Social Media Week: A Premier Event For Digital Influencers

Social Media Week 2021 is a three-day-long insightful program that will take place from June 29 to July 1. It is a multi-day virtual event that will include stage speeches, networking events, panel discussions, academic sessions, fireside chats, debates, and much more. This event will let the social media geeks get a closer look into the sector through the eyes of platform leaders, digital marketers, and various social media experts. Social Media Week Adweek will assist attendees in establishing sustainable and profitable strategies to level up their game. It is one of the leading conferences for media, marketing, and technology professionals worldwide. We highly recommend you to be a part of this global gathering and help your business grow. It’s time to use social media for a better future!

Check out this article to find out more about Social Media Week 2021.

SOCIAL MEDIA WEEK: QUICK FACTS

Date– June 29, 2021 – July 1, 2021

Organizer– ADWEEK

Event Type– Virtual

2021 Theme– REINVENTION: Reimagining Social Media Marketing for a Better Tomorrow

SOCIAL MEDIA WEEK AGENDA

JUNE 29, 2021

9:00 AM to 9:10 AM- Main Stage: Opening Remarks
9:10 AM to 9:30 AM- Main Stage: NFL Speakers Session
9:35 AM to 9:55 AM- Main Stage: Discussion Topic “Spark Demand For Your Brand In The New Consumer Journey”
10:00 AM to 10:20 AM- Main Stage: Discussion Topic “10 Years Better: How It Gets Better Remains Impactful For Today’s LGBTQ+ Youth Through TikTok”
10:25 AM to 10:45 AM- Main Stage: Discussion Topic “Social Media is the Only Media: How Riot Games Launched a Blockbuster Video Game During a Global Pandemic”
10:50 AM to 11:10 AM- Main Stage: Discussion Topic “How REVOLVE Caters to the Next-Generation Consumer”
11:15 AM to 11:35 AM- Main Stage: Discussion Topic “Influencers Are Revolutionizing Social Commerce”
11:40 AM to 12:00 PM- Main Stage: Discussion Topic “Normalizing the Conversation: How Headspace and Content Creators Have Helped Destigmatize Mental Health to Improve the Health and Happiness of the World”
12:05 PM to 12:10 PM- Main Stage: Closing Remarks
12:10 PM to 12:40 PM- 2 MEETUPS: Discussion Topics “Micro vs. Macro: Which Influencer Audience is Best?” & “Livestream Shopping: The Next Frontier in Influencer Driven Commerce”
12:45 PM to 1:10 PM- Academy Session: Discussion Topic “Drive Inspiration And Action With Discovery Ads”
1:15 PM to 1:40 PM- Academy Session: Discussion Topic “Riot Games: How We Blew Up Our Influencer Strategy to Launch the Next Massive Game”
1:45 PM to 2:10 PM- Academy Session: Discussion Topic “(Re)volution of Rockstar Energy Drink.”
2:15 PM to 2:40 PM- Academy Session: Discussion Topic “Passing the Pen: The Importance of Collaboration in Brand Partnerships”

JUNE 30, 2021

9:00 AM to 9:10 AM- Main Stage: Social Media Week Adweek Opening Remarks
9:10 AM to 9:30 AM- Main Stage: Discussion Topic “How to Be a Professional Troublemaker: Fighting Fear with Luvvie Ajayi Jones”
9:35 AM to 9:55 AM- Main Stage: Discussion Topic “Liberating The Creative Voice: Working Authentically With Influencers”
10:00 AM to 10:20 AM- Main Stage: Discussion Topic “The Meme Economy”
10:25 AM to 10:45 AM- Main Stage: Discussion Topic “Think Small: How Micro and Nano Influencers Drive Big Change”
10:50 AM to 11:10 AM- Main Stage: Discussion Topic “How Uber and Postmates Leverage Pop Culture for Brand”
11:15 AM to 11:35 AM- Main Stage: Discussion Topic “Is Automation Possible In Influencer Marketing?”
11:40 AM to 12:00 PM- Main Stage: Discussion Topic “Influencer Co-Creation and Longer Lasting Brand Connections”
12:05 PM to 12:10 PM- Main Stage: Social Media Week Closing Remarks
12:10 PM to 12:40 PM- 2 MEETUPS: Discussion Topics “Taking a Stance as a Brand: Working with Influencers to Drive Brand Purpose” & “Organic Audience Growth: Increasing Your Community Without a Budget”
12:45 PM to 1:10 PM- Academy Session: Discussion Topic “Influence Culture: The Reinvention of Word of Mouth Marketing via Social Media”
1:15 PM to 1:40 PM- Academy Session: Discussion Topic “Building the Right Influencer Marketing Strategy”
1:45 PM to 2:10 PM- Academy Session: Discussion Topic “Winning Over Gen Z by Reinventing the Value Exchange”
2:15 PM to 2:40 PM- Academy Session: Discussion Topic “How Google is Evaluating Return on Influencer Marketing”

JULY 1, 2021

9:00 AM to 9:10 AM- Main Stage: Social Media Week Opening Remarks
9:10 AM to 9:30 AM- Main Stage: Discussion Topic “Building Brands at the Speed of Culture”
9:35 AM to 9:55 AM- Main Stage: Discussion Topic “Influencer Marketing Must-Dos From the Best in Business (And How You Can Adopt Them)”
10:00 AM to 10:20 AM- Main Stage: Discussion Topic “Turning Passions into Businesses”
10:25 AM to 10:45 AM- Main Stage: To Be Decided (TBD)
11:15 AM to 11:35 AM- Main Stage: To Be Decided (TBD)
11:40 AM to 12:00 PM- Main Stage: Discussion Topic “The New Creator Economy will be Distributed.”
12:05 PM to 12:10 PM- Main Stage: Social Media Week Adweek Closing Remarks
12:10 PM to 12:40 PM- 2 MEETUPS: Discussion Topics “AI Influencers: The Future of Influencer Marketing” & “AI Influencers: The Future of Influencer Marketing”

LIST OF SPEAKERS AT SOCIAL MEDIA WEEK ADWEEK


GABE ALONSO PepsiCo(Head of Digital Platforms and Community – Energy Drinks)
AMY HEMMATI
Google(Lead Product Manager, Discovery Ads)
HAMMY HAMILTON
It Gets Better Project(Youth Voice)
JAMES ANDREWS Authenticated Ventures (Founder)TATIANA HOLIFIELD-ARTHUR
Hulu (Head of Brand Social)
REID HAILEY
Doing Things Media (Chief Executive Officer and Co-founder)
CONOR BEGLEY
Tribe Dynamics (President)
ALEC JOHNSON
TikTok (Social Media Analyst)
RAISSA GERONA
REVOLVE (Chief Brand Officer)
VIOLET BENSON
Daddy Issues (Creator)
BARBARA JONES
Outshine Talent (Founder and Chief Executive Officer)
TIM ELLIS
NFL (Executive Vice President & Chief Marketing Officer)
RYAN BERGER
HYPR (Founding Partner)
LUVVIE AJAYI JONES Professional Troublemaker (Author and Podcaster)TOBY DANIELS Adweek (Chief Innovation Officer)
NICK BIANCHI
AT&T (Director, Digital & Social Media)
VAL KAPLAN
Headspace (Chief Marketing Officer)
ERIC DAHAN
Open Influence (Chief Executive Officer and Co-Founder)
HANNAH BRONFMAN
HBFIT(Founder)
LISA LACY
Adweek (Commerce Editor)
CHAKA CUMBERBATCH Google (Social Media Marketing Manager)
MICHAEL BULL
Nestlé USA(Associate Brand Manager)
NIKKI LEWIS
Riot Games(Global Head of Marketing)
CASEY CLOUGH
Riot Games(Brand Manager)
RICKY RAY BUTLER
BEN Group(Chief Executive Officer)
LEAH LOGAN
Inmar Intelligence(Vice President of Social Commerce)
DANIELLE CANTY
BossBabe(Co-Founder and President)
BRAD MAY
Reach Agency(Vice President of Strategy)
BRIT MCCORQUODALE
Tribe Dynamics(Executive Vice President)
ALI MILLER
Riot Games(Global Influencer Programs Lead)
SHANNON MILLER
Adweek(Creativity and Inclusion Editor)
STEPHANIE PATERIK
Adweek(Editor in Chief)
KAIT PEARSE
Grey Advertising(Associate Director, Influencer)
BRETT PETERS
TikTok(Education & Philanthropy Partnerships Lead)
JOHN PETTY III
Wieden + Kennedy(Head of Social)
TOBI RAUSCHER
Google(Influencer Marketing Lead, Social Lab)
MAGGIE REZNIKOFF
Open Influence(Director of Account Management)
IAN SCHAFER
Kindred(Co-founder & CEO)
NATALIE SILVERSTEIN
Collectively, Inc(Senior Vice President, Head of Innovation)
KARYN SPENCER
Whalar(Global Chief Marketing Officer)
TERRY STANLEY
Adweek(Senior Editor)
BEN TAYLOR
Data Robot(Chief AI Evangelist)
BEN TRINH
Uber(Global Head of Entertainment & Cultural Marketing)
IAN TROMBETTA
NFL(Senior Vice President, Social and Influencer Marketing)
EVA VALERIO
Google(Global Head of Discovery Ads)
ANGELIC VENDETTE
Alo Yoga(Vice President & Head of Marketing)
BRIAN WENKE
It Gets Better Project(Executive Director)
DANNY WRIGHT
Adweek(Chief Brand Officer)
ADRIENNE YOUNG
Mos.com(Former Social Media Manager)
JESS ZAFARRIS
Adweek(Audience Engagement Editor)

SOCIAL MEDIA WEEK REGISTRATION


Would you like to take part in the Social Media Week event? Get yourself registered today. Click here, fill in all the details, and complete the registration process. There are two packages available for all the interested candidates to get an entry into the Social Media Week. Following are the packages and their respective advantages.

Standard Pass: $199

1. 3-day access to live and on-demand sessions of the main stage.

Premium Pass: $349

1. Unlimited access to all main stage sessions.
2. Invitation to join a community group by Social Media Week.
3. Access to all academy sessions that top speakers will host.
4. Ticket to attend community meetups and networking events.
5. 1-year Adweek digital subscription, including Social Media Week access.

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