Twitter launches “fleet update” for all users! This is similar to the story share for all other social media platforms.
Twitter launched this story-like fleet update in Japan last week. And, now the social media giant has rolled out the update for all users. Both users on Android or iOS can now have the access to these new features available with fleets.
What is this Twitter’s Story-Like ‘Fleets’?
With this launch of Twitter’s Story-Like ‘Fleets’, you can now create a dedicated tray of stories on Twitter. You can find these Fleet bubbles across the top of the news feed. These updates are going to be available for a period of 24 hours just like other social media platforms. These fleets will disappear after 24 hours.
Kayvon Beykpour, Twitter product lead said in a statement, “Twitter’s purpose is to serve the public conversation – it’s where you go to see what’s happening and talk about it. But some of you tell us that Tweeting is uncomfortable because it feels so public, so permanent, and like there’s so much pressure to rack up Retweets and Likes. That’s why, unfortunately, there are so many ???? Tweets left in drafts!”
“Now, more than ever, we think it’s critical to provide people another way to share what’s on their mind; without feeling self-conscious about it lasting on the record, and without the pressure of public replies. Those Tweets that never got past “Drafts” can finally see the light!”
This particular step will help users share their “not so popular” thoughts through fleets temporarily. It will solve the problem of a lot of draft tweets occupying Twitter’s server space.
Here’s what you can do with updated Fleet Options:
Text fleets: The basic fleet includes text on a colorful background. You get a variety of options for background color, which you can choose from the options available at the lower end of the screen panel.
Share tweets: Twitter now has provided a special way of sharing individual Tweets through fleets. This Tweet share is also available in a colored background.
Video or Photo: Now you can also share videos or photos through Fleet. It gives you the option to choose from pictures & videos in your gallery and share them.
What’s Coming up?
While other options like live broadcasting and stickers may come up in the upcoming days, as of now, there are no AR tools for Fleets or special effects.
Twitter is also working on collaborative Fleets, which appears in the double-bubble display in the fleet row.
While collaborative fleets are not available as yet, there could be eventually a number of use cases available for the format like GIF wars, real-time events highlights & interviews. Brands & businesses can use this collaborative feed for boosting their brand value by establishing partnerships with popular users & influencers. Businesses can also enhance brand value using everything about the Twitter Content calendar.
At this point, fleets might look like the less interesting version of the stories in the absence of more enthusiastic options, but this could change.
Fleets could create a more open space where users can feel open in sharing their thoughts. But, of course, it will take time for fleets to become a major consideration for people.
An important thing to note for brands is that — anyone would be able to share your fleets if your DMs are open. The best way to enhance engagement of your fleets, therefore, is going to your DM setting and keeping it open.
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