In digital advertising, staying ahead of the latest trends and statistics is essential for marketers aiming to make informed decisions and drive impactful campaigns. As we dive into 2024, let’s explore 100 key statistics that shed light on the state of digital advertising and illuminate the path forward for businesses seeking to thrive in this environment.
- Global digital ad spending is projected to reach $752.8 billion in 2024, reflecting a steady upward trajectory.
- Retail media is driving the acceleration of investment in digital, which is expected to reach $442.6 billion and 58.8% of total spending in 2024, growing at a 6.5% annual rate.
- As major video platforms establish or improve their ad offering, altering the channel, connected TV ad spend growth doubles year, rising by 30.8% in 2024.
- Social media advertising expenditure is anticipated to exceed $160 billion by 2024, indicating the enduring importance of platforms like Facebook, Instagram, and TikTok.
- Business executives assert that chatbots may enhance lead creation in 36% of organizations and can boost sales by 67% on average.
- The global chatbot industry is anticipated to grow to $994 million by 2024.
- Compared to 42% of B2C organizations, 58% of B2B companies actively use chatbots.
- 69% of customers expressed satisfaction with their most recent chatbot engagement. For an artificial intelligence (AI) helper, this is an outstanding outcome. Just 10% of respondents expressed dissatisfaction with a chatbot interaction, while 21% of respondents stayed indifferent.
- According to a recent survey, eighty percent of customers stated they would be more inclined to utilize a chatbot if they could quickly and easily switch to a human agent.
- Just 1 out of 10 clients said they had a bad experience with a chatbot in the past.
- 74% of clients say they would rather ask simple questions of a chatbot than a human representative.
- The most annoying thing about engaging with businesses, according to almost 53% of respondents, is having to wait too long for a response.
- Chatbots’ popularity: 96% of consumers have heard of and are familiar with chatbots.
- Sixty-two percent of customers would rather speak with a chatbot than a human agent if it meant having to wait fifteen minutes for a response.
- Ninety percent of consumer inquiries are answered in ten messages or less.
- Merely 17% of clients think that businesses utilize chatbots excessively, making it extremely challenging to get in touch with real people.
- Personalized customer care is something that 64% of organizations trust chatbots to deliver more than traditional customer service.
- Even now, 60% of customers would rather wait in line for a real agent to respond than have a chatbot respond right away.
- 34% of consumers would rather deal with a customer agent through chatbot protocol than over the phone or in person.
- PPC generates $2 in revenue for every $1 invested by businesses.
- Search advertising can raise brand recognition by 80%.
- 80% of businesses concentrate on PPC Google Ads.
- Finding what they need is reportedly made easier for 75% of consumers by paid advertisements.
- By 2024, 54% of advertising spending will happen online.
- Mobile accounts for 70% of all sponsored search impressions.
- The ROI for Google PPC advertisements is 200%.
- Sixty percent of people are unable to discern between an organic result and a paid advertisement.
- After seeing a display ad, 155% of users are more inclined to search for phrases related to the brand.
- According to 40% of companies, their PPC budget is not as high as they would like it to be.
- Globally, there are 4.26 billion active users of social media.
- 93% of global marketers use social media for their companies.
- The average adult uses social media for ninety-five minutes a day.
- TikTok has grown at the quickest rate among social media platforms during the last two years, with a growth rate of 105%.
- Meta receives 25% of all digital advertising expenditures. (Facebook).
- 59% of people on the planet use social media.
- 37.9% of those surveyed claimed to have bought anything as a result of viewing an advertisement on social media.
- At least one social media visit every month is made by 97% of internet users.
- 21% of users follow celebrities or influencers on social media.
- It is projected that 5.17 billion people will use social media globally in 2024.
- An individual uses 6.7 distinct social networks on average each month.
- Internet users now spend 143 minutes a day on social media, a modest decrease from the previous year.
- Between January 2023 and January 2024, there was a 320 million increase in the global population using social media.
- Facebook is the platform that marketers use the most in the globe (89%). Instagram is ranked number two (80%).
- 57.3% of Facebook users are men and 43.7% are women, according to the gender statistics that are accessible.
- The age group of 25 to 34 accounts for over 25% of Facebook users in the United States.
- On LinkedIn, there are more than 1 billion users from 200 different countries.
- By 2024, TikTok is predicted to have over 2 billion users.
- With an average of 34 hours spent on the platform each month by Android phone users, TikTok is the most widely used app globally.
- Based on the available gender statistics, 48% of TikTok users identify as female, indicating a preponderance of female users.
- The age group of 18 to 24 makes up the greatest portion of TikTok’s advertising audience, with 36.7% of its user base.
- In terms of monthly active users, TikTok is the second-most popular app for video entertainment.
- Video advertising has boosted revenue directly, according to 87% of marketers.
- Of all social media marketing strategies, short-form videos provide the best return on investment for marketers; 30 to 60 videos seem to be the most successful.
- At least once a week, 56.1% of internet users make an online purchase.
- At least once a week, 29.9% of internet users make a purchase using their mobile devices.
- 51.2% of consumers do internet brand research before making a purchase.
- Free shipping, coupons, discounts, or a simple return policy are the main factors that influence online purchases for customers of all ages.
- Revenue growth from segmented email marketing programs can reach 760%.
- Personalized subject lines increase the likelihood of an email being opened by 26%.
- Moreover, clickthrough rates for segmented email marketing are 100.95% greater than those for non-segmented email programs.
- Every workday, while at work, consumers spend 2.5 hours on average checking their email.
- Email marketing software is utilized by almost 85% of B2B marketers; it is the second most popular tool category, after analytics software (86%).
- For 81% of B2B marketers, email newsletters are the most popular form of content marketing.
- Nurturing leads is best done via email marketing. Newsletters are the best-performing strategy used by 31% of organizations in this area.
- For every £1 invested in email marketing, £42.24 (about $55) is produced.
- When advertised via email, shoppers spend 138% more than when they do not receive email offers.
- Email ROI was scored as “Good” or “Excellent” by 73% of marketers.
- Compared to non-automated emails, automated emails generate 320% greater money.
- Conversion rates are the metric that 60% of marketers use to assess the success of an email campaign.
- A welcome email series typically generates more income than either one welcome email or none at all.
- 87% of marketers plan to increase their email budget.
- Merely 14% of subscribers think that most emails they receive are pertinent.
- 15% of consumers would prefer to get promotional emails every day, whereas 86% of customers would prefer to receive them every month.
- Only 35 percent of businesses have teams solely focused on content marketing.
- 79% of businesses create quality leads with content marketing.
- From 2021 to 2025, content marketing is anticipated to increase.
- Strategies for content marketing are in place for 79% of B2B marketers.
- The credibility of the information source is a top priority for 78% of B2B buyers.
- 71% of users reported reading a blog article before making a purchase.
- According to 86% of marketers, video content increases website traffic.
- After incorporating videos, 78% of users reported increased site traffic.
- Videos that are one minute or less will be watched by more people.
- Google Chrome is the primary source of 61% of all mobile search volume.
- On Thursdays, sending emails before 10.30 am could result in a 25% boost in click-through rate.
- By 2022, global advertising will reach $280 billion.
- Of all mobile search traffic, 61.1% comes from Google Chrome.
- The App Store brought in about $54 billion in revenue in 2019.
- Mobile accounts for 92% of Facebook’s advertising revenue.
- Mobile accounted for two-thirds of Amazon’s digital advertising budget.
- Statistics on smartphones show that 4.15 billion people use mobile social media regularly.
- The difference in conversion rates between desktop and mobile is 270%.
- Four out of five customers shop using a smartphone.
- In the US, 75% of emails are opened on a smartphone.
- When a mobile customer finds your business online, 70% of them will take action within an hour.
- Mobile makes up 47.96% of all internet traffic worldwide (tablets excluded).
- Nowadays, 45% of teenagers claim to use the internet almost constantly.
- 68% of teenagers shop on their phones.
- Nowadays, 95% of teenagers say they have access to or own a smartphone.
- For enterprises, the average number of Google reviews is 39.
- 67% of nearby companies continue to receive four stars or more from reviews.
Conclusion
As digital advertising continues to evolve, staying attuned to these key statistics is essential for marketers seeking to navigate the ever-changing landscape and drive meaningful results for their businesses. By leveraging data-driven insights and embracing emerging trends, brands can position themselves for success in 2024.
Sources:
Dentsu, “Dentsu Forecasts 2024 Global Ad Spend To Grow By 4.6% And Defines A New Era Of Brand Investment Metrics” 6th December 2023
Prajwal Wadhwa, “Stay Ahead of the Curve: 50 Chatbot Statistics Every Marketer Should Know”
Daria Ritter, “The 36 key chatbot statistics: how chatbots help businesses grow in 2024”
Thinkrelay, “Chatbot statistics study”
WebFX, “80 PPC Stats You Need to Know for 2024”
Branka, “PPC Stats – 2023”
Maxym Chekalov, “46 PPC Stats to Empower Your Marketing Strategy in 2024”
Mark Jones, “Two-thirds of people don’t know difference between Google paid and organic search results”
Stacy Jo Dixon, “Number of global social network users 2017-2027”
Neal Schaffer, “61 Compelling Social Media Marketing Statistics You Need To Know For 2024”
Sprout Social, “50+ Must-know social media marketing statistics for 2024”
Brian Dean, “63 Key Email Marketing Stats For 2023”
Christopher Benitez, “Only 35 percent of businesses have teams solely focused on content marketing.”
Darina Lyvkova, “31+ Awesome Mobile Marketing Statistics for 2024”
Rebekah Carter, “The Ultimate List of Online Review Statistics for 2024”