Advertising

A Complete Social Media Copywriting Guide

Copywriting for social media was as rare as hen’s teeth a few years back!

Today, it’s all over.

Ubiquitous all through the Digital Marketing landscape.

Social media today is an amazingly supreme tool to drive traffic and generate leads. A survey was done on small businesses to know about the impact of social media marketing. The result found that 85% of these businesses have generated a new client from their social media handles.

Today, not being present on social media is like band-Aid on a bullet wound. And, not so surprisingly, just creating your Facebook, Instagram & Twitter account cannot be enough. To get followers, you must make use of cream of the crop social media strategies to encourage them — Punchy & well-written social media copies is one of those strategies.

It is important to showcase the utmost craftsmanship and consummate artistry while crafting your social media post. Social media marketing is an important tool for promoting and building brand value for your business. In fact, it helps your business in a plethora of other ways — like keyword research. Do you wish to know more about keyword research techniques on social media? Click the link to read our blog.

Ineffective social media management can harm your business before you know it. Your potential customers could no longer be able to show trust in your business.

What you can do to make your social media handles effective?

Warp your head around every single social media post & get it done as beautifully as it can be.

Are you ready to craft effective social media ads? Do you want to know what’s the most ideal way to create an effective social media post? We have some interesting tips on copywriting for social media. You can use these tips along with 8 Effective Copywriting Standards During COVID-19 to make it even more relevant during COVID-19.

Let’s do it balls to the walls! Read the blog post to make this happen:

  1. Craft your Copy to encourage Engagement.

Social media is about socializing — developing a communication channel & being a part of that communication. There has to be some type of conversation — either one-way or two-way communication. When social media came into the picture no one was much aware of why it is important to keep the tone conversational.

You can encourage conversation among your followers by writing copies that ask questions, or share their experiences. You can frame copies like, “let us know your take on this…”, “tell us about your thoughts on this in the comment box…”, “Are you excited about this, tell us in the comment section…”, and more. Also, you can ask them to guess an answer! This will add to the curiosity and eagerness to get involved in the conversation.

  1. A Social media copy Brand Guideline would make it simpler.

Before you jump into social media marketing, we would suggest you design your social media brand guideline. It is important that before you sit to craft your copy, you must be clear in your head where you want to take your brand & how you want your audience to perceive your brand. This is definitely not going to be easy as it looks — it needs to address important questions. For instance, do you want to keep the tone of your copy the same as it is used on the website? Do you wish to show off the fun side of your business? In fact, social media gives you an opportunity to add some fun elements. If you still have not designed your brand identity guideline, start doing it now — and add social media at your guide book.

  1. Let your audience know everything about it.

Clear. Concise. Complete.

With your copy, you must communicate everything to your audience — who, where, what, why & when.

You must make your audience clear on every single detail in a way that makes them excited & curious. Design your copy in a way that when your audience comes across these ads or copies they feel the urge to engage with it. You must also add exciting calls-to-action to make sure that they are engaging warmly and not just casually. In the end, you must add an effective call-to-action button that will further improve engagement. If you want to know how to design an effective call-to-action, we have got you covered.

Go back to the drawing board and make sure how you have written copies for your social media posts. Have you answered who, why, when, how & what properly?

  1. Make Use of the Emotional Aspect.

Let the copy be a little emotionally driven, you can win your audience for real. Useless words but keep it soulful that the visitors can connect with. While it looks quite a simple thing to write a social media copy, believe me — it can get you MASSIVE results if done correctly. You can understand how every Instagram follower spends around 21 minutes of his/her day scrolling through their Instagram feeds including videos and images. In this visually-driven platform, you can use emotionally evoking captions, mindfully, with videos or images. Your punchy caption will definitely push the reader to stop by and think about it.

  1. Know what’s the goal for your social media post.

Knowing the goal for your organic social media posts can be tricky — but definitely, it’s not rocket science! While you can easily choose the goal for your social ad campaigns where you can select a goal from the available options & focus on advertising, performance, branding, or conversion as per your brand’s requirements — but it is not easy to do the same for organic social media posts. You must pay heed to an understanding of how you can establish these goals for your organic social media posts. The best way to get through this puzzling situation is — look out for the goals that are applied to the paid ads and you can take reference from there and you can get to the core of your organic social media post. Some of these goals for your organic social media posts could be — Clicks, Branding, Followers, Shares, Likes, Conversions, Comments, or others. Once you know the goal, you can measure the success of your post.

  1. Make sure that your Ad Copy Length will not be a performance blocker.

While some channels give an option for using longer content for ad copies that do not mean you can have it done that way. Whatever may be the case — you’ll always be at the winning end if you are creating a copy for an organic social media post using only a few words. Communicating your CTA in three to four-words that would give you the best results possible. While some experts would tell you that a shorter copy performs better, the others may argue that longer social media copies are great when it is about enhancing the conversion rates. In our blog, Copywriting Hacks for Three Popular Channels we have brought you all the important information on what should be the ideal length for your social media copy for Twitter, Instagram & Facebook, separately.

You can turn around split testing to ensure which technique works better — using a longer copy or a shorter copy. In any case, the most important thing is presenting your audience with a clearer picture of whatever you are trying to convey through the message. Your ad copy will convert only when it embeds the needed information and is offering an incentive for his action.

Be smart…and create your copy smartly!!

  1. Be Present on Every social media channel.

In our last blog, we have also talked about how you can know what guidelines you must follow to create copies for different channels. In fact, every social media channel is created distinctly and more so, with a different vision in mind — you must approach tweaking around your copy for every other channel keeping in mind the type audience you are communicating with. You cannot replicate the copy that you have written for Instagram to Twitter and Facebook — it has to be created differently. In fact, you must clearly establish and talk about the boundaries — for formal & informal communication that you’ll allow — in your Brand Identity guideline. Your audience is going to have a different purpose when they are scrolling through the feeds on different platforms — so make sure that you make the necessary changes into the copy when doing it for multiple channels — Facebook, Instagram, LinkedIn & Twitter.

  1. Get Your Audience the Information Handy.

You can keep your audience into the loop by feeding them with important industry news. But, make sure that it should again be on par with the expectations of the audiences on that particular platform. If you can mindfully leverage their desire to learn and keep the information they are looking for handy, you can keep them hooked to your post.

For instance, LinkedIn, a professional social media platform — it is all about informative content and consumption. It is where top-notch industry professionals are present throughout looking for content on the latest development taking place in the industry they are interested in. Around 94% of the B2B marketers are leaning on the platform for content distribution. More so, 45% of users coming to the platform to read content, belong to upper-level positions like managers, directors, and CEOs. These people belong to the real information-hungry lot from the industry and are always looking for updates — you must create your copy to feed their hunger — that will win you their attention. You can do this by sharing industry news, quotes from influencers & industry top-notch professionals, and industry statistics.

  1. Match the Image/video with your Copy.

Copywriting is not right if you have not correctly matched your copy with the visual — it is all about that. This connection is important to your audience emotionally. Most B2B brands get this connection right to make the much-needed impact. If you are embedding some motivational quote that boasts of hard work with an image that talks about your new digital marketing product — that would look completely irrelevant to the user. Marketers literally do that — and the reasons are many — some don’t think that this text would ever be read, some believe that it just has to be a text that can be embedded into the image. But, that’s where they are mistaken. For instance, when the COVID-19 pandemic has affected our lives both emotionally and economically — we have to give a thought to each & every social media post. It must be so crafted that it does not hurt the audience’s sentiments — the kind of word selection could be an important consideration. You must avoid using certain performing words and phrases. If you want to know more about these words & the copywriting standards during COVID-19, we have got you covered.

Be Wise with your social media copies!

The social media copies that you are crafting are all potent to break or make the engagement rate. Using just a high-resolution image or a video would not serve the purpose. It’s time to reconsider, contemplate & start designing copies that are meaningful, matches with the context, and has the potential to feed the information-hungry audiences, at large. The social media ad copies should be designed in a way that does not undermine the pain point of the audiences. It must offer the right solution at the right time for the challenges they are faced with. You can follow us to reach customers wherever they are and offer them with the right solution at the right time. 

We have here communicated our share of tips & tactics on crafting social media copies!

Tell us in the comment section below, what strategies do you apply for creating your copies? Do you have any other tactics than what is given above? Enrich us with your share of knowledge on the same.

Copywriting Hacks for Three Popular Social Media Channels

Social media is an important tool for the success of any brand marketing strategy. In a survey, 92% of advertisers said that social media marketing played an important role in boosting their business. More so, every single social media channel is crucial to generating traffic, driving conversion rates, and helping your business to grow. Not everyone can do it right — of course that is not rocket science — you can hire the right person to get it done right.

Your social media manager must take care of certain important things — he has to know the right posting frequency, choosing the right context for a specific goal around the post, and to know how to write effective copy for social media posts. If you want to discover these effective hacks to write awesome social-media copies read our blog — we have got you covered.

There are multiple social media channels to look for advertising your product. But, is it cool to post the same message to every other social media channel? That should be a BIG NO.

OK. So how to do this?

Every advertising channel you are working with — the goal is to engage your audiences. As it turns out that — every social media channel has different kinds of audiences — you cannot pitch them all with a similar message.

It is important to wrap your head around how you must design your post for a particular social media channel. If you know that — every social media channel will get you different audiences, the post needs to look different for different channels, the character limits vary — it will be as easy as ABC to engage your audience!

Do you want to know more about how to create your post right for Facebook, Instagram & Twitter?

Read the blog post to discover awesome copywriting hacks for three social media channels. We have brought everything, but the kitchen sink to educate & enrich you on the topic.

Let’s get started.

Superb Copywriting hack for three Important Social Media Channels

  1. Copywriting Hacks for  TWITTER

Did you ever go back to the drawing board and analyze why your Twitter audience reacted differently to the same message that was posted on Facebook? NO? Don’t worry! This blog post is all about that different reaction, and how to mend that.

What kind of Twitter posts show the highest CTR (Click-through-rate)?

Character Limits. 

Most Twitter posts are made of a maximum of 140 characters. But then, that isn’t even close to ideal if you have used images, videos, and polls too. An analysis by a social media scientist resulted in discovering the ideal character limit for Twitter posts to be 120-130 characters. All those tweets with this length drive higher CTR.

Hashtags.

Do you know how hashtags embedded with Twitter posts help? The Twitter posts that include relevant hashtags will enhance its likability. Giving a gist of your tweet resonates with your audience & gravitates them to read the full post to discover what it is trying to communicate. Don’t forget to incorporate the right hashtags while you are composing your tweets. In addition, hashtags enhance the probability of getting found by the users searching tweets with a similar thought using hashtags that you have embedded in your post. According to a study, the chances of engagement gets doubled when hashtags are included correctly.

Hashtag Restraints.

Have you heard about hashtag restraints? Let us tell you.

It is about the number of hashtags that an ideal Tweet should include. Keep it to one or two — that’s the ideal number. A study has found that the engagement increases for tweets with one or two hashtags by 21% as compared to tweets with three or more hashtags.

Keep it simple & informative. Follow these posts while crafting your Twitter posts… You can win the Twitter engagement game, hands down!

  1. Copywriting Hacks for  FACEBOOK

Not to mention, Facebook is the most popular social media platform where almost 79% of adults (with an online presence) are available. The research done by Pew Research Center’s in 2016 had established that Facebook is the most used social media network. On top of that, it also makes for the social media channel that has the most users in 65+ age groups.

How wonderful to know that! Facebook has got a lot more potential to help your business grow & sustain. We are mentioning those whopping numbers not just to convey the information — you have to keep these data in mind while you are designing posts for Facebook.

Facebook advertising budget allocation scheme.

Let’s say you are working on allocating your marketing budget to different segments. Now, if you have the facts clear in your head, you’ll understand why allocating a good portion of your social media advertising budget on Facebook will be a win-win situation when most of your audience belongs to the 65+ age group. If that’s going to be your audience at large — you have already won the half battle by targeting them through Facebook ads. Your Pay-per-click campaigns & the ad spends are going to work well, for real. Once you have done with your focus on this most suitable channel, you can get the content repurposed on other social media channels.

Content creation for Facebook.

Don’t underestimate the power of various communication channels — the copy or content that you share on Facebook is one of the most powerful tools to drive customers. A good number of marketers believe that it is their content that most often help in engaging their audience — we have to look into the ground rules for creating content or copy for Facebook.

  1. Formatting.

Do you check with the formatting before getting the copy live? Most marketers don’t pay heed to get the formatting done right. This is one of the most bothering reasons for those advertisers aspiring to target their audience through Facebook. That is why Facebook marketing experts would discourage auto-posting duplicate content all across various social media channels.

Check with the formatting for different channels separately before deploying them — that’s going to save you from any hassle.

  1. The character limit for Facebook.

As a general rule, the character limit for Facebook has been set as 63,206. But, as a marketer, you have to quite mindfully, assess that limit as ideal or not? 63,206 limits are always far from ideal. A study has found that — Facebook posts with 80 or less than 80 characters are potentially more driven to engage audiences. It can increase the engagement to up to 65%!

People don’t generally scroll through the Facebook feeds to read stories or long-form content — you have your blog for that. This text has to be crisp and to the point. This strategy of creating short posts that can be concluded in fewer characters will also add to the chances of images and other visuals being noticed more.

  1. What to post?

Facebook is also an amazing platform where you can promote your blogs, articles, and other external content. This is where your audience is looking out for interesting and important information. Almost 76% of the users are looking for such content on Facebook.

The point to pay attention here is — it is almost worthless to post the link of a blog, or article alone. It is not going to be noticed until you are not embedding eye-catchy content that explains what the article or blog you are sharing is all about.

That’s how it works!!

  1. Copywriting Hacks for  INSTAGRAM

Instagram is all but a visual platform! It seeks to provide a platform where sharing videos and images with interesting filters are as easy as a cake.

However, an attention-grabbing content accompanying an image or a video would always keep you on top of the game. This text will help the audience understand the context of the post — in the first go.

Instagram Character limit.

Same as the case with Facebook — the Instagram users would also not like seeing long-form content or a story. Although Instagram does not define any character limit for the post, you create, it cuts down the extra content after three lines. It is good if you can keep it shorter, but if you want to say more, make sure that the important points & all calls-to-action are embedded in the first three lines. This will save you from getting your marketing copy not converted! 

Sharing videos on Instagram.

Attention-seeking text and copy are important, especially when you are planning to share a video. You almost know the reason — these videos play without sound, automatically. So, while the user is not able to hear anything, he will figure out — by reading the text — what it is all about & that will add to his interest in watching the complete video.

Hashtags.

Instagram allows you for more than two hashtags — but you should try keeping it less than eight. According to a study, the Instagram posts with around seven hashtags perform the most concerning engagement.

Wrapping Up.

Assuming that you are doing everything right while creating your social media copy is not the correct approach. Even if you have done it a ball to walls, there is a possibility that you missed a trivial part that’s making a BIG difference to your audience engagement.

Underestimating your business’s social media management can result in unimaginable losses. It’s not as simple as you consider — of course that’s not rocket science if you are determined to win over. Know the ground rules, and it’s going to be fun creating & interesting copies for different social media channels.

Let us know in the comment section, what strategy do you apply while creating copies for different social media channels? How differently do you approach each of these three channels — Facebook, Twitter & Instagram?

Six Powerful Advantages of Native Advertising

In our previous blog on native Advertising, we learned everything about the topic.

So, if you have decided to use the technique, you must know the advantages of using Native ads over other forms of advertising.

Native advertising allows marketers to reach out to their customers without being overbearing and more so, in the content-heavy world we are living in today. As also discussed in our previous blog on Native advertising, “everything about Native,” — most readers view these ads for almost the same time as that of other editorial content where the ad is placed. On top of that, they have more chances of being shared than other banner ads, which increasingly pushes the potential of going viral.

In the Digital marketing world, native ads are gaining popularity for its transparency, the potential to go viral, and for it being less intrusive to the consumers.

Native advertising is based on the concept of blending with the environment, it is in. The advertisement is so designed that it does not even look like an advertisement. It focuses on the idea of providing content in context with the surrounding, it is in.

Let’s talk about some powerful benefits of using Native ads. Here are some:

Six Powerful Benefits of Native advertising:

  1. Grab Attention.

We often think that an ad designed with a rainbow of colors will look more appealing to consumers. But, that is not always true — even a small Ad icon that has been designed so that it does not make users blind will be appreciated by a user. They will love clicking at your ad and would not mind clicking it to know more.

  1. Improved Impression

From data obtained from the research, it has been established that by 2021, Native ads are going to drive almost 74% of the total revenue generated. And, this will only improve every year because advertisers are becoming more creative with designing ads. Having the potential to serve the audience as per their needs, Native advertising is certainly going to be the most preferred form of advertising in the upcoming years. And, making use of Native ads along with other techniques available improves ROI, to even a better level.

  1. Non-Intrusive

As has been emphasized from the very beginning, these are designed to be efficient. When you look at the stats a little closer, you’ll understand why Native ads are better? It lets the customer keep away from the ad blindness syndrome by blending into the environment it is placed in. These are non-intrusive because they do not actually look like ads. The user hardly notices if they are not looking at any advertisement. Even if they do, most users won’t mind clicking and looking into what it is about. There is nothing that would make you feel so annoyed to uninstall an app or software. In fact, Native advertising can be an awesome way of combating Ad blocking. It can help with convincing customers that ads are not created with the intention of intruding into their lives or interrupting whatever they are trying to do.

  1. Native ads Empower Customers

Not every customer is browning the internet to buy a product or a service. In fact, they are looking for an answer to their questions. Customers will appreciate well-researched & high-quality content. Brands provide valuable content that does not only show up for money but to provide assistance to its readers. With subtle and convincing content this can empower your customers. This tells your customer that you care about them, and they will surely consider paying you for this with their loyalty.

  1. Enhanced Engagement

Native ads do not create any hindrance to whatever the user is doing, unlike any banner ad. This makes it more assuring for the marketer about maintaining users’ engagement for a longer period. In fact, it reduces the risk of the user about closing the ad and never coming back. Native ads are a win-win situation for advertisers as well as for publishers. You have to be just careful how you blend your ad with the environment.

  1. Serves Users in the Right Context

Native ads serve users in the right context and that adds to the value of this form of advertising. This is when you show respect to your user by presenting your content to the right audience at the right time. With high-quality content that appeals to the reader’s Native ads keeps them hooked to Native ads, and they do not mind clicking these ads.

Conclusion

Stats obtained from various researches clearly show that native advertising is more engaging. It is important to understand there isn’t anything like a perfect ad, but undoubtedly, if you pay a little attention, and design your ad mindfully with the right kind of content — you can win your audience in no time.

14 Retargeting Statistics You Must Know

Thinking of making Remarketing a part of your Digital marketing tactics? Remarketing used interchangeably with Retargeting has absolutely transformed the game for a number of organizations and has helped them grow into giant brands.

This kind of strategy can powerfully boost your business by tracking past website visitors anywhere they are going across the Internet. Remarketing is undoubtedly a special kind of complementary strategy apart from content marketing & social media marketing, which has the potential to take your business to another level.

The most amazing thing about Remarketing is that it works for you when every other idea fails. It offers you multiple chances to engage with your lost customers. A study reveals that 98% of the customers do not convert on their first visit to the website. This is where Remarketing works to give these overwhelming parts of the customer base another chance to buy.

If this doesn’t convince you enough to make Remarketing a part of your Digital Marketing strategy then read this post. With this blog post, we’ll spill the beans to boost growth statistics and see if Retargeting is implemented smartly.

Here are 15 Remarketing statistics that will convince you to reconsider it. Let’s find:

  1. There could be a 30% Increase in CTR when you Retarget through ads on LinkedIn.

To support this data, it is worth mentioning here some statistics related to B2B LinkedIn retargeting. With these LinkedIn ads, you can still target and convert the B2B buyer who has not converted but is still there in the funnel. With contact targeting, there would be a 37% higher click rate, a 32% higher post-click conversion rate & a 14% decline in the post-click cost-per-conversion.

  1. 25% of the visitors want to see your Retargeting ads

A majority of the online viewers are in the awe of retargeting ads. Around 25% of this part of the online visitors, enjoy these retargeting ads, and the reason is quite obvious — they can get an opportunity to see and discover the products that they were chasing and looking forward to buying. 25% can make a huge difference to your business. However, 60% of these visitors are almost neutral to what is being shown.

  1. There is a 43% more chance of Retargeted Customers to get Converted.

Be it work or personal life, prospects & customers browse a number of websites throughout their day. These websites show them a variety of content to feed their curiosity. And, here retargeting will help a little more towards making them more interested in your brand. The chances that your prospective customer will buy a product will increase by 43% over your competitor when he sees your remarketing ads.

  1. Retargeting can Improve the Conversion Rate to up to 150%

Depending on the business you are in, how conversion rate shows through remarketing ads will vary. For instance, the effect retargeting will have on conversion rates in the case of e-commerce is about 128%, whereas this is about a 147% surge in the case of financial services. So, it is important to closely look at how this can help your business change the statistics and then incorporate it into your remarketing strategies.

  1. The ads relating to the products a visitor saw earlier have a high probability of being considered (three out of five)

The phenomenon of adblocking and banner blindness has become prevalent. Customers have now many options to block or Skip your ads and if it is creating any hindrance in what they are actually looking for, they prefer blocking the ad without giving another thought. But, the story could be a little different in case of remarketing ads — because these ads are meant to remind visitors of the products that they have shown interest in.

  1. As per 90% of the marketing managers, Retargeting ads perform better than other strategies.

Remarketing ads can help marketing managers productively enhance the usefulness of other forms of advertising including display advertising, email marketing, search ads, and more. Customers are getting strategic reminders about the products they were interested in without paying anything — which is not a bad deal for these prospects.

  1. Remarketing Enhances the search for the Business name by about 1046% in comparison to other strategies.

The research where we have obtained these stats also established that compared to other placement strategies, Remarketing was the most performing one. Based on such empirical evidence, you can be sure about the efficiency & the effectiveness of remarketing ads. And, to gain your audience’s trust in your retargeting ad campaigns, you must be wary of the policies maintaining consumers’ data privacy.

  1. Behavioral Retargeting is Liked by about 25% of Consumers.

Around 25% of the consumers like behaviorally targeted ads, and the reason is obvious — these work as a reminder to them about what they were interested in a few days ago. These statistics are also a reminder that only one-fourth of this audience is interested in seeing these remarketing ads. If you can apply this strategy mindfully, this can drastically change the game and bring more customers back to conversion.

  1. There are 70% more chances of Retargeted Visitors converting as compared to the other lot who is not Retargeted.

Most online buyers will not convert on their first visit. They do not get enough convinced about your product when they see it for the first time. A lot of them would require some motivation to hit the but button. And retargeting will provide that extra motivation thereby improving the conversion rate by 70%. To learn more about how to enhance conversion rate read our blog here.

  1. From around 47% of customers, it’s been heard that they would not mind sharing some data to get better deals.

A study conducted on American consumers established that about 47% of them would not mind purchase tracking as long as they are getting occasional discounts. However, for 32% of these consumers, it is not acceptable to share any data on their online behavior. These statistics clearly suggest that consumers don’t mind their online behavior being tracked as long as they are getting some benefit in exchange.

  1. There are 173% chances to make your Existing Customers Buy Again with smart retargeting.

Before diving into the new consumers, it is quite important that you are taking good care of your existing customer adding value to what they need, every day — because it is their loyalty in the end that takes you to the front seat. One of the best ways to build trust in your existing customers is mobile remarketing. And, more so, mobile remarketing can be an important move for your mobile marketing strategy. To know more about Mobile Marketing — why it is Important & What Strategies Apply read our blog here.

  1. In the US, the average revenue generated from every visit of a repeat customer is about 497% higher.

In addition to everything else, remarketing also helps bring back the past online buyers to consider repurchasing. They would spend 500% more than what they have spent during their first purchase. You get a better bang for your buck when you spend retargeting your past buyers as compared to the prospective buyers.

  1. Revenue can jump from 8% to 26% on Retargeting the customers who left the shopping cart.

In the online world, cart abandonment is a common term. Based on a study, it is a common notion that about 70% of visitors would abandon the cart at some point of checking out. Only 8% of this cart abandoning customers will come back to place an order in real, if they are not retargeted. However, you can bring back and inspire 26% of these customers to buy your product using remarketing ads.

  1. There could be a 2-4% surge in the conversion rate through onsite retargeting.

You can convert about 2-4% of the website visitors through onsite retargeting. Most often, marketers don’t pay heed to onsite retargeting, but it can potentially result in more leads and more conversions. You can use exit popups that start appearing when the user is about to leave the page and target these potential customers.

Retarget!

Retargeting as we have discussed in our previous blog on Smart Techniques for Successful Remarketing Campaigns is an amazing technique for driving traffic back, nurturing customers, enhancing brand awareness, and ultimately converting these customers. And, more so, the above statistics on remarketing hence proves why it is so.

You can be missing really an amazing technique that will work come rain or shine. If you are still not a part of active remarketing, your site has a lot more potential to perform — exploit that potential with retargeting. Let AdMedia remarket to put your brand on top of the user’s minds wherever they are on the web.

Smart Techniques for Successful Remarketing Campaigns

Remarketing is also known as Retargeting! With the help of Remarketing, from your past interests shown in the business, an online advertiser can re-deliver advertising.

This simply draws benefits from the fact that those who have previously shown interest or had any kind of interaction with the business will be more interested in buying a product or services.

For instance, a person who has searched for earphones online is more likely to get convinced with ads, remarketing the product. Remarketing makes easy to bring those interested customers back to your website. In fact, data shows, a retargeted customer is 70% more likely to convert than the regular website visitor.

But, the important question is what are the Remarketing best practices getting the best results. You want to improve your Remarketing campaign — but how? So, this post is all about how you can create successful remarketing campaigns, and what are the best Remarketing practices. Let’s find out:

To be clear on which website pages are you tagging?

One of the most important parts of setting up a remarketing campaign is to understand which part of the website or what pages are you targeting to tag. And, this is irrespective of whether you are doing it through an AdWords remarketing code, or Google Analytics remarketing code. For instance, suppose you are targeting two top-performing landing pages that generate most leads. You want to enhance leads by 10% in the next 15 days and are eyeing upon the bounced back leads. So, to achieve this target, you need to tag these two specific pages for your remarketing campaign. In other cases, if you are targeting to increase the sale by 10% in the coming 15 days, you must tag the top-selling products for your remarketing campaign.

Segmenting Your Campaign is Important.

Segmenting your remarketing campaign will make sure you are not considering all your visitors similarly. Be it door-to-door marketing or online marketing, it is very important that you are communicating your product in a way prospects want to perceive it. Similarly, when you are working with your remarketing, you must segregate them for different audiences — to help them with information as per their demographics, age, and other requirements. You must also decide how specifically inclined you must be for a visitor based on how much time he is spending browsing the website, what pages they are viewing, and more. And, for each of these ad groups, you can create different CTA’s containing a link of the web pages that apply. Guide your prospects throughout the sales funnel.

Make ad creatives for different networks in Different Sizes.

It is important that you are making ads of different sizes with images and copies to match these ads. This will make sure that your ads are being shown on every Google Ad network site. It also helps in optimizing your message reach thereby helping you with catching your audience on the sites where the traffic is the most.

Bidding more on Conversion & shopping cart abandons would do.

There is no doubt that that bunch of the customers who have abandoned your shopping cart or a particular landing page is interested in your product or service that drove them towards your site. A smart marketer, in that case, will focus on bringing this lot of the customers back to the site and designing remarketing campaigns in a way to convert them. It is important to strategize this in a way to enhance the ad spend focusing on your warmer traffic.

For repeat Viewers, offering coupons & discounts would work.

You can reinvigorate the feeling of coming back to the cart for the lost visitors by provisioning attractive discounts and You can consider in advance that someone who has come to check out your products is really interested in buying it. There could be a variety of reasons that made them leave the cart — might be there was something else bothering them to work on, maybe it was the end of the month, maybe they wanted to purchase it on a specific date. Whatever could have been the reason, but you have considered that they were interested in your product. So, it is time to drive them back with lucrative discounts and coupon offers. When your special customer notices the special offer for him, he’ll trust you more.

Rather than selling directly focus on educating about your Product.

Marketers often do not do it right — instead of particularly educating them enough about the product they focus on directly selling the product. But, that is not the right way to go about it. You have to feed and nurture your bounced audience and help the non-lead generating pages to perform. A better strategy could be leading these customers to a page that is absolutely free and the visitor is not required to pay anything. This will also help in building brand awareness, lead generation, and more so, building trust in your products.

Create Remarketing Campaigns for Converted Customers.

Most remarketing strategies are so designed to exclude the already converted customers. But, that is not quite an inspiring technique — this way you are losing upon an awesome opportunity to work on your brand awareness and building trust. For instance, someone who visited a week ago to your bricks and mortar store to buy a pair of jeans. Now next week when she returns, is it good for your brand not to welcome her as during the first visit?

For your already converted customers, you can tag them as post-conversion landing pages. Here, you can create your remarketing campaigns smartly with longer duration and low frequency — so that it keeps on top of their mind. Every six months retarget your previous customer list or retarget them whenever there is a new collection in your online store. You can lure these customers with a five percent discount for their loyalty.

Takeaways:

For a variety of businesses, remarketing is an immensely powerful tool. If remarketing done smartly can put your brand in the front of users wherever they are on the web. Remarketing is about building your brand to inculcate that much-needed trust your customers are looking for. Those lost customers after seeing your remarketing ads on their favorite sites will start considering your brand. Remarketing ads also build consumer confidence in your products.

Let us know in the comment sections, your strategies for designing remarketing campaigns. Also, let us know if those strategies have been successful or not and what suggestions would you give us?

Mobile Marketing: Why it is Important & What Strategies Apply

Do you know about Mobile Marketing?

OK. Let’s begin with a prefatory definition.

“A Digital advertising strategy where you reach your audiences through their mobile devices (smartphones, tablets, and others) using apps, social media, emails, SMS, and more.”

Mobile advertising appears in the form of ads that show up on mobile phones and tablets. For different platforms, mobile ad formats and customization may vary. Different social media, styles, and websites have their tailor-made mobile Advertising options.

Mobile Marketing is that part of Digital advertising where the advertisement is so designed to attract mobile users. It is potentially more appealing as the user gets more specific, location- & time-sensitive information, and more personalized information.

Not to say, it’s the future. Mobile marketing has already become prevalent in Digital marketing. You are already trailing behind in the race if you have not yet implemented mobile marketing for your business. There is no need to mention that the last decade has seen a real surge in the time that is spent on mobile devices.

Today, everything that is done on a desktop or a laptop can be done through mobile. Moreover, mobile is multi-purpose, you do not need to carry a different device to make a phone call and to send an email. From reading to attending a conference call, you can do everything with this portable device.

In the present scenario, around 80% of the users who use the internet, own smartphones also. Mobile advertising can be done effectively, only if you understand your audience and create content keeping in mind the mobile platform.

Some Interesting statistics on Mobile Advertising. 

  • Around 89% of the time people spent on mobile apps, which makes mobile devices the most reachable source of communication.
  • Mobile advertising increases the speed of hitting the buy button 20% more. Due to the portable size of the mobile, the content looks more simplified, and there is no room for confusion.
  • Around 50% of the smartphone users buy a product immediately using their mobile devices.
  • About 91% of people who use mobile phones buy a product after seeing mobile ads.
  • Over 33% of mobile phone users buy a product only when the business has an app or the content is customized as per their needs.
  • For all the transactions done, about 40% are made using mobile devices.

Why Mobile Marketing is Important?

In the world of marketing that we are living in today, walk around through any part of the world, you will see millions of people with their eyes stuck on their phones. This is the key thing that makes mobile marketing, one of the most important strategies today. Here are some reasons why mobile marketing is important. Here we go:

Easy way to reach your target Audience

When it comes to marketing, reaching the target is the most important thing. There is nothing as important as reaching your target. In research, it was found that about 79% of the target audience skim through their phones, the first thing in the morning. Apart from that, on average, every user spends about 90 minutes of their day on the phone. In the US, this number was recorded around 220-minutes every day. And, more so, this number is increasing day-by-day! No way is better and simpler than mobile marketing when it is about reaching the target audience — it will reach where many other channels cannot.

Easy to buy from Mobile.

More than anything else, buying using a mobile device is easier. It has been established that almost 78% of the searches over the phone result in a purchase. Mobile e-commerce has been growing quite rapidly and it is expected that in the years to come, it is going to become the primary mode of shopping. Mobile e-commerce contributes to almost 34% of global e-commerce.

A personal Device.

A mobile phone is a personal device and this means, most times they keep their mobile devices at arm’s distance from their reach. With mobile advertising, you get to establish a more personal brand connection. And, mobile phones are the most important source of establishing this one-to-one connection in a better way.

Quick Response.

According to a study, about 90% of the messages are read in about less than a three minutes period and most text-messages have more than 987% open rate. And, more so, unlike email marketing, the response rate is about 6%. On the other hand, the response rate for text messages is about 45%. Text messages are read instantly and delivered instantly.

Mobile Marketing is Cost-effective.

On top of everything, as compared to other forms of advertising — mobile marketing is cost-effective. For instance, running an ad on television is way more expensive than running an SMS campaign.

Here are Different Types of Mobile Marketing Strategies:

There are various helpful mobile marketing techniques that help you with how you can enhance conversion rate and thus, revenue. Your target audience, budget, and the industry your business belongs to — will decide which form of mobile marketing will be best for your business.

Location-based marketing: These are ads that show up in mobile devices as per the location with respect to their business & the specific area. For instance, some businesses would like their ads to appear when you are in a radius of one meter.

App-based marketing: These are mobile apps based advertising. Almost 80% of the time that we spend on mobile makes for mobile apps. Mobile ads also appear within third-party mobile apps.

Mobile search ads: Google search ads that feature extra add-on extensions like maps or click-to-call that are built for mobile are called Mobile search ads.

SMS: This involves sending text messages and offers via your customer’s phone number.

Mobile image ads: These are image-based ads that are showcased during mobile devices.

Conclusion

With so many consumers going to the Web on mobile devices, it can be easy for advertisers and publishers to fall behind. Fortunately, there are agencies like AdMedia that can help you reach users and customers whenever and wherever they are with industry-leading solutions.

Everything about Native Ads

Consumers are all hemmed by ads. It makes them as mad as a bear.

Most of them hit the Adblocking button At a drop of a dime. Hitting the SKIP button to get quickly to the relevant content has certainly become the easy way.

For advertisers, this has come up as a real road blocker.

This phenomenon of Automatically avoiding ads is called “ banner blindness.” Ads, when presented consumers prefer to become blind. They are too prevalent all over the internet to pay heed to these millions of ads.

How about hundreds of billboards on your way? Are you going to focus on your drive or the billboards if they are obtrusive on your way? Unquestionably on the drive!

Similarly, consumers, when at the end of their rope, just hit the SKIP button. This is daunting for advertisers. It identifies two worrisome issues.

  1. Adblocking — Actively avoiding ads.
  2. Banner blindness — Automatically avoiding ads.

These are serious issues for advertisers. There has to be some alternative. Advertisers cannot afford to band-Aid on a bullet wound. You have two options to get this resolved.

  1. Creating Invasive ads.
  2. Creating only highly relevant ads.

However, both of these solutions may sound technically feasible, but they are not as effective in getting through the worrisome problems like Adblocking & banner blindness.

So, what is the solution? Native ads?

YES.

The most ideal solution to the problem is blending ads into the content. This will make them not appear like ads, and therefore, not annoying consumers.

Over the last few years, Native ads have become omnipresent.

Native ads, to a large extent, can help eliminate the problems of banner blindness and Adblocking, when used correctly.

Let’s find out in a little detail about Native ads.

What are Native Ads?

Ads that do not actually look like Ads are Native Ads. That is the idea to keep the consumer hooked.

Whereas most Ads come in the form of a box on different sides of the website or as a banner, a native ad is part of the content itself.

These are not obtrusive.

Native Ads match with the form, function, and appearance of the environment where the user is looking for something he is interested in. Native Ads look absolutely different from the traditional pre-roll video ads, banner ads, or display ads.

They do not look like Ads at all.

See this example.

Here’s how AdMedia does it.

Sponsored content widgets are ubiquitous on a number of online platforms.

It matches the overall design of the page. But, there is a disclosure “Sponsored Content.” To differentiate the ad from regular AdMedia content, it adds a call-to-action button in blue.

AdMedia Native Advertising.

Native ads are non-obtrusive, helpful, and subtle.

The idea is to design ads that match the environment where the consumer is. He merely notices that any of these ads they are seeing are even paid ads. Native Ads are so designed that even if the user notices that it’s a sponsored Advertisement, they won’t feel good about not hitting the button.

Evolution of Native Ads

It was in 2012 when the concept of “native ads” began taking roots in 2012. And, that is when a less intrusive form of advertising evolved. 

There’s no need to say that Native Ads, in the years to come, are going to be one of the most relevant forms of advertising. 

According to a report, by 2021, Native Ads are going to be drawing 74% of the total revenue generated. 

Where Native ads can be shown up?

  1. Recommendation Widgets: You’ll see a widget displaying a heading “you may also like” or “recommendation for you.” This is what we call Recommendation Widgets.
  2. Promoted Listings: These Native ads are used by e-commerce sites. It features sponsored products along with the other products present on the website. These sponsored products are so designed to look identical to the site’s original products.
  3. Paid Search Ads: These differ from promoted listings only for the fact that you see them on top of the user’s search results. Paid search ads can be used both to market search engines and individual domains within the search results.
  4. In-Feed Units: These ads, within the natural environment of a publication, promote sponsored content. The ad content is marked as sponsored content to differentiate it from other content. This sponsored content is shown in a similar function & format as that of the website.
  5. Custom Ads: These are contextual ads that do not fit in any specific format.
  6. In-Ad with Native Element Units: These ads have amazing contextual usefulness with the publisher, and they look more like the usual ads.

Why Native Ads are better?

Over the last two decades, brands, and businesses have seen quite a shift in how consumers want to know about their products and services. While in 2000, the click-through rate for banner Ads was nine percent, they have come to less than one percent, today.

Consequently, more and more brands and companies are turning their attention to native advertising. It looks like native ads are going to be the future of digital marketing and shall replace the traditional form of online advertising.

Let’s dive a little deeper into the stats of native ads to support the fact. Here we go:

According to various researches, it has been found that:

  • Only 30% of users like traditional advertising. Rest 70% of people on the internet want to discover about the products they are looking for using content.
  • Native ads are viewed 53% more than that of the banner ads.
  • While there were only 19% of users who showed interest in sharing banner ads with their friends, 32% of the consumers said YES to native ads.
  • With native ads, the intent of purchasing a product is 53% more than that of other ads.
  • There were no major complaints from consumers/readers for showing native ads, in the case of around 71% of publishers.
  • Most readers spend almost the same amount of time reading native ads and tutorials, which goes to 1 second & 12 seconds.
  • Native ads are estimated to boost brand value by about 82%.
  • Native ads enhance the conversion rate by around 60%.

Wrapping Up.

Within your sales funnel, Native advertising boosts conversion rate. This is an extremely targeted form of advertising. Native Advertising delivers contextually relevant sponsored content that fits the look and feel of your site. Advertisers can expect better results because the ad is merged to look like the part of the page and is no longer intrusive for the reader. Native ads match the form and function of your website, and the consumer does not even know that it’s an advertisement. One important thing to know here is that you cannot spend many dollars on native advertising without knowing about your target audience. You have to first have enough data to understand where your consumer is shopping, what articles they are interested in, and what pages appeal to them. Then you can create your ads in a similar format, where your consumers you think are most interested.

A Blueprint to Manage PPC During COVID-19

Across the industries, the coronavirus pandemic has drastically changed the landscape, which looks evident. 

Many companies have stopped functioning until the world comes back to normal, and some have to stop functioning permanently due to a number of reasons. 

And, the one that is still operating is feeling stranded. 

Uncertainty, confusion, and hopelessness are all hovering around. And, the challenge in front of them today is, how to survive amidst the coronavirus crisis.

And, in the haphazard most companies are falling far behind the ones who have navigated through the uncertainties, particularly in the case of PPC advertisement.

According to a report, due to this global shutdown, Google & Facebook have to suffer a loss of over $44 billion in ad revenue.

We know that all of the situations are not at all good enough. But, the upside is that we can turn the corner by adjusting the PPC strategies in the right direction. This will help in the long run to win over and come out in pretty good shape. 

This post is all about adjusting your strategies & preparing a Blueprint Plan to Manage PPC During COVID-19. The only way to come over this is to reach your target audience in a strategic way during these taxing times. 

Does this sound creepy? PPC during COVID-19?

Is that really a smart idea? Or is it foolish?

This will sound crazy to everyone and that’s quite obvious given the condition.

The dropped conversion rate in the US has dropped to about 21% since the outbreak of COVID-19. 

It is clear that people are not getting involved in buying anything right now because of the effect of the coronavirus. For most companies, the priority right now is plenty of other things and not PPC.

And, when the world is hit hard by the effect of coronavirus, keeping PPC campaigns running seems completely a waste of money. At this point in time, the most important task at hand seems to be scaling down on expenses as much as possible. 

Let’s dive a little deeper into the data to understand how PPC performance in different industries has been affected by the coronavirus outbreak. 

To start with, the travel industry is the most affected industry. Bars, restaurants, and other businesses have been similarly affected.

But, in contrast to that, there are other industries that are thriving well in the industries in terms of PPC performance. According to data, the search ad conversions for the virtual entertainment industry, on the other hand, has risen to 102%. 

In addition to that, medical and health products/services are doing well in the market. 

With a general assumption, most of the companies are working out ways to scale down their spending on PPC campaigns.

But, you must rethink! Isn’t it time for you to take advantage. And, when most of your competitors are stepping back you can take advantage. 

This will give you a less competitive edge. Also, you can enhance the visibility in the lowest spend ever. 

This is a very important point to note here. Remaining visible during the times of the pandemic will not only increase your brand awareness, but this will also keep your business on top of the game when we get back to work and resume working. 

Nothing could be a better sign of being reliable & authentic than being present in these trying times. 

But, this, of course, won’t mean that you can follow through a similar path. There is an unusual situation around and the markets are going to respond differently. 

Therefore, you must tweak around your PPC campaigns. It’s the need of the hour to take a different approach to remain stable on the trajectory of growth, the team had taken the company to. 

Let’s find out how you can work out a way to continue being on the trajectory of growth with PPC campaigns during COVID-19:

A Blueprint Plan to Manage PPC During COVID-19:

1. Search Behavior

Everything is locked down & social distancing is at the forefront of everything. But, in spite of that scenario, the online space is not going to stop. It’s still working as usual. People still purchase, research & buy products.

In the meantime, you could inform your customers on how & what services are available for virtual delivery. 

You can use attractive ad copies to make your customers aware of free delivery, fast delivery & various other value-added services. 

There has to be a different search trend during COVID-19 depending on the industry you work for. 

2. Use of Messaging & pivoting value props

Many products, as of now, can enter into a reserved zone to promote different products & services. Companies can shift to products that are of more value and demand in the crisis of corona. 

The first thing to know is that you must know whether your service or product can be considered a part of essentials?

Some of the key trends for messaging & pivoting value props are Online webinars/classes, Family time, Social distancing, Homeschooling, Work from home, Medical essentials, Entertainment/Streaming online, and more. 

If your service or product can fit into any of these categories, you must promote those services & products as a temporary plan for the promotion. 

If you can, you must look forward to shifting into virtual plans & FREE virtual lunch & learn meetings, and move to more such options.

Then another important step would be to take care of the current campaigns. You must review them to understand what can be added and deleted to accommodate the changing landscape. For example, you must review some copy CTAs like “Visit our store”.

3. Budgets & Spend

This is the best time when you can rework your budget and compare your budget & spend. 

You have to take a look at how you can shift your budget to whatever is relevant at this time of emergency.

The best strategy would mean shifting your budget to those PPC campaigns that are more relevant as per the current landscape.

This is the time when you can review the actual spend versus budget. And, you can find the part of the budget that was not used throughout the year. You can use this part of the budget against the campaigns where it is most required at this point in time. 

It’s better to set monthly spending or lifetime spend instead of spending on daily budgets. This will give you more time to concentrate on other important tasks related to the task manager.

Use automated bidding features. This will adjust the CPC automatically inline with the goal of the adviser. 

Making smart use of this feature will keep you at the forefront in the landscape where the user behavior is changing at every step.

Other Smart ways to Manage PPC During COVID-19:

Takeaways

So, these are some of the smartest ways to manage your PPC campaigns during COVID-19. To help yourself remain in the race, you have to study the data and plan out different solutions according to the current situation. This is the time to quickly respond to the situation and to tap the nerves of your audience (according to the current situation). 

Everything You Must Know About The Carousel Ads

Carousel ads have been a famous way to advertise a brand’s product and it is favorite amongst many diagrams. It is a favorite feature of Facebook advertising and helps in delivering your message in a very creative manner. Browser ads help in displaying multiple images or videos in a single advertisement and people can easily scroll through these images and videos.

Browser apps are a very advantageous way to showcase the story of your product or brand. For example, if you want to showcase the journey of transformation of one product or how it is made you can easily add multiple images which are maximum 10 images or videos along with individual links and individual descriptions. You can even add individual ad copies to it. This not just helps you in engaging the customers but is a great way to tell the story of your brand.

Carousel ads are very advantages because they can perform better than others. The reason behind their good performance is the amount of space it provides for showcasing your product along with the interactive buttons. The customer can easily swipe and move forward and even zoom in, zoom out easily. You can use your creativity to full as they are very flexible by providing a space for 10 images and videos.

Being a digital marketer can have many benefits and one such is the use of creativity that they can have. Carousel ads are very good and your disturb getting team can work on the following ways to promote their stories.

You can either tell a story by assembling a narrative about the services that you provide. You can take the help of images and videos too.

You can even go ahead and explain the process about how the product is being made or how the services are provided to the customers.
One can even showcase the kind of services that they provide by showcasing the multiple services that you offer.

You can even narrate the story of a product. Customers feel that it is essential to be attached to a brand. If the values and story are creative enough to hook the audience. As they say, an image is worth a Thousand Words hence your product or service can be late to your target audience then you have a whole bunch of loyal customers for you.

However, there are a few things that one should keep in mind while creating successful carousel ads.

The amount of text on your photo should be limited to 25% in proportion to the image. If your text covers more than 25% then Facebook will automatically reject it.

It is very important to create an image that catches the viewer’s eye. A picture is worth a thousand words and when that image is supposed to represent your brand it should be creative as well as clickbait.

Your links must be optimized. For taking the full advantage of the individual length that you will be adding to each image or video in the ad it should be effective enough. By this, it is meant that it would be of great help if every image has a unique landing page. It will not just help in adding lots of links to one ad but is also able to increase your returns of investment.

One must Link Facebook and Instagram Ads so that they can have double benefits out of one. If you have an Instagram business account then it automatically gives an option to connect to your Facebook account. Merging both would help in showing your ads on an Instagram platform as well. If your brand doesn’t have a Facebook account connected to an Instagram account, there is another option that Facebook provides you is to make a pseudo-Instagram which will help in running your ads on the Instagram accounts too.

You should always keep in mind your target audience and create an imaginary Persona of your buyers. It is very important for the people in the marketing business to design your customers Persona so that you know in advance what kind of needs and goals they would be having. Once you are done designing your customer’s persona you would be able to make a better selection of the images and its sequence.

You should always keep your best ad copy first. The best image should be in the front as it would help in grabbing your customer’s attention.

If your headline is eye-catchy and includes a CTA then it will help in better conversion of traffic. If your headline is clickbait then half of your work is already done, it will drive the necessary traffic to your entered link and you will generate enough leads for the plans.

Your images should be in sync with the landing pages. It is necessary to provide the user with the correct information and vital creatives. The kind of force click experience you give to your users as to the successful campaign of your brand. Once the user clicks on your call to action button the landing page should support the message of the advertisement. 
Being a digital marketer you must be aware of all the kinds of ads that you can run and what benefit it will provide to your business. Instead of running advertisements that are not going to be helpful in sync with your advertisements message you must study deeply about each and every kind of advertisement that Facebook helps in running. Facebook is a great platform to advertise your product or services as most of the world is now on social media and Facebook is bringing everyone closer. It is a new platform for the new generation. You can find your target audience engagement in the brands that they see often on this platform. 

Types of Facebook Ads You Can Run for Your Brand

In today’s digital era it is very important to maintain your brand’s image and positioning in the market. Facebook is considered to be a very big giant with an Upper Hand in today’s market. If your brand gets famous on Facebook you are likely to drive a very good sales target. The Facebook business page is continuously evolving and the features it offers to its clients are amazing. With the business community of Facebook now one has many opportunities for reaching out to the audience and to retarget them. However, just like the different options, it is more likely to generate confusion as the advertisers fail to figure out the perfect Facebook ad for their business. It is very important to select the perfect ad because one never knows what harm the wrong ad might cause. With its algorithm, Facebook has allotted specific targets for each type. For gaining an upper hand in this race you need to be aware of all of them. 
It is always important to stay ahead of the competition and if one doesn’t know about the basic differences between the different Facebook ads then they might end up harming their own business and sales target. It is not always important that an ad is run for the purpose of the sale. Sometimes it is to maintain the engagement and to keep the brand’s image in focus.

There are 5 different kinds of ads that one can run on Facebook:

  • Carousel
  • Image
  • Video
  • Slideshow
  • Collection

Carousel Ads
Carousel ads are basically designed for generating more website visitors and for better conversion rates also they improve your overall marketing results. One can add up to 10 images or videos with separate links and headlines that would identify the creators you uploaded. One can easily let everyone know the story of the brand while using the carousel ad format. One can use it in various formats and for various purposes. If one wants to plan a digital marketing strategy where they want to end up showing their best collection to the users they can obviously choose this format. You can also let the users directly go to the buying link of the product uploaded with this format. This can also be used if one wants to showcase the best product or service of them. You can even include the mandatory information regarding each image or video that you uploaded in this format under it. Facebook hosts this ad not just on the Facebook app but also on Instagram and messenger too. It is a great way to showcase your creativity by using get to narrate a certain story. Each item has its own title and description along with the destination link. If you want to combine it with a custom audience then it would work wonders for you full stop however the first image or video should be clickbait so that you can drive a lot of attention.
Things that you need to keep in mind while posting the ads are;

If your image has text more than 20% then it will not be approved.
Your headline should be of 25 characters, a link description of 30 characters and an ad copy text of 90 characters.

Also, the recommended image size is 1080 x 1080 or 600 x 600 pixels.

Image
You can select this at type to drive visitors to your site. They are basically to generate the lead. The number of visitors you will get the more data you will derive for the retargeting purpose. It is a single image format. The ideal size of this image should be 1200× 628 pixels. Also one should always keep in mind not to bombard with a huge amount of text. Your text should not take more than 20% of the image as Facebook will not approve of it. Your image ads should be formal and quite creative. It should not look flooded with text. 

If you want to have the impactful ad copy with this format then you should use the small text which is clickbait. Always talk to the point and your image must be creative enough to derive the attention. In this ad the major role is played by the image hence it should be perfect enough to speak a thousand words.

Video
It is a single video Facebook ad which helps in advertising even on  Instagram. However, your video should never exceed 60 seconds. To have a more impactful video Ad format it should be somewhere between 10 to 15 seconds. According to a study, the videos derived more traffic than text. 64% of your target audience are likely to buy a product once they watch a video of it. It is human psychology to believe that images can be tampered and creatively shown better but the video will tell the exact product. If the video is longer than the audience gets bored and might skip your main message. The video ads play in the new sweet without the sound and hence you should create a video that is visually so good that people understand it without even turning on their sound. Also, your message should be in the front along with a call to action button.

Slideshow
It is different then the Facebook video format and one should never confuse between both. Facebook gives an option of selecting 3 to 10 images and then turning them into a good Facebook slideshow format. If you are not good with editing videos then you can select the best images and turn them into this format. It can be really helpful if you want to show a transformation or transition of certain products. Facebook has gone overboard by giving you the option to add sound. It is quite easy to maintain this as they have a very fast loading time. You can add URL, description along with a good title and a call to action button. 

Collection ads
They are quite interactive ads and allow the user to scroll up and down and even have many interactive buttons that allow them to even zoom in and zoom out. You can add multiple products in different categories and create a collection. You can choose from the provided templates or can simply build one using the advanced builder. You can even go on the blank canvas so that you can create a template best suited for your products.

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