We are investigating the most effective mobile ad sizes and formats for increasing inventory monetization. Overall mobile ad spending was a staggering $288 billion in 2021 and is expected to grow even more this year. According to industry experts, mobile in-app advertising options have dominated the digital advertising market and have much-exceeded predictions.
Meanwhile, let’s go into the future and do some arithmetic. We’ll discover that mobile web (mobile websites) formats are not only destined to continue on the cutting edge of glory but also to outperform even the most optimistic growth projections. According to a Statista study (Jan 13, 2022), mobile ad spending increased by 26.6 percent between 2020 and 2021. By 2024, this value is predicted to reach $413 billion. It’s time to figure out how to increase your profitability with mobile display campaigns: should you go with a leaderboard ad, a full-screen video ad, autoplay video advertisements, an entire-screen interstitial, or bespoke banner sizes?
If you are confused, we are here to help. Read on to know the different types of mobile ad formats and how to utilize them to benefit the growth of your organization.
1. Within-App Advertising
The most crucial advantage that in-app adverts bring to marketers and app developers is the number of time consumers spends with apps. Furthermore, in-app adverts offer an enhanced user experience. Certain commercials appear more acceptable, enticing, and pleasurable than others. With this in mind, advertisers may concentrate on in-app ads to create better ad experiences.
Advertisers and companies are still interested in in-app advertising because it is less intrusive, more interactive and engaging, and more easily controlled and managed.
2. Game Advertising
Because gaming applications are among the most popular in terms of audience size and the amount of time spent on the gaming apps, these formats are worth treating separately from traditional in-app advertising. Rewarded Video, offer walls, and interstitial commercials are examples of mobile game advertising.
These forms may promote special offers, new arrivals, upcoming events, and more. Gaming ads may help sports, cosmetics, e-commerce, beverages, real estate businesses, and various other industries. The most crucial factors to consider here are audience relevance, game context, and ad placement.
Types of In-game advertisement
- Rewarded Advertising
Rewarded Video is a type of video commercial that rewards viewers for viewing it. Ads are frequently presented during an online game, giving players equipment for heroes, additional bonuses or lives, virtual currency, advice, etc. This is the format to utilize if you require a high level of user interaction.
- Payable Advertisements
This interactive ad type allows customers to try out a demo of an app or game before purchasing it. The entire dialogue takes place within the ad unit. The best part is that customers appreciate these mini-games since they offer a pleasant mobile phone advertising experience and total engagement. Ads can last anywhere from fifteen seconds to a minute.
3. Standard Mobile Ads and Formats
Users notice your inventiveness in a traditional ad area. Aim to provide as much information to the user as possible in the limited space available and attract them to interact with your ad. Here are some typical mobile ad examples:
- Mobile Banner Ads
Because of its simplicity of use and the possibility for greater CPMs (Cost-per-mille- a method of charging for ads within mobile apps in which the advertiser pays for every thousand impressions seen to the player or user.) with clever placement, mobile banner advertising is the most popular format. Mobile advertising banners are frequently shown as static ad units at the top or bottom of the device’s screen.
Mobile banner ad sizes vary; however, the most typical smartphone banner sizes are 320×50, 300×250, and 320×250.
- Native Advertising
Native mobile advertising comes in a range of sizes and formats. As the name indicates, native advertising is user-centric. Naturally, it integrates into the surroundings of the location where it appears. As a result, this structure is perceived as helpful information in the flow, boosting the possibility that the ad would be clicked on. Because native advertising matches the appearance of its surroundings, its size may also be inherited.
- Mobile Video Advertising
Mobile video advertising that is placed correctly may boost viewer engagement. It is advisable to position it at a natural break in the user’s app experience. Online video advertising can be played pre-roll (before a video begins), post-roll (after a video has concluded), or as embedded media on any non-video website. In contrast, traditional media adverts are often shown during intermissions. This format is represented by videos that appear before, during, or after the video at the right time.
According to a study, 92 percent of marketers believe video is a crucial part of their marketing plan since it increases conversion and brand exposure. Optimizing mobile video content should be a significant component of publishers’ ad selling strategies in 2022. It is becoming increasingly popular with advertisers and appeals to your target demographic.
According to new research, 54% of respondents want to view more video marketing material. In addition, 83.3 percent of internet users in the United States have seen video material in the past two years. In other words, more than half of your audience would like a normal video unit. This means your app or website will get more views, and the ad network will pay you more.
4. Mobile Rich Media Ads
Mobile rich media gallery ad formats can include movies, GIFs, music, and other features that allow visitors to interact with the mobile ad units without leaving the page or area.
- Interstitial Advertisements
A mobile interstitial ad is full-screen advertising that can be interactive and is displayed during transitional periods such as when the app is loaded or shutting down, between game levels while halting, or when the user tries to move areas of the app. These advertisements may appear before a website page is loaded.
For smartphones, the most popular interstitial sizes are 320×480 and 480×320, and for tablets, 1024×768 and 768×1024.
- Scratch Banner Ads
Mobile scratch banner advertising invites customers to do the same digitally as they do with lottery tickets, where you scratch the glossy outer layer with a coin to reveal a prize. The picture beneath is displayed when a user “scratches” the banner on the smartphone screen with their finger.
- Mobile Cubes Ads
One of the most popular ad layouts, mobile cube, allows advertisers to display up to six images or videos on each of its six sides. A cube may be rotated automatically or swiping, enticing customers to interact with one of the advertising messages.
Advertisers may modify many Rich Media ad experiences to pique consumers’ interest and engage them while enhancing brand memory.
Where customers interact with advertisements may be categorized as mobile web advertising or in-app advertising. The fundamental contrast is straightforward: mobile web advertising appears on mobile versions of websites and platforms, but in-app advertising seems in various applications.
5. Popular Mobile Ad Sizes
While there are no standard mobile phone sizes, common sizes are suggested. The popularity of ad sizes varies over time. It is frequently impacted by user desire and common screen sizes. Regardless, the popular mobile ad sizes in 2021 will remain important in 2022. Here are the top five mobile ad sizes to think about.
- 300*250 pixels
Many companies design their advertising with this size, sometimes known as the medium rectangle. If you have ad spots of this size on your site, you will almost certainly reach many advertisers.
- 336*280
This size is nearly identical to the 300*250 rectangle size. Both mobile ad sizes are popular due to their commonalities. Although the Interactive Advertising Bureau (IAB) did not rank this ad size as the most popular, significant SSPs (Supply-side platforms) still utilize it often.
- 320*100
It is one of the most popular banner sizes. It is designed to fit the dimensions of the majority of gadgets. It is also known as a giant movable banner. While the enormous mobile banner is effective, having many placements of this size is not suggested because it may annoy consumers.
- 320*50 (mobile leaderboard)
For years, the 320*50 ad size, often known as the mobile leaderboard, has been one of the greatest ad sizes. The mobile leaderboard, like the 320*100, is designed to fit the screen size of most mobile devices. This ad size also reduces the likelihood of obtrusive advertising.
- 320*480
Expandable adverts have grown in popularity in recent years because they are more user-friendly and less invasive. The 320*480 resolution is ideal for expanding advertisements and is compatible with most devices. They also improve the outcome of rich media advertising.
Exciting findings emerged from our analysis of 1.5 billion mobile ad impressions, including the fact that the mobile leaderboard ad size (320*50) is the most popular, which accounts for half of all mobile display campaign demand. The 300×250-pixel medium rectangle trailed closely after.
In particular, the mobile leaderboard ad display size is the most profitable for publishers, accounting for 48.64% of all income from ads of this type. The medium rectangle, on the other hand, brings in 41% of all ad income. The medium rectangle is now in second place, behind only the mobile leaderboard.
Best mobile ad formats: how should I stand out among the other ads?
Regarding specific mobile ad unit size does not come down to following the latest trends or reviewing only ad types that generate outstanding revenues for other mobile app developers. There is more to it than just picking the right dimensions for mobile ads.
Choosing a high-quality ad network is also important. It’s important to note that certain ad networks cater only to desktop ads while others focus on the finest mobile ad formats.
Conclusion
Ad display types should be selected after carefully considering user behavior on your site or app. But it might be tricky to figure out what size and shape would work best for mobile advertisements. The fact is that there isn’t a single optimal size for mobile advertisements; instead, there is a spectrum of optimal sizes. Maximize your options by working with flexible inventory sources. AdMedia.com recommends that it’s time to take advantage of the rising popularity of various ad forms, including video commercials, banner ads, interstitials ads, rich media, and mobile native ad formats, and be a game-changer.