Content is the currency in a digital landscape!
There has to be a great amount of attention & creativity to create a piece of marketable content.
The whole process of content creation has to be intelligently designed.
There are a number of steps you need to follow before you finally press the “publish” button.
A writer tells a story by letting his/her thoughts fly and thread events together creating a string of intriguingly helpful pieces of content.
However, like any other process that involves a number of processes, so does content creation. One of the important steps in this entire process is editing, which many writers & agencies do not pay heed to.
Publishing the content without proofreading or editing, you’ll never realize why people are not interested in reading your blog/article. Unless you start following the procedure, you’ll not notice that it is the low-quality readability of your content that is making readers close the tab just after reading a few lines of your content.
Unless you do not start incorporating this step into your process of content creation, the time & efforts that you have put in is not going to be as successful as it could have been another way round. You have to bird-dog each and every piece of content that is being published.
Editing & proofreading make your work look professional. Without editing, you will not even realize how many mistakes you are & have been publishing on your website. People do not even realize, it is when the readability score goes to almost nowhere.
Irrespective of the levels of writing you have already gone through, humans are known for making mistakes through their lives. Wrap your head around and reevaluate don’t you do mistakes.
To help you know how you can add value to your content, we have created a checklist. This content creation checklist will help with the process of proofreading and enhancing the readability quotient for your content. This checklist will include everything that makes sense for a qualitative piece of content. Here’s the Editing checklist for content creators:
Editing checklist for content creators:
Recheck the Title: Catchy, Crisp & Clear.
Structure & Format: Flow & Fine.
Style Guide Alignment: Specific & Suitable
SEO: Search Engine Optimization
Promotion: Multi-channel promotion.
- Recheck the Title: Catchy, Crisp, Concise & keyword-conscious.
We suppose that you have already decided on a topic. Make sure you are choosing a topic that is going to resonate with your audience. Take your to decide the topic because that’s where you can build a firm foundation. SEO & your audiences likeability are two important things to consider when you are looking for a marketable topic.
As we say, the first impression is the last impression, a well written — Catchy, Crisp, Concise & keyword-conscious — title can attract an audience from all across the internet. Know how AdMedia reaches 98% of the web and draws Over 200-Million Users Every Month.
Titles are the first thing that your readers come in contact with while going through your content. So, the smart approach is to give enough time to make the title intriguing enough to keep the reader glued to your content.
Do you feel the title is interesting enough?
Yes? Great for the fate of your content.
No? You need to give it some more time.
Research. Revise. Recreate.
You have to keep Four things in mind while you created the title for your content.
- It should present a CRISP idea of the content.
- It should CATCHY enough to keep the reader glued to it.
- It should be CONCISE to avoid any kind of confusion.
- It should be keyword-conscious, but not stuffed with keywords.
If you have all these four aspects set as it should be for your title — it is like getting half the battle won.
- Structure & Format: Flow & Fine.
Flow & fineness of the content is another essential criterion which can make it rank high over the search engines.
Formatting & structuring your content properly will keep the threads connected making it interesting for the reader to keep being curious until the end. This is another factor in improving the readability quotient for your content. It makes your content consistent & clear.
There are basically three pillars of keeping the format or structure consistent & readable. Let’s look at this in detail.
The flow of your content must be logical.
The headers should be formatted consistently.
Identify where the use of bullets & numbers will make it easy for the readers.
As long as you have created the logical flow of the content, kept the paragraphs not too long, done content hierarchy properly, used header styles as required & used bullets or numbers wherever required — nothing can go wrong with the structuring of your content.
- Style Guide Alignment: Specific & Suitable.
Style primarily serves as the reference in keeping check with certain important aspects of your content. It could be grammar, style of writing, or the style of writing, or punctuation. The style guideline talks about whether you should be using title cases through your content, or whether you should capitalize the title & headings. When we talk about style guides there could be two cases, you can either use an already established guidebook or create your own version taking references from others with certain unique defining elements of your company. And, the two most important things to always take care of (while designing every piece of content) is — it must be — consistently specific & suitable for the context.
- SEO: Optimization
What is the purpose of the content you are writing?
To say it rightly “Online Marketing”!
So, if you want to be noticed, you want to be read, you want to increase sales — you have to aim to rank higher over the internet.
The foremost step is to do thorough research for the keywords with which you must optimize your content for ranking high over the internet. There are three important steps to be done (to make your content SEO friendly) before you submit the publish button. Let’s have a look:
Identify relevant keywords.
Optimize your content using on-page SEO.
Use a catchy, concise & clear meta description that will enhance CTR.
Use relevant Calls-to-action wherever required. (Want to know how to design the best call-to-action, click here)
- Promotion: Multi-channel promotion.
Now that you have got your content ready, it’s time to promote it. Before sitting relaxed, it is important that you have done every bit to make sure that people are getting to see your content on the first page.
You have to promote your content through various channels available. So, we have to follow some important steps while we are gearing up to promote our content. Let’s dive deeper:
Promote it through various social media channels available.
Email it to leads, subscribers & other contacts.
If you can put forth some paid promotions like through Twitter or Facebook, it would be great. You can reach AdMedia to get ads that look amazing and capture users’ attention.
Syndicate it through various other publishing platforms like LinkedIn.
Other important steps are:
Grammar: Correct & Clean
We’ll talk about these as[ects in our upcoming blogs. Stay tuned https://blog.admedia.com/
While it is often considered that writing is easy, but it isn’t and editing is way too complicated. Keeping this checklist ready would definitely help with making the whole process easier. Closely following this list will help with a lot of things:
It will enhance the readability of your content.
Make your content look professional.
Keep it SEO friendly for Search engines to understand.
Keep this checklist saved so that whenever you feel stuck and have no idea where to proceed next, this checklist will remind, where you need to make improvements.