Twitter users can now broadcast live video from within the social site’s app for both iOS and Android, according to an update from the company. It no longer matters whether you have installed Twitter’s live video app, Periscope, and neither does it matter whether you have created an account on the site. However, the video feature is still driven by Periscope, which has been upgraded to offer such seamless user experience.
So what prompted Twitter to bring out this feature? Apparently it’s an effort to offer an alternative to a similar feature on Facebook which allows its users to go live without downloading a separate app on their phone.
Twitter has ensured that the operation of this feature has minimum functions and all you have to do to broadcast a video from the platform is to tap the button for creating new tweets and then tap Live. Thereafter, you can frame the event you want to shoot and start your video. Twitter users who see your streaming broadcast on their phones, can tap in, comment, and send hearts even as the broadcast is on. Users of Periscope will find the function quite familiar but it doesn’t really matter if you haven’t ever used periscope before it’s quite easy and user-friendly. Earlier, there used to be a button for Periscope on Twitter, and users who tapped it, were redirected to the Periscope app or to an app store where they could download it.
Earlier this month, at NewFronts, Twitter announced a deal with Live Nation which will allow it to livestream concerts exclusively, starting with the concert involving the Zac Brown Band on May 13. The next concert, that Twitter will Livestream, is at 8 p.m. ET tonight and this involves the songwriting duo Marian Hill, and this broadcast is being sponsored by T-Mobile. Twitter is offering a few new features within tweets for the purpose of promoting the concert; for instance on Sunday, Twitter users were reminded to tune in for the concert, by way of a tweet from the band’s account.