offered by the Los Angeles, CA company AdMedia is coming…
Third-Party Cookies Are Dying: Here’s What Marketers Need To Know About Google’s 2022 Phaseout
While third-party data allowed you to place ads directly in front of people who matched certain…
Contextual vs. Behavioral Targeting: A Brief Rundown
Contextual targeting and behavioral targeting have been contenders in a spirited debate. Some marketers claim contextual…
Cross-Channel Remarketing: A Tactic To Increase Engagement
As the digital world is expanding enormously, there are more websites offering services than ever before.…
5 Mobile Marketing Strategies for 2021
It isn't surprising that as much as 65% of people in the USA use smartphones, and…
Everything About H1 Tags & How They Are Important for SEO
Do you think H1 tags in SEO are just about the title? In essence, the H1…
Private Blog Networks: Penalty or Profit?
Back in 2016, Google itself confirmed — link building is one of the topmost ranking factors.…
Reasons To Upgrade to Google Analytics 4 (GA4)
Is it worth upgrading to GA4? Is ga4 google analytics worth the ballyhoo it is getting?…