Google Ads’ Smart Bidding Enhances Predictions & Insights

Google Ads announces a new update to its Smart Bidding. It comes with an enhancement in the reporting through which marketers can get better insights into the predictive features & the performance drivers. The announcement followed closely after a blog was posted a day before encouraging advertisers to take the advantage of Smart Bidding. GoogleContinue reading “Google Ads’ Smart Bidding Enhances Predictions & Insights”

5 Biggest Updates From Google Ads That You Need To Know

The digital marketing industry is continually evolving. Strategies, platforms, and tools are always in flux, and Google Ads is no exception.  After all, Google Ads used to be called AdWords—and then that changed in the summer of 2018. If you’re still calling it AdWords though, you’re not alone. Old habits die hard.