As we all know that influencer marketing once considered a complement to digital marketing portfolios, has changed smoothly from a good marketing form into a must-have marketing form. During the foundation of influencer marketing, the success of the form is entirely based on vanity metrics.
As we all know that influencer marketing is a process in which a business collaborates with an influential person on social media to promote a product, service, or campaign. Running a successful influencer marketing program involves more than just asking people online to write good reviews for your brand or product.
2017 has been a tremendous year for business to actually get on the digital marketing bandwagon. With the multiple emerging technologies and platforms like machine learning and chatbots, many online brands got the opportunity to connect with their targeted audiences and future customers.