Latest Digital Marketing Stats Gives a New Reality Check

Mobile stats continue to impress with online marketing data points that show engagement intensity and patterns not seen before.

Social TV in 2017

The TV show that is doing really well on social is the AMC program, The Walking Dead, with 18 million engagements recently according to 4C, which reviewed social engagement from January to middle of May this year.

Sponsored locations

Advertisers on Pokemon Go are shelling out decent amounts of money, from 15 cents to 50 cents every time a user visits a sponsored location, per TechCrunch. Sponsored locations are ad products that the smartphone-based apps offer marketers.

Interesting new gaming data

Analysis of activity across 64 million mobile devices by Chartboost, a mobile app ad network, reveal that mobile gaming audiences are 62 percent female and normally older than 25 years of age, and 47 percent of them shop online more than three hours per week. This is way higher than the 28 percent of non-gamers that shop online.

Mobile leaves traditional media behind

The third annual forecast from Zenith Media shows that mobile web will account for 26 percent of all media consumption globally by 2019. Media consumption on mobile web was 19 percent last year. These are uncomfortable stats for traditional media businesses.

Twitter is the overwhelming favorite of journalists

A survey of 400 journalists by Muck Rack shows that an overwhelming 70 percent consider Twitter the most valuable reporting tool, while Snapchat is nowhere near with just 4 percent of the journalists considering it useful.

YouTube loses traffic while Facebook gains more

Hard to believe but YouTube lost 10 percent mobile traffic from 30 percent down to 20 percent over the last four years even as Facebook increased its share from 7 percent to 14 percent per internet trends report from statstar, Mary Meeker.

Where GenZers dare

The hyperaddictive social media platform Musical.ly is where more than 100 million users with a large representation from Gen Z, meet and greet Baby Ariel, on that platform. Baby Ariel is a 16 year old star with close to 20 million followers on Musical.ly which also has other upcoming stars with their own score of followers.

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