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A Complete Social Media Copywriting Guide

Copywriting for social media was as rare as hen’s teeth a few years back! Today, it’s all over. Ubiquitous all through the Digital Marketing landscape. Social media today is an amazingly supreme tool to drive traffic and generate leads. A survey was done on small businesses to know about the impact of social media marketing. […]

How to Create Landing Pages that Drive Conversion

Your landing page must convey the right information to the customer. It should be so attractively designed that they come to your landing for the very first-time bells on. If you want to win your customers smartly — an awesome landing page design is the first thing to consider. But what happens in most cases […]

Copywriting Hacks for Three Popular Social Media Channels

Social media is an important tool for the success of any brand marketing strategy. In a survey, 92% of advertisers said that social media marketing played an important role in boosting their business. More so, every single social media channel is crucial to generating traffic, driving conversion rates, and helping your business to grow. Not […]

Six Powerful Advantages of Native Advertising

In our previous blog on native Advertising, we learned everything about the topic. So, if you have decided to use the technique, you must know the advantages of using Native ads over other forms of advertising. Native advertising allows marketers to reach out to their customers without being overbearing and more so, in the content-heavy […]

14 Retargeting Statistics You Must Know

Thinking of making Remarketing a part of your Digital marketing tactics? Remarketing used interchangeably with Retargeting has absolutely transformed the game for a number of organizations and has helped them grow into giant brands. This kind of strategy can powerfully boost your business by tracking past website visitors anywhere they are going across the Internet. […]

Smart Techniques for Successful Remarketing Campaigns

Remarketing is also known as Retargeting! With the help of Remarketing, from your past interests shown in the business, an online advertiser can re-deliver advertising. This simply draws benefits from the fact that those who have previously shown interest or had any kind of interaction with the business will be more interested in buying a […]

Mobile Marketing: Why it is Important & What Strategies Apply

Do you know about Mobile Marketing? OK. Let’s begin with a prefatory definition. “A Digital advertising strategy where you reach your audiences through their mobile devices (smartphones, tablets, and others) using apps, social media, emails, SMS, and more.” Mobile advertising appears in the form of ads that show up on mobile phones and tablets. For […]

How to Write Best Call-to-Action?

Your prospective consumer desperately wants to know where you are taking them next. That is where you can have the best, “call-to-action” compelling them to navigate to the page you want to. Call-to-action or as we also call them CTA not only makes it less ambiguous, but it also enhances the effectiveness of your marketing […]

Everything about Native Ads

Consumers are all hemmed by ads. It makes them as mad as a bear. Most of them hit the Adblocking button At a drop of a dime. Hitting the SKIP button to get quickly to the relevant content has certainly become the easy way. For advertisers, this has come up as a real road blocker. […]

5 Industries Where Video Content Must Play the Hero

Videos & visual form of communication has become the hero of content marketing. According to a report, in 2020, around 85% of people using the internet in the United States watched a video online on a monthly basis. And surprisingly, 54% of consumers are looking out to see information from brands and businesses in the […]

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