The fact is that we all live in the digital age, whether you want to participate in it or not.
Almost everyone has a Facebook profile, Twitter account, Instagram account, blog or internet presence of some kind today. You need to develop a detailed plan as to how you will launch your online marketing plan for your business. On which websites and social media platforms will you market your business? Can you start and maintain a weekly blog? Can you hire someone to do so? Can you collect customer info through email and build a valuable customer database? How will you market your business to that database? How will keep track of visitor traffic to your site? How will keep track of online sales?
Develop a system for success and plan exactly how you want your business to grow online. In the world of business, there can be no success without a plan. Retargeting could be the online advertising option that can works best for you, especially if you have an already existing customer database, larger corporate customer base or are two merging companies with large customer bases.
Retargeting is an online consumer behavior and tracking technique. When a consumer visits your website tracking cookies or pixels are pinged to their location. When the consumer clicks onto another browser or website, the retargeting software follows the consumer and instructs other websites and browsers to show advertising related to your business, no matter where the consumer goes on the internet.
According to most statistics only about 0.02 percent of consumers who visit a website usually buy something from it on the first visit. Retargeting treats the other 98 percent as potential future customer demographic to entice.
Econsultancy.com has released statistics on the benefits reported by online companies that uses retargeting techniques. Envelopes.com reported that they reduced the number of online consumers who would bail on paying for their digital shopping carts right before purchase by over 40 percent.
Of course, you must use concise business strategy if you use retargeting advertising techniques. It is will be easy to frustratingly annoy your customer base and worse, potential consumers, by bombarding them with endless retargeting ads.
Think about and brainstorm efficient strategies to engage your customer base before employing retargeting business techniques.
It can very much be worth your while to do so.