Third-Party Cookies Are Dying: Here’s What Marketers Need To Know About Google’s 2022 Phaseout

While third-party data allowed you to place ads directly in front of people who matched certain…

Reasons To Upgrade to Google Analytics 4 (GA4)

Is it worth upgrading to GA4? Is ga4 google analytics worth the ballyhoo it is getting?…

How Google Ranks Google Lens Result

Google officially launched Google Lens, the image recognition technology, in 2017. It made it possible for…

Online Shoppers Trump Social Media Influencers

Retail has been the industry that has been most affected by the rise of the Internet.…