Pizza boxes are not exactly the first thing that springs to mind when you think of creative packaging design. Graphics aside, all pizza boxes look the same – plain corrugated cardboard boxes that don’t particularly spark your appetite. Additionally, research has shown that today’s pizza boxes fail to meet the average pizza lover’s needs and expectations.
It’s about time the pizza box got a stylish makeover and it finally came from Yinan Wang, a student of the Maryland Institute College of Arts, who produced a brilliant design which is worth the wait. For a recent project, Wang set out to find a solution for leftover pizza problems and was soon able to create a clever new pizza packaging design called ‘Toss.’ This innovative concept ditches the old-school square design for a pizza box and individually packages the slices into their own triangular-shaped boxes, much like the ‘slices’ of a pie chart. Each box is armed with a detachable holder at the bottom covering the outer diameter of the pizza which also happens to be the portion that comprises most of the left-over bits of pizzas.
This awesome pie-chart shaped box is probably the best thing to have happened in the history of pizza packaging. It will not just take the convenience factor, while eating pizza to new level but also open up a range of new opportunities in marketing and logistics. In terms of spicing up the deal, the pizza seller may offer different toppings in all the slices that together stack up to the conventional disc-shaped full size pizza. In fact, it spices up the scope of marketing pizzas since this slice-wise detachable packaging has further widened the scope of more competitive pricing.
Contrary to popular perception, more than half of the pizza lovers in the United States are women, most of whom are young, health-conscious individuals, who exercise at least twice a week. According to the Center for Generational Kinetics, these women value natural ingredients, appreciate creative design and have a preference for sustainable packaging. Young Yinan Wang’s brilliant design will most likely impress this hard-to-please demography and most others as it will meet a major part of their specific preferences in pizzas.