Brand Marketing
Design Your Website for More Engaging User Experience
When designing a website, put yourself in the user’s shoes. What you find ineffective in a website is something users will likely…
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Insights on advertising, performance marketing, and growth from the AdMedia team.
Digital
New Into Content Marketing? Take Lessons from Netflix
If there’s any content marketing prodigy that you should pay particular attention to, it’s Netflix. Very few companies have led the spawn…
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Brand Marketing
Influencer Marketing Is Becoming a Potent Weapon for Brands
Brands are investing more of their time and money into influencers. According to a research conducted by Bloglovin, it is seen that…
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Brand Marketing
Surviving the Digital Transformation Through Creatives – Here’s How
Digital transformation, while two steps forward for marketing and mankind, has been arguably a giant step back for brands. The seismic cultural…
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Advertising
5 Ways To Collect Meaningful Customer Data
Understanding your customer better isn’t as complex as you might think, but it does require a thoughtful analysis of where and how…
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Brand Marketing
Keep Up With the Ever-Changing Digital Age? Here’s How
Today’s global CMOs, regardless of sector, are facing the same challenge: digital transformation. New technologies are entering the market at lightning speed,…
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Company Headlines
Social Responsibility Is Changing Creative in the Wake of Digital Transformation
Digital transformation is forcing the hand of businesses everywhere. Adapt or die seems to be most modern companies’ mantra in today’s cutthroat…
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Brand Marketing
Leading Sports Brands Are Now Paying Attention to Female Fans. Here’s Why
For years, athletic products for women were simply designs for men in smaller sizes and more feminine colors. For many companies, women…
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Brand Marketing
Getting Started With Audio Marketing? Here’s How
The written word always has its place in content marketing. However, adding audio and visual content can elevate your ad to even…
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Company Headlines
Alibaba Debuts It’s Latest AI Copywriter
Alibaba’s digital marketing arm Alimama has unveiled an artificial intelligence-powered copywriting tool. Tapping the huge pool of content on Alibaba’s e-commerce sites…
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