Blog

Is it worth upgrading to GA4? Is ga4 google analytics worth the ballyhoo it is getting?  It’s all over the map — a lot of marketers are struggling to get answers to a few of these questions even when they know everything about the GA4 update.  In a recent development, Google Analytics updated to Google […]

The digital marketing world is evolving at an unimaginably fast pace. Every day there is a new concept, marketers are busy implementing so as to get the best of both worlds enticing customers & improving ROI.  In the past few decades, the digital world has taken a drastic turn with people switching between multiple devices […]

The sale during the pandemic took the wind out of sails for most businesses. However, this COVID-19 phase proved out to be a blessing in disguise for the e-commerce sector. There were almost no signs of slowing down!  Per a study, it has been estimated that the e-commerce industry will take a big leap forward […]

Do you even remember how many blog posts you have written for your brand until now? And, do you know how many people could reach out to read your blog? Millions of blogs/ articles are being created on a daily basis. But, not every post gets the visibility that it should get. Most of them […]

Google officially launched Google Lens, the image recognition technology in 2017. It made it possible for people to understand a lot of things in their surroundings using the camera of their smartphones.  Google Lens is like — when you have a business card of someone from the last meeting who may be of great help […]

Have you lately tried finding out about the current content marketing trends in your industry? If the answer is no — it’s like you’re barking up the wrong tree. If you do not have the right knowledge of the current industry trends, your content marketing strategy is never going to get the result you are […]

The universe of Digital marketing is evolving every day without any break. Businesses are looking for ways that can cater to the consumer’s needs and how they want to learn about brands. Per data, the clickthrough rates for banner ads were 9% in 2000 which slipped to1% today.  These evolving trends have led businesses to […]

Google has come up with four new Google map updates for searchers & businesses. This will undoubtedly improve users’ experience in a number of ways. Google has been adding a host of features to Google Maps for the last many years, and it has yet again come up with four new updates to help its […]

We often overlook the importance of creating URLs that matter to your customers. However, a properly structured URL can be the gateway to your site for the user who has come looking for products and services that your site is providing.  URL structure optimization is one of the most important things, which is overlooked. When […]

Google recently announced a new & improved Search Console Crawl Stats report Update. This new Search Console update will help users enhance the quality of their site & further increase their site’s popularity.  This brand new version of the Crawl Stats report will help users better understand how Google bot crawls the site and what […]