Search Ads vs Display Ads: Which is Best for Your Ad Campaign?

This is pretty tough to be sure whether to use search ads or display ads for your online campaign. And, it is definitely one of the foremost important decisions as it may lead to losing a significant part of your ad campaign budget.  Ask yourself the following questions before setting an advertising campaign: What isContinue reading “Search Ads vs Display Ads: Which is Best for Your Ad Campaign?”

Search Ad Spends Recovering after the Pandemic

Unlike what you might have thought, the search Ad spending has increased in 2020. And, it is during the coronavirus pandemic that digital marketing is moving towards a new phase. With social spends & Search Ads spending gradually beginning to rise across multiple channels — it looks like the digital marketing industry is once againContinue reading “Search Ad Spends Recovering after the Pandemic”

Responsive Search Ads: Google Added New Features Recently

Google recently added new features to Responsive Search Ad copy options. These dynamic features will add to the functionalities of RSA ads helping with asset suggestions & cross-campaign results. Google has added the following important features to the responsive ads including: Location insertion Countdown customizers. Apart from the above two users will also be ableContinue reading “Responsive Search Ads: Google Added New Features Recently”