2017 has been a tremendous year for business to actually get on the digital marketing bandwagon. With the multiple emerging technologies and platforms like machine learning and chatbots, many online brands got the opportunity to connect with their targeted audiences and future customers.
In this technology-driven industry, the key to success is to become aware of the technologies and platforms the best opportunities for your business and audiences.
In this competitive business industries, as we try to step-up our marketing strategies or alter our marketing game with the aim of having ever-changing digital landscape, here are some marketing trends that will rule in 2018. Therefore, read on to learn about the best digital marketing trends that are expected to be avant-garde in creating brands online:
Video Marketing
These days, video marketing is becoming the most popular in digital marketing trends and if it is used properly then it can get better results. It can have the positive impact on the business as it can successfully draw the attention of the audiences. Brands are creating video content to boost the search engine ranking, improving engagement and website traffic.
Voice Search
Whether it a desktop or a smartphone, voice search is becoming extremely popular among masses and by 2020 it is expected to have more than 50% of all searches will be of voice search. It is important to optimize for voice search through long tail keywords.
Artificial Intelligence
This year, the popularity of AI has already been recognized through big data, machine learning etc. and it is expected that its contribution will be continued with its full potential in coming days. During the personalization of user experience, it can be seen in chatbots and it also simplifies the decision-making through predictive marketing.
Brands will Invest in Influencer Marketing
Undoubtedly, Influencer Marketing is a key to success in 2018 when it comes to digital marketing trends and it is worth to invest in it. People prefer to buy the products based on personal recommendations of the influencers. Influencers can create the branding on the social media channels. They have the strong follower base or blog to promote the products or services of the brand.
Growth of Mobile Marketing
Mobile Marketing is growing as the number of mobile users is increasing day by day. People check their mobile almost 50 times a day. The site should be responsive design or mobile friendly. Mobile SEO is necessary to stay ahead in the competition
Popularity of Social Media Marketing
Nowadays, Social Media is a powerful tool when it comes to digital marketing trends. People are highly active on social media so it should be explored for opportunities for lead generation or sales. Live video, Instagram stories, Facebook messenger ads are trending features which should be utilized while performing social media marketing in 2018.
Over to You
After going through this post, you would have come to know about the digital marketing trends for 2018. So what you are waiting for start exploring them in your digital marketing strategy to boost the performance of the brand.