How Re-targeting Can Help Boost their Business?

If one has noticed that when one visits a website and click on a certain button on all products, one will start receiving ads related to it. one will even start receiving the ads on different social media sites or websites that one visit after that. Not just websites or social media sites for evenContinue reading “How Re-targeting Can Help Boost their Business?”

How your Marketing Will Be Affected by Corona

After officially being announced as a global health pandemic, by the World Health Organisation, the coronavirus is now taking a troll on the world’s economy two. According to the latest reports of the UN around 250 million jobs would be lost if the same situation continues or if the situation worsens. Until now people wereContinue reading “How your Marketing Will Be Affected by Corona”

Understand The Accurate Influencer Marketing Strategy For A Brand

As we all know that influencer marketing once considered a complement to digital marketing portfolios, has changed smoothly from a good marketing form into a must-have marketing form. During the foundation of influencer marketing, the success of the form is entirely based on vanity metrics.

Is Advertising a Substitute for Originality?

Marketing experts G. Michael Maddox and Raphael Louis Viton pose a radical theory in a recent Bloomberg Businessweek article. They contend that advertising budgets are nothing more than symbolic taxes that companies must pay to compensate for a lack of creativity. This scathing analysis reaches a hyperbolic conclusion, yet their rationale deserves further exploration.

Analyzing Video Ads

Video ads are almost as common as banners these days. Almost all of the professional videos on Youtube.com start off with an advertisement, though the promotions are rarely related to the content provided. This reflects the challenge of targeting within music that may appeal to a diverse consumer base. Nevertheless, video marketing is quickly turningContinue reading “Analyzing Video Ads”