The cliché “An image is worth a thousand words” should probably be revised to something like, “An image is worth a thousand bucks.” In this day and age, Images are not-so-slowly and surely ruling the web. Think about it. Image-based sites such as Pinterest are on the rise, popular photo-sharing app Instagram is literally worth a billion dollars, and social networks like Facebook, Google+, and most recently Twitter, are embracing the concept of cover or header images.
Now, the rising trend of images shouldn’t really come as a surprise. Aside from the fact that humans are generally very visual in nature, images have the power to communicate things and concepts that are difficult to put into words.
Moreover, images make content more attractive. Whether it’s a blog post, a report, or a white paper, pictures can enhance the overall look and feel of a document and they make content look easier on the eyes.
Yes, the value of images on the Internet is truly unquestionable. The question now is, how can you take advantage of this more image-based web?
Well, the answer to that depends on whether you’re an advertiser trying to reach more consumers or a publisher who wants to monetize their content. By using in-image advertising (also known as overlay ads), you will be able to use the power of pictures to forward your brand or make money out of your site.
Advertisers
If you’re an advertiser looking for effective ways to reach potential customers without annoying them, then you should really look into in-image advertisements. These types of ads appear on top of images and usually disappear when the customer hits the close button.
In-image ads can be very effective in getting visitor’s attention. Since people’s eyes usually fall on images first, placing your ads on top of pictures will garner more eyeballs and attention.
Choosing the right in-image services for you
It’s important to note though that not all in-image advertising solutions are created equal. Overlay ads will only be effective if they appear on top of relevant images and are displayed in the proper context. Be sure to speak with your ad network representative and ask them if they implement contextual and targeting technologies to ensure ad relevance. If they do not offer such solutions, it’s best to find another ad network that does.
Publishers
Trying to monetize your site’s traffic? Then be sure to look into in-image ads. These types of ads supplement your visitors’ browsing experience and allow them to find relevant products and services. By displaying relevant ads on top of your site’s images, you’re not only adding value to your site, you’re opening up a solid revenue stream at the same time.
Choosing the right ad network for your site
You want an advertising partner that lets you customize your ads so that they appropriate with the look and feel of your site. Additionally, in order for your ads to actually generate clicks, they have to be relevant to your content. Choose an ad network that offers targeting and contextual technologies to ensure that your ads are related to the posts and images on your website.
It’s important to remember that your in-image ads will only be as good as the ad network that you sign up with. Before choosing an overlay ad solution, ask your ad network rep about the customization tools that they offer, their targeting solutions, and of course, how they pay their publishers. Doing so will allow you to offer great ads that earn you money and keep your visitors happy at the same time.
Image credit: Shermeee on Flickr
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