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Impact of Cloud Computing on Marketing Technology

There’s no doubt that mobile communications and internet drastically changed the world. Over the last few years, cloud computing has emerged as the next big disruption in technology and has become a mainstream element of software solutions just like database or websites. Or Is it intelligent cloud?

Banner Advertising is an Important Part of Display Advertising

The most common form of banner advertising is what we see in any commercial, corporate or social website for that matter, in most websites these days. Here are some of the different types of ads that fall in this category. To begin with, there are small ads within or on the left of articles that […]

Pre-Order a Smart Cooktop from BuzzFeed That Connects to Smartphone via Bluetooth

Appliance freaks can now pre-order a smart cooktop, which can basically track the surface temperature of a pan or pot as well as the internal temperature of the food. That’s not all because cooktop gives you notifications when it’s time to flip your food or when it’s perfectly done. This smart cooktop marks BuzzFeed’s plunge […]

Display Advertising Trends That are Driven by New Innovations

Like everything online, display advertising trends keep evolving at great pace. Gone are the days when there used to be just a banner on the mast and a box ad on the top right corner of the screen. Today, if you enter an ecommerce portal (a website which is like an online mall) to look up […]

Can Display Advertising Increase Brand Awareness?

How much time do you just piddle around reading scientific research, sports stats, and cafe recipes? We all spend more time on our favorite websites that we do to search for a specific item. So, if you have a business and want to reach prospective customers, display advertising provides many benefits such as fast brand […]

Brand Union CEO Toby Southgate Quits to Join McCann

Toby Southgate, who was the youngest ever CEO of WPP branding agency Brand Union, has joined McCann Worldgroup in the capacity of global chief growth officer. He quit Brand Union a couple of months back and now at McCann his area of focus will be to boost on new business efforts, and strengthen the agency’s […]

Hershey’s Adopts New Age Marketing Strategy to Launch Its Cookie Layer Crunch

Hershey’s traditional candy maker introduced its Cookie Layer Crunch, which is projected as one of its greatest “innovations” in over sixteen years. Hershey’s says that the pre-launch test-marketing of the new candy earned it the highest ratings for any of its products till date. The brand created three different types of communication and partnered with […]

Comedian Scott Aukerman Shares Some of His Ways to Success with Podcast

Scott Aukerman emerged on the podcasting scene in 2009 with his podcast, Comedy Bang! Bang! when the market was going through a boom for the first time. The podcast was centered around a lot of folks in the market who were known to him quite well. Later, it became one of the first podcasts to […]

Using Google Analytics Gets Easier – Users Just Need to Ask the Question

The new AI-powered voice-activated tool will simplify data queries making life easier for both users and analysts at Google Google is continuously innovating and the latest to come out of the software giant’s endless list of updates is an AI-powered voice-based navigation to understand data. The foremost benefit of this is that if a user […]

Zeta Global’s Adds Machine Learning Power with Boomtrain Acquisition

Zeta Global, the software-as-a-service-based marketing automation cloud platform founded by David Steinberg and former Apple CEO, John Sculley, has recently acquired Boomtrain, a marketing platform that is based on machine-learning for something between $35 million and $40 million. With this acquisition, Zeta is now more certain of being able to get closer to leaders in […]

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