Are you tracking the right things in your ad campaign?

Whether you’re running online ads to promote your brand, or placing them on your site for revenue, you should recognize the importance of tracking your numbers. After all, how would you know if those ads are doing your site or company any good? Measuring your campaign data allows you to see what’s working and whatContinue reading “Are you tracking the right things in your ad campaign?”

What are your advertising plans this Valentine’s Day?

Say what you want about Valentine’s Day and how it’s become so cheesy, lame, or commercialized, but the fact of the matter is people are generally more engaged during this time of the year. Love it or hate it, Valentine’s Day offers huge marketing + engagement opportunities for both advertisers and publishers, so you canContinue reading “What are your advertising plans this Valentine’s Day?”

What Beyoncé Can Teach You About Managing Your Reputation Like a Boss

A couple of weeks ago, pop star Beyoncé took some heat from interwebs because she allegedly lip synched her rendition of the Star Spangled Banner at President Obama’s inauguration  It was field day for the press, as reports about how the singer used a prerecorded track at the event poured in. Practically every publication, from theContinue reading “What Beyoncé Can Teach You About Managing Your Reputation Like a Boss”