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Search Ads vs Display Ads: Which is Best for Your Ad Campaign?

This is pretty tough to be sure whether to use search ads or display ads for your online campaign. And, it is definitely one of the foremost important decisions as it may lead to losing a significant part of your ad campaign budget.  Ask yourself the following questions before setting an advertising campaign: What is […]

How to Create & Evaluate SEO-Friendly Content?

Creating SEO-friendly content is an amazing way of engaging your audience. Well-crafted SEO-friendly content can escalate the customers’ journey from brand awareness to increased sales.  The online marketplace is all about GREAT content. People at every stage are craving informative, well-written, easy to read & understand content. And, most importantly it should be SEO-friendly content […]

Search Ad Spends Recovering after the Pandemic

Unlike what you might have thought, the search Ad spending has increased in 2020. And, it is during the coronavirus pandemic that digital marketing is moving towards a new phase. With social spends & Search Ads spending gradually beginning to rise across multiple channels — it looks like the digital marketing industry is once again […]

15 Wonderful Ideas to Improve Work From Home Performance

Work from home is another thing that came to the fore with the outbreak of coronavirus.  This might have been tough for a lot of people given the environment that they get at the workplace.  This might have been tough for those who have never worked remotely sledding around in their couches.  On the other […]

Google Suggests Using Permanent URLs for Black Friday Pages

Google in a statement recently advised sellers and e-commerce giants to use permanent URLs for black Friday rather than getting into the creation of a new URL every for the massive sale.  This recommendation from Google came in a set of “best practices for Black Friday and Cyber Monday pages”. This also had five more […]

7 Reasons Why Facebook Ads Get you Steady Results

Do you wonder if all the Facebook ads that you see in your feed get results?  You would wonder, but YES! Business owners can get benefitted from every single Facebook ad.  They get your business massive ROI! Every modern-day marketer is looking for techniques and channels where they should invest to get a steady flow […]

8 Signs Your Remote Team is not Communicating Productively

With coronavirus still at the forefront of everything, most organizations are still working remotely. This entire period has been an experiment for organizations & for employees — an experiment working remotely. Beginning with the onset of the pandemic, for most organizations, working remotely has become a trend.  Right now, remote working — or, working from […]

Silly Meta Description Mistakes You Should Not be Making

Too many debates have been going around on whether meta descriptions still matters to your SEO.  Yes, it does! But not to the extent it was before. Google has also clarified this saying — meta descriptions are more about being an introduction to the page. Meta descriptions are some form of a summary of the […]

Google Analytics 4: What is GA4 and How to Upgrade?

For marketers, Google Analytics is a reliable platform where they can get insights into the customers’ behavior, preferences, and bring about changes to help their customers with an improved experience. And, the need for reparation & amends has even accentuated with more and more businesses turning from bricks & mortar shops to online stores.  Without […]

Art of Crafting a Blog: How to Write a blog to Get Ranked?

Crafting a blog is art!! We often think — the craft of writing a blog is just like any other skill.  This thinking is what derails the process of creating a blog that gets ranked on search engines.  And, when you really want to popularize your website by writing interesting blogs — missing on the […]

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