Today’s post is a guest entry from Ian Lopuch, a top online marketing executive who has had direct P&L responsibility on over $150 million of search engine marketing spend during his 8+ years in the industry. In his spare time, Lopuch is an avid blogger at PPC Ian.
Valentine’s Day isn’t just huge for greeting cards and chocolates, it’s also a very big day for online advertising. This post will give you a glimpse of how the some advertisers are using online media to reach users.
Whether you’re running online ads to promote your brand, or placing them on your site for revenue, you should recognize the importance of tracking your numbers. After all, how would you know if those ads are doing your site or company any good? Measuring your campaign data allows you to see what’s working and whatContinue reading “Are you tracking the right things in your ad campaign?”
Say what you want about Valentine’s Day and how it’s become so cheesy, lame, or commercialized, but the fact of the matter is people are generally more engaged during this time of the year. Love it or hate it, Valentine’s Day offers huge marketing + engagement opportunities for both advertisers and publishers, so you canContinue reading “What are your advertising plans this Valentine’s Day?”
A couple of weeks ago, pop star Beyoncé took some heat from interwebs because she allegedly lip synched her rendition of the Star Spangled Banner at President Obama’s inauguration It was field day for the press, as reports about how the singer used a prerecorded track at the event poured in. Practically every publication, from theContinue reading “What Beyoncé Can Teach You About Managing Your Reputation Like a Boss”