Reasons Why You Should Upgrade to Google Analytics 4 (GA4)

Is it worth upgrading to GA4? Is ga4 google analytics worth the ballyhoo it is getting?  It’s all over the map — a lot of marketers are struggling to get answers to a few of these questions even when they know everything about the GA4 update.  In a recent development, Google Analytics updated to GoogleContinue reading “Reasons Why You Should Upgrade to Google Analytics 4 (GA4)”