Google Suggests Using Permanent URLs for Black Friday Pages

Google in a statement recently advised sellers and e-commerce giants to use permanent URLs for black Friday rather than getting into the creation of a new URL every for the massive sale. 

This recommendation from Google came in a set of “best practices for Black Friday and Cyber Monday pages”. This also had five more points Google mentioned in its set of recommendations. 

Google explained the benefits of using a single URL for every annual season’s Black Friday sale.

Google explains how Recurring URL for Black Friday Pages will Help:

The shopping season starts a day after Thanksgiving day every year — this holiday shopping season is also called — Black Friday. Hundreds and thousands of retailers start the sale with deep exciting discounts to lure customers. 

For retailers, this holiday shopping season brings new sales every year. 

Every year retailers get indulged in the preparation for the Black Friday massive sale much in advance. The newness is fine — but Google says what should not be done is the creation of new pages every season. 

Since the Black Friday Sales are short-lived, most site owners get into the idea of creating new pages for Black Friday sales every year and removing them after the sale ends. But, this according to Google is not a great idea.

Here’s what Google says “Use a recurring URL, not a new URL for each occurrence of the event. Give the landing page of recurring events a meaningful URL that reflects the event that is used each year (for example use /sale/black-Friday, not /sale/2020/black-Friday).”

What is the Reason for Google recommending Recurring URLs’?

Google recommends recurring URLs because they help sites with building link equity. So, you’ll then ask what is link equity. Read below:

Link equity: Link equity which is also known as link juice is a term used to describe — how one link can pass authority from page to the other. Both external links & internal links can pass authority to other webpages. 

For any website, the top most SEO priority is to link equity & the value that each page passes over to other web pages. Page rank in a way is linked to link equity even when there are several other factors that determine page rank today. 

How can you Avoid Losing Link equity?

While there are other ways, you can avoid losing link equity by — finding broken links & fixing the old URLs — one quite effective way is to avoid multiple versions of the site or the pages. 

Creating different versions of the same page or the site multiple times is one of the silliest SEO mistakes most marketers do. 

When the external & the internal links of the same page are created to different versions, the strength of the primary URL gets diminished. This further affects the webpage ranking for keywords. 

Why Google Talks about creating recurring versions of the Black Friday Sale pages?

So, with that reference to how you can avoid losing Link equity, Google recommends using the same page for the annual Black Friday sale every year. 

When you do it another way around, the SEO value (that you have acquired over a long period of time & a huge investment) of the link gets diminished. 

When other different pages get linked to a particular URL, its link equity is built. And, the URL will build the potential to gain link equity, if it exists on the web for a longer period of time. 

And, the more link equity a URL has, the better it has chances to rank on the SERP. 

A URL that has existed for a longer period of time with moderate link equity will have better chances of ranking than a newly built URL which has no equity at all. 

This is why Google recommends using the same URL for the Black Friday sale pages every year instead of creating new pages. 

While Google suggested not to use multiple pages for Black Pages, it came up with a few more best practices for Black Friday and Cyber Monday for marketers & retailers. 

Publish early

Google says you must also publish it as early as possible. Make sure that you have updated and published your page much before Black Friday so that the Google bot gets time to discover & get it indexed. 

Follow SEO standard Practices

Make sure every aspect of your sales page is up-to-date in line with the SEO standard practices & avoid making silly SEO mistakes

Make sure there are enough internal links to your landing page

Make sure that other pages on the website are well-linked with your Black Friday Landing Page. This step will help Google know about the significance of your landing page and will also help visitors reach your sales page easily. 

Use Only high quality & relevant Images

Include a static image that contains the complete representation of your sale. Make sure every image you use is engaging and interesting. Trim the white ends of the images you are using. 

Get your landing page Recrawled

Let Google recrawl your page once you have updated it with fresh content and new data. This will update your content faster. 

Takeaways.

Google recommends retailers must not create new pages for the upcoming Black Friday sale. It is advantageous on their part to create a single page for the Black Friday sale, which they can update & get recrawled every time it is updated. 

Creating multiple pages will only lose link equity, diminishing the strength of the landing page. You must avoid multiple versions of the site or the pages if you want to build link equity & the strength of your primary URL. 

Google suggests publishing early, using high-quality images, following standard SEO practices, including enough internal links & getting your landing page recrawled. And, overall creating recurring Black Friday sales pages. 

7 Reasons Why Facebook Ads Get you Steady Results

Do you wonder if all the Facebook ads that you see in your feed get results? 

You would wonder, but YES!

Business owners can get benefitted from every single Facebook ad. 

They get your business massive ROI!

Every modern-day marketer is looking for techniques and channels where they should invest to get a steady flow of traffic. There are endless options for marketers today and they have to bear the brunt if they choose the wrong channel at the right time. 

Social media is one of the most effective channels today. And, Facebook is where you can find almost everyone — people of all ages, from different places, and people from all over the world use Facebook. 

The benefits of Facebook ads are umpteen. If you have placed a target on Facebook the chances of your product being noticed soar. 

While blogging, video creation, email marketing, SEO, and search marketing — can be extremely effective, there are more than noticeable benefits of Facebook ads. Marketers should not ignore how Facebook advertising could fill the gap. 

And, this is not an arbitrary claim — we have accumulated evidence. Let’s discover the amazing benefits of Facebook ads. Let’s get started:

  1. You can create ads to cater to your target.

Facebook ads keep you ahead of the pack by making it simple for marketers to create ads in accordance with your specific target. They guide you through choosing ads, setting the time frame, and targeting your audience. And, there are many types of Facebook ads you can run for your brand

You can create ads based on what you are looking forward to achieving. Furthermore, Facebook ads can be customized per your brand’s needs. With “objective you can select whether you are doing it for post engagement or page likes or want website clicks to increase. You can then control these ads and optimize them for the best results. 

  1. Facebook has a Huge User base.

You’ll be surprised to know that the Facebook user base today is higher than that of the population of China. Marketers & businesses get an opportunity to reach out to their audience as easily as could not be possible through any other channel. Facebook alone has as much as 1.49 billion users throughout the world — so you can imagine how efficiently you could connect to your audience with Facebook ads. The social media giant gets approximately 22 billion clicks every year. So, YES, Facebook gets businesses an opportunity to reach out to the billions of users!

  1. Facebook ads help Businesses with an Opportunity to Remarket.

Want to reach your audience who have already interacted with your product and services? Facebook ads will help with that! It lest you reach all those prospective audiences. 

The idea is when someone sees your product for the first time — they may have glanced at your website closely but they are not sure if you are real. Remarketing ads appear in front of all those customers who visited your website but did not convert. 

When this group of the audience will see your ads again on Facebook — they kind of develop a trust to get in touch with you and place an order. One glance could not be enough for your audience to be ready to reach out to the checkout point. 

  1. Facebook Ads are Cost-effective

The cost-efficiency of Facebook advertising is something that keeps marketers clung to it. Believe me, even if you are flat broken because of some kind of a financial setback — you can always go for Facebook advertising for your business. 

Facebook ads will cost you a fraction of what other online advertising channels will cost. And, you can set your daily Facebook budgets according to how much you are willing to spend at a particular point in time. The results of Facebook advertising with just small money spent will just astound you.

  1. Facebook Ads gets an opportunity to Find New Leads.

Do you know Facebook Ads can get you new leads?

With Facebook “lookalike audience” you can attract more leads who are likely to convert. Once you have interacted with the audience who convert the fastest, you can find more such audiences who belong to a similar group. 

The “lookalike audience” feature enables marketers to select a custom audience and allow Facebook to find similar audiences. Facebook will find a similar group of audience who have similar interests and preferences. And, you can very much design & define the targeting options & size so that the lookalike audience is an accurate representation of your target audience. 

  1. Astounding Targeting capabilities.

Do you know why Facebook Ads often underperform? It is because marketers are unaware of the astounding benefits of Facebook ads and how advantageously it could be used for targeting your audience. With the slightest of granularity, you can target your audience with different types of Facebook Ads. 

Facebook gives an opportunity to target based on everything — demographics, languages, interests, locations, behavior, age group, connections, and more. In fact, you can choose to layer these targeting capabilities and make sure it’s where you want to reach. 

  1. Facebook Advertising has almost Limitless analytics capabilities. 

The powerful analytics capabilities add to the usefulness of Facebook Ads. There isn’t any limit when it comes to gauging the performance of your Facebook ads.  The Ads Manager will provide every single information — how your ads have performed and what needs to be corrected. 

You can conveniently check for the social metrics & conversion rates to decide your future actions. It gives you clear metrics about your page likes, engagements, weekly reach, and more — based on which you can create your next plan. This is just the tip of an iceberg, there’s in fact much more than this. 

So, you will not have to rely on guesswork. You can very much evaluate the results and is it worth spending in a particular direction. Facebook makes you immensely powerful by providing important insights into the progress of your Ads. 

Takeaways

Every single Facebook ad that appears in the news feed will create an impact on your brand. There are innumerable benefits of Facebook Ads — they are cost-effective, provide all the important insights you need, targeting capabilities are astounding & more. 

You should not underestimate the power of Facebook Ads for they are much cheaper than any other online advertising channels. The Mark Zuckerberg bandwagon gets you granular insights into the performance of your ads thereby making you confident about where and how to plan.

8 Signs Your Remote Team is not Communicating Productively

With coronavirus at the forefront of everything, most organizations are still working remotely. This entire period has been an experiment for organizations & for employees — an experiment working remotely. Beginning with the onset of the pandemic, for most organizations, working remotely has become a trend. 

Right now, remote working — or, working from home–has become more than a trend. It’s now a necessity for companies all across the globe. As a result, there are thousands of team leaders and managers who find themselves suddenly managing a completely remote team. Honestly, that can be scary, especially if it’s the first time you’ve ever had to do so and didn’t have a lot of time to prepare.

In a number of ways, this is working perfectly, but there are aspects of it that need to be addressed. Most organizations and managers are managing their teams pretty perfectly.  But, do you think your team is delivering when it comes to communicating productively? 

As a manager, you need to understand whether your team is communicating productively or not. There are certain situations when you can be sure that your remote team is not communicating productively. While it was easy to communicate and make sure that your team is playing hardball on every single project at hand in the office, this could be a little difficult working from home.

But, don’t worry, we have done a small survey to understand when your team is not communicating productively. Let’s dive deeper to understand:

  1. There is no communication at all throughout the day.

For a healthy & productive workflow, it is important to talk to your coworkers. No messages exchanged throughout the day could be a sign that the team is not communicating as productively as it should be. 

Communicating often would make you more comfortable seeking help when you need it from other team members. If you are responsible for managing the team make sure the team is actively asking questions and communicating with each other. 

If nothing, a simple forwarded message or GIF would keep everyone active ready to seek help & help others. But, it is also important to check on your team members, if they are not overdoing it!

  1. Your team members are not showing Gratitude/appreciation for each other.

One of the important ingredients of healthy official communication is “expression of gratitude & appreciation” for each other. 

This not only acts as an appreciation for the other members, but it also forges a connection, which makes it easy for everyone to communicate with each other. 

You should often congratulate each other on small or big accomplishments. This way you’ll create a space with rejuvenated energy where it’s fun to work even on bigger projects. 

  1. Too many meetings show poor communication.  

Too many meetings also would not mean that you are communicating productively. In fact, it’s a symptom of unproductive & meaningless communications. 

Think before scheduling every single meeting — compare the results of the time spent on this meeting with that of the work that could be done at this time. If the latter produces better results, try communicating across the agenda through emails. 

If there has to be a meeting make sure you are not waiting too much time discussing unimportant things. Keep it short & productive.

Another important thing to take care of when you are scheduling a meeting is — making sure that everyone is present whenever the meeting is being scheduled. 

  1. The meetings are being scheduled without setting the agenda in advance.

When you are conducting without setting an agenda in advance, it’s going to do nothing but waste your time. This is another sign that you are not doing the communications effectively. 

You must make sure that the agenda for a meeting is set beforehand so that the members spend time productively. To self-regulate the member, you can arrange a five minutes chat session — this would make the meeting way productive. 

The best thing would be if you could share the meeting agenda with the team in advance! This will give the members time to get ready with preparations. 

  1.  The body language will Reveal if the meetings are productive.

The trivial things like the body language could reveal if the meetings being conducted are productive or not. 

Pay attention to the body language of your teammates — it will reveal if the communications are getting results or not. 

Pay attention to — the body language, eye contact & how everyone is speaking — a lethargic, uninterested sound would mean unproductive meetings. 

  1. There is no collaboration between team members. 

A team cannot perform unless there is a collaboration between the members. Look for the team spirit and whether the members are collaborating when there is a need. As a manager, if you see that there is no collaboration during or after the meeting — know that your team is conducting unproductive meetings. 

No collaboration means that your team members don’t feel comfortable reaching out to each other for help. This could also mean that they do not have enough tools to communicate & collaborate. 

For instance, a member is assigned to create Youtube video ads, he must discuss and collaborate with the other team members to create a list of powerful Tactics to Create Marketable Youtube Video Ads through different communication channels. 

  1. There are no Norms for Online Communication. 

Do you know why you have been so stressed about communicating with your remote team? It’s because you do not have your norms set for online communication.  

By online communication norms, we mean that there should not be random break & lunch hours. Everyone should be on the same page — work hours & break hours must be fixed — so that everyone knows what could be the best time to communicate & when not to expect a reply from the other end. 

Keep it a collective communication and everyone in the team should know about any latest developments or an ongoing project. Setting remote communication norms would help your team grow and efficiently in a number of ways. 

  1. Emails look too convoluted

When emails look too convoluted — you’ll have to schedule a remote meeting for everything — this, in turn, will do nothing but waste your time. 

Keep your emails simple, short & specific! Don’t try to extend it unnecessarily. If your primary channels of communication are emails, make sure that every single email being sent is simple & easy to understand. 

Takeaways

As a manager, you have to have the knowledge of when the team members are not communicating effectively. For effective communication, make sure that there isn’t “absolutely NO communication” throughout the day, members are expressing gratitude to each other, there aren’t too many meetings, and emails are simple. Establish important remote meeting norms — so that the time spent makes sense. 

Silly Meta Description Mistakes You Should Not be Making

Too many debates have been going around on whether meta descriptions still matters to your SEO. 

Yes, it does! But not to the extent it was before.

Google has also clarified this saying — meta descriptions are more about being an introduction to the page. Meta descriptions are some form of a summary of the content of the page. Over the years, it looks like Google has updated the definition of meta descriptions. 

Per this updated definition, meta description has very limited scope when it comes to affecting the SEO of the page or the site. If you want to know more about how Meta Description Helps Google Understand Content click the link. 

While meta descriptions have nothing much to do with SEO, making some silly mistakes can affect — organic traffic flow, click-through rates & conversion rate. So, you must pay heed to it and should not be making these silly meta description mistakes. 

While they will not affect your SEO, but it does give a snippet of your content  and Google bots read this snippet to understand what is there inside

There are a few best practices that you should not miss to follow when writing a meta description whether for an article or for a website page. 

You may be astonished upon hearing that – but despite the fact that meta descriptions have nothing much to do with the SEO of your website, they still matter. It is where Google gets to understand what your content is all about. 

Going back to the drawing board and recollecting everything you have learned about SEO and how Google decides about the relevancy of a piece of content or website — you will realize that it is not only ranking, SEO is all about. In fact, there are a number of other factors including:

Authority of your website.

Attracting audiences through quality content.

Encouraging actions by your audience. 

This makes out that meta descriptions still matter as they provide a trailer of the entire picture that you are going to see. Your audience will decide whether to click or move on to the next link by reading this summary. If it’s interesting enough for the reader, he will decide to click, or if not he will quit.

Imagine how much traffic you might already have missed if you have been writing meta descriptions in the wrong way. Imagine how much revenue it might have generated for your business anyway. 

Meta descriptions still matter. They are an opening gate and if indirectly says — you should not get in, there could be a huge loss you already have been incurring to your business unknowingly. 

So, you should be very careful and should not be making silly meta description mistakes. This post lists out some of these common & silly meta description mistakes people usually make. Let’s dive to find out:

  1. Lengthier Meta Descriptions. 

The first thing to know when learning how to correctly craft meta descriptions is making sure that you know the ideal length for a meta description. You must make sure that you are implementing this knowledge. 

There is only that much room for the search engines to show your snippet both on mobile devices & desktops. 

Keep the meta description length for desktops maximum to 160 characters & for mobile devices up to 120 characters. 

There is no point in writing a lengthier description, Google will anyways cut it and rewrite your meta description. 

Keep it concise, clear & engaging! Always follow rule 1.

  1. Too Short Meta description. 

If you cannot create a meta description, which is lengthier than 160 characters & 120 characters for desktop & mobile devices respectively — you cannot keep it too short either. 

You should utilize the entire room which has been given to tell people about your product or content. Most search engines consider meta descriptions that are too short as not relevant and you might not get the popularity you were eyeing.

  1. Confusion between Snippets & meta descriptions.

While snippets are the summary that the search engines display on the SERP, meta description is the one that you create. 

As we discussed earlier, Google in most of the cases (as much as 70%) will rewrite your meta description. And, there are only 30% chances that the search engines will display your meta description on the SERP. 

But, know that even if Google is not using your meta description, it will have a great influence on what it displays in SERP. 

  1. Stuffing keywords 

It is not a good practice to stuff keywords into your webpage content from the point of view of Search Engine Optimization — the same goes with meta description. 

While it is good to place the primary keyword one time into your description, you cannot stuff multiple variations of the same keywords. This will only deteriorate the value of your meta description. 

Google considers meta descriptions written in that fashion similar to the duplicate or non-aligned description. Don’t ever do that!

  1. No alignment with the page’s content.

This is one of the biggest mistakes most content marketers do! 

We have already explained that the search engine considers meta description as the summary of the page content. 

So, if you are writing something in your meta description that does not explain what the page content is all about — it does not make any sense. 

Such an approach will not only reduce the chances of Google using your meta description, it will also reduce the chances of your content getting indexed. 

Some other Silly Meta Description Mistakes you should not be making:

  1. Not using your primary keyword.
  2. Copy pasting your meta description.
  3. Writing dull & monotonous meta descriptions.
  4. Not using a call-to-action.

Final Words:

Meta descriptions still add value to your content! 

You can still increase the chances of your content page ranking and improve conversion rate if you’re not making these silly meta description mistakes. 

Correctly crafting your meta descriptions can still improve your organic search visibility and engage more targeted traffic. 

It’s simple to correct.

It can turn many heads around if you are following the guidelines. You can maximize your visibility, conversion rate, and more. 

Google Analytics 4: What is GA4 and How to Upgrade?

For marketers, Google Analytics is a reliable platform where they can get insights into the customers’ behavior, preferences, and bring about changes to help their customers with an improved experience. And, the need for reparation & amends has even accentuated with more and more businesses turning from bricks & mortar shops to online stores. 

Without important insights, marketing is more like the donkey dragging the cart in the want of the carrot dangling in front of its mouth. The market is a rat race. Every single business owner is desperate about getting insight into how their products are performing, what consumer wants & what must be done to get it corrected. 

We must be set straight – the current Google Analytics is not getting the kind of results marketers are looking for — to understand & implement the privacy-driven changes & the current consumer behaviors. And, therefore the need for a Google analytics overhaul was evident. 

The survey from Forrester Consulting substantiates the theory of overhaul – in the survey, most marketers said that an improvement should be the first priority for the experts. With the current need for a consumer-centric approach — more improved google Analytics insight could only be the solution. 

In an endeavor to better its approach, Google has come with a new Google Analytics Update viz. GA4 or Google Analytics 4, which is based on the App + Web property that was introduced last year in beta. This will help marketers and businesses get better ROI & understand their consumer behavior way more precisely. 

What is GA4 (Google Analytics 4)? 

Based on the App + Web property update in the beta last year, GA4 is the new & improved Google Analytics tool. With the help of machine learning, it is created such that it can automatically fetch insights providing marketers with full-fledged analytics of customer behavior across different platforms. 

The GA4 is privacy-centric and marketers can very much rely on the insights irrespective of the changes taking place in the industry ( like in case of restrictions on identifiers & cookies). Google Analytics 4 has been designed to help you with the insights marketers need to set their foot in the right direction. 

How to Upgrade to GA4 Property?

Alongside the existing Universal Analytics property, you can now upgrade to the Google Analytics 4 property or GA4 Property, which was formerly called an App + Web property. When you set up a Google Analytics 4 property, it will collect data from the same page as does the existing Universal Analytics property. The important steps to follow:

Step 1: Create or connect to a GA4 property and move your Universal Analytics configuration settings.

Step 2: Enable data collection.

Note: With the help of “enable data collection”, you can simply start using the existing tag, if your existing site is completely tagged with gtag.js. In case the website is not tagged with gtag.js, you’ll have to tag your website manually.

After the upgrade, your analytics will have a new Google Analytics 4 property functioning. However, the existing Universal Analytics property will not get affected. 

Here’s how you can create or connect to a GA4 property:

Step 1: Sign in to your Google Analytics account.

Step 2: Click Admin

Step 3: Go to the Account column & select the account where you want to create the GA4 property.

Note: The site will already be selected, if you have just one account. If you have more accounts you’ll need to select the site you want to connect to GA4 manually.

Step 4: Go to the property column & select Upgrade to GA4 property.

Here you’ll have two options – you can create a new Google Analytics Property or connect with an existing one.

How GA4 will help marketers?

This more intelligent & insightful Analytics helps in a number of ways. It gives you a better understanding of consumer behaviors and has better resilience to the new technical & market advancements. 

Here’s how this Google Analytics 4 update will help marketers:

  1. GA4 will get you intelligible insights into consumer behavior.

With the help of the advanced machine learning model, Google Analytics 4 will automatically keep you updated with new trends coming up in your data. In addition to that, it also helps you get an understanding of the future actions your consumer may take. For instance, GA4 will alert you about the churn probability so that you can plan well on your investment in retaining your customers

  1. GA4 Improves ROI.

The GA4 is going to have unique predictive metrics, which will help you with the amount of revenue you can earn from a particular group of customers. This data is significant because marketers can use this data to analyze and create their arsenal of most valued customers who will spend more than any other customers. Based on the data you can create a strategy and improve your ROI. With the new & improved way of integrating across Google marketing products, you can use the data obtained to improve the ROI.

  1. GA4 measures App & Web Interactions Together

This new & improved approach addresses the longtime requests from advertisers – the reports will include conversion from the web and the YouTube engaged views that took place in the app. Having complete knowledge of conversion through different channels & platforms viz. Email, YouTube video views, social, Google, and non-Google paid channels, and organic channels – at one place will get you an idea of how all the marketing efforts are performing together.

  1. GA4 helps businesses with an improved customer-centric approach.

Instead of fragmenting the data based on platform and devices – Google Analytics 4 helps businesses with a customer-centric model. It gives you a better understanding of how your customer is interacting with your business. For instance, it lets you know where your customer first discovered your business – he first found about you from an ad and then installed the app and made the purchase. You get a better insight into the customer from acquisition to conversion.

The new GA4 to adapt to the Ever-Evolving Technology Landscape.

The new GA4 analytics has been designed with machine learning at its core to help marketers & businesses adapt to the ever-evolving technology landscape. The GA4 approach enables you with reliable analytics & complete insight into the marketing results. This data further helps you design a customer-centric strategy that gets you better ROI even in an environment of uncertainty. 

Art of Crafting a Blog: How to Write a blog to Get Ranked?

Crafting a blog is art!!

We often think — the craft of writing a blog is just like any other skill. 

This thinking is what derails the process of creating a blog that gets ranked on search engines. 

And, when you really want to popularize your website by writing interesting blogs — missing on the technicalities (like SEO, keywords & everything) of blogs that help it rank is a crime. 

Per research conducted by a bunch of experts — online marketers who are actively blogging generate 67% more leads than the other lot who are using other techniques.

Another data suggests that every lead generated through a blog post costs 62% less than through any other form of outbound marketing. 

But, it’s like putting a Band-Aid on a bullet wound – if you’re not doing it the right way even blogging is not going to work for you.

Crafting a blog is essentially different from writing some XYZ code to develop a mobile application or a website. 

If you have been doing it in that way — you are doing it wrong!

It’s like at one moment your mind will be brimming with some wonderful ideas and at the other moment, it’s like your fingers have frozen. 

If you are trying to write a blog post on native advertising – when you started you’re all overflowing with ideas, but when you reached the middle, it looked vague. 

Hang in there, don’t give up!!

Your brain is processing those ideas and your fingers will pen down those interesting processed ideas soon. 

It’s normal. It happens to all of us. 

Even the most successful bloggers experience those namby-pamby moments. 

The best of both worlds is creating an interesting blog post that resonates with your audience and that generates leads for your business. 

It’s not rocket science — believe me!

Be persuasive, be powerful!!

It is ok to invest your time and money into creating content. 

It will get you the results in a couple of days or maybe a couple of months. 

In the end, you’ll fine-tune yourself with a systematic plan that allows you to create interesting content. 

You’ll gradually develop a formula for creating a power-packed persuasive piece of content that will get you rank high on Google. 

To help you in the endeavor to help yourself & your organization grow as a dependable blogger we have created a step-by-step guide. 

Ready to discover more about how you can write a blog to get ranked?

Let’s get started:

  1. Create your own bundle of Ideas you can bank upon.

You cannot do without having prior knowledge of the idea you will be working on when you sit down to write. 

Creating your blog on a bad idea will do nothing but devalue your precious time & resources. 

So, it is worth giving it time to sit down and to launch a thorough investigation into what’s going to work for your niche. 

It’s worth taking a day at the beginning of every month creating a list of ideas so that you can work on these ideas everyday. 

This approach will get you through the burden of getting trapped in the lack of ideas. 

There are four easy and simple steps you can get through this:

Step 1: Thorough analysis of your products & services.

Step 2: Conducting an audit of your blog posts.

Step 3: Analysing and borrowing ideas from your competitors’ blogs for the most important keyword.

Step 4: Getting the idea through the pinpoint of your target audience. 

At this stage, we should not be concerned about the processed blog itself. Rather we must focus on raw ideas that can be transformed into an all processed blog post that can further generate leads for you. 

Let’s create this arsenal of raw data for you!

  1. Get the required Research Done with full Vigour.

For your business to get results, it is important that you have collected enough data to analyze & compare how you should proceed through it. 

Before turning your business idea into reality, it can take you days and months to analyze what could be the best way it would be a success – vigorous research is the only answer. 

In a similar way, writing a blog will need a lot of research work before you finally start penning that down. 

Create your quality research document in advance containing important data. Here are simple steps you must follow to create your research document:

Step 1: While you go through your competitors’ sites focus on content instead of ideas( as we did in the last step).

Step 2: Collect important information & data that you come across while doing your research, which will fit into your blog post. 

Step 3: Make sure you are creating a complete data-driven piece of content that can add value to those who come to read it. 

Here’s what kind of data you must find from your research. We are mentioning here where you can find the most authentic information in different forms. Here we go:

Statistical data: Statistical brain.com, Google search, Factmonster, fact browser.

Infographics: Dailyinfographics, coolinforgraphics.com.

Scientific studies: Google scholar, ScienceResearch.com 

Videos: Google video Search, Youtube.

  1. Make Persuasion a Priority.

Everyone is trying to sell something! Your audience hates every time listening to the same rhetoric, the words speaking more than their work. 

At the moment, someone is reading your blog that you are making just a fake promise — he’ll not hesitate in pressing the exit button the very moment. 

Therefore instead of focusing on boasting about your product make sure that you are using persuasive language.

There are six persuasive points you must take care of while you are writing your blog post – Credibility, Urgency, Reciprocity, Authority, Reciprocity, and Authenticity. 

  1. Now is the time to craft your own piece of persuasive heading.

You have all the knowledge!

What business needs you to focus on?

What are the recent developments taking place in the niche?

How are your competitors doing it?

And, you have all the relevant & supporting data & information you need to establish the authenticity of whatever you have to say. 

Now without further thinking about anything else, just persuade your audience with a hard-hitting efficacious heading. The ad then works out the body of your blog that not only provides the information but in a way that looks interesting and authentic to your audience. 

Here are there six basic rules that you must follow to be able to successfully craft your best headline for your blog:

Rule 1: Be Specific & clear.

Rule 2: Avoid using confusing words.

Rule 3: Use numbers.

Rule 4: Don’t reveal the solution.

Rule 5: Invoke curiosity.

Rule 6: Add an extra pinch of emotional appeal.

  1. A unique opening is going to keep them glued.

It is like almost opening the blog — if you have given a magnetic opening for your blog. It is all about what you score with your beginning. 

Your audience will realize that there is something to look forward to if you have given it an — interesting, curiosity generating, and fun-filled — beginning. 

So, without any further ado let’s know a few important rules to keep in mind while crafting the beginning of your blog. Let’s get started:

Rule 1: Let the first few sentences of your blog small. This will enhance the readability of your blog by as much as 58%

Rule 2: Talk about the problem and connect it emotionally.

Rule 3: Share your personal experiences & anecdotes to make it sound authentic.

  1. Let the Body of your post Speak for your Product/service.

This is going to be that part of your blog where you are going to be investing most of your time. 

Invest & make the most of this time. 

It is all about cutting on the crap from all your research data and crafting something interestingly in a way that adds to the curiosity at every step. 

Here are some rules that you must follow:

Rule 1: Add emotions when you are talking about problems.

Rule 2: Add Logic when you are talking about the solution.

Rule 3: Present a solution that can be implemented immediately.

Rule 4: Develop your own unique writing style.

  1. Give it the perfect closure.

Every writer develops his/her own style of giving closure over a period of time. When you’ll closely inspect your writing you’ll definitely realize that part of your writing.

So while there isn’t any rule book that will dictate you how to write the closing statement for your blog, there are certain rules that will help you with that. Let’s have a look:

Rule 1: Talk about the first thing you started with & the last thing you ended before the closure.

Rule 2: Talk about the urgency to act immediately and the benefits it will show up.

Rule 3: keep it inspiring, motivational & end it on a positive note. 

Rule 4: Play with your closing line. Ask a question or for an opinion. Give your reader a reason to engage with you. 

Takeaways.

So, when we said at the beginning of this post, “writing is an art” it was almost 100% truth. If you are doing pure business blogging it is about maintaining a balance between what value you are adding to the reader’s life and how you are adding value to your business. It is about learning the art of creatively, smartly & authentically selling your products and services via persuasive writing. It is keeping your audience hooked to your content and then mindfully introducing to them your product. 

Do you have more ideas on how to write smart blogs & get ranked? Let us know we’ll talk about those ideas in our upcoming blogs. 

Does Customer Retention work for Your Business’s Success?

Customer retention is the foundation stone of any digital marketing strategy! 

But, how to develop an incredulously smart customer retention strategy? To get into the nitty-gritty of how to create a powerful retention strategy, we need to first answer the following questions:

What customer retention exactly is?

Why is customer retention important for your business?

How does a perfect customer retention strategy look like?

Let’s get started:

There is interesting data — you need to know ~ 

Decreasing the cost of your business by 10% is equal to increasing customer retention by 2%? 

While attracting new customers is important, you should not put the idea of retaining your existing customers & building loyalty on the shelf. 

It can bring you way better results — sometimes better than what running towards new customers would do. 

What is Customer retention? 

You guessed it right — customer retention is the ability of an organization to hold on to its customers for a longer period of time. Customer retention is calculated in the percentage of customers retained over a period of time (given). 

There are two important factors that impact customers retention — 

  1. How many new customers you have acquired within a given period of time.
  2. How many customers have left — canceled their subscription, closed their contracts & are not buying any more.

Why is customer retention important for your business?

The customer is the foundation stone of any business! You still exist in the market as a reputed brand because customers have been coming back to you for all these years. It is not just that they bumped into your online shop or an offline store and since then it’s like a habit for them. 

Rather, it is your persistent attempt to satisfy them and their needs — that your customers have always loved coming back to buy their favorite products from you. So, it is only you who can retain your existing customers and keep multiplying them. 

We must also mention here that customer retention is way more cost-effective and it multiplies to bring more customers — as compared to acquiring new customers. And, if you are working on your customer retention strategy just to increase it by 5%, you’ll have your company’s revenue increased by 25-95%. Customer retention can shoot up your ROI to a surprisingly higher level

Here’s how customer retention can help your company grow:

  1. It’s Cost-effective

Acquiring new customers is way more expensive than retaining your existing customers. It costs you almost five 5-25 times higher expenses to be done to acquire new customers as compared to retaining the existing customers. 

  1. More referrals possible.

When your customers are satisfied with your services & they have had a good experience — they will for sure refer your services to a bunch of their family members & friends who further refer it to their friends. This way you build a chain and you’ll keep on acquiring more and more customers without having to spend anything. 

  1. It improves ROI

Your company’s revenue increases by almost 25-95% just by increasing customer retention by 5%. 

  1. You Earn Loyal Customers

With customer retention, you earn loyal customers who will buy more than new customers. They already know about your services and they will like to buy from you rather than any other store they have no idea about. They are like a family to you! Value them.

Pay attention to your Customers Retention Strategy.

So, with better ROI, reduced budget, better referrals, & better chances of selling your product better — customer retention is one of the best ways to grow your business. You can create a workable customer retention plan and use different techniques to make sure that your business gets the most out of it. 

Remarketing is one of those techniques, you can make use of to retain your existing customers & bring them back to where they have left for one or other reason. At AdMedia, with remarketing we’ll help you bring those shoppers & reconnect with them via strategically positioned ads. With these remarketing ads, you can keep reminding your existing customers about your new OFFERS who have not shopped in a while for some reason. 

Improve your ROI, bring more & more customers with an improved remarketing & better customer retention strategy. 

Is Press Releases Still Relevant to Your SEO Strategy?

Do you still think press releases should be a part of your SEO strategy? 

YES. It complements your SEO strategy, which already contains content marketing, blogging, social media marketing, and much more. 

By including press releases in your SEO strategy, the idea is to share your new products & services, and other noteworthy content with the right audience.

The relevance that press releases used to hold a few years back, unfortunately, does not exit today. This happened when Google found that marketers are writing & publishing press releases just to get backlinks and the key purpose is not being served (to share news).

However, even today, you can add value to your business and benefit your SEO strategy by press release — if you are doing it in the right way. 

You can still use press releases to your advantage. 

You may be wondering — is it advantageous for your business to spend money on press release distribution? 

In the present scenario when businesses have started abusing the idea behind the press release, it is hard to answer these questions. If you really wish to get the desired result that you have planned with your press release distribution strategy then you have to understand the right way to do it. 

Let’s first understand what is a press release & how it works?

Press Release

A press release is an official statement that tells about a noteworthy event taking place in your business. It gives information about this particular event to journalists. A press release might look very trivial when you are up with a big event, but it is one of the most effective ways of turning heads on your business. But, for that to happen, you must make sure you are doing it in the right way. 

There are two important aspects of the success of your press release:

  1. Writing 
  2. Distribution

For your press release to get the results that you have been eyeing on, you must make sure that you are doing your press release writing & distribution – both right. 

What is the right way to go for press release writing & distribution?

With new technical developments, other than the key goal of putting your side of the story to let people know, companies started sending press releases to gain links. And, that is when Google started penalizing these sites. 

So, if you have decided to incorporate press releases in your SEO strategy then you must take care of certain things. In this blog post, we have talked about the three simple steps that you can follow for the success of your press release. 

Let’s get started:

  1. Draft an easy to read, marketable & interesting Press Release

So, if you really want to gain from your press release it should not look messy. The best part to start with is — an interesting attention-grabbing title. You must frame your title in a way that the audience will care about. 

Make sure that your title is crisp & looks like one that is written in a newspaper. If you have written your title perfectly, journalists will copy & paste your title without making changes to it while writing their own stories. 

Here are some more tips to write your press release:

  • Write your press release only in the third person.
  • You must keep your press release shorts & crisp. It should not be more than 400 – 500 words — make that the rule of thumb.
  • You must also add interesting images, screenshots & other media.
  • Write your Press release in a way that speaks directly to the user.
  • Kill the fluff and get straight to the point.
  1. Write a press release only when there is something noteworthy to share.

Don’t do it just for getting backlinks. Don’t write about everything & anything — sharing about the new recruitment would only degrade your brand value. But, this necessarily does not mean that it can be done only when your company has done something that huge. We would suggest you study your audience and how far they want to know about your business and its new development. Once you have found the right thing to share through your press release — make sure you are giving your 100%. Pen it down in a way that you have nothing else to talk about. 

  1. Choose the right Journalists to share your Press Release with

Don’t take this in the wrong direction – instead of choosing thousands of journalists, choose only those who you feel would be interested in writing about you. The first thing you must do to get through with this step is to – do your research. Find out only those journalists who are interested in writing in your niche. 

Final words.

So, the question remains — is press release writing an effective way that should be incorporated in your SEO strategy? And, the answer is yes — if it’s done in the right way through the right people and is about the right event, it does add value to your business.

But, if you are turning the wrong path – writing your press release just to get backlinks from reputed news agencies then – you should stop doing it. Press releases are great for your SEO, but it works only when done in the right way with the right intention. 

12 Unique Benefits of Using Contextual Advertising

In our previous blog post, we talked about contextual advertising and what techniques you can use to boost your advertising using contextual marketing. We discussed what is contextual targeting how it differs from other forms of online marketing.

This is another post on “contextual advertising” in a row. But, it is going to be discussing in a little detail about the benefits of contextual advertising. If you are new to this concept, you can follow our other post — 5 Important Contextual Marketing Tips to Boost Advertising

Content-based marketing is another term often used for contextual advertising. Under this concept, ads are placed on different platforms in the context of the content on the website it is placed in. Contextual advertising is one of the most perfect forms of advertising especially for small businesses that want to popularize their products & services. On top of everything else, contextual advertising is pocket-friendly and every business can afford this form of advertising.  

Let’s talk about why most marketers today are turning towards contextual targeting and what value it adds to their business:

Let’s get started:

So, we are not going to start here with what is contextual marketing. If you wish to read everything from scratch, you can follow our blog Reach out to the Right People with Contextual Advertising

Top benefits of contextual advertising:

  1. There are no annoying pop-ups.

One of the most annoying parts of serving the internet today is the huge number of annoying pop-ups placed at every part of the page. At times, a user gets so annoyed by these ads that they end up closing the window. Contextual advertising to a large extent solves this problem by showing only relevant ads to the customers only in the context of the content it is placed in. With contextual targeting only those ads that contain information on the product or services, the user was seeking. Rather than annoying customers, these contextual ads will only answer your customer’s queries!

  1. It serves ads to the Right People.

Contextual targeting gets you only targeted traffic. Nothing can be more beneficial to enhance sales for your business than showing ads to the right people at the right moment. It is when there are more chances of your customers making the purchase. Contextual ads are served to your audience just after they have noticed some keyword searches. It provides the most impactful & effective way of making the best possible use of the resources you have put in designing those ads. 

  1. Contextual advertising is cost-effective.

So if you are thinking that you need a huge budget for putting those contextual ads in front of your audience then you are mistaken. Contextual advertising is cost-effective to the extent that even small businesses and startups can afford to go for this form of advertising. Moreover, you will only be charged for ads that are clicked and not for ads that are displayed. 

  1. The performance of Contextual ads can be measured.

Advertisers get the freedom to measure the performance of contextual ads. You can very much find out what revenue your ads are generating. You can curate your ads and choose a particular demographic (depending on the type of product). For web marketers, contextual advertising is an amazing way of boosting sales & generating revenue. 

  1. Contextual ads bring Customers’ satisfaction. 

Contextual advertising is one of those popular ways that feed customers only with information (about the product & services) they are really interested in through contextual advertising. Since these ads are completely based on the keywords that the user has searched recently – the user relates to these ads. 

  1. Contextual ads are more personalized.

Since contextual ads are based on the previous searches of the user, the advertisers get the freedom to approach marketing with personalization. Getting to personalized ads makes out the user is more clearly able to connect with the brand and make a purchase. You are presenting to your user what they are looking for and providing them what they need at a given point in time.

  1. Reach customers when they are serious about purchasing. 

Most of the time customers are just scrolling and looking for what’s there in the store. They do this because they are free or just lying down when they have nothing to do – and are not actually serious about pressing the purchase button. With contextual marketing, you reach your audience when they really want to purchase a product or service. 

Other important benefits of Contextual advertising are:

  1. Gives an opportunity to communicate your brand message & know about the customers’ experience.
  2. Contextual advertising is more effective than the traditional forms of advertising as they are — targeted, more personalized & are served to the audience when they actually need to purchase the product.
  3. Provides an opportunity to interact with your audience and allow them to be the center of the relationship.
  4. The consumer gets information about a product they need without having the need to search for it actively. 
  5. Contextual advertising boosts sales. As the ads are relevant to what the customers are looking for and it is highly likely that they will click the link and buy a product. 

Final Words

Contextual advertising is one of the most recent developments in the online marketing industry. However, it is never going to be the same — things are changing & getting improved every day. Until any other update comes in, you can exploit the plethora of benefits of contextual advertising for your online marketing needs. 

Contextual marketing is targeted around the needs of the consumers. They perform better than any other traditional advertising as they serve ads that are relevant to the user. At AdMedia we provide contextual advertising services to help advertisers & publishers with targeted advertising based upon high-value user shopping interest signals, such as the search terms, contextual mapping, or behavioral activity. 

5 Important Contextual Marketing Tips to Boost Advertising

You can get away from the fact! 

Your customers have been ignoring your banner ads, sponsored search results & video ads lately. 

It is because you have not been doing it right. Learn about contextual advertising – learn the art of creating campaigns that fit into the context. Create the marketing experiences that get etched into the memories of your customers.

Advertising is not only about serving the half-cooked ads and that too in front of people who are not really hungry. It’s about putting out these ads in front of people who are really interested. 

The heart of marketing lies in the concept of serving ads to the right people at the right time and putting these ads in the right context. Most marketers today are struggling with bringing this simple strategy into action. 

Contextual marketing is nothing but all about helping advertisers & marketers reach their target market smartly. 

What is contextual advertising?

Contextual advertising or contextual targeting is when targeted ads are served to the audience based on his search history, his recent web browsing activities & whatever he may be interested in. The idea is to serve them with only those advertisements he might be interested in. It is about reading your customer’s mind and then letting them know about the product or service you are selling (only if they are really interested in your product).

For instance, someone who was looking for a pair of sports shoes and then he turned to some other website. Contextual advertising is about showing this person sports shoe ads while he started browsing another website just after he searched for sports shoes. This will connect your audience to these ads and they will find it relevant. 

In contextual advertising, ads are served to the audience via an automated system, which displays only those ads that are relevant to the context it is placed in. You may also know what is contextual advertising by going back to our previous blog. 

How to implement contextual advertising?

The concept is about Google robots scanning the keywords that appeared on the website and serving ads that are relevant to the users in the context of those keywords. 

Contextual marketing is about being contextually relevant. It is about delivering the right message at the right time. You can use contextual advertising to bring rewards to your customers. You can collect this information and add it to your CRM and create personalized offers for them. These customers (you have created personalized offers for) will help you acquire more customers. 

Contextual marketing is best for promoting the launch of your product. Most brands plan their product launch much before and you as an advertiser can take advantage of the fact. Take your time to take into account everything happening around your product launch – consider a holiday, latest trends & other events happening around the launch. That way you would leverage contextual advertising in the most valuable way. 

We have some more important tips you can use while implementing contextual targeting in advertising. Let’s see:

Contextual Targeting Tips:

  1. Know your target audience. 

It is all a waste of the company’s resources and time if the ads that are being shown are not relevant to the audience. You cannot show honeymoon tour ads to an 80-year old individual and expect results. Serving your ads to the right audience at the right time is a prerequisite. You have to analyze your target audience much before. Knowing about their search habits and conducting a thorough analysis of what they are looking for most of the time is important to start with. You can then use that data to strategize your ads and bombard them to your audience when they are most active on the internet. 

You can also send targeted offers that are limited for a limited period of time. This will help in enhancing the conversion rate & brand awareness. If you want to know more about how to enhance conversion rate we have got you covered. 

  1. Focus on creating a broader list of keywords. 

Be smart while you create your list of keywords for your contextual ads. Make this list as broader as possible. Don’t just use synonyms of your main keywords, rather try using keywords that are related to the theme of your ad. For instance, if you are advertising for a sports shoe brand, don’t just include keywords in a list like sports shoes, shoes, or footwear – instead, you must consider using keywords like fitness gear, fashion, comfortable shoes & alike. This will get you a chance to reach a broader range of audiences. 

  1. Use CTAs, customer feedback & other facts.

Why are we even talking about creating campaigns and advertising a product or service? Because we want people to know good and convincing things about our products in a way that sounds true and not that just makes false promises. Adding past customer positive feedback, irresistible CTAs & other related facts would make your promises look true. Audiences are most often driven by transparency & facts. 

  1. Make use of Retargeting

Retargeting is a concept in which ads are shown on different platforms to those people who have previously shown interest in your product. Retargeting can be smartly incorporated with contextual advertising to display ads to those customers who have shown interest in your product but have not reached the purchasing page. 

Retargeting is an effective way to target all those customers who have shown interest but have not purchased your product. Contextual ads are not just for the launch of the products, but also for those products that have been there for quite some time. Retargeting ads powered contextual advertising will convince customers to buy all those products that have been left in the shopping cart. 

  1. Choose the advertising platforms mindfully. 

Just creating and deploying your contextual ads at the right time & to the right people is not enough. But, you have to be very careful about the CTR & the responses you are getting. You have to be equally active while tracking the results. When you will analyze the results, you’ll notice some websites will get you tremendous results while others will do nothing more than wasting your resources & time. So, all you have to do with this analysis is to exclude all those non-performing websites. Use this information to your advantage & focus on sites that can boost the conversion rate. 

Final words
Every single ad that the company puts in on a platform utilizes resources and therefore there should be some return. If it does not get a return on investment, there is no point in putting those ads in front of the user. We can take care of certain key aspects and return is inevitable. 

At AdMedia, we help businesses boost Advertising with Contextual Marketing. Our proprietary algorithms provide customers with what they are looking for and in a way that is relevant. We help you send precise, relevant, and targeted messages to consumers that feed into the unique and relevant content that the customer wants.