Recent in reports that KOOVS, which has 70 million pounds invested in the online business is looking to raise about 22-23 million pounds this year, accelerating its growth plans and expanding online presence in eCommerce market. This shows that digital age has open many new doors for businesses to explore and experiment outside the physical stores.
Over the years, eCommerce has successfully gained popularity, thanks to the youth which is going crazy after online businesses.
In order to grow in this business, it is important to know what a customer wants. If you explore more, you will come to know that there are several ways through mouse heat map, session replay tool, and chatbot analytics you can find out what they actually looking for. These ways, you can make an assessment of what drives a customer to online store and not to any traditional shop.
Session Replay Tool Is Making Scenarios
For most of our lives, we speculate because we don’t have concrete and absolute data on everything. Speculations, however, are not the best way to go about making business and operational decisions in the company. Decisions based on information or hypotheses allow a company to make rational and logical actions that would result in progress.
Session replay tools allow e-commerce sites to get a glimpse of what an actual user does during his or her stay in the site. The tools allow the company to have an image of what a normal user clicks and doesn’t click, what ads are often seen in the line of sight and how long each customer takes to make a decision of whether to buy, search for more products and services or close the website browser altogether.
Analytics like session replay allows online businesses to have insight on the activities of each user and have data, pattern or estimate of their browsing behavior on the site. By recreating scenarios of each customer, the e-commerce sites can determine the kind of action that works and the kind that doesn’t.
For marketing purposes, companies sometimes put up advertising banners in parts of the site to see which ones attract more users and consumers. Website owners experiment on different the colors, images, messages, and copies to see which ones the site visitors responded to more than the others so that they could replicate the process.
Analytics, particularly session replay tools, help e-commerce websites have an overview of some of the usual activities on their site. Albeit estimated, the numbers that are created as a result of the information collected from each user could allow companies to find out which widgets are helpful and which business investments such as additional website pages or better e-commerce site layout can help in gaining profit.
At the end of the day, every tool is put in place so that it could collect useful information or data. Every website owner can either use the analytics as the basis for future action or just as assessment for past experiments and trials. Different e-commerce sites or would say online businesses have different needs with various analytics that help them achieve their unique goals.