eMarketer predicts that US online display ad spending will see a 24.1% increase this year, to 15.4 billion. According to the research company, their “estimate includes spending on banners, rich media, sponsorships and video purchased across all major display ad inventory providers (e.g., publisher sites, networks, exchanges, DSPs, etc.) as well as social networks and […]
Overlay ads have become quite popular in the online advertising industry, mainly because aside from providing a CTR that’s 5 – 10 times higher than traditional ads, they can grab users’ attention without being obtrusive. These types of ads can be displayed on top of images or videos on a webpage. The success of overlay ads […]
If you you’re still putting off implementing mobile ads for your business, here’s yet another reason to get on it. According to the numbers released by comScore yesterday, over 100 million US subscribers now use smartphones. Up 13 percent since October, comScore determined that “Google Android ranked as the top smartphone platform with 48.6 percent […]
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