In the ever-evolving world of advertising, staying ahead of the curve is crucial. Traditional methods are…
Contextual
How Contextual Advertising Helps to Increase Ad Relevancy and Improve Engagement
Contextual advertising is a type of targeted advertising that displays relevant ads based on the content…
The Ultimate Marketing Guide to Cookieless Targeting
Know the best practices for integrating cookieless targeting tactics in your ad campaigns, as well as…
Contextual Advertising: Why Is It Vital for Relevant Ads?
Learn how Contextual Advertising works, its benefits, and why it's necessary for relevant ads by exploring…
Embrace Contextual Ad Strategies in a First–Party Data World
Contextual advertising is a powerful strategy for brands looking to reach their target audience more meaningfully…
How Contextual Ad Targeting Will Save Advertising In 2023
By the end of 2023, it will no longer be a secret that Google is successfully…
The Cookieless Future Of Advertising: Be Ready To Adapt
As cookie-based advertising comes to an end, we all need to adapt. Learn how to get…
Contextual vs. Behavioral Ad Targeting: Which Works Better?
Contextual Ad Targeting is a reliable method for advertisers after the demise of the third-party cookie…
2022 Holiday Shopping Trends & Predictions
Consumer demands are ever-changing, and knowing what’s coming to stay ahead of those changes preventively helps…
Contextual Advertising and OTT: What’s the Difference?
What's the difference between OTT and contextual advertising? How do they fit together? What are their…
Effective Contextual Targeting Tips To Power Your Campaign
In this article, we will discuss some effective tips that will help in powering your contextual…
Innovator Insights: AdMedia’s Jeff Alderman
AdMedia’s Jeff Alderman On True Contextual Advertising And The Opportunity To Diversify Marketing Investments Jeff Alderman and…