How Long-Tail Keywords can Drive Traffic Effectively
What is the best way to find long-tail keywords? The first important thing is to “understand why it is important?”
If you are trying to enhance traffic and rank high on SERP, by using general keywords, in particular, it is going to be a really tough nut to crack. Majorly, if it’s about driving traffic for a new & small business.
A quick and simpler way of boosting traffic and ranking high on the search engine is using long-tail keywords. But then, the question is how to choose the right long-tail keywords? While it is not as effortless as it sounds, the job is not either too overwhelming.
This post is all about various conquering ways to find the right long-tail keywords that can successfully drive traffic to your website.
Everything about Long-tail keywords & how to find them.
What Are Long-Tail Keywords?
Long-Tail Keywords are not as much searched as the “head keywords” or “general keywords”, for, they are too specific. The length of most long-tail keywords is three words, but that is not the only criterion to consider long-tail keywords – there are other considerations. The Long-tail keywords are easy to rank high on the SERP whereas, with general keywords, it may take about a year of a continuous effort to be ranked on the SERP.
While ranking for head keywords – for example, “Digital Marketing” is tough, by targeting correspondent long-tail keywords like “best Digital marketing services in the US” are easy to rank.
On top of that, there are other variations of long-tail keywords as well. Google does understand Long-tail keyword variations. By variations, we mean the other form of long-tail keywords. For instance, for the above example, it could be“Top US Digital Marketing service providers” and alike.
How Long-Tail Keywords can help Boost Traffic & Enhance Conversion Rate
Targeting long-tail keywords can bring traffic more easily than the general keyword or head keyword. Long-tail keywords can bring about more people who are interested in buying your services or products and there are plenty of reasons. Here are the reasons:
- The first thing is, by targeting long-tail keywords, ranking is easier. This is because competition for long-tail keywords is less compared to the head keywords. For instance, ranking for “virtual lunch” is tougher than for “free virtual lunch.”
- For long-tail keywords, you can find a more targeted audience. You can be almost sure that someone who has searched for such a specific keyword will buy your product or service. This kind of specific search indicates that they are really interested in your products. On the other hand, the one who searches for a head keyword is (most probably) doing a general search without any real intention of buying it.
- Another advantage is lesser expenses. With less competitive keywords, it will cost you more, per click when using Google Ad for Advertising. However, long-tail-keywords can get you more bang for your buck.
What is the Best Way to Search for Long-Tail Keywords?
So, now that you already have got an idea of why long-tail keywords are important, the next question is, “what is the best way to look for long-tail keywords?” To be precise, there isn’t any rule book to find one ~ the only way is, “hit & trial experimenting.” When you keep trying with a number of keywords, there is one, that gets you there.
There isn’t any rule book for finding good long-tail keywords, but there are certain guidelines that can help you create your best list of long-tail keywords. Here’s the basic guideline:
- It should start by contemplating your business. Find the reason customers would like to buy your product or services.
- What makes your audience find your service unique?
- Find out who all are your customers?
- Answer to yourself, why would your audience prefer you over your competitors?
When making your list of long-tail keywords, always keep these things in mind. This will help your audience reach you easily.
In this process, you must also know things to consider while finding effective long-tail keywords. There are a number of keyword tools available in the market that you can use to find lists of long-tail keywords in your niche. But, before picking up a tool, you must consider if the tool is worth helping you with important information. Let’s find out what information you need to find the best long-tail keywords in your niche.
Knowing Search Volumes & getting ideas for long-tail keywords
Whenever you consider a keyword tool, it must include features that get you with Search Volumes & ideas for long-tail keywords. The Google Ads keyword planner is an extremely helpful tool with that regard. It fetches a list of keywords and also suggests the kind of competition a particular keyword has and how much you’ll need to pay per click for each of these keywords. In addition to that, even if you are not planning to run Google Ads anytime soon and just use the Organic results – the tool will tell you the difficulty level and usefulness of targeting each of these keywords organically.
Along with your Google Ads account, you get two important options including, “Get search volume and forecasts” and “Discover new keywords.” For your information, a paid version of the Google Ad account will help you with better insights than the free version.
With the help of these key features of Google Ads, you can get a hang of the different search terms. It also allows you to find out about the estimated volume of impressions and clicks that targeting a particular keyword by running ads would fetch. You can get even better results and ideas for long-tail keywords using the keyword research.
The Google Ads keyword planner is an extremely helpful tool. It fetches a list of keywords and also suggests the kind of competition a particular keyword has and how much you’ll need to pay per click for each of these keywords. In addition to that, even if you are not planning to run Google Ads anytime soon and just use the Organic results – the tool will tell you the difficulty level and usefulness of targeting each of these keywords organically.
Knowing Your Competitors:
Knowing who you are going to compete with extremely important. There are plenty of free & paid tools that can help you know your competitors. This part of the process is very helpful in designing a strategy. There are easy tools available in the market where you just have to enter your domain and the result page will show your competitors listing. Some of these tools will also fetch keywords that you along with your competitors are competing for. It will also show you words around which your competitors are creating their content. You can compile a list of these important keywords to strategize your approach.
Gauging Keyword Difficulty:
Another important consideration is gauging the Keyword difficulty. So for this, you must select a tool that can help in determining, how wisely you can choose a keyword with a realistic long-term goal and where you may end up just squandering around your time and resources. Your purpose is to access how difficult it is going to be to outrank the websites that are ranking on Google’s first two pages.
Even after enormous developments taking place in the Digital marketing world, keywords still are a crucial part of the game. If you are not getting enough traffic & results for head keywords, you have another option. Look for correspondent long-tail keywords and target them, they are much easy to fetch results & drive traffic. Once the right keyword clicks, you’ll immediately notice the burgeoning ranking graph (within a week or two).
So, we would like to hear from you — your strategies to find the long-tail keywords? Let us know in the comment section…