Any business owner can tell you that trying to keep on top of everything is challenging. That’s why automating your marketing content is a great way of ensuring your name gets out there, without you having to oversee the whole process. Here are some ways you can improve your content marketing automation and make thingsContinue reading “Content Marketing Tips to Keep Your Customers Engaged”
In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling.
Content marketing is an industry that demands you pay close attention to emerging trends if you’re a marketer. When mobile devices started becoming more popular, content creators had to adapt to ensure their content was easily viewable on mobile devices. Now that video content is more accessible and more in-demand, written content specialists have hadContinue reading “Authenticity and the Origins of Content Marketing”
In this digital and competitive-age we live in, it is quintessentially important to have an online brand presence which would be recognizable, and authentic to set it apart from the competition. It is a fact that high visibility of your brand increases credibility and it forces customers to retain your products/services.