FTC to Update Dot Com Disclosures

The internet’s come a long way in a short amount of time. At the turn of the 21st century, online marketing was in its early stages. While the web wasn’t an ad free zone, marketing platforms were fairly basic. Smartphones, social networks, and Youtube loomed in the distance; banners and email solicitations reigned supreme. TheContinue reading “FTC to Update Dot Com Disclosures”

JC Penney Reclaims Search Throne

JC Penney found themselves in hot water back in February as a result of a large scale black hat SEO debacle. The New York Times divulged the details about JC Penney buying massive amounts of links in order to dominate Google’s organic search results. The well known retailer cornered the market on an array ofContinue reading “JC Penney Reclaims Search Throne”

The Science of Advertising

Outstanding ads definitely leave an impression on the audience. Opinions vary as to what constitutes a remarkable marketing achievement. For instance, an ad’s stickiness may be an accurate indicator regardless of the emotions it elicits. Consumers often recall jingles with amazing accuracy, although they report that they consider the same tune annoying. Repetition undoubtedly playsContinue reading “The Science of Advertising”

Say No To Content Farms

Quality content is essential to successful monetization. Compelling commentary engages the audience thereby decreasing bounce rates. Interested users demonstrate a willingness to interact with brands and “share” information through social networking platforms. Online marketing professionals know the value of superior copywriting, but it’s difficult to maintain consistency without a dependable in-house staff.

Facebook Faces Social Advertising Lawsuit

Facebook finds itself confronting yet another lawsuit. This claim alleges violations of relatively obscure New York laws involving the privacy of minors. The Plaintiff seeks class action status as well as a portion of the site’s advertising revenue. Apparently New York law demands that marketers obtain parental permission prior to utilizing a minor’s name orContinue reading “Facebook Faces Social Advertising Lawsuit”

Persuasion Profiling & The Future of Advertising

Internet marketing affords advertisers a host of opportunities for creating content designed to appeal to specific individuals. This kind of targeting exposes the limitations within other mediums, such as television, print, and radio. While demographic data exists with regards to viewership, these broad trends reveal little about particular audience members. As such, it’s difficult toContinue reading “Persuasion Profiling & The Future of Advertising”

Smartphone Tracking & Mobile Advertising

Smartphones are quickly becoming commonplace gadgets these days. From corporate tycoons to tech obsessed teens, almost everyone owns or wants to purchase these amazing devices. The popularity of Smartphones probably won’t suffer despite the recent barrage of outrage over location based data collection. It seems that Google and Apple both track their respective consumers’ everyContinue reading “Smartphone Tracking & Mobile Advertising”

Super Sized Advertising

Documentary film maker Morgan Spurlock tackled the mother of all fast food giants in his 2004 film, Super Size Me. In his third cinematic foray, Spurlock explores product placement and the prevalence of advertising in American society. Spurlock explains that he decided to delve into this topic because most consumers don’t seem to realize theContinue reading “Super Sized Advertising”