Digital Summit Minneapolis- Time To Sharpen Your Marketing Skills

Digital Summit Minneapolis is back again with in-person workshops and sessions!

Founded back in 2008, the Digital Summit Series has grown organically over the years and has become the premier producer of digital marketing conferences in the United States. Today, the digital marketing conferences by Digital Summit Minneapolis are the go-to resources for all the keen learners who want to expand their knowledge and skill set in the ever-growing digital ecosystem. They offer over 1,200 sessions, seminars, and workshops that are perfect for industry leaders uncovering digital marketing practices and tactics that will help expand the community.

In this digital marketing conference, the attendees will get to meet people who influence the success and future of the online economy. If you, too, want to master the digital marketing world and learn from leading experts, then being a part of Digital Summit Minneapolis is what you need.

So, without wasting more time, sign up for Digital Summit Minneapolis and sharpen your marketing skills.

Sneak Peek Into Digital Summit Minneapolis
August 5-6, 2021
Location: Minneapolis, Minnesota, U.S.
Venue: Minneapolis Convention Center

Why Should You Attend This Digital Marketing Conference?

– Outstanding Session Content
Top marketing gurus will lead over 40 seminars during two days’ Digital Summit Minneapolis event. Learning from experts in the marketing world will help you with top-notch marketing ideas and tactics.

– Availability Of Innovative Brands
This digital marketing conference will feature top leaders of the industry like Instagram, Spotify, Salesforce, Mall of America, U.S. Bank, University of Minnesota, Lifetime Fitness, and more.

– Recorded Sessions
Digital Summit Minneapolis is an opportunity for continuous learning. You can easily get access to post-event recordings. This will help you learn whenever and wherever you want.

– Inspiring Keynotes
Jon Youshaei (Instagram’s Lead Product Marketer) and Jenny Hoffman (Spotify’s Global Creative Strategist) will provide all the attendees with inspiring keynotes during the conference.

– Access To Many Connections
Digital Summit Minneapolis is not only about attending seminars. However, it will also provide a great opportunity to build a network with speakers, sponsors, and other marketing geeks like you. This will help you create bonds with your customers and colleagues of the future.

Digital Summit Minneapolis Schedule

August 05, 2021 (Thursday)

8:30am – 12:30pm

Decoding SEO: How to Build Your Online Visibility – Without the Technical Jargon
Type: Masterclass
Location: Stage 1

Advanced Email Marketing: Tactics to Build Robust Email Programs
Type: Masterclass
Location: Stage 2

Conversion Optimization for Every Business
Type: Masterclass
Location: Stage 3

1:15pm – 2:15pm
$0 Marketing Ideas: How To Market To Millions Without Breaking The Bank
Type: Keynote
Location: Stage 1

2:30pm – 3:00pm
How to Leverage Executives as Powerful Brand Advocates on Social Media?
Location: Stage 1

The Power of the Brand Trifecta: The Three Components for Building a Brand That Wins More Work
Location: Stage 2

Creativity for Today’s Digital-First Economy
Location: Stage 3

3:15pm – 3:45pm
Marketing in a Post-Pandemic Society
Location: Stage 1

SEO Fortune Telling: Evaluate Historical Organic Search Performance and Forecast Future Opportunities
Location: Stage 2

Ask Yourself These 9 Questions to Help Create More Inclusive Marketing Content
Location: Stage 3

4:00pm – 4:30pm
Where Consumers Go, Content Must Follow: Delivering Personalized Omnichannel Experiences at Scale
Location: Stage 2

Driving Demand with Gen Z, the Generation Constantly Online but Constantly Ignoring Your Brand
Location: Stage 3

4:45pm – 5:15pm
Must-Have Automated Email Campaigns for Every Organization
Location: Stage 1

#FeelingsMatter: Creating Emotional Customer Connections
Location: Stage 2

A Human-Centered Approach to Content Creation
Location: Stage 3
5:15pm – 6:30pmOpening Reception hosted by Brandpoint Location: Stage 1

August 06, 2021 (Friday)

8:30am – 9:00am
The Modern Marketer’s Guide to Gaming, AR & NFTs
Location: Stage 1

Frameworks for Filling Funnels
Location: Stage 3

9:15am – 9:45am

How to Write Content That Ranks?
Location: Stage 1

Being a Social Media Sleuth: Leveraging Social Listening for Competitive Intelligence
Location: Stage 2

Conversion Optimization for the Hero’s Journey
Location: Stage 3

10:00am – 10:30am
Customer Generation: Delivering on the Promise that Demand Generation Forgot About
Location: Stage 1

Creativity, Content, and Whiplash: How to Build a Consistent Digital Voice
Location: Stage 2

How to Effectively Engage with The Comments Section and Grow Brand Love?Location: Stage 3
10:30am – 11:00amNetworking Break

11:00am – 11:30am
Building Advocates with Experiences
Location: Stage 1

How to Write Social Media Content that Gets Results?
Location: Stage 2

How to Kill It As A Fractional CMO?Location: Stage 3

11:45am – 12:15pm
Preparing Your Website Data for Google Analytics 4
Location: Stage 1

How to Work With Sales for Better B2B Leads?
Location: Stage 2

Mastering the B2B Influencer Marketing MirePoix: Building the Perfect Base with Brands, Influencers & Buyers
Location: Stage 3

12:45pm – 1:30pm
The Power of Sound and Silence: How to Create Audio Worth Listening To
Type: Keynote
Location: Stage 1

1:45pm – 2:15pm
5 Steps to Activating Your Brand
Location: Stage 1

Going Beyond Data to Better Connect with Your Audience
Location: Stage 2

Covering Live Events on Social with this Streamlined Approach
Location: Stage 3

2:30pm – 3:00pm
The Robin Roberts Effect: Best Practices from Be The Match’s Unique Life-Saving Influencer Activation
Location: Stage 2

3:15pm – 3:45pm
Creating Community to Acquire New Customer
Location: Stage 2

How to Make Your Video Content Accessible?
Location: Stage 3
3:45pm – 5:00pmClosing Reception

List Of Speakers Of Digital Summit Minneapolis

Jon Youshaei
Product Marketing Manager(Instagram)
Jenny Hoffman
Global Creative Strategist(Spotify)
Amber James
Accessibility Content Designer(Twitter)
Kerry Janisch
SEO Marketing Manager(U.S. Bank)

Justin Watkins
Founder and CEO(Native Digital)
Christina Milanowski
Associate Director of Social Media(Life Time Inc.)
Michael Browne
USA Marketing Director(Specialized Bicycles)

Abby Reimer
Manager, SEO(Uproer)
Cliff Seal
Principal Designer(Salesforce)
Carlos Gil
Founder(Gil Media Co.)
Hannah McNaughton
Founder & CEO(Metric Marketing)
Michael Barber
Brian Massey
CRO for Any Business(Conversion Sciences)
Michelle Stinson Ross
Marketing Director (Mindful Appy)
Vishakha Mathur
Principal Social Media Strategist(Boston Scientific)
Casey Hall
President(Lumberjack Social)
Cari Twitchell
Founder and Chief Word Nerd(Custom Content Solutions LLC)
Allison L.Y. Murn
Sr. Marketing Adjunct & Digital Marketing Leader(University of Minnesota)

Ashley Zeckman
Vice President(Inprela Communications)

Greg Swan
Head of Creative Innovation(Fallon)
Kate DiLeo
Chief Brand Architect(Ennobble)
Joe Cox
Founder(The Pop-Marketer)
McLean Donnelly
Director of Design(Shopify)
Annie Scott Riley
VP of Marketing & Creative(Version1 & Minnesota RØKKR)
Dave Meyer
Matt Ingwalson
VP, Creative Strategy(Heinrich Marketing)
Colleen Harris
Product Manager, Business Intelligence(Sincro)
Arik Hanson
Principal(ACH Communications, Inc.)
Garrett Mehrguth
Co-Founder and CEO(Directive Consulting)
John Arms
Founder / Gig Economy Expert(JP Arms)
Katie Jensen
Associate VP of Insights & Analytics(University of St. Thomas)
Ryan Peña
Paid Media & Social Media Supervisor (NMDP)
Julia Gebhart
Product Marketing Manager(Sitecore)

Attendees of Digital Summit Minneapolis Includes

1. Digital Marketers
2. Analytics Directors / Managers of Data
3. Business Development / Account Supervisor / AE
4. CEO / President / Founder
5. Creative Director
6. CMO / VP / Director of Marketing
7. Content Creators
8. Deliverability Specialist
9. Email Marketers
10. Product Marketers
11. PR & Marketing Communications Professionals
12. Search Architects & Analysts
13. Social Media Marketers
14. UX / UI Designers
15. Webmasters and More!

Digital Summit Minneapolis Tickets

Platinum Pass: $795

– Access to all three masterclasses on August 5, 2021, with a complimentary lunch.
– Post-Digital Summit Minneapolis events recordings for 1-year.
– Admission to break-out sessions​ & keynotes
– Access to networking receptions
– Entry to the exhibition area where you can learn and interact with companies.
– Lunch on day 2 of Digital Summit Minneapolis

Main Event Pass: $595

– Access to Digital Summit Minneapolis breakout sessions and keynotes
– Opportunity to interact with companies who will share the latest marketing solutions.
– Access to networking receptions​
– Lunch on the second day of Digital Summit Minneapolis

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Podcast Movement 2021: Be A Part Of The Conference This August

The World’s Podcast Conference Is Back!

Since 2014, the Podcast Movement has been taking place every year. Passionate podcasters and industry experts worldwide gather under one roof to let people learn and grow professionally and strengthen the podcast community. It is the world’s largest annual conference in the industry that welcomes more than tens of thousands of people, both in-person and virtual. Podcast Conference is the ultimate gathering for everyone involved with podcasting or is interested in the podcast industry.

After the outbreak of the Covid-19 pandemic and hosting the event virtually in 2020, this year, the conference is returning with a “new normal.” It plans to gather in-person attendees while taking all the safety and security measures according to the CDC guidelines.

It is rightly said, “A lot of podcasting questions may be answered on the internet, but there are some things you can only learn through engaging with other podcasters.” So, whether you are starting with your career or have been into podcasting for a while now, the Podcast Movement 2021 is a great way to refine your knowledge. Take a look at this article and learn all the information that you need to know.

Register for the Podcast Movement today and join the movement!

Podcast Movement Overview
Date: August 3, 2021 – August 6, 2021
Location: Gaylord Opryland Hotel & Convention Center, Nashville, TN
Dress Code: Business Casual

Why To Attend Podcast Movement?

  • World-Class Education: Podcast Conference will take place for four days over 10+ stages. The event will feature more than 150 workshops, panel discussions, keynote talks, and much more. Some of the most notable, brightest minds and booming speakers will take the stage, making learning a world-class experience.
  • Network With Industry Experts: Thousands of industry professionals and podcasters from different parts of the world will be available at Podcast Movement 2021. This makes this conference a once-in-a-lifetime opportunity to connect and build a relationship. 
  • Trade Show: This conference is not all about lectures, there will also be a trade show. The trade show will help you connect with the brands who are working in this industry for years. You will get a chance to meet them, take a demo of their products, and much more.
  • Amazing Parties: Podcast Movement is widely known for its parties. Every day of the conference ends with a fantastic party which is a great chance to meet other attendees and connect with them. The parties are full of music and drinks. No matter what your style is, this conference has something for everyone. 

Who Will Be A Part Of The Podcast Movement?

Following is the list of individuals who attend Podcast Movement every year. They make this conference a must-attend:
1. New Podcasters
2. Hobbyist Podcasters
3. Professional Podcasters
4. Podcast Industry Professionals
5. Media Professionals
6. Advertising Agencies & Buyers

List Of Speakers At Podcast Movement

Every year, Podcast Movement brings in successful, motivating, amazing podcasters and industry experts from all across the world. Here is the list of speakers who will be taking the stage this August.

Featured Speakers:

Dollie S. BishopDeRay MckessonRon SteslowKate Erickson
Conal ByrnePaula PantCharlamagne Tha GodFalon Fatemi
Chris ColbertJoe Saul-SehyTom WebsterAshley Flowers
Jess Cordova KramerTanya SomanaderJacqueline WestfallNzinga Harrison
Mark CubanMax CutlerJackie DanzigerGaby Dunn
John Wordock

Speaker / Panelist:

Donald AlbrightSebastian ArrechederaPaloma BeltranTeresa BlaesJanielle Kastner
Sara AlepinTiffany AshiteyJustine BenjaminAdam BoeselagerAndrew Kaufmann
Jen AmosGisselle BancesGiancarlo BizzarroBobby BonesAndy Kelly
Ahyiana AngelChristina BarsiChristine BlackburnJeremy BoreingDonald Kelly
Daniel AnstandigDaryl BattagliaMichael BlaesBen BowlinIsabel Knight
Julie BroadAlban BrookeNikki BrownNoel BrownDavid Kreizman
Sena BryerHope BucknerForrest BurgessShannon CasonKristina Kury
Clark BucknerGeorge T BundyCole BurkhardtJordan CiciottiAmara La Negra
Milena CiciottiBrittany ClevengerSteph ColbournKenny ColemanJuleyka Lantigua
Darren ClarkeMichele CobbJeff ColeCindy ConstableRebecca Lavoie
Jessie ClarkeTodd CochraneAdell ColemanKimanzi ConstableMichelle Levitt
Steve CurwoodDarrell DarnellJohn DelonyErica DickersonDouglas Lezameta
Delia D’AmbraFela DavisChris DemaraisAlexandra DiPalmaSarah Li-Cain
Maggie DakinZachary DavisKenya DeniseSamuel DonnerJosh Lindgren
Twila DangMark DealFred DewsJohn Lee DumasCornelius Lindsey
TK DutesJaime EberleyCaroline EdwardsChad EllisMax Linsky
Stephanie EwingDavid FarrierAJ FelicianoBari FinkelHernan Lopez
Gordon FiremarkKevin FlynnMatt FrederickNick FreemanAndrea López-Cruzado
Lex FriedmanJohn FryeMartha GallantJacqueline GarofanoNova Lorraine
Nicolas GenestSandy GirardMichael GluckstadtJamie GoldenMonica Louie
Steven GoldsteinLZ GrandersonDan GrangerRob GreenleeAnthony Luciani
Stephen HackettLeisha HaileyDave HanleyAfrica HannibalMatt MacDonald
Clara HarrisStephen HartZaiba HasanNiklas HildebrandAaron Mahnke
Patrick HindsDamona HoffmanNicole HoglundSarah HollandDeborah Mannis-Gardner
Dan HughleyJonathan HurleyKelli HurleyMarla IsacksonJamilah Mapp
Shanda IvoryUzma JafriSvend JansenJeff Jarrett‎Josephine Martorana
Talib JasirBlake JohnsonRich JonesJess JupiterChad Masters
Kara Mayer RobinsonTom McAndrewShaniqua McClendonKnox McCoyRyan McCullough
Matt McGinleyFaith McQuinnMike McVayAllison MelodyBrad Mielke
Josh MielyCaroline MincksTal MinearChristy MirabalKatie Mitchell
Kate MoennigBrendan MonaghanDash MorrissMatt MoskDavid Allen Moss
Jay NachlisCarl NellisMeghan NestaJustin NguyenArielle Nissenblatt
Ona OghoghoA. R. OlivieriDenis OrynbekovGina OsbornLisa Osborn
Vanessa OteroDavid OxenfordGianna PalmerSam ParrLauren Passell
Aaron PetersonTess PfeifleScott PhilbrookFelix PoonCameron Poter
Maribel Quezada SmithDanika RagnhildCole RavenDouglas ReedBrendan Regan
Kerry-Ann Reid-BrownSeth ReslerBecky RhoGreg RiggleAracely Rivera
Melvin RiveraAlex Dali RizoChuck RochaAnne Rodrique-JonesDaisy Rosario
Oren RosenbaumEric RosenbergHilary RossTom RossiGlenn Rubenstein
Krystina RubinoDeSha RunnelsCatherine Saint LouisMichael SalasShane Salk
Jason SalsmanLatrice Sampson-RichardsShane SamsTracey SamuelsonEnrique Santos
Sim SarnaTony SchiavoneAli SchreiberTom SchwabStephanie Serrano
Andrew SharpJason SheesleyBeth SilversLindsey SimcikPerry Simon
Amber SmithElaina SmithJennifer SmithMolly SochaJerome Socolovsky
Gustavo SorolaJenna SpinelleKameel StanleyRebecca SteinbergMichael Stelzner
David SternSteve StewartJonathan StreetBenjamin StrouseAnnu Subramanian
Kay SummersNoor TagouriChris TarryTori TaylorAmi Thakkar
Lauren TharpConrad ThompsonJerry Thompson IIISarah TimminsEve Troeh
Matt TurckArmando TurcoNse UfotCaitlin Van HornSarah Van Mosel
Alejandro VargasScott VelasquezSarah Vorhees WendelRob WalchKim Warner
Rebecca WarrenDusty WeisOliver WellingtonRandy WilburnJoshua Williams
Krista WilliamsMarshall WilliamsCarla WilmarisJeanine Percival WrightMatt Yocum
Fatima Zaidi

Virtual Presenter:

Donna Barrow-GreenBenjamin BellamyJesse BrownDot Cannon
Chulu ChansaKimi CulpBilal DardaMike Dell
Neil FairbrotherAline FlorKatherine GoldsteinCody Gough
Lindsay GrahamAshley HamerScotty IseriYvonne Ivanescu
Dave KeineMatt KelloggJessica KumarPete McPherson
Marisa MoralesE.B. MossJen MossBrenden Mulligan
Clement NjokuMo! OgunsanyaAkaego OkoyeHeather Osgood
Misty PhillipMartha PincoffsDeshon PorterJedi Ramalapa
Nic RedmanCarl RobinsonPaula RogoShelby Stanger
Matty StaudtMae Mariyam ThomasSarah TurneyMelissa Victor
Siyona Vikram


Holly FreyStephen Smyk

Podcast Movement Schedule

This year, the Podcast Movement will take place for four days straight. The first day of the conference will have several workshops and orientations along with an opening party. The next three days will be followed by over 100 other panels and keynotes with many parties and events for networking.

Here is the overview of the Podcast Movement Schedule. To learn about the complete event schedule, click here

Preconference Workshops
New Attendee & New Podcaster Orientations
Early Check-In & Badge Pickup
PM21 Kickoff Party
Keynote Talks
Expo Hall Open
Breakout Sessions & Panels
Wednesday Night Party
Keynote Talks
Expo Hall Open
Breakout Sessions & Panels
iHeart Party (our biggest party of the year)
Keynote Talks
Expo Hall Open
Breakout Sessions & Panels
PM21 Afterparty

List Of Stages Of Podcast Conference

There are various stages in Gaylord Opryland where different sessions will take place at the same time. Here is the list of stages:

  • Monetization Stage
  • Industry Stage
  • Keynote Stage
  • Technical Stage
  • Fireside Chat Stage
  • Audio Fiction Stage
  • Creation Stage
  • Spanish Language Stage
  • Marketing Stage
  • Expo Hall
  • Delta Lobby A & Delta Patio
  • Solutions Stage
  • Spanish Language Stage
  • Creation Stage
  • Society, Culture, & Advocacy Stage
  • Live Stage
  • Fireside Chat Stage
  • Branded Podcast & Content Marketing Stage

Podcast Movement Registration

Here are all the tickets available for sale. There are three different passes to choose from- Standard, Plus, and Virtual. If you are unable to join the event in person, you can now select for live streaming. Once you are done picking the pass of your choice, you can choose some add-on services like live recording sessions, access to the networking lounge, etc. 

Note: There is no refund or cancellation policy. Only if the event gets canceled, you will get a refund.

Standard Pass: $475

  • Access to 100+ Keynotes, all-star panels, and breakout sessions.
  • Entry to Expo Hall, where the largest travel show will take place with more than 70 industry exhibits.
  • Entry to all the networking events and public parties that will take place on all four days.

Plus Pass: $575

  • Every benefit is included in the standard pass of the Podcast Movement.
  • Access to the virtual events with a free on-demand recording of every Podcast Movement session.

Virtual Event: $200

  • Access to keynotes, panel discussions, and breakout sessions via live stream.
  • Entry to virtual events and a free on-demand recording of every Podcast Movement session.
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ANA Digital & Social Media Conference 2021: Join The Event

The last year brought tremendous changes and challenges to the digital world. The outbreak of the coronavirus pandemic has made everyone and everything virtual. To cope with the changes, ANA is back with a digital and social media conference.

This year, ANA Digital & Social Media Conference 2021 will take place from 19th July to 21st July. It is the 12th annual conference that will bring the leaders from top brands under one roof. The social media conference week will cover the impact of the pandemic and social justice issues of the year 2020 on the customer’s expectations from corporations and products. Along with this, the industry experts will also discuss the topics like influencer marketing, channel optimization, measurement, digital transformation, and creative development. This conference will inspire advertisers of different industries to learn from other companies and make the most of social media platforms.

The ANA Digital & Social Media Conference 2021 will take place both in-person and online. Those who are able to attend the event from the location have to travel to Omni La Costa Resort & Spa in Carlsbad, California. For all the in-person attendees, ANA is offering some unique experience options like lunch, round table discussions, intimate breakouts, and more. However, those who can’t travel to the destination can indulge in remote participation by downloading the app. The official app of ANA is a smooth application that has all the required details of the conference.

So, all the interested ones, don’t waste any more time and get yourself registered today. It’s time to prepare yourself for the next phase of digital evolution!

ANA Digital & Social Media Conference 2021 Overview

Date: 19th July 2021 – 21st July 2021
Type Of Event: In-Person and Virtual Event
Location (for in-person event): Omni La Costa Resort & Spa, Carlsbad, California, United States.
App (for virtual event): ANA Events app
Presenting Sponsor: Meredith Corporation
Other Sponsors: Extreme Reach and Neustar

Why Attend The Conference?

Learn: The social media conference week is a great opportunity for having an insight into the industry. Leaders from the marketing and advertising industry will come forward and make you learn about the best practices to follow, case studies for real-world experience, and the latest trends.

Network: ANA Digital & Social Media Conference 2021 is a chance to connect with large and small business experts or peers. This expands the personal network and sphere of influence which helps in getting better business deals and opportunities.
Grow: Attending the social media conference week will help grow the marketing knowledge of both the owners and the team. This will result in driving sustainable growth for the business.


Matt Bailey
(Lead Trainer & Founder)
Candice Bixler
(Head of Integrated Media)
Lina Polimeni
(Chief Media Officer)
Lilly USA

Mary Czarnecki
(Founder & Principal Consultant)
MAC Marketing Partners
King’s Hawaiian

Steve Silvers
(SVP Product & GM Customer Experience)

Bill Duggan
(Group Executive Vice President)
Mark Feldstein
(Partner & Co-President)
Known Studios
Traci Spiegelman
(Vice President, Global Media)
Amy Good
(Director of Integrated Media)
The Hershey Company

Sarah Grover
(Fractional CMO & Independent Board Member)
Shift4 (NYSE: FOUR)
Mark Stewart
(Senior Vice President, Media)
Jessica Hogue
(General Manager, Measurement and Analytics)
Jason Horowitz
(SVP U.S. Marketing, Global Head of Media & Digital)

Rishad Tobaccowala
(Author, Restoring the Soul of Business: Staying Human in the Age of Data Senior Advisor)
Publicis Groupe
Soyoung Kang
(Chief Marketing Officer)
EOS Products

Michael Kelly
(Director, Social Media and Influencer Programs)
Sarah Vanheirseele
(SVP, Strategic Integration)
Blue Chip

Alia Kemet
(Vice President, Creative & Digital Marketing)
McCormick & Company
Jordan Kim
(Global Media Director)
Intel Corporation

Victoria Walden
(Manager of Influencer Engagement and Social Media PR)
Jeff Klein
Little Caesars
Michael Law
Amplifi USA
Erich Parker
(VP, Integrated Media)
Blue Chip
P.J. Leary
ID Comms Assurance
Bob Liodice
(Chief Executive Officer)

Marla Newman
(Executive Vice President of Digital Sales)
Meredith Corporation
Joe Maglio

Leah Marshall
(Director, Influencer Marketing)

Kacey Moore
(Executive Director, Neuroscience U.S. Marketing)
Paul Meyers
(Manager of Digital and Social Media Marketing)

ANA Digital & Social Media Conference 2021 Agenda

Below given is the complete schedule of this social media conference week. The event will take place three days a week, i.e., 19th, 20th, and 21st July. Learn about the agenda and register for it. 

Note: All the event timings given below are in Pacific Time (PT).

MONDAY19th JULY, 2021

Time: 1:00 PM – 7:00 PM

Event: ANA Digital & Social Media Conference 2021 Registration Opens

Location: Costa Del Sol Foyer (In-person Only)

Time: 2:00 PM – 5:30 PM

Event: Modern Martech Workshop 1

Location: Costa Del Sol A-D (In-person Only)

Time:  2:00 PM – 5:30 PM

Event: Reduce Data Overload And Drive Action

Location: Costa Del Sol E-H (In-person Only)

Time:  6:00 PM – 7:00 PM

Event: Reception (Sponsored by Extreme Reach)

Location: Diversions Terrace / Valley Promenade (In-person Only)

TUESDAY20th JULY, 2021

Time:  6:45 AM – 7:30 PM

Event: ANA Digital & Social Media Conference 2021 Registration Opens

Time: 7:00 AM – 8:00 AM

Event: Breakfast

Location: Costa Del Sol Lawn (In-person Only)

Time: 8:00 AM – 8:20 AM

Event: ANA Digital & Social Media Conference 2021 Opening Remarks

Location: Costa Del Sol A-D (Hybrid)

Time: 8:20 AM – 8:50 PM

Event: Digital Media Management: The Keys To Brand Growth

Location: Costa Del Sol A-D (Hybrid)

Time: 8:50 AM – 9:30 PM

Event: Innovation At The Speed Of Culture

Location: Costa Del Sol A-D (Hybrid)

Time: 9:30 PM – 10:10 AM

Event: How Karamo Brown Helped Shine A Light On Migraine Patients And The Know Migraine Mission

Location: Costa Del Sol A-D (Hybrid)

Time: 10:10 AM – 10:25 AM

Event: BREAK

Location: Costa Del Sol Foyer (In-person Only)

Time: 10:25 AM – 11:05 AM

Event: Building A Framework For Transformational Creativity

Location: Costa Del Sol A-D (Hybrid)

Time: 11:05 AM – 11:45 AM

Event: Patients As People: A Lifestyle Approach To Treatment

Time: 11:45 AM – 1:00 PM

Event: Luncheon (Sponsored by Meredith)

Location: Costa Del Sol E-H (In-person Only)

Time: 11:45 AM – 12:10 AM

Event: Is Contextual Targeting The Phoenix Of The Ad Industry?

Location: Virtual Only

Time: 1:00 PM – 1:40 PM

Event: How Hyundai Drives Influencer Campaigns?

Location: Costa Del Sol A-D (Hybrid)

Time: 1:40 PM – 2:20 PM

Event: Guy Fieri And King’s Hawaiian Make Everything Taste Better

Location: Costa Del Sol A-D (Hybrid)

Time: 2:20 PM – 2:35 PM

Event: BREAK

Location: Costa Del Sol Foyer (In-person Only)

Time: 2:35 PM – 3:15 PM

Event: How To Create Shoppable Moments Everywhere?

Location: Costa Del Sol A-D (Hybrid)

Time: 3:15 PM – 3:55 PM

Event: The Programmatic Dilemma: How To Measure Media Buying Services During An Agency Pitch?

Time: 3:55 PM – 4:35 PM

Event: The Ana Programmatic RFP

Location: Costa Del Sol A-D (Hybrid)

Time: 4:35 PM – 4:40 PM

Event: ANA Digital & Social Media Conference 2021 Closing Remarks

Time: 5:30 PM – 6:30 PM

Event: Reception (Sponsored by Extreme Reach)

Location: Plaza Courtyard (In-person Only)

Time: 6:30 PM – 7:30 PM

Event: DinnerCosta Del Sol E-H 

Location: Costa Del Sol E-H (In-person Only)


Time: 7:00 AM – 11:30 AM

Event: ANA Digital & Social Media Conference 2021 Registration Opens

Time: 7:30 AM – 8:30 AM

Event: Breakfast

Location: Costa Del Sol E-H (In-person Only)

Time: 8:30 AM – 8:40 AM

Event: ANA Digital & Social Media Conference 2021 Opening Remarks

Location: Costa Del Sol A-D (Hybrid)

Time: 8:40 AM – 9:20 AM

Event: How Social Commerce Is Transforming Retail?

Location: Costa Del Sol A-D (Hybrid)

Time: 9:20 AM – 10:00 AM

Event: The Benefits Of Paid In An Earned World

Location: Costa Del Sol A-D (Hybrid)

Time: 10:00 AM – 10:15 AM

Event: BREAK

Location: Costa Del Sol Foyer (In-person Only)

Time: 10:15 AM – 10:55 AM

Event: Debunking Connected TV Measurement Myths

Location: Costa Del Sol A-D (Hybrid)

Time: 10:55 AM – 11:35 AM 

Event: Seeher In Space

Location: Costa Del Sol A-D (Hybrid)

Time: 11:35 AM – 11:40 AM 

Event: ANA Digital & Social Media Conference 2021 Closing Remarks

Location: Costa Del Sol A-D (Hybrid)

Time: 11:40 AM

Event: Conference Adjourns for In-Person Attendees

Location: Costa Del Sol A-D (Hybrid)

Time: 11:40 AM – 12:00 PM

Event: BREAK

Location: Virtual Only

Time: 12:00 PM – 2:30 PM

Event: Conference Continues Virtually For All Attendees

Location: Virtual Only

Time: 12:00 PM – 12:05 PM

Event: ANA Digital & Social Media Conference 2021 Opening Remarks

Time: 12:05 PM – 12:40 PM

Event: What Next?

Location: Virtual Only

Time: 12:40 PM – 1:15 PM

Event: EOS’ Social State Of Mind

Location: Virtual Only

Time: 1:15 PM – 1:50 PM

Event: The Digital Transformation Of An Iconic Brand

Location: Virtual Only

Time: 1:50 PM – 2:25 PM

Event: Marketers’ Influence On The Evolution Of Supply Transparency

Location: Virtual Only

Time: 2:25 PM – 2:30 PM

Event: ANA Digital & Social Media Conference 2021 Closing Remarks

Location: Virtual Only

Time: 2:30 PM

Event: Virtual Conference Adjourns

Location: Virtual Only

ANA Digital & Social Media Conference 2021 Pricing

Here are the prices for the ANA Digital & Social Media Conference 2021. Choose the ticket you would like to purchase and register yourself for the event. Make sure that you complete your registration process at least 24 hours before the beginning of the actual event. This is because the new registrations take up to three hours or more for processing. Delaying the registration process might result in the late joining of the conference and missing out on a lot of fun stuff. So, click here to register yourself. 

Note: The mentioned corporate packages are only for the attendees of the virtual event. They are not for the in-person event.  

Individual In-Person

Client-Side Tier: $699

Platinum Tier: $699

Gold Tier: $799

Silver Tier: $899

Individual: $999

Non-member: $999

Individual Virtual

Client-Side Tier: $99

Platinum Tier: $99

Gold Tier: $149

Silver Tier: $199

Individual: $299

Non-member: $299

Unlimited Virtual Corporate Package

Client-Side Tier: $199

Platinum Tier: $199

Gold Tier: $299

Silver Tier: $399

Individual: N/A

Non-member: $499

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Affiliate Summit East: Time To Grow Faster And Better

Affiliate Summit East Is Back Once Again!

Here’s some good news for all the e-commerce entrepreneurs. Affiliate Summit East is ready to take place in New York on July 19-20. However, this year the event will feel a little different. Because of the coronavirus pandemic, e-commerce has observed a growth of worth a decade. As markets are closed worldwide, everyone is enjoying online shopping. This not just turned around the way the e-commerce world works but also increased the competition immensely. The change has made everything a lot more difficult for affiliates and e-commerce companies. In these scenarios, when the e-commerce community is facing such a situation, it becomes essential to change the Affiliate Summit East event pattern and focus on the current needs of the attendees. 

The Affiliate conference 2021 is planned for the affiliates and advertisers. The event aims to connect affiliates and marketers with the audience and empower them to grow and become better. The attendees will introduce them to some new and creative ways to deal with fierce online competition. It will also help the audience to create great niches and winning SEO strategies, increase ROAS, maximize social media marketing, and so much more. 

If you are linked with e-commerce in any way, this event is the perfect fit for you. It will run for two days instead of just 6 hours and offer the attendees tons of sponsorship opportunities and a chance to generate new leads. 

So, get ready! Affiliate Summit East 2021 is happening live and in-person on July 19 and July 20 at New York Marriott Marquis (1535 Broadway, New York, NY 10036, United States).

How Affiliate Summit East 2021 Is Different From Other Years?

  • More Participation Of E-commerce Companies

This year, the number of e-commerce companies present at the event will be much higher than ever before. Not just the speakers, but the audience will also be 70% e-commerce entrepreneurs and affiliates. 

  • Designed For E-commerce Store Owners

The schedule of Affiliate Summit East 2021 is specifically designed for e-commerce store owners. The focus of the event is to help the owners increase their sales and grow the business. It will also help the attendees optimize their ads and boost ROI and customer retention. 

  • Extensive And Diverse List Of Speakers

This is one of the most critical factors that differentiate Affiliate Summit East 2021 from past events. For the first time, the speaker’s summit list comprises 50% female speakers and 25% people of color. The list has industry leaders who will provide an insight into the industry and help the attendees. 

  • More Days Of Event

Every year the Affiliate Summit East runs for 6 hours. However, this year the event is extended to two days. More time means more leads and opportunities for the attendees. It offers a higher chance to create partnerships with leaders of the industry. 

Affiliate Summit East Agenda

“July 19, 2021- MONDAY”

8:00 AM to 6:00 PM EDT
Registration For Affiliate conference 2021 Will Open
Location: Astor Ballroom (Floor 7)
12:00 PM to 1:00 PM EDTGoogle Ads Meet Up
Location: Connect – Broadway Balcony (Floor 7)
12:00 PM to 6:00 PM EDTMeet Market Open
Location: Floor 6
12:00 PM to 6:00 PM EDTBookable Meeting Zone Open
Location: Broadway Balcony (Floor 7)

12:15 PM to 12:35 PM EDT
Topic: Rapidly Scale Your Instagram Audience To 100k Followers In 60 Days Using The B.A.S.E Method
Location: Main Stage (Floor 6)
Speaker: Michael Roddy (CEO of Empire Social Group)

12:50 PM to 1:10 PM EDT
Topic: How I Scaled From $0 to $9.3 million in 12 months With Facebook Ads Exclusively?
Location: Main Stage (Floor 6)
Speaker: Alex Fedotoff (CEO of eCommerce Scaling Secrets)

1:00 PM to 2:00 PM EDT
Affiliate Marketers Meet Up
Location: Connect – Broadway Balcony (Floor 7)

1:25 PM to 1:45 PM EDT
Topic: How To 10X Your Organic Traffic with TikTok?
Location: Main Stage (Floor 6)
Speaker: Luna Vega (Growth Marketing Consultant at Luna Vega Consulting)

2:00 PM to 2:20 PM EDT
Topic: A Proven Strategy for Scaling Video Ads from the #4 YouTube Advertiser In The World
Location: Main Stage (Floor 6)
Speaker: Christopher Walker (Co-Founder at UMZU)
2:00 PM to 3:00 PM EDTFacebook Ads Meet Up

2:35 PM to 2:55 PM EDT
Topic: How to 8X your ROAS with Snapchat Ads if you’re Already Advertising on Facebook?
Location: Main Stage (Floor 6)
Speaker: Scott Cunningham (Founder of Social Lite)

3:00 PM to 4:00 PM EDT
Happy Hour
Location: Johnny Boy’s Bar (Floor 6)

3:00 PM to 4:00 PM EDT
Lead Generation Meet Up
Location: Connect – Broadway Balcony (Floor 7)

3:10 PM to 3:30 PM EDT
Topic: Our Blueprint to a Sell Out Influencer Campaign with 2M+ Impressions
Location: Main Stage (Floor 6)
Speaker: Courtney Spritzer (CEO of Socialfly)

3:45 PM to 4:05 PM EDT
Topic: How this eCommerce Store Spent $12,604 and Made $1,999,349 in 30 Days Using Google Ads’ Smart Shopping?
Location: Main Stage (Floor 6)
Speaker: Kasim Aslam (Founder & CEO of Solutions B)

4:00 PM to 5:00 PM EDT
Shopify Store Owners Meet Up
Location: Connect – Broadway Balcony (Floor 7)

4:20 PM to 4:40 PM EDT
Topic: 5 Big Mobile Mistakes You’re Probably Making That Are Costing YOU Cash and How to Fix It?
Location: Main Stage (Floor 6)
Speaker: Amanda Dobson (Director of Acquisition at Three Founders Publishing)

4:55 PM to 5:15 PM EDT
Topic: The Key To Doubling Your Sales Without Needing One More Customer Than You Have Today
Location: Main Stage (Floor 6)
Speaker: Julie Stoian (Founder & CEO of Pipe & Lime Media, LLC and Funnel Gorgeous)

5:00 PM to 6:00 PM EDT
SEO Meet Up
Location: Connect – Broadway Balcony (Floor 7)

6:30 PM to 8:30 PM EDT
Welcome Back Party
Location: 230 Fifth Rooftop Bar

“July 20, 2021- TUESDAY”

11:00 AM to 4:00 PM EDT
Registration For Affiliate conference 2021 Will Open
Location: Astor Ballroom (Floor 7)
12:00 PM to 1:00 PM EDTEmail Marketing Meet Up
Location: Connect – Broadway Balcony (Floor 7)
12:00 PM to 4:00 PM EDTBookable Meeting Zone Open
Location: Broadway Balcony (Floor 7)
12:00 PM to 4:00 PM EDTMeet Market Open
Location: Floor 6

12:15 PM to 12:35 PM EDT
Topic: Fireside Chat: Building a 9 Figure Empire with Los Silva & Josh Snow
Location: Main Stage (Floor 6)
Speaker: Josh Snow (Founder of SNOW), Los Silva (CEO and Co-Founder of PowerHouse Brands/Ventures), & Molly Pittman (CEO of Smart Marketer)

12:45 PM to 1:05 PM EDT
Topic: Cold Email Secrets: The 24k High Ticket Email Funnel
Location: Main Stage (Floor 6)
Speaker: Andrew Sabbatino (Founder of Cold Outreach Email Agency)

1:00 PM to 2:00 PM EDT
Content Marketing Meet Up
Location: Connect – Broadway Balcony (Floor 7)

1:15 PM to 1:35 PM EDT
Topic: 4 Ways to Increase CLV in Any Business
Location: Main Stage (Floor 6)
Speaker: Molly Pittman (CEO of Smart Marketer)

1:45 PM to 2:05 PM EDT
Topic: 5 Tips to Building a Winning Native Ads Campaign in 2021
Location: Main Stage (Floor 6)
Speaker: Anna Gita (CEO of MaxWeb Affiliate Network)

2:00 PM to 3:00 PM EDT
Influencer Marketing Meet Up
Location: Connect – Broadway Balcony (Floor 7)

2:15 PM to 2:35 PM EDT
Topic: 5 Most Powerful Landing Page Tricks to Increase Your Conversions
Location: Main Stage (Floor 6)
Speaker: Earnest Epp (CEO of High Ticket eCom Secrets)

2:45 PM to 3:05 PM EDT
Topic: 3 Affiliate Marketing Verticals You Should Double-Down on in 2021
Location: Main Stage (Floor 6)
Speaker: Thomas McMahon (Sr. BizDev Manager at ClickBank) and Anna Steward (Ad Sales Manager at ClickBank)

3:00 PM to 4:00 PM EDT
Happy Hour
Location: Johnny Boy’s Bar (Floor 6)

3:00 PM to 4:00 PM EDT
Native Ads Meet Up
Location: Connect – Broadway Balcony (Floor 7)

3:15 PM to 3:35 PM EDT
Topic: Creative is Your Biggest Lever: How to Test Ad Creatives and Improve ROAS
Speaker: Dara Denney (Director of Growth of Thesis)

Affiliate Summit East Registration

If you are interested in attending the Affiliate Summit East event this year, look at the pass prices and the benefits of these passes. To get yourself registered, click here. There are two types of event pass, one for all the attendees while the other is mainly for the affiliates. 

  1. All-Access Pass

Price: $249

Sale Price: $199

  1. Affiliate Pass

Price: $249

Sale Price: Free

Right now, the passes are on sale. Book now to enjoy a great deal on your event pass. The pass sale will end on July 16, 2021. So, make sure you book your Affiliate Summit East spot prior to that. 

Note: If you want the recording of the Affiliate Summit East event, you can add it to your card on the registration page. For this, you need to pay US$29 along with the pass. 


On purchasing the Affiliate conference 2021 event pass, you will get the following benefits.

  • The pass provides access to the two days Affiliate Summit East 2021 event.
  • The event pass provides free access to the official party. 
  • Pass holders can download the Official Affiliate Summit East 2021 App. This app opens four weeks before the event. 
  • Get a chance to be a part of meet-ups.
  • Access to 15+ Affiliate Summit East sessions.
  • The buyers get unlimited coffees during the two days of the event. 
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MozCon Virtual 2021: Get A Closer Look Into The Conference

MozCon is back with another Digital Marketing Conference!

MozCon is coming back with a conference by public demand, but this time it will be virtual. Considering the safety and well-being of the community, experts, speakers, partners, attendees, and staff, it was decided to host the event as a virtual conference. This will help the public connect with the industry experts while keeping in mind the global pandemic and guidelines of health organizations and government.

MozCon Virtual 2021 is one of the most prominent digital marketing conferences that will provide the audience with an insight into the market and tactical presentation of the industry. Even though the world around us is changing, especially due to the coronavirus pandemic, searchers continue searching. With time, digital platforms have become more common among the public, making it essential for marketers to stay updated to meet the customer’s demand. To make it easier for the marketers or other people in the industry to keep up with the changes, MozCon is hosting this conference.

The conference will connect people with top-notch speakers who will provide the audience with actionable content and tips for making data-driven business decisions. Be a part of the conference and discover the new tools for your marketing stack. Read this article and get ready for a virtual conference experience!

Take A Sneak Peek Into MozCon Virtual 2021

Date: July 12, 2021 – July 14, 2021
Timings: 08:30 AM to 3:30 PM (PDT)
Venue: Global (Online)
Event Provider: MozCon
Conference Platform: Bevy

MozCon Virtual 2021 Schedule

MozCon Virtual has revealed their full schedule of the digital marketing conference 2021. All these events will be presented on Pacific Daylight Time (PDT). Take a look at what MozCon has to offer.

“July 12, 2021- Monday”

8:30 AM to 9:00 AM – Networking opens
9:00 AM to 9:35 AM – Welcome to MozCon Virtual 2021 by Sarah Bird
9:35 AM to 10:15 AM – Discussion on topic- “Lessons in Surviving the Covid News Agenda & What it Means for the Future of Digital PR.”
10:15 AM to 10:50 AM – Discussion on topic- “The Science of Purchasing Behavior: How to Use It Effectively to Attract & Convert More Prospects Into Customers.”
10:50 AM to 11:10 AM – Introduction of Sponsors and Networking
11:15 AM to 11:55 AM – Discussion on topic- “Rule Your Rivals: From Data to Action.”
11:55 AM to 12:20 PM – Discussion on topic- “Game-Changing Ways to Use the Google Search Console API.”
12:20 PM to 12:55 PM – Discussion on topic- “Build for Search: Modern Web Dev That Puts SEO First.”
12:55 PM to 1:15 PM – Introduction of Sponsors and Networking
1:20 PM to 2:00 PM – Discussion on topic- “Internationalization Errors: How to Go Global Without Losing All Of Your Traffic.”
2:00 PM to 2:40 PM – Mastering Class- “3 Click + Engagement Signals for Higher Rankings/Traffic”
2:40 PM to 3:10 PM – Group Discussion- Birds of a Feather Discussion Groups
3:15 PM to 3:30 PM – Day 1 Wrap Up with the MozCon Emcees

“July 13, 2021- Tuesday”

8:30 AM to 9:00 AM – Networking opens
9:00 AM to 9:10 AM – MozCon Virtual Day 2 Kickoff
9:10 AM to 09:50 AM – Discussion on topic- “Why Marketers Should Think More Like Investors To Drive Content Results.”
09:50 AM to 10:25 AM – Discussion on topic- “Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work.”
10:25 AM to 10:45 AM – Introduction of Sponsors and Networking
10:50 AM to 11:30 AM – Discussion on topic- “To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts.”
11:30 AM to 11:55 PM – Discussion on topic- “Maximize Your Conversions: Harnessing full-funnel optimization for B2B success.”
11:55 PM to 12:30 PM – Discussion on topic- “Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice.”
12:30 PM to 12:50 PM – Introduction of Sponsors and Networking
12:55 PM to 1:20 PM – Discussion on topic- “Reporting for Duty: Why You Need to Start Using GA4 TODAY.”
1:20 PM to 2:00 PM – Discussion on topic- “Beyond the Basics: 5 SEO Tricks for Uncovering Advanced Insights from Your SEO Data”
2:00 PM to 2:35 PM – Discussion on topic- “The Cold Hard Truth about CTR and Other Common Metrics.”
2:35 PM to 3:05 PM – Group Discussion- Birds of a Feather Discussion Groups
3:10 PM to 3:30 PM – Day 1 Wrap Up with the MozCon Emcees

“July 14, 2021- Wednesday”

8:30 AM to 9:00 AM – Networking opens
9:00 AM to 9:10 AM – MozCon Virtual Day 3 Kickoff
9:10 AM to 09:50 AM – Discussion on topic- “The Fast & The Spurious: Core Web Vitals & SEO.”
09:50 AM to 10:25 AM – Discussion on topic- “The Ultimate How-To for Faceted Navigation SEO in E-commerce.”
10:25 AM to 10:45 AM – Introduction of Sponsors and Networking
10:50 AM to 11:15 AM – Discussion on topic- “Let the API Do the Work: Harnessing Natural Language for More Productive SEO.”
11:15 AM to 11:55 PM – Discussion on topic- “A Live Guide to Finding & Filling the Gaps in Your Link Strategy.”
11:55 PM to 12:30 PM – Discussion on topic- “From the Medic Update to Now: How the E-A-T Ecosystem Has Transformed Organic Search.”
12:30 PM to 12:50 PM – Introduction of Sponsors and Networking
12:55 PM to 1:20 PM – Discussion on topic- “The Content Refresh: How to Do More With Less.”
1:20 PM to 1:55 PM – Discussion on topic- “The 3 Most Important Search Marketing Tools…Your Heart, Your Brain, & Your [Small] Ego”
1:55 PM to 2:25 PM – Group Discussion- Birds of a Feather Discussion Groups
2:30 PM to 3:30 PM – Farewell and Goodbye from MozCon 2021

Speakers At MozCon Virtual 2021
Given below is the lineup of MozCon Virtual 2021 speakers. All these speakers will share with the audience their top advice to deal with the marketing trenches.

Amanda MilliganWil Reynolds
Tom CapperJoy Hawkins
Joyce CollardéShannon McGuirk
Kameron JenkinsLily Ray
Luke CarthyMiracle Inameti-Archibong
Noah LearnerSarah Bird
Rob OusbeyRoss Simmonds
Areej AbuAliCasie Gillette
Brie E AndersonCyrus Shepard
Dr. Pete MeyersFlavilla Fongang
Britney MullerDana DiTomaso
Jackie Chu

Who All Will Be A Part Of The MozCon Virtual Audience?

MozCon Virtual is a digital marketing conference that will connect you to all like-minded people. People from the following sectors of digital marketing will be part of the core audience. Having these people sharing their experiences will make this conference a learning opportunity for everyone.

  1. SEO Experts
  2. Agencies
  3. Content Marketers
  4. Marketers of all stripes
  5. Marketing Executive

Topics That Will Be Covered At The Conference

  1. Agency Marketers / Agency-Side SEO
  2. B2b2c Marketing
  3. Women in Tech / Women in SEO
  4. Evergreen Backlinks
  5. Separating SEO and Content Marketing
  6. Current Trends in the Agency World
  7. Diversity in SEO
  8. Google Algo Updates
  9. Leveraging Local Landing Pages
  10. Managing client (and SEO) expectations
  11. Reporting & Analytics
  12. SEO Testing
  13. Speed/Scale on Disparate Teams
  14. Design theories to improve your user’s experience
  15. Agency-Side SEO
  16. Business Resilience
  17. Paid Spend Attribution
  18. Essential Link Building Metrics
  19. Scaling Content Programs
  20. Insurance Marketing
  21. Local SEO and GMB
  22. Remote Work & Client Management
  23. SEO & Content Strategy
  24. Tracking Trends and more.

MozCon Virtual 2021 Ticket Price

Here’s the ticket price for MozCon Virtual 2021. Look at the prices and snag your spot now. Click here to get redirected to the ticket webpage.

Note: To get an additional discount of 15%, you have to get your tickets by July 9, 2021.

Moz Customer – 149.00 USD
This ticket is for all the Moz customers. By buying this, they will get access to the MozCon Virtual 2021 conference.

General Admission – 169.00 USD
This ticket price is for the general public. If you are not a Moz customer and want to attend the conference, grab this ticket.

Moz Customer Bundle – 375.00 USD
This is the ticket price for Moz customers. At this price, the buyer will get access to the conference along with a Technical SEO certification.

General Admission Bundle – 395.00 USD
This ticket price is for the general public to get MozCon Virtual access and a Technical SEO certification.

Moz Customer Bundle – 625.00 USD
Moz customers can get entry to the conference and SEO Essentials Certification in this ticket combo.

General Admission Bundle – 645.00 USD
If you are not a Moz customer, then get this ticket. In this, buyers will get conference access and SEO Essentials certification.

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IRX Engage Summit 2021: Retailers, Be Ready On July 5

COVID-19 has changed the way the retail market operates. Last year was undoubtedly a challenging year for many. We noticed a surge in online sales and changes in the customer’s buying pattern. Looking at the current scenario, it is evident these changes will stay in the coming future, as well. 

Due to these changes, the challenges have become equal to the opportunities in the marketplace. Hence, the retailers are constantly searching for solutions that may deliver results in the short term. Considering the retailers’ input, it is clear that they need some actionable tools and professional advice at this crucial time. With this in mind, IRX is back with IRX Engage Summit 2021

Since in-person events are still months away, IRX is organizing a virtual summit from July 5, 2021, to July 9, 2021. IRX Engage is the go-to place for practical assistance, and through the IRX Engage Summit 2021, it will serve the retailers with adequate knowledge and skills that will help them thrive in their eCommerce business. The summit is packed with big names from the industry and engaging panel discussions, hands-on workshops, and multiple other events. 

Scroll down to know more about IRX Engage Summit 2021.

About IRX Engage Summit 2021

IRX Engage Summit 2021 is a digital event that aims to provide retailers with relevant, up-to-date, and valuable information. This will help the retailers to offer a seamless customer experience and boost their eCommerce sales. Whether a retailer wants to enhance their web traffic, strengthen inventory management, discover cutting-edge technology, learn how to embrace modern eCommerce techniques, or streamline the customer experience, the summit will cover it all. 

One of the highlights of the summit is that it is Free-Of-Cost. There’s no ticket price for the retailers to be a part of the summit. They can participate without paying a single penny and unlock the business opportunities that they won’t be able to get otherwise. Click here to register for IRX Engage Summit 2021 and be available from July 5 to July 9.  

Agenda of IRX Engage Summit 2021

IRX Engage Summit 2021 will provide deep sessions on all the digital and eCommerce sales issues that retailers face today or will encounter in the near future. In addition, the hours of free content at IRX Engage Summit 2021 will help retailers understand the digital platform, its uses, challenges, and solutions. Here’s the agenda of the summit. 

“July 6, 2021- Tuesday”

Time: 1:55 PM to 2:00 PM
Topic: Welcome from the moderator of IRX Engage Summit 2021
Category: Continuing The Growth Of Commerce

Time: 2:00 PM to 2:20 PM
Topic: Building on the 50% growth in eCommerce
Category: Continuing The Growth Of Commerce

Time: 2:20 PM to 2:40 PM
Topic: Are you ready for the new shopping experience?
Category: Continuing The Growth Of Commerce
Type: Presentation

Time: 2:40 PM to 3:00 PM
Topic: Data – How to keep it as simple as possible and actionable?
Category: Continuing The Growth Of Commerce
Type: Webinar

Time: 3:00 PM to 3:20 PM
Topic: Engineered serendipity – Unlocking discovery commerce
Category: Social Commerce
Type: Interview

Time: 3:40 PM to 4:10 PM
Topic: Social selling: Engaging with empathy in a socially distanced world. Are we speaking the same language?
Category: Social Commerce
Type: Panel Discussion

Time: 4:10 PM to 4:30 PM
Topic: The State of Content in Ecommerce – How to Win the Content Race?
Category: Performance Marketing Tools For Winning Customers
Type: Webinar

Time: 4:30 PM to 4:50 PM
Topic: How Wilkinson Sword Drives Cutting-Edge Email Engagement Through Personalization?
Category: Performance Marketing Tools For Winning Customers
Type: Panel Discussion

Time: 4:50 PM to 5:20 PM
Topic: Data, content, and clicks – Performance marketing toolbox
Category: Performance Marketing Tools For Winning Customers
Type: Panel Discussion

“July 7, 2021- Wednesday”

Time: 1:55 PM to 2:00 PM
Topic: Welcome from the moderator of IRX Engage Summit 2021
Category: Customer Expectations

Time: 2:00 PM to 2:20 PM
Topic: Ready to splash the cash? Changing consumer habits in a post-pandemic world.
Category: Customer Expectations

Time: 2:20 PM to 2:40 PM
Topic: How to meet consumer expectations in 2021 and beyond?
Category: Customer Expectations
Type: Presentation

Time: 2:40 PM to 3:10 PM
Topic: Accelerating D2C opportunities to serve the new post-pandemic online customer
Category: Customer Expectations Type: Panel Discussion

Time: 3:30 PM to 3:50 PM
Topic: Optimize your checkout experience to boost conversions
Category: Delivering On Customer Experience
Type: Presentation

Time: 3:50 PM to 4:10 PM
Topic: Next day, same day, timed deliveries – what do customers really want from delivery?
Category: Delivering On Customer Experience

Time: 4:10 PM to 4:30 PM
Topic: Innovative Solutions for the brands to succeed in the emerging eCommerce markets in China.
Category: eCommerce Growth

Time: 4:30 PM to 5:00 PM
Topic: From Dragons’ Den to a multi-channel brand: Lessons in successfully scaling up.
Category: eCommerce Growth
Type: Presentation

Time: 5:00 PM to 5:30 PM
Topic: Overcoming the hurdles of international delivery
Category: eCommerce Growth

“July 8, 2021- Thursday”

Time: 1:55 PM to 2:00 PM
Topic: Welcome from the moderator of IRX Engage Summit 2021
Category: Conscious Consumer

Time: 2:00 PM to 2:20 PM
Topic: Walk the talk: Keeping up with the rise of conscious consumption
Category: Conscious Consumer
Type: Presentation

Time: 2:40 PM to 3:10 PM
Topic: Empowering the ethical consumer – enabling customers to make sustainable choices.
Category: Conscious Consumer
Type: Panel Discussion

Time: 3:10 PM to 3:30 PM
Topic: D2C brands: Own your digital destiny in the new global marketplace
Category: eCommerce Infrastructure
Type: Interview

Time: 3:50 PM to 4:20 PM
Topic: Capitalising on a new way of consumer life
Category: eCommerce Infrastructure
Type: Panel Discussion

Time: 4:20 PM to 4:40 PM
Topic: How a luxury appliance brand used a high-end gaming platform to transform and upstage their competitors in the middle of a pandemic?
Category: The Next 5 Years
Type: Interview

Time: 5:00 PM to 5:30 PM
Topic: Investing in innovative digital capabilities: What the eCommerce future looks like?
Category: The Next 5 Years
Type: Panel Discussion

IRX Engage Summit 2021 Speakers

Here is the list of IRX Engage Summit 2021 speakers, entrepreneurs, and industry experts who will provide you with insights into the challenges that most retailers experience in eCommerce sales and their solutions.

Hannah Sillitoe
Founder(Hannah Sillitoe)
Yulia Aleksandrova
Global Social Media Manager(

Peter Bell
Director Enterprise & Commercial Marketing(Northern Europe Adobe)
Antoine Borde
Global eCommerce Director(Danone)
Anouk Brown
Head of Marketing & Digital(AAMP Global)
Jack Bunnage
Marketing Automation Specialist(Redeye)
Camilla Burchill
Creative Strategist (Snap Inc.)
Ed Bussey
Chief Solutions Officer (Jellyfish)
Terry Chan
Matthew Forrester
Head of Agency Partnerships(Snap Inc)
John Gessau
Director, Merchant Solutions(ACI Worldwide)
Sarah Harrison
Manager of Customer Success(Klaviyo)
Sarah Hawkins
Senior Sustainability Lead(Tesco)
Mike Hayers
UK Country Manager(ShipStation)
Beth Horn
Head of Industry, Retail & eCommerce(Facebook)
James Hyde
CEO(James and James Fulfilment)
Will Lockie
Global Head of Digital(Georg Jensen)
Sarah Lukins
GM, Digital(Fisher & Paykel)
Mairead Masterson
Head of Business Intelligence(Bloom & Wild)
Kyle Monk
Head of Insight & Analytics(British Retail Consortium)
Alex Murray

Principal Consultant(Good Growth)
John Pagni
Ecommerce Assistant(Edgewell Personal Care)
Kym Porter
Global General Manager, Retail Experience(Fisher & Paykel Appliances Ltd.)
Alina Rotariu
Product Manager, Online Regional Businesses(Worldline)
Sara Simmonds
Founder(The Sara Simmonds Product Innovation Consultancy)
Mark Slocock
Sonia Soor
Andy Stockwell
Chief Commercial Officer(Redeye)
Alicia Taylor
Co-Founder(Gather & See)
Chloe Thomas
Founder(eCommerce MasterPlan)
John Thornton

Social Media Manager(Innocent Drinks)
Tom Wallis
Chief Marketing Officer(Gousto)
Kresse Wesling
Co-founder and Director(Elvis & Kresse)
Alex Wyatt

IRX Engage Summit 2021 Events

IRX Engage Summit 2021 will organize various workshops from July 5 to July 16. Even though the summit will be over on July 9, these workshops can be accessed until July 16.

These will be on-demand workshops and a must-watch for the retailers to increase their eCommerce sales and enjoy digital growth. At these workshops, various speakers will demonstrate their expertise and answer the questions of the retailers. Timing for the IRX Engage Summit 2021 workshops will be from 1:30 PM to 9:30 PM.

Workshop Topic:
Connecting commerce: How to take control of your eCommerce integrations?
Mark Slocock, CEO at GPMD

Workshop Topic:
The five P’s to success: A simple explanation of Enterprise Resource Planning (ERP)
Matt Windsor, Solutions Consultant at Khaos Control

Workshop Topic:
Scale your small business through online partnerships and enjoy £12:1 ROI with affiliate marketing
Michelle O’Sullivan, Global Customer Success Director at Awin

Workshop Topic: The future of customer first creative in commerce
Ian Hyde, Head of Digital at Visualsoft

Workshop Topic:
Preparing your website for the end of third-party cookies
Zachary Faruque, Offering Analyst at OneTrust PreferenceChoice

Workshop Topic:
The a to z of success on Amazon
Andrew Banks, CEO at Venture Forge

Workshop Topic:
Six solutions for common eCommerce pain points
Jim Herbert, Vice President & General Manager EMEA at BigCommerce

Workshop Topic:
Digital transformation – Can you afford not to?
Jon Roberts, Head of Sales at OrderWise

Workshop Topic:
The trust checklist: Learn it to earn it
Maximillian Etheridge, UK & Irl Sales Manager at Trustpilot

Workshop Topic:
How to sell more products with a properly optimized product page?
Alan Rowe, Director of Web Strategy at Clickthrough marketing

Workshop Topic:
eCommerce optimization made easy: hands-on quick wins
Stuart Patterson, Director at Fact Finder
Holly Murdoch, Head of UK Projects at FACT-Finder UK Ltd

Workshop Topic:
Why and how delivery automation helps eCommerce businesses scale profitably?
Mike Hayers, UK Country Manager at ShipStation

Workshop Topic:
Smart shipping strategies drive online business
Natasha Jones, European Channel Manager at smartfreight

Workshop Topic:
How to put customer insights at the heart of your customer experience strategy?
Speakers From:
Map Digital

Workshop Topic:
Why Google Shopping doesn’t work for many retailers?
Liam Patterson, CEO at Bidnamic

Workshop Topic:
3D, augmented reality, and virtual photography: How brands are utilizing 3D to drive massive digital growth?
Katy Collins, Senior Account Executive at Threekit

Workshop Topic:
Peak season differences 20 v 21 and top tips for maximizing sales
Cynthia Heywood-Beldon, Sales Director at Kelkoo Group
Paul Lyonette, Commercial Director at Kelkoo Group

Workshop Topic:
Winning in eCommerce: How to use AI to avoid blocking good customers
Max Wolke, Head of Strategy at Fraugster

Workshop Topic:
Beginner to the winner: Simple steps to master personalization
Vicky Beech, Partnerships Manager at Fresh Relevance

Workshop Topic:
Maximizing your Google Shopping revenue: The 80:20 for 2021
Richard Hill, CEO & Founder of eComOne

Workshop Topic:
Accelerate eCommerce Growth with digital advertising
Brendan Hughes, CEO at Optily

Workshop Topic:
Humanizing your data: 5 ways to truly understand user behavior & improve conversions
Jamie Willmott, Optimisation Manager at blubolt

Social Media Week: A Premier Event For Digital Influencers

Social Media Week 2021 is a three-day-long insightful program that will take place from June 29 to July 1. It is a multi-day virtual event that will include stage speeches, networking events, panel discussions, academic sessions, fireside chats, debates, and much more. This event will let the social media geeks get a closer look into the sector through the eyes of platform leaders, digital marketers, and various social media experts. Social Media Week Adweek will assist attendees in establishing sustainable and profitable strategies to level up their game. It is one of the leading conferences for media, marketing, and technology professionals worldwide. We highly recommend you to be a part of this global gathering and help your business grow. It’s time to use social media for a better future!

Check out this article to find out more about Social Media Week 2021.


Date– June 29, 2021 – July 1, 2021

Organizer– ADWEEK

Event Type– Virtual

2021 Theme– REINVENTION: Reimagining Social Media Marketing for a Better Tomorrow


JUNE 29, 2021

9:00 AM to 9:10 AM- Main Stage: Opening Remarks
9:10 AM to 9:30 AM- Main Stage: NFL Speakers Session
9:35 AM to 9:55 AM- Main Stage: Discussion Topic “Spark Demand For Your Brand In The New Consumer Journey”
10:00 AM to 10:20 AM- Main Stage: Discussion Topic “10 Years Better: How It Gets Better Remains Impactful For Today’s LGBTQ+ Youth Through TikTok”
10:25 AM to 10:45 AM- Main Stage: Discussion Topic “Social Media is the Only Media: How Riot Games Launched a Blockbuster Video Game During a Global Pandemic”
10:50 AM to 11:10 AM- Main Stage: Discussion Topic “How REVOLVE Caters to the Next-Generation Consumer”
11:15 AM to 11:35 AM- Main Stage: Discussion Topic “Influencers Are Revolutionizing Social Commerce”
11:40 AM to 12:00 PM- Main Stage: Discussion Topic “Normalizing the Conversation: How Headspace and Content Creators Have Helped Destigmatize Mental Health to Improve the Health and Happiness of the World”
12:05 PM to 12:10 PM- Main Stage: Closing Remarks
12:10 PM to 12:40 PM- 2 MEETUPS: Discussion Topics “Micro vs. Macro: Which Influencer Audience is Best?” & “Livestream Shopping: The Next Frontier in Influencer Driven Commerce”
12:45 PM to 1:10 PM- Academy Session: Discussion Topic “Drive Inspiration And Action With Discovery Ads”
1:15 PM to 1:40 PM- Academy Session: Discussion Topic “Riot Games: How We Blew Up Our Influencer Strategy to Launch the Next Massive Game”
1:45 PM to 2:10 PM- Academy Session: Discussion Topic “(Re)volution of Rockstar Energy Drink.”
2:15 PM to 2:40 PM- Academy Session: Discussion Topic “Passing the Pen: The Importance of Collaboration in Brand Partnerships”

JUNE 30, 2021

9:00 AM to 9:10 AM- Main Stage: Social Media Week Adweek Opening Remarks
9:10 AM to 9:30 AM- Main Stage: Discussion Topic “How to Be a Professional Troublemaker: Fighting Fear with Luvvie Ajayi Jones”
9:35 AM to 9:55 AM- Main Stage: Discussion Topic “Liberating The Creative Voice: Working Authentically With Influencers”
10:00 AM to 10:20 AM- Main Stage: Discussion Topic “The Meme Economy”
10:25 AM to 10:45 AM- Main Stage: Discussion Topic “Think Small: How Micro and Nano Influencers Drive Big Change”
10:50 AM to 11:10 AM- Main Stage: Discussion Topic “How Uber and Postmates Leverage Pop Culture for Brand”
11:15 AM to 11:35 AM- Main Stage: Discussion Topic “Is Automation Possible In Influencer Marketing?”
11:40 AM to 12:00 PM- Main Stage: Discussion Topic “Influencer Co-Creation and Longer Lasting Brand Connections”
12:05 PM to 12:10 PM- Main Stage: Social Media Week Closing Remarks
12:10 PM to 12:40 PM- 2 MEETUPS: Discussion Topics “Taking a Stance as a Brand: Working with Influencers to Drive Brand Purpose” & “Organic Audience Growth: Increasing Your Community Without a Budget”
12:45 PM to 1:10 PM- Academy Session: Discussion Topic “Influence Culture: The Reinvention of Word of Mouth Marketing via Social Media”
1:15 PM to 1:40 PM- Academy Session: Discussion Topic “Building the Right Influencer Marketing Strategy”
1:45 PM to 2:10 PM- Academy Session: Discussion Topic “Winning Over Gen Z by Reinventing the Value Exchange”
2:15 PM to 2:40 PM- Academy Session: Discussion Topic “How Google is Evaluating Return on Influencer Marketing”

JULY 1, 2021

9:00 AM to 9:10 AM- Main Stage: Social Media Week Opening Remarks
9:10 AM to 9:30 AM- Main Stage: Discussion Topic “Building Brands at the Speed of Culture”
9:35 AM to 9:55 AM- Main Stage: Discussion Topic “Influencer Marketing Must-Dos From the Best in Business (And How You Can Adopt Them)”
10:00 AM to 10:20 AM- Main Stage: Discussion Topic “Turning Passions into Businesses”
10:25 AM to 10:45 AM- Main Stage: To Be Decided (TBD)
11:15 AM to 11:35 AM- Main Stage: To Be Decided (TBD)
11:40 AM to 12:00 PM- Main Stage: Discussion Topic “The New Creator Economy will be Distributed.”
12:05 PM to 12:10 PM- Main Stage: Social Media Week Adweek Closing Remarks
12:10 PM to 12:40 PM- 2 MEETUPS: Discussion Topics “AI Influencers: The Future of Influencer Marketing” & “AI Influencers: The Future of Influencer Marketing”


GABE ALONSO PepsiCo(Head of Digital Platforms and Community – Energy Drinks)
Google(Lead Product Manager, Discovery Ads)
It Gets Better Project(Youth Voice)
Hulu (Head of Brand Social)
Doing Things Media (Chief Executive Officer and Co-founder)
Tribe Dynamics (President)
TikTok (Social Media Analyst)
REVOLVE (Chief Brand Officer)
Daddy Issues (Creator)
Outshine Talent (Founder and Chief Executive Officer)
NFL (Executive Vice President & Chief Marketing Officer)
HYPR (Founding Partner)
LUVVIE AJAYI JONES Professional Troublemaker (Author and Podcaster)TOBY DANIELS Adweek (Chief Innovation Officer)
AT&T (Director, Digital & Social Media)
Headspace (Chief Marketing Officer)
Open Influence (Chief Executive Officer and Co-Founder)
Adweek (Commerce Editor)
CHAKA CUMBERBATCH Google (Social Media Marketing Manager)
Nestlé USA(Associate Brand Manager)
Riot Games(Global Head of Marketing)
Riot Games(Brand Manager)
BEN Group(Chief Executive Officer)
Inmar Intelligence(Vice President of Social Commerce)
BossBabe(Co-Founder and President)
Reach Agency(Vice President of Strategy)
Tribe Dynamics(Executive Vice President)
Riot Games(Global Influencer Programs Lead)
Adweek(Creativity and Inclusion Editor)
Adweek(Editor in Chief)
Grey Advertising(Associate Director, Influencer)
TikTok(Education & Philanthropy Partnerships Lead)
Wieden + Kennedy(Head of Social)
Google(Influencer Marketing Lead, Social Lab)
Open Influence(Director of Account Management)
Kindred(Co-founder & CEO)
Collectively, Inc(Senior Vice President, Head of Innovation)
Whalar(Global Chief Marketing Officer)
Adweek(Senior Editor)
Data Robot(Chief AI Evangelist)
Uber(Global Head of Entertainment & Cultural Marketing)
NFL(Senior Vice President, Social and Influencer Marketing)
Google(Global Head of Discovery Ads)
Alo Yoga(Vice President & Head of Marketing)
It Gets Better Project(Executive Director)
Adweek(Chief Brand Officer)
ADRIENNE YOUNG Social Media Manager)
Adweek(Audience Engagement Editor)


Would you like to take part in the Social Media Week event? Get yourself registered today. Click here, fill in all the details, and complete the registration process. There are two packages available for all the interested candidates to get an entry into the Social Media Week. Following are the packages and their respective advantages.

Standard Pass: $199

1. 3-day access to live and on-demand sessions of the main stage.

Premium Pass: $349

1. Unlimited access to all main stage sessions.
2. Invitation to join a community group by Social Media Week.
3. Access to all academy sessions that top speakers will host.
4. Ticket to attend community meetups and networking events.
5. 1-year Adweek digital subscription, including Social Media Week access.

MediaPost SPIS June 2021: Discuss The Future Of Search!

The outbreak of the Covid-19 pandemic has affected our globe badly. It has impacted all the industries, but the impact on advertising is worth considering. Even if the world returns back to normal, the complexity of the advertising industry will certainly not. The traditional tools for targeting and tracking customers are now dissolving because of the change in the shopping economy. Shopping across the world has shifted from conventional markets to online, where the buyers get ample opportunities to make the decision. This made it a daunting task for the brands to plan their growth strategies for the future.

Considering this issue, MediaPost’s Search and Performance Insider Summit is going to take place in the month of June 2021, both as an in-person and virtual event. For over 15 years now, the MediaPost has been helping marketers to survive in the industry and staying ahead of the industry curves by hosting Search and Performance Insight Summit (SSPI) annually. Again, this year, the MediaPost has come up with a June edition of the summit. In 2021, the conference is focused on the change in the ad industry amidst COVID-19 and the future of searches. The MediaPost SPIS June 2021 will emphasize sharing the best practices with the marketers and providing them with industry insights, ideas, case studies, and other practical knowledge. Make sure you take part in the summit and listen to what the industry leaders have to say.

MediaPost SPIS June 2021 Overview

The MediaPost summit is going to take place in June this year. At MediaPost SPIS June 2021 annual conference, various marketers and agencies will come up and demonstrate how they all are dealing with the three critical challenges of the market that data-driven performers face: the targeting and measurement of post-cookies, navigation of the sea of purchase buttons in the era of online shopping, and increasing the sales with video performance.

This year, the premium sponsor of the summit 2021 is no other than If you are looking forward to the event, you must be aware that the summit has just a limited number of persons allowed to attend the event in person, including the brands, sponsors, and VIP guests. But don’t worry, you can participate in the MediaPost SPIS June 2021 as a virtual event. If you are curious to obtain an insight into the future of search in 2021 and beyond, you must get yourself registered for attending the summit virtually. It’s time to discuss the ideas and get the solutions. Here is some more information about the MediaPost SPIS June 2021.

Event Date: June 14 – 15, 2021

Summit Type: In-Person and Virtual Event

Event Venue: The Carolina Hotel, Pinehurst, NC

Topic For Discussion: Cookies, Shopping, Streaming: The Performance Challenges Ahead:

Timing: The event will start at 12 P.M. and will continue till 8:30 PM

Virtual Event: via ZOOM

List Of Event Sponsors




Perform Media

Schedule of MediaPost SPIS June 2021

“Monday, June 14, 2021”

12:00 PMOpening Remarks

12:10 PMKeynote by Yogi Jashnani 

12:35 PM Sponsor Spotlight by AdMedia

12:45 PM Panel Discussion on “The Post-Cookie Strategy”

  1. Panelist: Jonathan Kagan, Mark Kapczynski, & Diane Sidden
  2. Moderator: Lisa Singer

01:10 PMSponsor Spotlight by Perform Media

  • Presenter: Mark Jones, Head of Sales
  • Topic: Reaching Buyers Without Cookies

01:20 PMCase Study: A Performance Video on Amazon

  • Presenter: Mike Dattilo

01:40 PMRoundtable: Discussion with the marketers 

  • Featuring: Diane Sidden and Matt Tingley
  • Topic: Testing, Testing & More Testing: Preparing for a Cookie-less Future

02:00 PM In-Person Activities at Pinehurst Resort, NC

07:30 PMCocktail Party (only Sponsors and VIP guests allowed)

08:30 PM Dinner (only Sponsors and VIP guests allowed)

“Tuesday, June 15, 2021”

12:00 PMWelcome Back Speech & declaration of Search and Performance Marketer survey results

12:10 PMKeynote and Q&A Session 

  • Interviewee: Griff Garwood
  • Interviewer: Steve Smith

12:35 PM Sponsor Spotlight by New Programmatic 

  • Presenter: Maciej Rembieliński, Business Development Director
  • Topic: Ad Formats for Cookie-Less World

12:45 PM Panel Discussion on “Amazon and Beyond: The Retail Media Network Opportunity”

  • Panelist: Ryan Holleley and Clayton McLaughlin
  • Moderator: Kerry Curran

01:10 PMContest: Search & Performance Trivia

01:20 PMPresentation on “Sustained Innovation Through Creativity, Technology & Data”

  • Presenter: Ivonne Kinser

01:40 PMRoundtable: Group Discussion 

  • Featuring: Brandon Cook and Joseph Sanfratello
  • Topic: Let the Robots Do the Walking: Managing Walled Garden Automation

02:00 PM In-Person Activities at the location

07:30 PMCocktail Party (only Sponsors and VIP guests allowed)

08:30 PM Dinner (only Sponsors and VIP guests allowed)

Featured Speakers of MediaPost SPIS June 2021

Brandon CookClean Origin– Director of Marketing
Mike DattiloLexmark– Director Of Marketing Operations
Griff GarwoodMarriott International– Senior Director, Digital Marketing
Ryan HolleleyGlanbia Performance Nutrition– Senior Digital Marketing Manager
Yogi JashnaniIdeal Image– Chief Commercial Officer
Jonathan Kagan9Rooftops– VP, Search
Mark KapczynskiGooten– CMO & Co-Founder
Ivonne KinserAvocados From Mexico– Head of Digital Marketing
Clayton McLaughlinLabelium– Managing Director, Chicago
Joseph SanfratelloHubble Contacts– VP of Performance Marketing
Diane SiddenCisco- Global Digital Marketing Consultant / Growth Marketing
Matt TingleyHuge- Group Director of SEO
Kerry CurranCatalyst– Executive Director, Marketing & Growth, GroupM Performance
Lisa SingerMediaPost– Event Editorial Manager
Steve SmithMediaPost– VP, Editorial Director, Events

In-Person Activities On The Summit

“Monday, June 14, 2021”

(Timings: 2 PM to 7:30 PM)

  • Golf at Pinehurst Resort

On the first day of the MediaPost SPIS June 2021, all the attendees who will sign up for the activity will get access to the classic golf course of Pinehurst. No. 2 or No. 8 are the courses that will be open for people to enjoy the sport. 

Price- $370.00

  • A Brewery Tour at Pinehurst

This is another source of entertainment at MediaPost SPIS June 2021. If you are attending the summit in person, not the virtual event, the guests will get an opportunity to enjoy a brewery tour. Pinehurst Brewery is a 10-minutes walk from the venue of the summit. On tour, you will gain insight into the brewery’s working, taste outstanding craft beers, and have a Q&A session with the brewers. 

Price- $75.00

“Tuesday, June 15, 2021”

(Timings: 2 PM to 7:30 PM)

  • Golf

On day 2 of MediaPost SPIS June 2021, the attendees will get a chance to enjoy the game at the legendary course – No. 4 or No. 5. Both of these courses are entirely classic and amazing to enjoy this luxurious sport.

Price: $290.00

  • Golf at “The Cradle” Par-3 Course

The Cradle is one of the most enjoyable 10 acres of a golf course in the world. It is a perfect trip for the golfers who are not so serious about the game but want to have fun. A Par-3 course has a nine-hole short course and a separate 18-hole course. This makes the game more enjoyable for the MediaPost SPIS June 2021 guests. 

Price: $50.00

  • Historic Walking Tour of Pinehurst Village

All the MediaPost SPIS June 2021 guests will get a chance to step back into the history of North Carolina by taking a historic walking tour. Attendees will be taken to the village of Pinehurst to explore the first hotel, theater building, and several performances. It is an approximately two miles tour.

  • Beach Day at Pinehurst Lake

The last activity is to enjoy the beach at the MediaPost SPIS June 2021 summit. Pinehurst has a private lake of 200-acre where the guests can enjoy swimming, sunbathing, kayaking, fishing, or boating. It is a short ride from the hotel, but the experience will definitely be surreal.
Note: The cocktail and dinner party is free of cost for all the registered attendees. However, other guests or family members of the attendees will be required to sign up for the activities from here. $98.00 will be charged per guest.

Cross-Channel Remarketing: A Tactic To Increase Engagement

As the digital world is expanding enormously, there are more websites offering services than ever before. As a result, customers prefer to switch between the websites to compare the services and choose the one that provides them the experience they want. This makes it essential for the companies to reach the customers at the right time and drive them towards themselves to make a purchase.

It is believed that a potential customer requires to view an advertisement multiple times before closing the deal. However, a single ad is sometimes enough to induce the customer to make a purchase; repetition matters. Therefore, it is important to show the customers the product they are interested in but didn’t buy for any reason.

With more power to the customers, marketers have to reach the customers by determining multiple platforms they are interacting with. In today’s era, a single-channel strategy will not provide the companies with a holistic picture of their audience and further makes it difficult for them to retain the customers and convert their lead into sales — this is where cross-channel remarketing plays its role.

What Is Cross-Channel Remarketing?

Picture this: You moved to a shopping website and saw a beautiful dress on the homepage that captured your attention. You proceed further, check that dress out, see its price, but not sure whether you are willing to pay such an amount or not. Hence, you moved out of the website without making a purchase. When you are busy with other work browsing different websites, you repeatedly see the ad for that same dress. This will again create an urge to buy the dress, and you finally decide to make a purchase.

That’s how cross-channel remarketing works initially.

Cross-channel remarketing is a tactic that allows the company to promote its products on different channels and to benefit themselves from possible prospects in each of these channels. It is to re-engage with the customers who have already shown their interest in the website and the offerings. This approach helps the business to get the maximum benefits of remarketing across multiple channels. By using various channels, brands can achieve a coherent customer journey. Remember- In today’s era, if a market wants their business to stand out in the crowd, they need to provide the customers with a smooth and tailored experience across all the platforms.

Characteristics of Cross-Channel Remarketing Tactic

Cross-channel remarketing is an interesting form of marketing that incorporates the use of various channels. Indeed, the success lies in picking the right channel to captivate the attention of customers. To learn more about this tactic, look at some of its prominent characteristics.

  1. Cross-channel remarketing is to send an appropriate message to an appropriate customer who interacted with your website but left without taking action. It is also to send the message at the right time and via the right channel.
  2. To provide customers with a more significant brand experience, the marketing campaigns under this tactic are centralized.
  3. In this form of advertising, the content is tailored as per the channel and the screen. Therefore, the content displaying on one channel may alter from the one showing on other channels.
  4. Data is managed in real-time to use the information in remarketing when and where required.
  5. The information displayed is based on the analysis of customer’s behavior.

How can Cross-Channel Remarketing Benefit You?

Cross-Channel Remarketing is a powerful marketing tool that can benefit companies in several ways. Some of the significant benefits are stated below. Once you know the benefits, you can start using this tactic in your business

Increases Engagement

Using a single remarketing channel might lead to success, but it relies on the activities of the customer. Only when the customer is opening that particular channel can you bring them back to the website. However, by using multiple channels, you can interact with the audience numerous times a day as you won’t have to wait for them to open a particular channel. Various researches have shown that cross-channel marketing has resulted in a drastic increase in customer engagement. It helps the companies put forward their brands in front of the audience rather than waiting for them to find them out.

Use Of Multi Channels

Another advantage that distinguishes cross-channel remarketing from other tactics is – its reach. As the name suggests, this technique of advertising helps brands to expand their horizon. They are not limited to one single channel to reach the audience; instead, they can connect to the customers through multiple channels. For such kind of remarketing, companies can either use displays, videos, text, images, mobile, email, and whatnot. This works as an ongoing reminder for the customers about the searches they have made. By showing ads throughout the web, companies can make customers recall them again and again and keep their brand on top of their minds.

Increases Conversion Rate

If a customer has been able to get to your website and scroll through it, they have been exposed to your brand. This means the biggest obstacle of the business to connect with the audience is overcome. Now, all you need to do is to increase the odds of converting the lead into a closed deal or bring back the visitors who have left the website into the sales scenario. And this is possible only through cross-channel remarketing. Remarketing provides the customers with the push that they need to make a sale. It reminds the customer about the brand and brings them back to the web page they have bounced from.

Improves Loyalty

When a company leverages cross-channel remarketing, it shows how dedicated they are to their customers. Displaying ads on multiple channels while keeping all of them under one umbrella and reminding them consistently- makes the customers feel valued and appreciated by the brand. This results in making them stick to the brand for the long term. Also, by engaging with the customers regularly, they are more likely to get inclined towards the brand and remain loyal to it.

Enhances Ad Relevance

The driving force behind cross-channel remarketing is the ability to offer the customers ads based on past measures. If, for instance, a visitor is looking for a product and leaves the site without closing the deal, that product will be shown all across the web of the prospective buyer. In this advertising approach, the companies can use customer behavioral segmentation to draft the ads and display them on multiple platforms rather than using a generic ad to display all across. This appeals to the visitor’s interest and attracts them to the brand.

Saves A Lot Of Money

This is one of the most salient features of cross-channel remarketing. Using this kind of advertising helps the companies to save a considerable chunk of money. If a company is targeting people who have previously shown their interest in the offerings, they don’t need to spend a tremendous amount of money. The advertising investment of marketing from scratch and remarketing varies immensely. In remarketing, companies don’t need to cast a wider net; however, they just need to bring the prospect back into the picture. Also, on targeting already interested customers, companies are somehow reducing the loss of leads and increasing the chances of conversions.

Tips For Building A Successful Cross-Channel Remarketing Strategy

1. Drive More Traffic With SEO and Paid Search

Organic traffic is of utmost importance for the success of any website. This is the reason why every company needs to make SEO and Paid Search ads their priority.

First thing first, to attract customers to the website, a company needs its brand to be noticed. Keeping in mind the organic traffic, they should focus on areas that are vital for the success of SEO. Using the right keywords, evaluating the competitor’s strategies, etc. Once a website gets organic traffic, it will become easier for them to bring back the customers interested in the services.

2. Make The Use Of Analytics Tools

Analytics plays a major role in cross-channel remarketing. Using analytical tools will assist the companies in getting insight into the website’s performance. This will eventually help them target the audience who are inclined towards the products and services. Once they figure out who has visited the website, they can understand their purchasing behavior and get back to them through multiple channels.

3. Leverage Multiple Channels As Possible

Finally, it is vital to make the brand visible across multiple channels. Using as many channels as possible will help the companies to optimize their conversion rate. Therefore, they need to evaluate various platforms and determine some that will provide them with the best results.


In the current digital world, cross-channel remarketing is an effective tool to reach out to customers. It has practically unlimited potential to lead generation and high sales. However, not just a single platform but multiple platforms must work together to encourage customer engagement and increase the chances of converting the lead into sales.

Suggested Articles:

The Key Difference Between Multi-Channel and Cross-Channel and Why You Should Care
5 Effective Channels That Can Put You In Front of Your Customers
Multichannel vs. Omnichannel Marketing: What is the Difference

5 Mobile Marketing Strategies for 2021

It isn’t surprising that as much as 65% of people in the USA are using smartphones and 70% of the mobile users will get an action triggered in about an hour. And, that is why it’s essential for every business — whether a bricks & mortar entrepreneur or an online business owner should get their mobile marketing strategies done correctly.

Mobile marketing is the business of targeting your marketing campaigns to mobile device users. If you are not getting your mobile marketing strategies tweaked & corrected at the right time, you might lose out to your competitors. In 2017 around 59.6% of the digital search ad dollars were spent on mobile— and that data is just for the American market.

It was estimated that mobile ad spending will hit over $247 billion but the pandemic took a toll on the world. But despite the challenges that the coronavirus pandemic has brought, we saw some great results. Sitting in the cocoons of our homes, all frightened, we discovered how mobile technology can maximize results both in the personal & professional areas of our lives. In a nutshell, the COVID-19 pandemic brought about a massive digital transformation and the digital marketing experts moved to embrace different mobile marketing strategies to reach out to their audience.

We hope this behavior is going to remain in the digital marketing landscape in 2021, and in years to come. Before getting into the details of mobile marketing strategies, let’s take a looks at the mobile marketing stats from the past few years.

Mobile Marketing Stats:

1. The average spent time on smartphones per user is five hours a day.

2. According to recent data, almost 70% of the online traffic is built through mobile uses.

3. In 2019, about 80% of the internet searches happened on consumers’ mobile devices.

4. In the US, about 57% of the online traffic comes from tablets & smartphones.

5. 80% of emails are accessed through users’ mobile devices.

6. 75% of Americans use their mobile devices to check important emails.

7. According to data, in 2017, 61% of the emails in the US were accessed from mobile devices with 24% in the webmail client & 15% on the desktops.

8. Similar data reveals that in 2017 about 95.2% of the total Facebook users accessed their social media networks through their mobile devices.

9. In 2019, a stat that Google revealed said that.

10. 77% of the online shoppers will only hit the buy button if the company’s products can be easily purchased from the mobile app.

11. It is estimated that the mobile data traffic across the world will increase to about 700% in 2016 to 1021.

Related: Mobile Marketing: Why it is Important & What Strategies Apply

That was enough data to convince you that mobile marketing is extremely powerful and you have gotta exploit it in the best possible way if you want to succeed in the digital marketing landscape. With too many mobile marketing strategies, you might get overwhelmed— getting stuck in the rat race, picking a set of techniques that don’t deliver results is pretty obvious. So, we’ve rounded up five mobile marketing strategies that would drive better leads, improved revenue & increased traffic. You might have thought these strategies don’t work, but they DO work & have the potential to skyrocket your business — and we’ll tell you how. Let’s read:

5 mobile marketing strategies to Give Boost to Your Business:

1. Responsive Site & Mobile App Development

As we also mentioned in the last section, a lot of your customers must be using their smartphones to browse your site or products. The consumer, today is more comfortable shopping (be it food, apparel, cosmetics & any other beauty products) through mobile. Even if someone wants to check out your website, there are 90% chances, he will use a mobile device to browse through your site. This makes it important that your site looks responsive and mobile-friendly. Another essential thing that will add to the relevance of your mobile marketing strategy would be — developing a user-friendly & attention-grabbing mobile app.

The mobile app is not just a buzzword, but for online marketers, it can bring them thousands of dollars. It’s one of the most effective ways to reach out to your target market. Any user cannot access their laptops all the time (like when watching a Netflix series or maybe when he is in his cozy quilt). On the other hand, with an average user spending five hours on their mobile phone every day, you can imagine how easy it is for them to research, read & place an order for their favorite products.

Related: 5 URL Optimization Tips for Improved Website Performance

2. Incorporate SMS marketing into Your Mobile Marketing Strategy

SMS marketing that we also called text marketing— is advertising your products using text messages. As per the stats, SMS marketing has the highest deliverability. This permission-based, mobile marketing strategy via which marketers can send coupons, deals, and alerts directly to the users’ mobile devices is a powerful way of grabbing the attention of your customers. According to a finding of an open rate for text messages is about 98% & an SMS marketing response rate is about 45%. With people getting push notifications for every text message, it’s hard for the receiver to ignore the message— in most cases, they would respond within 90 seconds. But you must not use these tactics in your mobile marketing strategy too much— it is most effective to be used for time-sensitive promotions.

3. Facebook as a Part of Your Mobile Marketing Strategy

You cannot even think of ignoring this mobile marketing strategy with almost everyone on the planet having a Facebook account. And, more so with almost everyone using their mobile devices to access their social media accounts. If you own an online business or an online marketer, Facebook advertising is a must, which is a pay-to-play platform. You can easily use Facebook’s Mobile Ads Manager App— to create ads, promote ads, and monitor progress in a fraction of seconds. In addition to that, it will help your business build credibility & be in the good books of prospective customers, when you allow existing customers to leave reviews.

Related: 7 Reasons Why Facebook Ads Get you Steady Results

4. Hyperlocal targeting

Hyperlocal targeting is a marketing strategy in online advertising that is used to target a specific local area. With mobile marketing & the use of mobile devices rising, hyperlocal marketing has become more important. In the last two years, as per Think With Google, there has been a massive increase in the “near me” searches— it’s risen to about 500%. “Near Me” searches are those when people are looking to get their favorite products or services in the area they are living in. Today, people are looking for stores, services, restaurants, hotels — that would meet their requirements within minutes. Hyperlocal targeting focuses on prospects in an extremely specific geographic location (maybe a few blocks or streets) — it targets people making “near me” searches. Hyperlocal mobile marketing strategies make use of techniques including geofencing, where you mark the particular geographical area and with anyone trying to enter the fence, you get a push notification.

5. Voice Search Optimization

It is estimated that in the coming years, voice search is going to take over 50% of the online searches. However, most businesses are not prepared when it comes to voice search marketing— which is a great opportunity to be ahead of other businesses in the race. So, how you can make this a part of your mobile marketing strategy— when building content makes sure you are using a lot of long-tail keywords so it matches with what people are searching through voice search. People will talk in a little more detail when speaking as compared to when they are writing their query. Ask your SEO strategist to use keywords smartly & make use of the “near me” phrase in keywords.

The more you’ll work on your mobile marketing strategies, the more are the chances of a powerful impact on your potential customers & your business.

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