Are you an SEO expert?
Even if you are well versed in the nuances of Search Engine Optimization, you could be making silly mistakes like an amateur.
You could be making these SEO mistakes without your knowledge.
Today SEO has become complicated with everyday evolving technologies & just going back to where you started is a behemoth task.
The problem arises because instead of deeply understanding the whole thing, marketers base their entire SEO strategy on a particular rule. This approach would lead to only a flimsy strategy.
This results in negligence towards other pivotal aspects to work on to be able to get the website on top of the search engine.
The point here to understand is that the one particular approach on which the performance marketer has based his SEO strategy may already have become obsolete. Google algorithm changes every couple of years & how is that wise to not pay heed to new & improved tactics.
There could be plenty of these SEO mistakes we are making unaware of. With countless online businesses & websites, it is important for performance marketers to work out these silly SEO mistakes for better results.
When you are eyeing on organic search results, there is no way than to take corrective actions and bettering your SEO strategy every day.
Undoubtedly, you cannot purchase organic traffic like in the case of PPC, but you definitely can correct it to yield better results. You can enhance the conversion rate by making sure that you are not making the below Silly SEO mistakes. (Read more ways to enhance conversion rate.)
Let’s read to find:
Here are seven silly SEO mistakes every performance marketer must avoid:
- Using low-quality content.
Business owners often find it hard to hire writers who can produce original content that converts. The reason is – they do not think it’s worth paying a high salary to a writer. They end up hiring low-paying writers who produce only low-quality non-converting content.
In a worst-case scenario, some marketers would use article spinners, the software that creates a fresh article by rephrasing the already existing article in Google’s archive. This is like deceiving Google to believe that you have created a new article.
But, Google has become smarter over the years, it identifies the original content.
Optimizing content alone is not important, it has to add value to your site visitors’ online search. The article you have created must give a unique solution to your site visitors have come looking for.
When your website is presenting just a rephrased article – there’s nothing unique for him to learn. The audience has become smarter – he will identify the original content & understand your approach. In no time, you’ll be considered FAKE.
To get away from getting into this trap, you must consider hiring smart & skilled content writers who are capable of producing unique content. Paying a little higher, in the beginning, will keep you at bay from paying heavily in the end. The results are going to be directly proportional to the investment.
Before beginning to create fresh content you must do content pruning to improve the health of your site & enhance conversion rate.
- No using Unique Meta Descriptions & Title Tags.
With the thought that performance marketers still make the silly mistake of using their website or business name as the title for every page is unbelievable. If you are an SEO expert, go back to the drawing board, you’ll realize that it’s the basic part of any SEO strategy.
What we are talking about in the blog post is all part of the basics. You have to give every page of the website a unique title and that is not just for SEO, but for plenty of other benefits. Unique well-crafted titles relevant to the page are important as people are shared across social media and these titles are used when someone bookmarks your website.
And, the good news is that you can use the name of your website or business while you create the title based on keywords specific to the page. You can use your company name at the end of the title.
Same as Meta titles, meta descriptions should also be unique to every page. Meta Description should not be more than 160 characters. It should be a unique description of what you are trying to sell through a particular webpage. You must sell your product in just a few words in a persuasive & descriptive way.
- Limiting the use of Analytics to understand what converts.
Performance marketers need to understand the difference between traffic & quality traffic. The flood of traffic that does not convert is of no use to your business.
For the best results, SEO experts must use both. With the proper use of Google Analytics, you can improve your conversion rate. Google Analytics gives you insight into your site’s performance. It helps you understand where the traffic is coming from in terms of demographics, age group, area & for how long the reader stays on the page.
Having this information hand helps you create a successful SEO strategy. It will help you with every little data that will give you an idea of where you need to improve and where the results are coming from.
- Not using high-quality internal Links.
Not using enough high-quality links is another extremely damaging SEO mistake that you might have been making inadvertently (if you are an SEO expert). This is one of the basic things that should be included in any Search engine optimization strategy ideally.
There are two major benefits of using high-quality internal links — a) It reinforces the trust in your website making Google consider you legitimate for obtaining good information b) your readers will start taking you more seriously.
In fact, Google also lists this as one of the criteria for quality evaluation in their guideline. But, most marketers have the habit to neglect internal links and start zeroing in on only external links. We need to understand that it can play an important role in improving your SERP ranking.
- Only optimizing for the wrong Keywords.
Only optimizing for the wrong keywords can be really damaging to the performance of your website.
So, you are optimizing for Global keywords when you are offering a service to only local customers.
You are optimizing for generic keywords focusing on (inadvertently) those customers who have absolutely no interest in your product.
Optimizing for keywords that bring only customers who come for information and to buy your product.
Optimizing for highly competitive keywords.
It is always good for your SEO to optimize for keywords that are specific to what you are currently selling. While it is not easy to find the right long-tail keywords, with the right kind of tools & strategies you can make that happen.
Other Silly SEO Mistakes you must Avoid Doing:
- Forgetting to remove the Nofollow command on.
- Not Paying Heed to the Site Speed
- Keyword Stuffing
- Not Creating a Mobile Friendly Site.
- No anchor Text for Internal Links
SEO Mistakes can bring a negative impact on the performance of your website and that too without you realizing it.
Your SEO strategy would not move the needle and you would not know where it went wrong. Because the SEO mistake you have made is too trivial to even think about.
For this reason, keeping an eye on the smallest elements of SEO in the very beginning will only enhance the conversion rates.
While SEO is an important tool to bring organic traffic, you can bring paid traffic to your site with different strategies. At AdMedia with our search marketing services, we help you with Keyword targeted ads, which take your website in front of prospects.