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There’s a Lot to Gain by Leveraging Influencer Marketing Properly

The defining elements of influencer marketing are credibility and trust but when this exercise itself suffers its own integrity issues, it’s a wakeup call that needs immediate attention. Mark Zuckerberg had famously described trusted referral as “the holy grail of advertising” while speaking about the scope that Facebook offered, as a social platform.

Marketers Must Focus More on Context of their Communication

In order to optimize personalized marketing efforts, marketers ought to consider use of context; there are three key elements here that they will need when utilizing context for marketing. Marketers know that to engage consumers they must personalize their messages for better impact, but most of the time, they fall short of ideas to design […]

Can Native Advertising Overcome the User Experience Challenges it Faces?

Today, many brands are embracing native ads in their regular ad strategy even though it initially faced resistance and criticism in the market. But native advertising has arrived and is not just here to stay but is showing great promise as it is estimated to grow 156 percent in the next three years driven mainly […]

Latest Digital Marketing Stats Gives a New Reality Check

Mobile stats continue to impress with online marketing data points that show engagement intensity and patterns not seen before. Social TV in 2017 The TV show that is doing really well on social is the AMC program, The Walking Dead, with 18 million engagements recently according to 4C, which reviewed social engagement from January to […]

Marketers Use Identity Mapping to Reach Customers with Offers They can’t Refuse Off-hand

For brands and agencies that want to deliver and operate a truly customer-focused business model, the personalized experiences of customers can be a much-needed resource. The key to this resource is what has come to be known as identity mapping, which not only connects the dots across screens but also offers a better understanding of […]

A Publisher That Doesn’t Have a Website and Uses Only Social Platforms

Obsessee is a lifestyle publisher focusing on fashion, beauty, culture and social justice but it doesn’t have a website quite unlike all other publishers. Instead, it is present on social media platforms like Instagram, Snapchat, YouTube, Tumblr, Spotify and some others. This is surely something that was unheard of before, at least not on a […]

Soon Advertising on Google Chrome Will Have to Meet Better Ad Standards

Google’s Chrome will begin blocking all ads that don’t comply with what it calls ‘Better Ad Standards’ by early 2018. The Better Ad Standards is a set of rules that provide “clear, public, data-driven guidance” for the industry. The updates will even block ads served through Google’s own networks and they will apply to both […]

Pizza packaging of the future by a GenX Genius

Pizza boxes are not exactly the first thing that springs to mind when you think of creative packaging design. Graphics aside, all pizza boxes look the same – plain corrugated cardboard boxes that don’t particularly spark your appetite. Additionally, research has shown that today’s pizza boxes fail to meet the average pizza lover’s needs and […]

Artificial Intelligence Driven Predictive Marketing Can Cut Through the Ad Clutter

A factor that’s critical to marketers today is the sheer volume of advertisements that struggle for the eyeballs and mind-space of audiences. One of the commonly talked about realism that is spoken about quite often is that four-five decades ago, audiences were exposed to around 300-500 ads a day, or thereabouts.

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