Contextual Ad Targeting is a reliable method for advertisers after the demise of the third-party cookie…
Advertising
AdMedia’s Recap of Brand Innovators’ Live from CES 2023
A few key highlights from Brand Innovators’ Live from CES 2023: ✔️ Jeffrey Alderman spoke alongside Kellogg Company‘s Nicole Vinson and Rob…
2022 Holiday Shopping Trends & Predictions
Consumer demands are ever-changing, and knowing what’s coming to stay ahead of those changes preventively helps…
Social Media Marketing for Startups: What You Need To Know
If you have a startup or are thinking about starting one, you’ve probably heard the word…
Key Differences Between Display Ads and Search Ads
How many times have you seen an ad for a product or service and asked yourself,…
Tips To Grow Your Retail Business: The Ultimate Guide
Planning to grow your retail business can be scary. But don't worry - we're here to…
How To Engage Your Customers With Video Ads: A Quick Guide
There’s no denying the fact that video has taken over social media platforms. Follow these tips…
Your Ultimate Guide To Google My Business And Its Features
Google My Business is a free and easy-to-use platform that helps you manage your online presence…
Contextual Advertising and OTT: What’s the Difference?
What's the difference between OTT and contextual advertising? How do they fit together? What are their…
Tips To Stay Ahead In Advertising In A Cookie-Less Future
Advertisers face a serious challenge - Cookies will no longer be used for tracking customers' web…
The Best Mobile Ad Formats For Your Display Campaigns
We are investigating the most effective mobile ad sizes and formats for increasing inventory monetization. Overall…
Native Advertising Strategy: How To Set Up A Successful Campaign
According to the latest research, the traditional form of advertising hasn’t been as effective as it…