Reasons Why You Should Upgrade to Google Analytics 4 (GA4)

Is it worth upgrading to GA4? Is ga4 google analytics worth the ballyhoo it is getting?  It’s all over the map — a lot of marketers are struggling to get answers to a few of these questions even when they know everything about the GA4 update.  In a recent development, Google Analytics updated to Google […]

Google Maps Gets Updated with 4 New Features Added

Google has come up with four new Google map updates for searchers & businesses. This will undoubtedly improve users’ experience in a number of ways. Google has been adding a host of features to Google Maps for the last many years, and it has yet again come up with four new updates to help its […]

Google Suggests Using Permanent URLs for Black Friday Pages

Google in a statement recently advised sellers and e-commerce giants to use permanent URLs for black Friday rather than getting into the creation of a new URL every for the massive sale.  This recommendation from Google came in a set of “best practices for Black Friday and Cyber Monday pages”. This also had five more […]

Google Analytics 4: What is GA4 and How to Upgrade?

For marketers, Google Analytics is a reliable platform where they can get insights into the customers’ behavior, preferences, and bring about changes to help their customers with an improved experience. And, the need for reparation & amends has even accentuated with more and more businesses turning from bricks & mortar shops to online stores.  Without […]

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