Many of the WPP agencies like JWT, Y&R, MediaCom, and GroupM among others have been affected…
June 2017
Now Ads on Facebook Will Allow Brands to Target Specific People in Households
Facebook has now made it possible for brands to target their ads down to specific households…
A Facebook Messenger Bot That Turns Emotions Into GIFs on a giant LED display
San Francisco-based creative agency, Heat, came up with an interesting application – a Facebook Messenger chatbot…
Reality Check for Traditional Supermarkets as Amazon Acquires Whole Foods
When Amazon acquired Whole Foods for $13.7 billion on June 16, the food retail world woke…
Consumers like Brands That Share Their Social Beliefs
The third Earned Brand report from a public relations firm, Edelman reveals some interesting data on…
Has Instagram Stories Caused Snapchat Growth Slowdown by Over 80%?
Most reports stop short of saying that but a number of analytics by several providers as…
Big Data Can Become Bad Data When Marketing Analytics Are Inappropriately Used
Left to itself, big data isn’t of much use to anyone because it’s like an iceberg…
The New Fanta Bottle Looks Like it has Been Squeezed and Twirled
Fanta bottles in Britain, Italy, Poland, Finland, Romania, Serbia and Malta have a new look which…
TrustX Promises Advertisers a Higher Level of Safety and Transparency
The major internet platforms Google and Facebook have not been able to offer a lot of…
Now iPhone Cases Made of Solid-Marble Add a New Dimension to Smartphone Accessories
A search for ‘iPhone case’ in Amazon will produce around 6.5 million results including covers that…
There’s a Lot to Gain by Leveraging Influencer Marketing Properly
The defining elements of influencer marketing are credibility and trust but when this exercise itself suffers…
Marketers Must Focus More on Context of their Communication
In order to optimize personalized marketing efforts, marketers ought to consider use of context; there are…