Advertising

Top 5 Advantages of Cross-channel Advertising

Pretty soon, cross channel advertising will become one of the most basic elements of generating quality traffic, customer retention & driving better ROI.

Cross-channel advertising is an extremely efficacious form of online marketing. In the years to come, it is going to be omnipresent.

Given the age of technology, with users at every part of the internet and across multiple devices, almost every other company is preparing to incorporate cross channel advertising in its Digital marketing strategy.

This cross channel customer experience is highly helpful in building a good understanding of the product and forging long-lasting relationships with the audience.

What is cross channel advertising?

Cross-channel advertising is a strategy whereby marketing campaigns are executed in a cohesive environment in which you reach your target audience via different channels. Cross channel advertising is an effective way of forging a better relationship with the target audience. It makes your brand visible on various channels creating an effective way of conveying your company’s message.

The cross channel advertising strategy makes sure that your brand’s message reaches as many customers as possible. If you wish to learn more, you can read our blog post, An Ultimate Guide to Cross-channel advertising.

What are cross channel customers?

Over the last decade, there has been a tremendous shift in consumer behavior.

There is a dire need to bring about a shift in your approach too. Now is the time, you must start considering them cross channel clients.

Today when someone decides to buy something — there are too many considerations and too many channels through which they can buy products & services they wish to.

And, most interestingly, these customers can easily move back and forth seamlessly between the channels during the buying process to discover their ideal product. This means that — now we have to reach a cross channel customer with our digital marketing strategies.

This group of technology-driven customers with buying behavior whereby they switch seamlessly between different channels while they are deciding to buy a product — are cross-channel customers.

For any business to consistently grow, it is important that you understand and adapt to the customers’ behavior and buying habits. And, one such change that you need to bring in your strategy is adapting to the cross-channel buying pattern of new evolved customers.

With this key, you can very much correct your marketing strategy. Today, it’s all about keeping all the available communication channels open so that no customer goes back unsatisfied. Cross channel has too many advantages for any business that wants to thrive in the current market.

Let’s talk about a few of these advantages of cross channel advertising. Here we go:

  1. Makes it a wonderful Buyer’s Journey

For any business, the most important thing is its customers. So, while you are creating a strategy, taking care of their buyer’s journey can only get you improved ROI, better customer retention & enhanced sales. How you are designing your digital marketing strategy will directly affect what kind of experience your customer is going to get throughout the entire sales funnel.

Let us understand how cross channel advertising makes the whole buyer’s journey wonderful. A customer will need the following things to seamlessly communicate with you and your brand:

A website where he can browse your products & get all the required information.

A brick & mortar shop, if he wants to check out your products offline.

Social media presence to know about your new offers & engage with your brand.

Email to keep in touch with customer service.

A buyer’s journey will involve all of these channels. To make sure that the customer makes the buying decision as quickly as possible, you must make this experience through different channels trouble-free & enjoyable. Boring & obtrusive buyers’ experience will devalue your brand.

Cross channel advertising speeds up customers’ buying decisions by improving customers’ buying journey.

  1. Attracts New prospects easily.

When you are working with multiple channels, the chances of getting noticed by new prospects increases. You can have better visibility in your target market. Like your customers are everywhere, you are also everywhere with cross channel advertising. If someone does not happen to find you through one channel, he will surely stumble at your brand through some other channel. The more coherent channels you are using, the more there are chances of getting noticed by new prospects. All they want is a good product, good service & an effective way to reach you. Cross channel advertising can help you with an improved loyal customer base.

  1. It helps you understand your customers better.

By using multiple channels, you will have way better chances of connecting with your customers. Based on what actions they are taking on each of these channels, you can analyze their buying behavior and habit. You can get better insights into, whether they are exhibiting similar behavior while browsing through different channels. You are interacting on multiple channels with your customers including phone, email, social media, text, website & more. Your brand can indeed understand which channel an individual customer prefers. This can further retain all those customers who found you through any of these channels.

  1. Adds to the Brand value.

Incorporating cross channel advertising in your digital marketing strategy would enhance customer’s trust in your brand. He can find you everywhere — actively trying to help people with its product or service. A more convenient & fluid buyer’s journey is obviously exhilarating. It convinces your customers that you are all doing it right. It makes them happy & satisfied, and would never mind pressing the “buy now” button. Your customers are satisfied — and that is where any brand wins the game. If they are satisfied with your services, they will definitely recommend friends and family to buy your products or avail services.

  1. Establishes a Unique View of your Brand.

With a cross channel advertising approach, you get every little information about your customers through different sources. Brands can use this information collected to create a dedicated comprehensive strategy based on where the majority of your customers are coming from and what they are looking for. This means that incorporating cross channel advertising will come with the added advantage of a unique CRM system. With this, you have a complete image of your customers.

Takeaways.
Cross channel implementation can drive ROI and enhance sales. It will get you the best bang for your buck. In the future to come, cross channel advertising will definitely become the new normal in the digital marketing landscape. Undoubtedly, this will need some adaptations, but that will be worth it — bringing thousands of opportunities. AdMedia’s Cross-Channel Advertising solution gets you everything — Search, Display, Mobile, Video, Add-Ons, Remarketing, and more. It serves up your ads across multiple channels to connect with your customers no matter where they are on the web and what device they’re using.

5 Reasons Why Facebook Ads Underperform: How to Fix

Have you been feeling like putting Band-Aid on a bullet wound lately, with those huge numbers of non-performing Facebook Ads?

Do you wonder why these Ads are not delivering & getting impressions even after doing them balls to the walls?

You have –

  • Gotten a robust strategy in place.
  • Created & Corrected the copies.
  • Analyzed your target audience.
  • Scrutinized for any delivery issues.

Now you are ready to go — you are at loose ends — waiting to finally press the publish button.

But, when it actually happens, the result that comes is surprisingly different from what you had expected while putting in that hard work.

Wait — Does that sound absolutely like you?

OK.

No one saw your Facebook ad?

No idea what happened?

Is it because you have selected some wrong option, or maybe the server is down or maybe it inadvertently got saved in the draft and has not yet been sent out?

You are at the end of your rope, looking for an answer, what the heck did happen.

Let us help you with some real road blockers and how to get them out of your way towards successful Facebook campaigns.

Just keep reading. We have them here:

Facebook is one social media platform that provides its users with an enormous opportunity to reach out to a huge part of the audience. It’s two million and above worldwide users add to the possibility. But the complicated Facebook system can be really frustrating at times. Over a period, you will know how this must be done to better results. Let’s find where you may have been lacking:

Ads do not match with your Audience Preferences.

One important part that is often ignored is the Relevance Score. With this score ranging from one to ten, Facebook tries to convey how relevant & positively your ads are being perceived by your audience. Are they engaging enough? By positively engaging with your ads means — if users are sharing, commenting & liking your ads. Whereas negatively engaging with your ad would mean — reporting it spam or hiding from the newsfeed. Based on the kind of engagement your ads are coming up with, Facebook gives your ads relevance score. The better the relevance score, the lesser the chances of failing the ad to perform.

You are doing wrong with your approach.

No doubt Google Ads is powerful. This is the reason that it makes for the most part of Google’s revenue. There’s no other way in the universe, you could find so satisfyingly converting ads into revenue. But, there are other channels where you must correctly create another level of engagement with your audience. And, Facebook does have its own strengths. But, you must target your audience here with a different approach. Like you cannot expect your audience to come to Facebook looking out to read a case study or find your company’s brochure. They are coming here to discover their old friends or an ex who is now living in New York City. This makes it clears that — it’s a different game to play here. It’s just a matter of attention and about tweaking your approach a little — and you can do it right.

Bad Ad Creativity approach.

Incorporating creativity in your Ad is a really important part of the game. No matter how many dishes are there on the platter, if it’s not presented beautifully — the guest would never be interested in spending a dinner night at your place. Similarly, it won’t matter, if your offer is interesting, if you are not incorporating the required creative skills, it won’t work as much as you have worked industriously on it. Creativity would include both — copy & the image. Make sure the copy you are creating and the image you are selecting — are actionable & gripping. It must be as interesting to force the audience not to move without thumbs up or, you may not get the attention you have been eyeing on.

You are overdoing Image text.

Facebook has always encouraged ads with fewer or no text. Initially, there was the 20% rule — which defined the length of characters or text a Facebook ad can contain, which Facebook has changed now. Despite this change, Facebook considers minimalist ads more relevant. Ads that are all laden with too much text gets underserved. Consequently, affecting CPC & engagement. So make sure that your copy is short & conveys the relevant message.

Ad Message Mismatch.

Coherent, seamless user experience is the key to any online ad campaign. Ad message mismatch is — using key phrases that do not match with that of the key phrase that has been incorporated on your landing page. That’s the gist of the story — however, it can have more complex elaboration, but we’ll stick to the gist.

There should be this alignment between the taglines, the headlines, and the imagery. Doing this right isn’t rocket science. Understanding the message match can help you with improved Relevance Score and less pay per click. This message match is more than just using the relevant key phrase — in fact, you must also take care of your audience persona. This means you must be as specific as possible. Like the words that you are incorporating with your ad must be specific to the preferences of your audience — use granular targeting.

It is very important to look after where you are sending your audience after they click your ad — a message mismatch would probably confuse them. Some advertisers do it so poorly — instead of taking the user to the product they have promised through the ad, they take them to their home page. That way you are taking them back — do you think your audience will appreciate this?

Let’s take a look at what could be the possible Fixes:

Don’t get a long face, if you find it hard-working on the Facebook ads. You have a way out to enhance engagement, work on your click-through-rate & drive conversion. Take a troubleshooting journey along various aspects of Facebook ad creation to mend it so that it starts delivering.

Here are fixes for each of the above hurdles that you must be facing on your way to creating and performing Facebook ads. Here we go:

Problem 1.

Ads do not match with your Audience Preferences.

Solution: So, you can start with split testing your images. Like you can use different images for different groups of people. Maybe the younger generation gets more convinced with bright colors, but a little older generation would appreciate & love to see dull colors. Split your audience accordingly. Also, make sure that you are showing them the similar pictures that they are going to receive.

Use the Facebook Audience Insights to know about your target audience. It will give you an idea — like you cannot target the 10-15 age group if you are selling some Digital marketing services. Make the use of the audience’s behavior & demographics to refine the targeting.

Your audience would appreciate refreshed content & graphics. Check out the non-performing ads & study the individual ads’ performance to figure out where you need to make some new changes. Get some creative fresh designs!

Problem 2.

You are doing wrong with your approach.

Solution:

You have to create some interesting pieces of content that can divert your prospect’s attention from her BFF’s marriage pictures to the content & design of your ads.

Get some unique offers onboard — just move away from the same boring offers. Creating multiple compelling offers and redoing the approach — is like having half the battle won.

If you want a great conversion with your ad, just make sure that it’s about the perfect blend of the right offer, lead nurturing & the perfect timing.

Problem 3.

Bad Ad Creativity approach.

Solution:

Make sure that your Facebook ads are not missing the creativity factor — it might be the major cause of low click-through-rate. Don’t underestimate the power of a good copywriter — he may get you benefits-driven copies that perform better than ever before. Another important thing is learning from the past — it may help you review & analyze past mailers, social media performance & landing page performance in the past. With this analysis, you can get to know what works well for your audience. Make sure to use relevant images that deliver your message in a subtle & substantial way.

Problem 4.

You are overdoing Image text.

Solution:

Whenever you’ll try to upload an image that has been overdone with too much text, Facebook will warn you — however, it may upload the image. You should take this warning seriously, and adjust the text accordingly or it may make your ad underperform. You can maximize character count in your Facebook ad instead of incorporating text. And, even if you decide to incorporate text, make sure you are using some Facebook Ad tool that helps you with meeting the requirement.

Problem 5.

Ad Message Mismatch.

Solution:

It is important that you are taking care in advance that the message that you are showing with your Facebook ads is matching with the page’s message where you are taking the user through the ad. The message must be creative & coherent! If your Facebook ad talks about some product or service, it must take the user to the product or service detailed page. If your Facebook ad is about a lead magnet, make sure that it takes the user to the landing page. In that case, you can create landing page variations that can match each of these creatives.

Conclusion.

With a better understanding of creating Facebook ads, you can drive better conversion to your website. If you have not yet been able to harness the power of Facebook ads, it must be because of certain silly mistakes, which can be undone in no time.

In this blog post, we have very clearly mentioned some common mistakes you may have been making and some common fixes for each of these mistakes. You must take immediate action on what you have been doing wrong for so many months & years. Fix them. Improve conversion.

At AdMedia we understand that good advertising needs to be eye-catching, interesting — and more importantly — targeted. An ad that lacks relevance is one consumer will easily ignore. But an ad with strong graphics and targeted content would leave a larger impact. Therefore, we turn no stone unturned to help our clients with relevant ads.

Let us know in the comment box below if you have anything else to share about Facebook ads. You may also ask a question.

Reach out to the Right People with Contextual Advertising

Contextual advertising is a form of targeted advertising where ads are shown on the website, which is relevant to the content of the page. Unlike traditional media publishers, who have had no knowledge of which ads are relevant to their audience, contextual advertising reaches the niche market using highly targeted ads.

With paid advertising, definitely, you wish to enhance your marketing campaign — for this, it is important to show these campaigns at the right time, in the right content, and at the right time.

For instance, if you are spending a lot of money running a PPC campaign and not getting any result — it’s for sure that you are not doing it right. It can be possible that — these ads are intrusive & annoying to the user or maybe they are not relevant to your audience. Adblocking and banner blindness has become so prevalent that marketers are eagerly looking for a way out. Contextual advertising is one way of working out banner blindness & adblocking. If you wish to know more about banner blindness read our latest blog post on how to overcome banner blindness.

Defining contextual advertising:

Contextual advertising is the technique wherein ad campaigns are placed only on the websites & the web pages that are relevant to the ad being shown. For instance, if you are a digital marketing institution, contextual advertising will have you place your ads on a website of a blogging site that talks about Digital marketing.

The idea here is reaching out to the right people who are really interested in your product. In the above example, there are almost 90% chances, the person who is interested in reading digital marketing blogs will be interested in enrolling in a digital marketing institution. Reaching efficiently to the right audience will mean enhanced click-through rates.

This means, undoubtedly, contextual advertising can play a very important role in improving the performance of your display ads. On the other hand, if you see an ad that’s about some beauty product on a Digital marketing blogging site — it will be absolutely irrelevant. There is almost a 100% probability that your ad won’t be noticed.

Simply stated, contextual marketing is a form of advertising where your ads will be placed only on the relevant sites, which is relevant to the context.

Why Contextual Advertising Is Important?

The same traditional advertising techniques must be making it hard for you to get noticed by your target audience. Banner blindness, adblocking must have become the common phenomenon — your video ads, sponsored search results, and banner ads must be constantly getting ignored.

This is where you need to switch the gear, abandoning those old traditional marketing routines. Start creating campaigns that are based on the context — this will make your campaigns, way memorable, and effective.

Here are some key benefits of contextual advertising:

  • Based on the customer’s realtime behavior, Contextual marketing helps create an environment wherein the audiences get personalized marketing experience.
  • Contextual marketing is about a fundamental shift from product-centric to consumer-centric campaigns, which enhance engagement.
  • It focuses on what resonates with your audience at the time, your ad campaign is actively running.
  • Contextual marketing helps get rid of banner blindness and adblocking to a large extent.

There are plenty of digital marketing agencies that are now shifting to this improved approach, where being noticed is going to be easy. AdMedia’s Contextual algorithm has been so designed to place your ads in the right context of the content. This helps your ad appear, only in front of the audiences, “who” are really interested in what you have to offer.

AdMedia – The One-Stop-Solution for All Your Advertising Needs!

AdMedia has excelled in the online marketing landscape for over two decades, with its state-of-the-art advertising solutions for advertisers and publishers.

On top of that, it makes sure that you get to SPEND less and SAVE more!

While the world is going through unprecedented challenges, we understand your worries and apprehensions.

But, we always bring you the Good News!!

AdMedia has done all the preparations to help you navigate through these taxing times. We’ll set every single advertising channel for your brand before you know it.

Our robust advanced online advertising network helps brands’ reach their customers via different channels including social media, domain, search, email, and more. We are much aware of the prevailing situations and how the world is hit hard by the coronavirus pandemic. And, we’ll help you helm in the right direction — making sure you do not bark the wrong tree.

AdMedia is constantly aiming to deliver top-notch advertising services across multiple industries. We have always focused on the most advanced solutions to remain relevant to help your business grow. And, with COVID-19 being at the forefront — we are aware of our mushrooming responsibilities as an online advertising agency.

Whether you want to drive more traffic, improved ROI, or want to earn extra revenue — we have got you covered.

In addition, with an unmatched integrated marketing approach that includes paid search marketing, contextual marketing, Native advertising, mobile marketing, and more — AdMedia covers pretty much every corner of the internet. Our display ad network receives over 100 million impressions per day and delivers more than 11 billion local searches and 29 billion national searches per month.

We have all tools & technologies to break the ice for every single advertising goal for your brand.

Let us help you drive an unmatched ROI, unprecedented traffic & generate revenue like never before — to make sure that you get the best bang for your buck!!

Digital marketing could be an amazing solution for your business, especially during these challenging times — Let us do it for you!! Visit our site www.admedia.com to discover more. 

A Complete Social Media Copywriting Guide

Copywriting for social media was as rare as hen’s teeth a few years back!

Today, it’s all over.

Ubiquitous all through the Digital Marketing landscape.

Social media today is an amazingly supreme tool to drive traffic and generate leads. A survey was done on small businesses to know about the impact of social media marketing. The result found that 85% of these businesses have generated a new client from their social media handles.

Today, not being present on social media is like band-Aid on a bullet wound. And, not so surprisingly, just creating your Facebook, Instagram & Twitter account cannot be enough. To get followers, you must make use of cream of the crop social media strategies to encourage them — Punchy & well-written social media copies is one of those strategies.

It is important to showcase the utmost craftsmanship and consummate artistry while crafting your social media post. Social media marketing is an important tool for promoting and building brand value for your business. In fact, it helps your business in a plethora of other ways — like keyword research. Do you wish to know more about keyword research techniques on social media? Click the link to read our blog.

Ineffective social media management can harm your business before you know it. Your potential customers could no longer be able to show trust in your business.

What you can do to make your social media handles effective?

Warp your head around every single social media post & get it done as beautifully as it can be.

Are you ready to craft effective social media ads? Do you want to know what’s the most ideal way to create an effective social media post? We have some interesting tips on copywriting for social media. You can use these tips along with 8 Effective Copywriting Standards During COVID-19 to make it even more relevant during COVID-19.

Let’s do it balls to the walls! Read the blog post to make this happen:

  1. Craft your Copy to encourage Engagement.

Social media is about socializing — developing a communication channel & being a part of that communication. There has to be some type of conversation — either one-way or two-way communication. When social media came into the picture no one was much aware of why it is important to keep the tone conversational.

You can encourage conversation among your followers by writing copies that ask questions, or share their experiences. You can frame copies like, “let us know your take on this…”, “tell us about your thoughts on this in the comment box…”, “Are you excited about this, tell us in the comment section…”, and more. Also, you can ask them to guess an answer! This will add to the curiosity and eagerness to get involved in the conversation.

  1. A Social media copy Brand Guideline would make it simpler.

Before you jump into social media marketing, we would suggest you design your social media brand guideline. It is important that before you sit to craft your copy, you must be clear in your head where you want to take your brand & how you want your audience to perceive your brand. This is definitely not going to be easy as it looks — it needs to address important questions. For instance, do you want to keep the tone of your copy the same as it is used on the website? Do you wish to show off the fun side of your business? In fact, social media gives you an opportunity to add some fun elements. If you still have not designed your brand identity guideline, start doing it now — and add social media at your guide book.

  1. Let your audience know everything about it.

Clear. Concise. Complete.

With your copy, you must communicate everything to your audience — who, where, what, why & when.

You must make your audience clear on every single detail in a way that makes them excited & curious. Design your copy in a way that when your audience comes across these ads or copies they feel the urge to engage with it. You must also add exciting calls-to-action to make sure that they are engaging warmly and not just casually. In the end, you must add an effective call-to-action button that will further improve engagement. If you want to know how to design an effective call-to-action, we have got you covered.

Go back to the drawing board and make sure how you have written copies for your social media posts. Have you answered who, why, when, how & what properly?

  1. Make Use of the Emotional Aspect.

Let the copy be a little emotionally driven, you can win your audience for real. Useless words but keep it soulful that the visitors can connect with. While it looks quite a simple thing to write a social media copy, believe me — it can get you MASSIVE results if done correctly. You can understand how every Instagram follower spends around 21 minutes of his/her day scrolling through their Instagram feeds including videos and images. In this visually-driven platform, you can use emotionally evoking captions, mindfully, with videos or images. Your punchy caption will definitely push the reader to stop by and think about it.

  1. Know what’s the goal for your social media post.

Knowing the goal for your organic social media posts can be tricky — but definitely, it’s not rocket science! While you can easily choose the goal for your social ad campaigns where you can select a goal from the available options & focus on advertising, performance, branding, or conversion as per your brand’s requirements — but it is not easy to do the same for organic social media posts. You must pay heed to an understanding of how you can establish these goals for your organic social media posts. The best way to get through this puzzling situation is — look out for the goals that are applied to the paid ads and you can take reference from there and you can get to the core of your organic social media post. Some of these goals for your organic social media posts could be — Clicks, Branding, Followers, Shares, Likes, Conversions, Comments, or others. Once you know the goal, you can measure the success of your post.

  1. Make sure that your Ad Copy Length will not be a performance blocker.

While some channels give an option for using longer content for ad copies that do not mean you can have it done that way. Whatever may be the case — you’ll always be at the winning end if you are creating a copy for an organic social media post using only a few words. Communicating your CTA in three to four-words that would give you the best results possible. While some experts would tell you that a shorter copy performs better, the others may argue that longer social media copies are great when it is about enhancing the conversion rates. In our blog, Copywriting Hacks for Three Popular Channels we have brought you all the important information on what should be the ideal length for your social media copy for Twitter, Instagram & Facebook, separately.

You can turn around split testing to ensure which technique works better — using a longer copy or a shorter copy. In any case, the most important thing is presenting your audience with a clearer picture of whatever you are trying to convey through the message. Your ad copy will convert only when it embeds the needed information and is offering an incentive for his action.

Be smart…and create your copy smartly!!

  1. Be Present on Every social media channel.

In our last blog, we have also talked about how you can know what guidelines you must follow to create copies for different channels. In fact, every social media channel is created distinctly and more so, with a different vision in mind — you must approach tweaking around your copy for every other channel keeping in mind the type audience you are communicating with. You cannot replicate the copy that you have written for Instagram to Twitter and Facebook — it has to be created differently. In fact, you must clearly establish and talk about the boundaries — for formal & informal communication that you’ll allow — in your Brand Identity guideline. Your audience is going to have a different purpose when they are scrolling through the feeds on different platforms — so make sure that you make the necessary changes into the copy when doing it for multiple channels — Facebook, Instagram, LinkedIn & Twitter.

  1. Get Your Audience the Information Handy.

You can keep your audience into the loop by feeding them with important industry news. But, make sure that it should again be on par with the expectations of the audiences on that particular platform. If you can mindfully leverage their desire to learn and keep the information they are looking for handy, you can keep them hooked to your post.

For instance, LinkedIn, a professional social media platform — it is all about informative content and consumption. It is where top-notch industry professionals are present throughout looking for content on the latest development taking place in the industry they are interested in. Around 94% of the B2B marketers are leaning on the platform for content distribution. More so, 45% of users coming to the platform to read content, belong to upper-level positions like managers, directors, and CEOs. These people belong to the real information-hungry lot from the industry and are always looking for updates — you must create your copy to feed their hunger — that will win you their attention. You can do this by sharing industry news, quotes from influencers & industry top-notch professionals, and industry statistics.

  1. Match the Image/video with your Copy.

Copywriting is not right if you have not correctly matched your copy with the visual — it is all about that. This connection is important to your audience emotionally. Most B2B brands get this connection right to make the much-needed impact. If you are embedding some motivational quote that boasts of hard work with an image that talks about your new digital marketing product — that would look completely irrelevant to the user. Marketers literally do that — and the reasons are many — some don’t think that this text would ever be read, some believe that it just has to be a text that can be embedded into the image. But, that’s where they are mistaken. For instance, when the COVID-19 pandemic has affected our lives both emotionally and economically — we have to give a thought to each & every social media post. It must be so crafted that it does not hurt the audience’s sentiments — the kind of word selection could be an important consideration. You must avoid using certain performing words and phrases. If you want to know more about these words & the copywriting standards during COVID-19, we have got you covered.

Be Wise with your social media copies!

The social media copies that you are crafting are all potent to break or make the engagement rate. Using just a high-resolution image or a video would not serve the purpose. It’s time to reconsider, contemplate & start designing copies that are meaningful, matches with the context, and has the potential to feed the information-hungry audiences, at large. The social media ad copies should be designed in a way that does not undermine the pain point of the audiences. It must offer the right solution at the right time for the challenges they are faced with. You can follow us to reach customers wherever they are and offer them with the right solution at the right time. 

We have here communicated our share of tips & tactics on crafting social media copies!

Tell us in the comment section below, what strategies do you apply for creating your copies? Do you have any other tactics than what is given above? Enrich us with your share of knowledge on the same.

Copywriting Hacks for Three Popular Social Media Channels

Social media is an important tool for the success of any brand marketing strategy. In a survey, 92% of advertisers said that social media marketing played an important role in boosting their business. More so, every single social media channel is crucial to generating traffic, driving conversion rates, and helping your business to grow. Not everyone can do it right — of course that is not rocket science — you can hire the right person to get it done right.

Your social media manager must take care of certain important things — he has to know the right posting frequency, choosing the right context for a specific goal around the post, and to know how to write effective copy for social media posts. If you want to discover these effective hacks to write awesome social-media copies read our blog — we have got you covered.

There are multiple social media channels to look for advertising your product. But, is it cool to post the same message to every other social media channel? That should be a BIG NO.

OK. So how to do this?

Every advertising channel you are working with — the goal is to engage your audiences. As it turns out that — every social media channel has different kinds of audiences — you cannot pitch them all with a similar message.

It is important to wrap your head around how you must design your post for a particular social media channel. If you know that — every social media channel will get you different audiences, the post needs to look different for different channels, the character limits vary — it will be as easy as ABC to engage your audience!

Do you want to know more about how to create your post right for Facebook, Instagram & Twitter?

Read the blog post to discover awesome copywriting hacks for three social media channels. We have brought everything, but the kitchen sink to educate & enrich you on the topic.

Let’s get started.

Superb Copywriting hack for three Important Social Media Channels

  1. Copywriting Hacks for  TWITTER

Did you ever go back to the drawing board and analyze why your Twitter audience reacted differently to the same message that was posted on Facebook? NO? Don’t worry! This blog post is all about that different reaction, and how to mend that.

What kind of Twitter posts show the highest CTR (Click-through-rate)?

Character Limits. 

Most Twitter posts are made of a maximum of 140 characters. But then, that isn’t even close to ideal if you have used images, videos, and polls too. An analysis by a social media scientist resulted in discovering the ideal character limit for Twitter posts to be 120-130 characters. All those tweets with this length drive higher CTR.

Hashtags.

Do you know how hashtags embedded with Twitter posts help? The Twitter posts that include relevant hashtags will enhance its likability. Giving a gist of your tweet resonates with your audience & gravitates them to read the full post to discover what it is trying to communicate. Don’t forget to incorporate the right hashtags while you are composing your tweets. In addition, hashtags enhance the probability of getting found by the users searching tweets with a similar thought using hashtags that you have embedded in your post. According to a study, the chances of engagement gets doubled when hashtags are included correctly.

Hashtag Restraints.

Have you heard about hashtag restraints? Let us tell you.

It is about the number of hashtags that an ideal Tweet should include. Keep it to one or two — that’s the ideal number. A study has found that the engagement increases for tweets with one or two hashtags by 21% as compared to tweets with three or more hashtags.

Keep it simple & informative. Follow these posts while crafting your Twitter posts… You can win the Twitter engagement game, hands down!

  1. Copywriting Hacks for  FACEBOOK

Not to mention, Facebook is the most popular social media platform where almost 79% of adults (with an online presence) are available. The research done by Pew Research Center’s in 2016 had established that Facebook is the most used social media network. On top of that, it also makes for the social media channel that has the most users in 65+ age groups.

How wonderful to know that! Facebook has got a lot more potential to help your business grow & sustain. We are mentioning those whopping numbers not just to convey the information — you have to keep these data in mind while you are designing posts for Facebook.

Facebook advertising budget allocation scheme.

Let’s say you are working on allocating your marketing budget to different segments. Now, if you have the facts clear in your head, you’ll understand why allocating a good portion of your social media advertising budget on Facebook will be a win-win situation when most of your audience belongs to the 65+ age group. If that’s going to be your audience at large — you have already won the half battle by targeting them through Facebook ads. Your Pay-per-click campaigns & the ad spends are going to work well, for real. Once you have done with your focus on this most suitable channel, you can get the content repurposed on other social media channels.

Content creation for Facebook.

Don’t underestimate the power of various communication channels — the copy or content that you share on Facebook is one of the most powerful tools to drive customers. A good number of marketers believe that it is their content that most often help in engaging their audience — we have to look into the ground rules for creating content or copy for Facebook.

  1. Formatting.

Do you check with the formatting before getting the copy live? Most marketers don’t pay heed to get the formatting done right. This is one of the most bothering reasons for those advertisers aspiring to target their audience through Facebook. That is why Facebook marketing experts would discourage auto-posting duplicate content all across various social media channels.

Check with the formatting for different channels separately before deploying them — that’s going to save you from any hassle.

  1. The character limit for Facebook.

As a general rule, the character limit for Facebook has been set as 63,206. But, as a marketer, you have to quite mindfully, assess that limit as ideal or not? 63,206 limits are always far from ideal. A study has found that — Facebook posts with 80 or less than 80 characters are potentially more driven to engage audiences. It can increase the engagement to up to 65%!

People don’t generally scroll through the Facebook feeds to read stories or long-form content — you have your blog for that. This text has to be crisp and to the point. This strategy of creating short posts that can be concluded in fewer characters will also add to the chances of images and other visuals being noticed more.

  1. What to post?

Facebook is also an amazing platform where you can promote your blogs, articles, and other external content. This is where your audience is looking out for interesting and important information. Almost 76% of the users are looking for such content on Facebook.

The point to pay attention here is — it is almost worthless to post the link of a blog, or article alone. It is not going to be noticed until you are not embedding eye-catchy content that explains what the article or blog you are sharing is all about.

That’s how it works!!

  1. Copywriting Hacks for  INSTAGRAM

Instagram is all but a visual platform! It seeks to provide a platform where sharing videos and images with interesting filters are as easy as a cake.

However, an attention-grabbing content accompanying an image or a video would always keep you on top of the game. This text will help the audience understand the context of the post — in the first go.

Instagram Character limit.

Same as the case with Facebook — the Instagram users would also not like seeing long-form content or a story. Although Instagram does not define any character limit for the post, you create, it cuts down the extra content after three lines. It is good if you can keep it shorter, but if you want to say more, make sure that the important points & all calls-to-action are embedded in the first three lines. This will save you from getting your marketing copy not converted! 

Sharing videos on Instagram.

Attention-seeking text and copy are important, especially when you are planning to share a video. You almost know the reason — these videos play without sound, automatically. So, while the user is not able to hear anything, he will figure out — by reading the text — what it is all about & that will add to his interest in watching the complete video.

Hashtags.

Instagram allows you for more than two hashtags — but you should try keeping it less than eight. According to a study, the Instagram posts with around seven hashtags perform the most concerning engagement.

Wrapping Up.

Assuming that you are doing everything right while creating your social media copy is not the correct approach. Even if you have done it a ball to walls, there is a possibility that you missed a trivial part that’s making a BIG difference to your audience engagement.

Underestimating your business’s social media management can result in unimaginable losses. It’s not as simple as you consider — of course that’s not rocket science if you are determined to win over. Know the ground rules, and it’s going to be fun creating & interesting copies for different social media channels.

Let us know in the comment section, what strategy do you apply while creating copies for different social media channels? How differently do you approach each of these three channels — Facebook, Twitter & Instagram?

Six Powerful Advantages of Native Advertising

In our previous blog on native Advertising, we learned everything about the topic.

So, if you have decided to use the technique, you must know the advantages of using Native ads over other forms of advertising.

Native advertising allows marketers to reach out to their customers without being overbearing and more so, in the content-heavy world we are living in today. As also discussed in our previous blog on Native advertising, “everything about Native,” — most readers view these ads for almost the same time as that of other editorial content where the ad is placed. On top of that, they have more chances of being shared than other banner ads, which increasingly pushes the potential of going viral.

In the Digital marketing world, native ads are gaining popularity for its transparency, the potential to go viral, and for it being less intrusive to the consumers.

Native advertising is based on the concept of blending with the environment, it is in. The advertisement is so designed that it does not even look like an advertisement. It focuses on the idea of providing content in context with the surrounding, it is in.

Let’s talk about some powerful benefits of using Native ads. Here are some:

Six Powerful Benefits of Native advertising:

  1. Grab Attention.

We often think that an ad designed with a rainbow of colors will look more appealing to consumers. But, that is not always true — even a small Ad icon that has been designed so that it does not make users blind will be appreciated by a user. They will love clicking at your ad and would not mind clicking it to know more.

  1. Improved Impression

From data obtained from the research, it has been established that by 2021, Native ads are going to drive almost 74% of the total revenue generated. And, this will only improve every year because advertisers are becoming more creative with designing ads. Having the potential to serve the audience as per their needs, Native advertising is certainly going to be the most preferred form of advertising in the upcoming years. And, making use of Native ads along with other techniques available improves ROI, to even a better level.

  1. Non-Intrusive

As has been emphasized from the very beginning, these are designed to be efficient. When you look at the stats a little closer, you’ll understand why Native ads are better? It lets the customer keep away from the ad blindness syndrome by blending into the environment it is placed in. These are non-intrusive because they do not actually look like ads. The user hardly notices if they are not looking at any advertisement. Even if they do, most users won’t mind clicking and looking into what it is about. There is nothing that would make you feel so annoyed to uninstall an app or software. In fact, Native advertising can be an awesome way of combating Ad blocking. It can help with convincing customers that ads are not created with the intention of intruding into their lives or interrupting whatever they are trying to do.

  1. Native ads Empower Customers

Not every customer is browning the internet to buy a product or a service. In fact, they are looking for an answer to their questions. Customers will appreciate well-researched & high-quality content. Brands provide valuable content that does not only show up for money but to provide assistance to its readers. With subtle and convincing content this can empower your customers. This tells your customer that you care about them, and they will surely consider paying you for this with their loyalty.

  1. Enhanced Engagement

Native ads do not create any hindrance to whatever the user is doing, unlike any banner ad. This makes it more assuring for the marketer about maintaining users’ engagement for a longer period. In fact, it reduces the risk of the user about closing the ad and never coming back. Native ads are a win-win situation for advertisers as well as for publishers. You have to be just careful how you blend your ad with the environment.

  1. Serves Users in the Right Context

Native ads serve users in the right context and that adds to the value of this form of advertising. This is when you show respect to your user by presenting your content to the right audience at the right time. With high-quality content that appeals to the reader’s Native ads keeps them hooked to Native ads, and they do not mind clicking these ads.

Conclusion

Stats obtained from various researches clearly show that native advertising is more engaging. It is important to understand there isn’t anything like a perfect ad, but undoubtedly, if you pay a little attention, and design your ad mindfully with the right kind of content — you can win your audience in no time.

14 Retargeting Statistics You Must Know

Thinking of making Remarketing a part of your Digital marketing tactics? Remarketing used interchangeably with Retargeting has absolutely transformed the game for a number of organizations and has helped them grow into giant brands.

This kind of strategy can powerfully boost your business by tracking past website visitors anywhere they are going across the Internet. Remarketing is undoubtedly a special kind of complementary strategy apart from content marketing & social media marketing, which has the potential to take your business to another level.

The most amazing thing about Remarketing is that it works for you when every other idea fails. It offers you multiple chances to engage with your lost customers. A study reveals that 98% of the customers do not convert on their first visit to the website. This is where Remarketing works to give these overwhelming parts of the customer base another chance to buy.

If this doesn’t convince you enough to make Remarketing a part of your Digital Marketing strategy then read this post. With this blog post, we’ll spill the beans to boost growth statistics and see if Retargeting is implemented smartly.

Here are 15 Remarketing statistics that will convince you to reconsider it. Let’s find:

  1. There could be a 30% Increase in CTR when you Retarget through ads on LinkedIn.

To support this data, it is worth mentioning here some statistics related to B2B LinkedIn retargeting. With these LinkedIn ads, you can still target and convert the B2B buyer who has not converted but is still there in the funnel. With contact targeting, there would be a 37% higher click rate, a 32% higher post-click conversion rate & a 14% decline in the post-click cost-per-conversion.

  1. 25% of the visitors want to see your Retargeting ads

A majority of the online viewers are in the awe of retargeting ads. Around 25% of this part of the online visitors, enjoy these retargeting ads, and the reason is quite obvious — they can get an opportunity to see and discover the products that they were chasing and looking forward to buying. 25% can make a huge difference to your business. However, 60% of these visitors are almost neutral to what is being shown.

  1. There is a 43% more chance of Retargeted Customers to get Converted.

Be it work or personal life, prospects & customers browse a number of websites throughout their day. These websites show them a variety of content to feed their curiosity. And, here retargeting will help a little more towards making them more interested in your brand. The chances that your prospective customer will buy a product will increase by 43% over your competitor when he sees your remarketing ads.

  1. Retargeting can Improve the Conversion Rate to up to 150%

Depending on the business you are in, how conversion rate shows through remarketing ads will vary. For instance, the effect retargeting will have on conversion rates in the case of e-commerce is about 128%, whereas this is about a 147% surge in the case of financial services. So, it is important to closely look at how this can help your business change the statistics and then incorporate it into your remarketing strategies.

  1. The ads relating to the products a visitor saw earlier have a high probability of being considered (three out of five)

The phenomenon of adblocking and banner blindness has become prevalent. Customers have now many options to block or Skip your ads and if it is creating any hindrance in what they are actually looking for, they prefer blocking the ad without giving another thought. But, the story could be a little different in case of remarketing ads — because these ads are meant to remind visitors of the products that they have shown interest in.

  1. As per 90% of the marketing managers, Retargeting ads perform better than other strategies.

Remarketing ads can help marketing managers productively enhance the usefulness of other forms of advertising including display advertising, email marketing, search ads, and more. Customers are getting strategic reminders about the products they were interested in without paying anything — which is not a bad deal for these prospects.

  1. Remarketing Enhances the search for the Business name by about 1046% in comparison to other strategies.

The research where we have obtained these stats also established that compared to other placement strategies, Remarketing was the most performing one. Based on such empirical evidence, you can be sure about the efficiency & the effectiveness of remarketing ads. And, to gain your audience’s trust in your retargeting ad campaigns, you must be wary of the policies maintaining consumers’ data privacy.

  1. Behavioral Retargeting is Liked by about 25% of Consumers.

Around 25% of the consumers like behaviorally targeted ads, and the reason is obvious — these work as a reminder to them about what they were interested in a few days ago. These statistics are also a reminder that only one-fourth of this audience is interested in seeing these remarketing ads. If you can apply this strategy mindfully, this can drastically change the game and bring more customers back to conversion.

  1. There are 70% more chances of Retargeted Visitors converting as compared to the other lot who is not Retargeted.

Most online buyers will not convert on their first visit. They do not get enough convinced about your product when they see it for the first time. A lot of them would require some motivation to hit the but button. And retargeting will provide that extra motivation thereby improving the conversion rate by 70%. To learn more about how to enhance conversion rate read our blog here.

  1. From around 47% of customers, it’s been heard that they would not mind sharing some data to get better deals.

A study conducted on American consumers established that about 47% of them would not mind purchase tracking as long as they are getting occasional discounts. However, for 32% of these consumers, it is not acceptable to share any data on their online behavior. These statistics clearly suggest that consumers don’t mind their online behavior being tracked as long as they are getting some benefit in exchange.

  1. There are 173% chances to make your Existing Customers Buy Again with smart retargeting.

Before diving into the new consumers, it is quite important that you are taking good care of your existing customer adding value to what they need, every day — because it is their loyalty in the end that takes you to the front seat. One of the best ways to build trust in your existing customers is mobile remarketing. And, more so, mobile remarketing can be an important move for your mobile marketing strategy. To know more about Mobile Marketing — why it is Important & What Strategies Apply read our blog here.

  1. In the US, the average revenue generated from every visit of a repeat customer is about 497% higher.

In addition to everything else, remarketing also helps bring back the past online buyers to consider repurchasing. They would spend 500% more than what they have spent during their first purchase. You get a better bang for your buck when you spend retargeting your past buyers as compared to the prospective buyers.

  1. Revenue can jump from 8% to 26% on Retargeting the customers who left the shopping cart.

In the online world, cart abandonment is a common term. Based on a study, it is a common notion that about 70% of visitors would abandon the cart at some point of checking out. Only 8% of this cart abandoning customers will come back to place an order in real, if they are not retargeted. However, you can bring back and inspire 26% of these customers to buy your product using remarketing ads.

  1. There could be a 2-4% surge in the conversion rate through onsite retargeting.

You can convert about 2-4% of the website visitors through onsite retargeting. Most often, marketers don’t pay heed to onsite retargeting, but it can potentially result in more leads and more conversions. You can use exit popups that start appearing when the user is about to leave the page and target these potential customers.

Retarget!

Retargeting as we have discussed in our previous blog on Smart Techniques for Successful Remarketing Campaigns is an amazing technique for driving traffic back, nurturing customers, enhancing brand awareness, and ultimately converting these customers. And, more so, the above statistics on remarketing hence proves why it is so.

You can be missing really an amazing technique that will work come rain or shine. If you are still not a part of active remarketing, your site has a lot more potential to perform — exploit that potential with retargeting. Let AdMedia remarket to put your brand on top of the user’s minds wherever they are on the web.

Smart Techniques for Successful Remarketing Campaigns

Remarketing is also known as Retargeting! With the help of Remarketing, from your past interests shown in the business, an online advertiser can re-deliver advertising.

This simply draws benefits from the fact that those who have previously shown interest or had any kind of interaction with the business will be more interested in buying a product or services.

For instance, a person who has searched for earphones online is more likely to get convinced with ads, remarketing the product. Remarketing makes easy to bring those interested customers back to your website. In fact, data shows, a retargeted customer is 70% more likely to convert than the regular website visitor.

But, the important question is what are the Remarketing best practices getting the best results. You want to improve your Remarketing campaign — but how? So, this post is all about how you can create successful remarketing campaigns, and what are the best Remarketing practices. Let’s find out:

To be clear on which website pages are you tagging?

One of the most important parts of setting up a remarketing campaign is to understand which part of the website or what pages are you targeting to tag. And, this is irrespective of whether you are doing it through an AdWords remarketing code, or Google Analytics remarketing code. For instance, suppose you are targeting two top-performing landing pages that generate most leads. You want to enhance leads by 10% in the next 15 days and are eyeing upon the bounced back leads. So, to achieve this target, you need to tag these two specific pages for your remarketing campaign. In other cases, if you are targeting to increase the sale by 10% in the coming 15 days, you must tag the top-selling products for your remarketing campaign.

Segmenting Your Campaign is Important.

Segmenting your remarketing campaign will make sure you are not considering all your visitors similarly. Be it door-to-door marketing or online marketing, it is very important that you are communicating your product in a way prospects want to perceive it. Similarly, when you are working with your remarketing, you must segregate them for different audiences — to help them with information as per their demographics, age, and other requirements. You must also decide how specifically inclined you must be for a visitor based on how much time he is spending browsing the website, what pages they are viewing, and more. And, for each of these ad groups, you can create different CTA’s containing a link of the web pages that apply. Guide your prospects throughout the sales funnel.

Make ad creatives for different networks in Different Sizes.

It is important that you are making ads of different sizes with images and copies to match these ads. This will make sure that your ads are being shown on every Google Ad network site. It also helps in optimizing your message reach thereby helping you with catching your audience on the sites where the traffic is the most.

Bidding more on Conversion & shopping cart abandons would do.

There is no doubt that that bunch of the customers who have abandoned your shopping cart or a particular landing page is interested in your product or service that drove them towards your site. A smart marketer, in that case, will focus on bringing this lot of the customers back to the site and designing remarketing campaigns in a way to convert them. It is important to strategize this in a way to enhance the ad spend focusing on your warmer traffic.

For repeat Viewers, offering coupons & discounts would work.

You can reinvigorate the feeling of coming back to the cart for the lost visitors by provisioning attractive discounts and You can consider in advance that someone who has come to check out your products is really interested in buying it. There could be a variety of reasons that made them leave the cart — might be there was something else bothering them to work on, maybe it was the end of the month, maybe they wanted to purchase it on a specific date. Whatever could have been the reason, but you have considered that they were interested in your product. So, it is time to drive them back with lucrative discounts and coupon offers. When your special customer notices the special offer for him, he’ll trust you more.

Rather than selling directly focus on educating about your Product.

Marketers often do not do it right — instead of particularly educating them enough about the product they focus on directly selling the product. But, that is not the right way to go about it. You have to feed and nurture your bounced audience and help the non-lead generating pages to perform. A better strategy could be leading these customers to a page that is absolutely free and the visitor is not required to pay anything. This will also help in building brand awareness, lead generation, and more so, building trust in your products.

Create Remarketing Campaigns for Converted Customers.

Most remarketing strategies are so designed to exclude the already converted customers. But, that is not quite an inspiring technique — this way you are losing upon an awesome opportunity to work on your brand awareness and building trust. For instance, someone who visited a week ago to your bricks and mortar store to buy a pair of jeans. Now next week when she returns, is it good for your brand not to welcome her as during the first visit?

For your already converted customers, you can tag them as post-conversion landing pages. Here, you can create your remarketing campaigns smartly with longer duration and low frequency — so that it keeps on top of their mind. Every six months retarget your previous customer list or retarget them whenever there is a new collection in your online store. You can lure these customers with a five percent discount for their loyalty.

Takeaways:

For a variety of businesses, remarketing is an immensely powerful tool. If remarketing done smartly can put your brand in the front of users wherever they are on the web. Remarketing is about building your brand to inculcate that much-needed trust your customers are looking for. Those lost customers after seeing your remarketing ads on their favorite sites will start considering your brand. Remarketing ads also build consumer confidence in your products.

Let us know in the comment sections, your strategies for designing remarketing campaigns. Also, let us know if those strategies have been successful or not and what suggestions would you give us?

Mobile Marketing: Why it is Important & What Strategies Apply

Do you know about Mobile Marketing?

OK. Let’s begin with a prefatory definition.

“A Digital advertising strategy where you reach your audiences through their mobile devices (smartphones, tablets, and others) using apps, social media, emails, SMS, and more.”

Mobile advertising appears in the form of ads that show up on mobile phones and tablets. For different platforms, mobile ad formats and customization may vary. Different social media, styles, and websites have their tailor-made mobile Advertising options.

Mobile Marketing is that part of Digital advertising where the advertisement is so designed to attract mobile users. It is potentially more appealing as the user gets more specific, location- & time-sensitive information, and more personalized information.

Not to say, it’s the future. Mobile marketing has already become prevalent in Digital marketing. You are already trailing behind in the race if you have not yet implemented mobile marketing for your business. There is no need to mention that the last decade has seen a real surge in the time that is spent on mobile devices.

Today, everything that is done on a desktop or a laptop can be done through mobile. Moreover, mobile is multi-purpose, you do not need to carry a different device to make a phone call and to send an email. From reading to attending a conference call, you can do everything with this portable device.

In the present scenario, around 80% of the users who use the internet, own smartphones also. Mobile advertising can be done effectively, only if you understand your audience and create content keeping in mind the mobile platform.

Some Interesting statistics on Mobile Advertising. 

  • Around 89% of the time people spent on mobile apps, which makes mobile devices the most reachable source of communication.
  • Mobile advertising increases the speed of hitting the buy button 20% more. Due to the portable size of the mobile, the content looks more simplified, and there is no room for confusion.
  • Around 50% of the smartphone users buy a product immediately using their mobile devices.
  • About 91% of people who use mobile phones buy a product after seeing mobile ads.
  • Over 33% of mobile phone users buy a product only when the business has an app or the content is customized as per their needs.
  • For all the transactions done, about 40% are made using mobile devices.

Why Mobile Marketing is Important?

In the world of marketing that we are living in today, walk around through any part of the world, you will see millions of people with their eyes stuck on their phones. This is the key thing that makes mobile marketing, one of the most important strategies today. Here are some reasons why mobile marketing is important. Here we go:

Easy way to reach your target Audience

When it comes to marketing, reaching the target is the most important thing. There is nothing as important as reaching your target. In research, it was found that about 79% of the target audience skim through their phones, the first thing in the morning. Apart from that, on average, every user spends about 90 minutes of their day on the phone. In the US, this number was recorded around 220-minutes every day. And, more so, this number is increasing day-by-day! No way is better and simpler than mobile marketing when it is about reaching the target audience — it will reach where many other channels cannot.

Easy to buy from Mobile.

More than anything else, buying using a mobile device is easier. It has been established that almost 78% of the searches over the phone result in a purchase. Mobile e-commerce has been growing quite rapidly and it is expected that in the years to come, it is going to become the primary mode of shopping. Mobile e-commerce contributes to almost 34% of global e-commerce.

A personal Device.

A mobile phone is a personal device and this means, most times they keep their mobile devices at arm’s distance from their reach. With mobile advertising, you get to establish a more personal brand connection. And, mobile phones are the most important source of establishing this one-to-one connection in a better way.

Quick Response.

According to a study, about 90% of the messages are read in about less than a three minutes period and most text-messages have more than 987% open rate. And, more so, unlike email marketing, the response rate is about 6%. On the other hand, the response rate for text messages is about 45%. Text messages are read instantly and delivered instantly.

Mobile Marketing is Cost-effective.

On top of everything, as compared to other forms of advertising — mobile marketing is cost-effective. For instance, running an ad on television is way more expensive than running an SMS campaign.

Here are Different Types of Mobile Marketing Strategies:

There are various helpful mobile marketing techniques that help you with how you can enhance conversion rate and thus, revenue. Your target audience, budget, and the industry your business belongs to — will decide which form of mobile marketing will be best for your business.

Location-based marketing: These are ads that show up in mobile devices as per the location with respect to their business & the specific area. For instance, some businesses would like their ads to appear when you are in a radius of one meter.

App-based marketing: These are mobile apps based advertising. Almost 80% of the time that we spend on mobile makes for mobile apps. Mobile ads also appear within third-party mobile apps.

Mobile search ads: Google search ads that feature extra add-on extensions like maps or click-to-call that are built for mobile are called Mobile search ads.

SMS: This involves sending text messages and offers via your customer’s phone number.

Mobile image ads: These are image-based ads that are showcased during mobile devices.

Conclusion

With so many consumers going to the Web on mobile devices, it can be easy for advertisers and publishers to fall behind. Fortunately, there are agencies like AdMedia that can help you reach users and customers whenever and wherever they are with industry-leading solutions.

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