AdMedia Expands Intel for Advertisers With New Business Listings Identity Management Database Agreement
Relationship With Localeze to Enhance Online Local Search Business Listings
BURBANK, CA Jun 28, 2012 – AdMedia, the leading provider of performance-based advertising solutions, today announced an agreement with Localeze, a service of Neustar and the industry leader for business listings identity management, to provide better search results for their Internet yellow page (IYP) offerings. Localeze will provide name, address and phone number details for businesses across the U.S. for use on AdMedia’s owned and operated sites, including localpages.com and yellowpagesonline.com.
AdMedia’s customers rely on the IYP sites to provide them with information about local products and services through basic search fields. Small businesses specifically use the search sites to identify places to add a business listing to gain additional exposure online. The data collected from these sites plays an integral role in AdMedia’s execution of targeted ad campaigns for their advertising customers.
“Localeze is the best at what they do, and we want our customers to know that we are providing them the best in search and targeted advertising,” said Avi N. Bibi, COO at AdMedia. “The optimized search Localeze will provide us with will supply data that will give our visitors up to date information on the local businesses they are looking to connect with as well as help our advertisers deliver the right ad for the right person at the right time.”
Localeze’s business listings are standardized across its authorized network of nearly 150 local search platforms, including search engines, online directories, social networks, mobile apps and personal navigation devices. This massive reach of data will help AdMedia deliver the most accurate and authoritative online local search business listings to their partners and users — and ultimately, provide more in-depth data analysis that will lead to more tailored ads for their advertisers.
A performance based advertising network, AdMedia has been providing Advertisers and Affiliates with marketing solutions since 2007. AdMedia connects advertisers to consumers across many channels, including industry leading email, domain, social and search networks. More than 60,000 advertisers utilize the AdMedia network to advance their offers. A privately held company headquartered in Burbank, AdMedia has domestic offices throughout the state of California. Connect with AdMedia on the web at www.admedia.com, on Facebook at facebook.com/AdMediaCommunity and on Twitter at Twitter.com/Ad_Media.