If Facebook was a nation, it would have been the third largest country in the world, given the size of the members, the social media giant commands. Building up your presence on on the site can offer a significant advantage to get an audience towards your Facebook Page or your website. Here are some smart tips for marketing on Facebook
1. Be clear about your goals
What are you really looking for? More visits to your website or more Facebook likes? Do you want visitors to stick to your Facebook Page only or do you wish make them subscribe to your website for more updates? Depending on your business perspective, set a goal. If you are a brand that represents a mall, you would like to use your Facebook Page to offer updates, inform fans about new stores being open and discounts available. If you run a blog or have a travel website, you may want your visitors to actually come to your site and read an article or buy tickets, respectively. The Facebook ad type depends on the kind of goals, you set for your business.
2. Focus on entertaining, educating and soft-sell your website
Merely putting your website link every time on the Facebook Page may put off your fans. You may want to concentrate on getting more ‘likes’ and building a sizeable fan following. So, put a good mix of entertaining posts with hilarious pictures, inspiring stuff, niche-related posts along with links that take your readers to your website. This way, it appears that you are not spamming the Facebook Page with a self-centered motive.
3. Facebook Offers
Pushing out ‘Facebook Offers’ is a good way to promote a deal to your Facebook uses. You can give away an ebook, an e-coupon or a discount that they can avail by going to your brick and mortar store.
4. Make use of a mobile app
Develop a smart mobile app that makes it handy for people to check out information about your product or service. With nearly all of Facebook users having a smartphone or tablet, a mobile app can be quite useful because all they have to do is go through the app to find out the nearest restaurant or movie playing in their vicinity.