Most marketers are familiar with the phrase “in-text advertising,” though the concept of in skin probably…
admin
Is Advertising a Substitute for Originality?
Marketing experts G. Michael Maddox and Raphael Louis Viton pose a radical theory in a recent…
Analyzing Video Ads
Video ads are almost as common as banners these days. Almost all of the professional videos…
JC Penney’s Advertising Scam
Nearly every company navigates the complex world of search engine marketing, some more successfully than others.…
Social Media Marketing: Are You Doing it Wrong?
Almost every company has a Facebook page, along with a Twitter account, and both are utilized…
Branded
Almost everyone is aware of the fact that Arianna Huffington sold her online newspaper to corporate…
The FireFox Solution to the Do-Not-Track Dilemma
Mozilla FireFox is known for being a step ahead of its competition in the seemingly endless…
Judicial Candidates Advertising on Facebook
Basically every state in the union has different rules when it comes to state elections. Things…
Celebrity Endorsements Don’t Pay Off in 21st Century Advertising
Including a celebrity in an advertising campaign used to be considered a tried and true recipe…
Three Cheers For Mobile In-Game Marketing!
Mobile marketing is quickly becoming one of the most popular arenas in the online advertising industry.…
The Key to Twitter Marketing: Sponsored Tweets?
Marketers fully embraced Twitter some time last year, but the platform’s utility is continuously evolving. Twitter…
E-Book Advertising
Once upon a time, advertisements graced the last pages of popular novels. The static print media…