What’s the biggest nightmare for any business or the SEO team? For many years we have seen the businesses panicking as they saw a major drop in their ranking. Google ranking is the deciding factor for the success of your business. Since the digital era has begun google has been the most important factor to decide the growth of your business. The regular updates to provide end-users with the most accurate and relevant results have affected many rankings. Your website is the soul of your capabilities and even if someone wants to join the organization buy products from you they check your website first.
As digital marketers, we understand the need of having a well-developed website with top ranking on the google page. But there are many factors that affect the growth of it and you can’t simply ignore them. The SEO team sits regularly and keeps track of the regular updates. Your team makes regular strategies to enhance your rankings. To keep track of your website you need to be active on Google search console and the google webmaster tools.
The various things that might be bringing down your website rankings are:
- Google Update
- Website Design
- Change in a page
Google is very frequent in rolling out updates and the latest BERT update has already started affecting the website rankings. It has till now affected 10% of the rankings. It is daily trying to make changes so that the users can get the most precise results, sometimes people manually reject your ranking when they see some error in it or your website is not matching its parameters.
When it’s the manual factors you can simply check on the Google Webmaster tool and understand the reasons and simply work on them. Sometimes, it is automatic and you can’t do anything about it.
Hence, it is advisable to keep an eye on these updates and you ranking to have a backup plan ready.
Sometimes the error is in the website design. The UX and UI of your website should be interactive and appealing. This is necessary to keep your audience hooked to it and this will decrease the bounce rate. The bounce rate is the time the user spends on your website. These factors are considered when your website is judged on certain parameters. Also, the loading speed of your pages should be very fast. The user should not get time to wait for the loading.
In this fast-paced world, no one has time to spend more than a few seconds on your website. You need to ensure that there are no faults or bugs on your site and if you find some you must rectify them as soon as possible.
Servers that you put your website on plays a very major role. According to the data, they can affect your bounce rate and the speed of website to more than 30% and this is a huge amount when you consider this factor. You must buy a host that is fast and bug-free.
Change in a Page:
You may have made a few changes on your website to make it more appealing and SEO friendly like adding links, H1, H2 or meta descriptions but, that might be the reason your website went down. It is always advisable to check the report of the changes that you did in the past 90 days. You might find the evil that ranked you down. Instead of blaming google for everything we must check the faults in our pages or links and even the HTML as these are also a contributor for ranking you down.
The thin backlinks or the spammed links that you created also plays a major role. The best thing to do in this scenario is to check the links you created in the past 3 months and you will get to know the broken links that are causing these changes. Since the regular updates are becoming strict and rigid you need to pay closer attention to your links and the issues that might be dwelling into it. There might be chances that the practices you were following got banned by google.
Google always shows the recent and most clicked result also known as the CTR. Your competitors can outrank you anytime if you are not updated with the terms and policies. The keywords that you picked might have very heavy competition and the competitors used it just better than you. As they say, keep a closer eye on your enemies. The keywords that you were using to rank your content might have expired or simply got outdated and you need to revamp it. Revamping is the key to stay ahead of your competition.
As it is said ‘ Content is the King’ you need to re-think the type of content on your website. With the evolving world and the Gen Z, you never know your formal language might be the drawback for you. Your website will only rank if you provide the end-users with something fresh and trending. You can use google trends to see what the world is searching for and generate your content around it. Also, ensure that you don’t have any plagiarized content on it or the keywords that you use are relevant and highly efficient. Content helps a lot in ranking and if you make it strong then you can win nearly any competition.
The search locations also depend on the ranking for example if you are working on keyword ‘advertising agency in Gurugram’ then your ranking in Gurugram may be on top but if you search the same from Noida then the results might be different. Hence, it is advised to check the results by varying your location. Google pays a major attention to the location and device the search result has been clicked from. Hence, it is majorly possible that your website may rank in the top 30 in some place and in below 30 in others.
Where there is a problem there is a solution. So stop worrying about the change in your ranking and pay major attention to the reasons and work on it.