Video marketing is an important technique for finding a place for your company in this highly competitive world. Businesses are promoting their products using different means of Digital marketing and video marketing is one of them.
In the beginning, you may feel a little perplexed and bewildered designing Video marketing campaigns same as Social media marketing, SEO, and internet marketing, But once you get a hang of it, you will get to understand its relevance in the present day digital world. You will understand why every successful company is talking about video marketing.
The prudent choice is not to put it off the shelf for longer! You must leave behind the myths that it’s just a waste of time and money. Many statistical data have shown in the past, the significance Video marketing holds for the growth of the company. According to a study, after watching a video, 64 % of the prospective customers are more convinced for buying a product.
But, before starting with it off, you must get acquainted with the nuances of video marketing and which type of videos to choose for making it influential. And, there are chances that you will make certain mistakes since its a fresh concept altogether. We have, therefore, designed this blog to help you avoid Video Marketing Mistakes. Read below to find….
Not Conveying the Message Clearly
You can’t expect to convert a visitor of your website into a reliable customer! There has to be an idea creatively designed that can explain about your product clearly with video marketing. And, you need to prudently maintain a balance between the amount of creativity you put in and the information you are conveying. Make sure you are not stuffing in too many messages, it can confuse the customer.
Making the Videos too long
The most important secret that you will need to uncover before promoting your business through video marketing is “keeping it short and precise”. A customer will switch back in lesser time than the time taken to say youtube if the very first message is engaging. If you are designing your video too long, it won’t seek customers interest. One research has shown that the total percentage of viewers who watch the videos until the end is only 46%. Data shows that the first 30 seconds are very important and if you are not able to engage your audience within that period, you are likely that you have lost 33% of your audiences.
The most important rule is to keep it short, precise, clear and most importantly engaging if you want to make an impact on your audience. The content of your video campaign is more important than it’s the length.
Ineffective SEO Implementation
You need to clear your mind from the myth that SEO can effectively be applied just to the web pages. SEO is applied actually to everything that is on the net, and similar to the ranking that Google gives to the written content, it also ranks video. And, everything from putting in backlinks to the quality Google considers everything. And, therefore it’s very important to take care of these facts when you are considering video marketing. You can enhance the effectiveness of your content by including keywords, optimizing the metadata and applying other techniques of SEO. These techniques will drive more traffic to your website.
Video marketing, no doubt is a tough nut to crack, but definitely not for those who will avoid these mistakes. Deleting these mistakes from your approach of designing a video marketing campaign will definitely create a compelling content that can serve the purpose and drive more traffic. Incorporating this new form of digital marketing approach can bring out overwhelming rewards.