Google Analytics 4: What is GA4 and How to Upgrade?

For marketers, Google Analytics is a reliable platform where they can get insights into the customers’ behavior, preferences, and bring about changes to help their customers with an improved experience. And, the need for reparation & amends has even accentuated with more and more businesses turning from bricks & mortar shops to online stores.  WithoutContinue reading “Google Analytics 4: What is GA4 and How to Upgrade?”