How to Strategize the Content Syndication Process
Content syndication can give popularity to your content. It helps your content reach thousands of readers across the web.
Content syndication adds value to your content by making it marketable.
Content syndication is the process whereby you republish your content on several third-sites. It increases your subscribers and you do not have put in extra work to create new content.
What is Content Syndication?
By content syndication, we mean republishing a piece of content on a third-party website. The content one needs to publish can be in any form — including articles, blog posts, video content & infographics. This could be understood as a barter system where you were required to give something in exchange for something you need.
This is like the third party would get relevant & free content, and on the other hand, the content creator would get publicity, popularity & backlinks to their website. In the media industry, syndication has been quite popular. In the pre-internet era, magazines & newspapers were circulated to get more viewership.
The freelance writers & smaller players reach wider audiences, and both the parties got benefited — while the larger publications got more content writers & smaller publications got a platform to popularize themselves.
Did you just feel likes asking what the difference is between guest posting & content syndication?
Guest Posting Versus Web Content.
The most notable advantage of syndicated content & guest post is — syndicated content is scalable, unlike guest posts.
In the case of content syndication, you get to write your content and publish it on your website. And, with content syndication, you can take the blog & republish it the same on several platforms to popularize it.
You leverage the advantage of your content by publishing it on different platforms. It gets popularity for your content.
On the other hand, guest posts are not scalable only in case the site for which you are posting the content has several popular syndication partners. The guest post that you write for a particular site, it just sits there.
In the nutshell, guest posts are not scalable, unlike syndicated content. That makes out your hard work writing a full-fledged content piece would not reach as many people as it should be.
However, there are also some downsides to content syndication. Here are three downsides to content syndication.
Duplicate content issue: With content syndication, the fear of duplicate content is the most daunting fear for marketers. As Google does not appreciate duplicate content, syndication can be an issue.
Outrank your Own Site’s Content: If your content is republished somewhere else including on your own site. And, if someone comes to look for the keyword related to your content — Google might show up content republished on the other site ignoring yours. In that way, the republished can outperform your own content.
It won’t allow you to Collect Emails: For people who are thinking of experimenting with content syndication, the turning off email subscriptions is a huge disadvantage. None of the popular publishers will allow for turning on the email opt-in widget.
“Everything has it’s pros & cons”.
Likewise, content syndication also has pros & cons. But, there are other wonderful advantages of turning to content syndication for the popularity of your content. And, you do not have to worry about screwing up your site’s SEO.
The SEO-friendly Content Syndication: How to Do?
- Start by establishing yourself as a Writer.
It is not like you cannot directly start your one blog & start with content syndication — that’s very much possible. However, if you are not as popular as a writer, it is less likely that people would be interested in re-publishing your blog posts irrespective of the high quality of your content.
First, you need to develop an authority in your niche. Before starting with content syndication you need to do a lot of work. You’ll need to first establish yourself as a writer — GUEST POSTING is one way to do that.
Look for popular sites that accept guest posts in your niche on the web. Search for the popular keywords in combination with “write for us”. This will fetch you all the websites in your niches that contain the “write for us” section. Guest posting on several popular sites will earn you some indispensable samples that will help when you’ll move to content syndication.
- List out the legitimate Content Syndication Partners.
Not all sites will offer you the opportunity for content syndication. In that case, you’ll have to list out these sites which are open for content syndication services.
It is important to note here that only a few niche sites offer content syndication but you can always tweak your content a little to fit into the niche your blog post is going to be published. Most sites republish content related to marketing.
If you feel that your content or niche is not fitting into theirs, find a way to cater to their requirement. For instance, if you are a traveling agency, you can create blog posts talking about the best social media practices for a vacation planning website. This will help!
- Reach out to all of these listed content syndication partners.
Reaching out to the listed content syndication partners is similar to reaching out to sites for guest posting. Same as guest posting, you’ll need to send content syndication pitches.
But, same as in the case of guest posting, as a mindful marketer, before sending your pitch, you must first confirm whether the target site is offering the service or not. Is it willing to do content syndication or not.
You can do that by opening up a few blogs posted on the site to check if they are all original or not. If they have been published on other sites, there you go — you can send your pitch. You can judge a syndicated post is through attribution messages — all syndicated content have an attribution message.
Apart from that, you can also do that by searching for the term “originally appeared on” — this will fetch you all the syndicated content. So to search for sites that do content syndication, you’ll have to type — name of the site: originally appeared on. For instance, neilpatel.com:originally appeared on.
Once you know that the site is open to content syndication, select a few of your best works with the most shares & likes — send the selected blog to the target site via an email. Most of the blogs will make the contact information of the editor available to the reader in a precise & simple way.
- Deal with Duplicate Content Issue.
One of the major issues with content syndication is the fear of duplicate content.
Google does not like to duplicate content. However, it deals with the syndicated content in a way that — the most suitable form of the syndicated content appears for every particular search. And, therefore, the result may not be your original content always.
You actually do not have any control over which version of the content Google will fetch for any particular search. The syndicated content may outrank your original content.
However, we cannot do much about this issue — there are things you can take care of. Make sure that your original content has already been indexed before sending it to other sites for content syndication. Wait for at least a week after it gets indexed.
- Become a Regular Syndication Partner.
To use content syndication to your advantage, it is important that you are doing it on a regular basis. Maximize content syndication by becoming a regular partner using the huge syndication networks & associating with big publishers.
Once you have gotten in touch with a syndication partner, you can sign in for a long-term regular content syndication arrangement.
Be legitimate in your approach and convince the publisher to republish your content at least once in a month.
Leverage Content with Content Syndication.
The most essential part of blogging is popularizing, and particularly when you are a beginner.
You can leverage content with guest posts on a regular basis.
Once you are up there visible & popular in the marketplace turn to content syndication. With a successful guest posting portfolio, you’ll achieve your goal for content syndication.
While there are some obvious drawbacks of content syndication as we have talked about at the beginning of this post, yet there is an assortment of benefits you must tap into.
While marketers can reach out to their audience with different techniques like guest posting & content syndications, digital marketing strategies like contextual marketing are penetrating the market every day. At AdMedia, we not only get you a platform wherein you can read about all these advanced digital marketing techniques, but it also provides top-notch online marketing services for improved visibility.