There are plenty of aspects that effect a customer’s experience browsing through an e-commerce portal. While the quality of your products is considered the most important aspect, you really need to be mindful while designing your E-commerce website.
We do not pay heed to working warily on website, but that should indeed be our foremost priority. It’s always a great idea to start it of by answering a few questions into your mind, before venturing into designing your e-commerce website.
Ways to Design your E-Commerce Website
It’s the website that would be the first thing that your perspective customers will get in touch with first. Here, are your questions you need to ask to yourself, before you make the final draft of your website.
Is it answering all the questions that must be hovering around a customer’s mind?
Does it look and sounds attractive enough for the customers?
Are the products grouped and sorted in simple & user-friendly way?
Do you feel attracted by pictures while browsing on an online portal, if you are a customer?
Let’s dive a little deeper and find out what steps you can take to make your e-commerce website attract more customers.
- Research enough to know your customers’ needs
You will first need to understand that there are two categories of customers.
- Those who know what they want to buy
- Those who want to browse and find what best they can buy
In both the cases, you need to heedfully design the search and navigation function. Your website should be designed in such a way that it can parallel the way customers search and shop. Designing a hassle-free platform will unquestionably work on reduction of your bounce rate and in increasing the Average Order Value (AOV).
Important Tips: It makes simple for customers to browse through the website by segregating items in different sub-pages instead of grouping too many of them in a single navigation bar.
- Categorize products in a Sorted Way
In this fast-paced world, we hardly have time to satisfactorily do our everyday tasks. And, therefore, the human mind is continually seeking out to get each of his task done in sorted and organized way. Online shopping is not an exception, it can only make sense to you, if you the products look sorted and organized in the first go. Research throughout to categorize different products, so that to make it simple and less time consuming for the customers.
Important Tips: You can further boost the Average Order Value and your conversion by applying the grouping strategy. Based on what other customers are buying, match items and present it as a suggestion to the customers. Like you can match a shoe/sandal/belly with a dress that a customer is trying to add to the bag.
- Qualitative Photography Will Add to the Value of your Website
The human brain is more fascinated by visual thing! While keeping customers engaged is very important, you can do that only when enough customers are visiting your website. Using highly qualitative pictures will woo your customers and make them to visit them. An e-commerce portal is completely a virtual world for anyone who is considering buying a product. And, the only thing that can make him/her fittingly order the product is knowing enough about it through pictures. So, feature only the best quality of images!
The write-up explains how making a smart approach while designing your E-Commerce website can keep you at the safer end. But, for successfully running your business, both your sales effort and E-Commerce website design must go hand in hand.