Google Suggests Using Permanent URLs for Black Friday Pages

Google in a statement recently advised sellers and e-commerce giants to use permanent URLs for black Friday rather than getting into the creation of a new URL every for the massive sale.  This recommendation from Google came in a set of “best practices for Black Friday and Cyber Monday pages”. This also had five more […]

Google Analytics 4: What is GA4 and How to Upgrade?

For marketers, Google Analytics is a reliable platform where they can get insights into the customers’ behavior, preferences, and bring about changes to help their customers with an improved experience. And, the need for reparation & amends has even accentuated with more and more businesses turning from bricks & mortar shops to online stores.  Without […]

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