Company Headlines
Google Stores Location Data Even When Denied Permission – Reveals Research
In a research and investigation conducted by Associated Press, Google seems to getting into a tough time ahead given the world mulling…
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Insights on advertising, performance marketing, and growth from the AdMedia team.
Brand Marketing
‘Under Armour’s Adrienne Lofton Headed to competitor Nike’, Sources Say
Under Armour, the sports garment and apparel giant recently saw a shuffle in the top management when the news of Adrienne Lofton,…
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Advertising
PBS Documentary Confirms Facebook Revenue Downslide
No year has been so harder than the year 2018 for Facebook. It has been receiving jolts and jolts one after another.…
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Brand Marketing
Here’s How Big Data Can Help Hotel Brands Attract More Travelers
Getting customers in the door for that first visit is seemingly the most difficult (and definitely the most expensive) endeavor for marketers.…
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Brand Marketing
Design Your Website for More Engaging User Experience
When designing a website, put yourself in the user’s shoes. What you find ineffective in a website is something users will likely…
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Digital
New Into Content Marketing? Take Lessons from Netflix
If there’s any content marketing prodigy that you should pay particular attention to, it’s Netflix. Very few companies have led the spawn…
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Brand Marketing
Influencer Marketing Is Becoming a Potent Weapon for Brands
Brands are investing more of their time and money into influencers. According to a research conducted by Bloglovin, it is seen that…
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Brand Marketing
Surviving the Digital Transformation Through Creatives – Here’s How
Digital transformation, while two steps forward for marketing and mankind, has been arguably a giant step back for brands. The seismic cultural…
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Advertising
5 Ways To Collect Meaningful Customer Data
Understanding your customer better isn’t as complex as you might think, but it does require a thoughtful analysis of where and how…
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Brand Marketing
Keep Up With the Ever-Changing Digital Age? Here’s How
Today’s global CMOs, regardless of sector, are facing the same challenge: digital transformation. New technologies are entering the market at lightning speed,…
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