Reach out to the Right People with Contextual Advertising

Contextual advertising is a form of targeted advertising where ads are shown on the website, which is relevant to the content of the page. Unlike traditional media publishers, who have had no knowledge of which ads are relevant to their audience, contextual advertising reaches the niche market using highly targeted ads. With paid advertising, definitely,Continue reading “Reach out to the Right People with Contextual Advertising”

Some Marketing Tactics To Skip When Building A Digital Marketing Strategy

In this fast-moving digital world, where iterative initiatives and advanced technologies have been contributing a big part in improving our lifestyle, lest we are still lagging behind. This is because, the marketers use a digital marketing strategy that is useless, or it is not being used at the right time. Either way, the end resultContinue reading “Some Marketing Tactics To Skip When Building A Digital Marketing Strategy”

Learn How Artificial Intelligence Is Disrupting Marketing?

Artificial Intelligence or AI has brought big changes in the marketing world and according to the recent report of Demandbase on AI, AI will have revolutionized marketing by 2020. For digital marketers, Artificial Intelligence provides a useful set of tools that let marketers analyze massive troves of customer data by providing them a cleaner andContinue reading “Learn How Artificial Intelligence Is Disrupting Marketing?”

Why Is Native Video Advertising Likely To Replace TV Ads?

As internet video continues to grow, television advertising is losing its popularity. With the popularity of YouTube, Netflix etc., youth is no longer interested in watching TV which is influencing advertisers to transfer their budget from TV to digital channels.

Interesting Ways Through Blockchain Could Transform Digital Marketing

As the world is turning into a digital, so is the digital advertising market is growing rapidly. In 2017, the surprising rise of the cryptocurrencies like Bitcoin was in the trend which keeps coming in the first week of this year.

Make Business Happen with Remarketing

Getting your brand seen on multiple markets is the ultimate way to increase your business and profit and one of the best ways of achieving this goal is through remarketing. Also known as ad retargeting, this method of marketing campaign has a successful conversion rate, turning viewers into buyers when they come to your site.Continue reading “Make Business Happen with Remarketing”

Advertisers Unleash Flawless Contextual Banner Ads

Discrete Displays Help Publishers Monetize Content AdMedia.com introduces Contextual.com to promote industry leading targeting technology. Network advertisers and publishers embrace updated marketing platform that combines contextual and thematic content matching with search engine retargeting.

Is Advertising a Substitute for Originality?

Marketing experts G. Michael Maddox and Raphael Louis Viton pose a radical theory in a recent Bloomberg Businessweek article. They contend that advertising budgets are nothing more than symbolic taxes that companies must pay to compensate for a lack of creativity. This scathing analysis reaches a hyperbolic conclusion, yet their rationale deserves further exploration.

Analyzing Video Ads

Video ads are almost as common as banners these days. Almost all of the professional videos on Youtube.com start off with an advertisement, though the promotions are rarely related to the content provided. This reflects the challenge of targeting within music that may appeal to a diverse consumer base. Nevertheless, video marketing is quickly turningContinue reading “Analyzing Video Ads”