Facebook’s New Move Has Brand Safety Tools for Advertisers and Publishers

For over a year now, Facebook has been affected by controversy regarding brand safety of its advertisers whose ads ended up in pages with inappropriate or objectionable content. For brands that spend heavenly amounts in advertising on social sites like Facebook this is nothing but an outrageous instant of being let down by a platformContinue reading “Facebook’s New Move Has Brand Safety Tools for Advertisers and Publishers”

Whirlpool “care count” Program helps Boost Self-Esteem and Increases Student Attendance in a School

Every day in the US, more than 4,000 students drop out of school because of the lack of clean clothes. They don’t have enough confidence to connect with their peers and teachers in class and are afraid of being taunted by their classmates. Hence, rather than feel uncomfortable in school, these students without clean clothesContinue reading “Whirlpool “care count” Program helps Boost Self-Esteem and Increases Student Attendance in a School”

The Gloves are off – P&G Chief Brand Officer Pritchard Sets Terms

For a company with a marketing budget of $ 2.4 billion, it’s not very difficult to make even the most intransigent segments of its supply chain to stand up and listen when it makes a point. Recently when the chief brand officer of P&G, Marc Pritchard said he has had enough of the lackadaisical approachContinue reading “The Gloves are off – P&G Chief Brand Officer Pritchard Sets Terms”

Ads from Pages That Spread Fake News will be Blocked by Facebook

“False news is harmful to our community. It makes the world less informed and erodes trust,” said Facebook. The social site, that had become one of the main distribution points for fake news, has been criticized during the 2016 US presidential election as many think it influenced the election.

Square, the Mobile Payment Processor, Unveiled its First Physical Store

Square, the company that started out providing small businesses with a credit card reader for smart phones has grown big enough to have a store of its own. The company started by selling smartphone plug-ins that let food-truck vendors and other small businesses accept credit cards. It attracted larger merchants by offering a suite ofContinue reading “Square, the Mobile Payment Processor, Unveiled its First Physical Store”

Google and Walmart Team up to meet Amazon’s Challenge

Very few people would have thought that two global leaders in their respective fields would feel threatened by a single rival who is thundering towards their huge markets at great speed. That rival is Amazon, the world’s biggest e-retailer which dominates online shopping, aims to win a sizable chunk of customers from the world’s largestContinue reading “Google and Walmart Team up to meet Amazon’s Challenge”