A new app from VSCO is making waves with the way it helps enhancement of picture and color quality of images that are uploaded on the web every day. The breakthrough innovation plays out via a new set of filters that replicate the revolutionary Prizm lens technology featured in the brand Oakley’s eyewear.
How did VSCO do it? Call it fusion or call it a blend, most great things are the result of two established principles coming together to create something new and useful. Oakley engineers worked together with VSCO color scientists in developing the new technology that replicates the contrast benefits and enhanced visual clarity of Prizm for online imagery. VSCO thereafter integrated the new technology to filters, which calls it calls ‘presets.’
Along with the launch of the VSCO app, it was also decided to promote Oakley’s One Obsession #CantStop campaign aimed at motivating individuals to continually strive for the extra mile. As part of the campaign, VSCO community photographers were enlisted to share their views of #CantStop. The work included Oakley Prizm filters to represent the value of #CantStop in each individual’s life. Gene Paek, VSCO’s VP of marketing, says “We were able to match Oakley with authentic creators from the VSCO community based on the attributes they desired from a creative concept point of view, while also ensuring these creators felt empowered to capture their outdoor obsessions with our custom presets.”
Details typically missed by the naked eye are revealed by Prizm lenses that fine-tune individual wavelengths of color and optimize contrast. Based on the new technology developed by the joint efforts of Oakley and VSCO, three presets were designed by VSCO for specific environments, to represent three specific Prizm lenses – Prizm Sport, Prizm Snow and Prizm Tungsten. Each filter also has a slider that allows users to adjust color balance in the same way eyes color-adjust to Prizm lenses. “It is exciting to see our technology applied to another creative medium, allowing athletes and creators around the world to see the road, mountain and everyday life more clearly,” says Brock McCabe of Oakley.